Wayfair Marketplace Agency for Profitable Growth

On Wayfair you don't set the retail price. You set a wholesale cost, Wayfair's algorithm sets the price shoppers see, and your margin is whatever's left.

Most brands set that cost the way they'd price a Walmart listing, then discover that Wayfair's markup, CastleGate fees, and furniture's return rates were never in the number. The channel sells and the P&L doesn't move.

We model every SKU's wholesale cost backward from the margin you need, with Wayfair's pricing behavior, fulfillment fees, and returns built in before the first order.

Same discipline we run on Amazon and Walmart, adapted to the one marketplace where the price isn't yours to change later.

22 million active customers, 14 million items, 11,000+ suppliers. 56.7% of Wayfair orders happen in the app, where your product is one thumbnail and one line before the shopper scrolls on.

Wayfair rewards complete content, fast delivery, and sponsored visibility. A listing uploaded from a spreadsheet, shipped from your own warehouse, with no Sponsored Products behind it, is buried under 14 million alternatives.

We build listings for the app, put CastleGate behind the SKUs where delivery speed changes conversion, and run Sponsored Products daily so your products get seen.

Content, fulfillment, and ads treated as one system, because on Wayfair each one decides whether the other two get a chance.

A units report can't see what Wayfair's price did to your margin, what CastleGate cost, or what furniture's damage and return rates took back.

Wayfair's $300 average order looks healthy until the returns, the freight, and the algorithmic price drop land on a SKU you thought was profitable.

We manage Wayfair on profit after Wayfair's cut, fulfillment, ads, and returns, at the product level, and scale only what makes you money.

Every SKU tracked on what it actually earns, so inventory and ad budget move to the products that grow your margin, not the ones that move the most boxes.