About The Client

Chamoy rim dip brand with proven product-market fit

CHILEMOY makes chamoy rim dips for cocktails, beer, and fruit, crafted in Culiacán, Mexico, the birthplace of chamoy candy. Its flavors balance spicy, sweet, and salty, and the products had already proven they resonate with customers.

Pouring Pura Diana tamarind concentrate into a glass bowl of dark red syrup during drink preparation
The problem

What was holding CHILEMOY back:

Listings were underoptimized, PPC lacked structure, and product launches ran without a repeatable system.

X sign

Limited optimization across existing listings

X sign

No structured PPC system for scaling

X sign

Product launches with no repeatable playbook

X sign

Growth dependent on trial-and-error testing

X sign

PPC, SEO, and listings working in silos

Our approach

Five steps that scaled CHILEMOY 9.6x on Amazon

CHILEMOY had the products. Olifant Digital built the system that scaled them 9.6x, one step at a time.

1

Rebuilt PPC around full-funnel performance

Replaced trial-and-error campaigns with a structured system powered by Olifant AI. Every campaign tied to performance data, with spend controlled from day one.
2

Rewrote listings to convert and rank

Optimized titles, bullets, and backend keywords across the catalog. Listings built to rank in search and convert traffic before paid spend scaled behind them.
3

Standardized launches for rapid ranking

Ran every new SKU through Olifant Digital's proven launch playbook. Catalog, listing, A+, and PPC ramp executed in the same sequence every time, so new products ranked fast.
4

Aligned paid and organic into one engine

Unified PPC, SEO, and listings under a single strategy. With paid and organic pulling in the same direction, they compounded each other and grew revenue faster than any channel could alone.
5

Scaled revenue on performance data

Tracked performance at the product level and managed budget against TACoS targets. Winners earned more spend, and revenue grew 9.6x while margins held across the portfolio.
Results

The numbers speak for themselves.

MONTHLY AMAZON REVENUE ADDED
$172,814

Scaled 9.6x from a $20K/month baseline.

GROWTH
9.6x

From $20K to $192,814 per month

Chilemoy [Amazon]

“Olifant Digital runs ad operations across all our brands and builds all of our listing content, from titles, bullets, and descriptions to A+, branding, and store design. Sales are up, ad spend is controlled, and our conversion rate, ROAS, and organic rankings have all improved.”

Francisco Lobeira
Francisco Lobeira
CEO at CHILEMOY
Linkedin

Want results like CHILEMOY?

We turned CHILEMOY's CPG portfolio into a 9.6x Amazon growth system. If you run a CPG brand with proven products, we can fix what's holding yours back.

Frequently asked questions

What was CHILEMOY's biggest challenge before working with Olifant Digital?

Strong products with no system behind them. Listings were under-optimized, PPC lacked structure, and every launch ran on trial-and-error.

What did Olifant Digital do differently for CHILEMOY on Amazon?

Rebuilt PPC around full-funnel performance metrics, optimized listings for conversion and SEO, standardized launches for rapid ranking, and connected every channel into one growth system.

How does Olifant Digital scale a growing CPG catalog on Amazon?

We build for scale across products. Account structure, launch playbooks, and PPC logic that work no matter which product is next in the pipeline.

What services did Olifant Digital provide to CHILEMOY?

Amazon Account Management, Amazon PPC, Amazon SEO and Listing Optimization, A+ Content and Creative Production, and Catalog and Flat File Management.

What results did CHILEMOY achieve with Olifant Digital?

Scaled from $20K to $192,814 per month on Amazon, 9.6x revenue growth with $172,814 added per month. Conversion rates lifted across the full catalog. PPC spend controlled during aggressive scale.

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