Ekster Amazon Case Study: How a Wallet Brand Added $688,406 in Yearly Profit

Olifant Digital rebuilt Ekster’s Amazon channel into a second revenue engine that now runs at the same standard as their DTC brand.

Hired for:

Full Amazon Account Management

Amazon PPC

Amazon SEO & Listing Optimization

A+ Content & Brand Store

Catalog & Flat File Management

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A man's hand pulls a card from a brown leather Ekster wallet with a built-in card-ejection mechanism

Hired for:

Full Amazon Account Management

Amazon PPC

Amazon SEO & Listing Optimization

A+ Content & Brand Store

Catalog & Flat File Management

Get Your Free Marketing Plan

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About The Client

Premium smart wallet brand for design-conscious customers.

Ekster built a DTC business around sleek, functional smart wallets. The products had a global customer base and a design-first reputation.

The brand was strong, but Amazon wasn't pulling its weight. Ekster needed a partner who could unlock the channel.

The problem

What was holding Ekster back:

Ekster had years of Amazon history, but the channel was stuck. Underoptimized listings, a messy PPC setup, and creative that didn't match the DTC brand were holding growth back.

Years of Amazon history, but revenue stayed flat

Catalog architecture that couldn't scale cleanly

Listings that fell short of DTC design quality

PPC spend concentrated on branded keywords

Premium positioning at risk in a commodity marketplace

Our approach

A Five-Step DTC Playbook

Olifant Digital ran Ekster's Amazon channel like an in-house team. Each step closed a specific gap and unlocked the next.

Rebuilt catalog architecture for scale

Restructured Ekster's catalog into a parent-child variation hierarchy. Consolidated duplicate listings and built one template that every new SKU plugs into across the US and EU.

Rewrote listings for SEO & a higher conversion rate

Combined Amazon search-term research with DTC copy principles. Rewrote titles, bullets, and backend keywords to rank without losing Ekster's brand voice.

A+ Content and Brand Store at DTC quality

Modular A+ blocks and a Brand Store that matched ekster.com. Lifestyle imagery, comparison modules, and product-line storytelling that turned more visitors into customers.

PPC rebuilt for profitable growth

Kept branded search funded and shifted more budget toward category and competitor keywords. Olifant AI handled bid management at the SKU level, adjusting daily so spend followed the keywords that converted. TACoS targets held margins steady as revenue grew.

Scaled revenue across US and EU markets

Took Ekster's US performance and built on it across EU marketplaces. Localized listings, separate PPC budgets per market, same TACoS discipline. New SKUs reached profitability faster with proven keyword data already in place.

Results

The Numbers Speak for Themselves.

ANNUAL AMAZON PROFIT ADDED

$688K

Year-over-year, after Olifant Digital took over the channel.

Category position

Top 3

Smart wallets, US

New-to-brand

Category Leaders

Every SKU launch

Account health

Growth

At scale, multi-region

"Olifant Digital rebuilt our Amazon channel and turned it into a real revenue and profit driver. Their team is always one step ahead, proactively monitoring performance and making smart optimizations without us having to ask or micromanage."

Olivier Momma

CEO at Ekster

Want Results Like Ekster?

Ekster had built a strong DTC brand over the years, but its Amazon presence wasn’t reflecting the same success. Olifant Digital rebuilt the account from scratch and helped unlock $688K in annual profit.

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Frequently Asked Questions

What was Ekster's biggest Amazon challenge before working with Olifant Digital?

Ekster had been on Amazon for a couple of years, but the channel was underoptimised and didn't reflect the standard of their DTC brand. Years of brand equity were sitting next to generic alternatives with nothing to differentiate them.

What did Olifant Digital do differently for Ekster on Amazon?

We started with architecture first: rebuilt the catalog, then rewrote listings for SEO and conversion, built A+ Content and a Brand Store, and only then restructured PPC around new-to-brand acquisition.

How does Olifant Digital approach launching a premium DTC brand on Amazon?

We built the Amazon channel to operate at the same standard as the DTC brand. That means catalog architecture built for scale, listings that convert before ads run, creative that matches the brand's off-Amazon identity, and PPC structured around acquiring new customers.

What services did Olifant Digital provide to Ekster?

Amazon Account Management, Amazon PPC, Amazon SEO and Listing Optimization, A+ Content and Brand Store, and Catalog and Flat File Management. The full scope ran from initial catalog build through to ongoing paid and organic growth.

What results did Ekster achieve with Olifant Digital?

$688,406 added in yearly Amazon profitability, flagship wallets became category leaders, and new product launches reached profitability faster across the US and EU markets.