How We Helped Ekster Unlock +40% Profit Margin And $304,212 In Increased Profit

About the brand

Ekster is a leading smart wallet brand loved by design-minded consumers around the world. They’ve built a reputation for sleek, functional products that make everyday carry smarter and more stylish. With strong traction across both DTC and Amazon, Ekster had the sales momentum every founder dreams of.

But behind the growth, profitability was slipping. Rising ad costs and inefficient Amazon PPC ads were eating into margins, making it harder to scale profitably.

The Problem

Ekster had already built a powerful brand with strong sales across DTC and Amazon. But beneath the surface, their Amazon presence was struggling to keep up.

The account’s backend had become a tangled mess due to years of poor management by agencies with limited Amazon expertise. Catalog structures were broken, parent-child variations were misaligned, and key listings lacked the optimization and polish expected of a premium brand.

Product pages were outdated, creative assets lacked consistency, and ad spend was inefficient - overspending on branded keywords while missing true customer acquisition opportunities. Despite high demand, top sellers weren’t scaling to their full potential.

To achieve sustainable growth, Ekster needed not just optimization - but full-channel ownership and long-term operational discipline.

The Solution

We took complete ownership of Ekster’s Amazon channel, managing it for several years as an extension of their in-house team. Our role went far beyond strategy - we rebuilt and managed every layer of their Amazon ecosystem:

• Image optimization, A+ Content, and Brand Store management to reflect their DTC-level design aesthetic.
• Title and bullet rewrites to sharpen conversion messaging while aligning with SEO best practices.
• Product launches executed through structured playbooks that drove ranking velocity and review momentum.
• Issue assistance and escalation for suppressed listings, stranded inventory, and account-level problems.
• Catalog management including rebuilding parent-child structures, variation fixes, and backend cleanups that restored full operational health.

Once the foundation was stable, we executed a profit-first, data-driven strategy designed to scale efficiently and maintain premium positioning.

1. Revamped Listings for Consistency, Clarity & Conversion
   We overhauled every product listing to match Ekster’s brand voice and premium appeal. Copy was rewritten to highlight differentiators (RFID protection, push-button access, slim design), while visuals and A+ modules reinforced the tech-meets-luxury identity.
2. Doubling Down on Best-Sellers
   We focused efforts around Ekster’s flagship wallets, building full-funnel campaigns that captured share of voice and scaled efficiently - turning top performers into category leaders.
3. Smarter PPC Infrastructure
   We eliminated wasted spend on branded terms and restructured campaigns to balance lean brand defense with aggressive non-branded acquisition - maximizing reach while protecting profitability.
4. Launch Playbook for New Products
   Each new launch followed a proven, repeatable formula - optimized listings, sequenced ads, and early review capture - turning every release into a scalable revenue driver.

The Results

This comprehensive rebuild and long-term management transformed Ekster’s Amazon performance:

• $688,406 in profitability unlocked through a margin-first approach.
• Flagship wallets reached record visibility and conversion rates with full-funnel PPC support.
• New launches scaled predictably, using a repeatable, proven playbook.
• Backend and catalog fully restored, eliminating legacy issues and ensuring sustainable scalability.

Today, Ekster’s Amazon channel operates at the same standard as their DTC brand - sleek, profitable, and built for long-term dominance.