CHILEMOY Case Study: How a CPG Brand Scaled from $20K to $192,814/Month on Amazon

CHILEMOY had proven products and no system to scale them. Olifant Digital built the system that grew their monthly revenue nearly 10x.

Hired for:

Full Amazon Account Management

Amazon SEO & Listing Optimization

Amazon PPC

CRO

A+ Content & Creative Production

Catalog & Flat File Management

Get your free marketing plan

View on Amazon

Chilemoy Original chili-tamarind condiment jar next to a chilled cocktail with lime garnish and other spicy snack products in the background.

Hired for:

Full Amazon Account Management

Amazon SEO & Listing Optimization

Amazon PPC

CRO

A+ Content & Creative Production

Catalog & Flat File Management

Get your free marketing plan

View on Amazon

About The Client

CPG brand with proven product-market fit

CHILEMOY is a multi-brand CPG business known for rapid execution and a portfolio with clear product-market fit. The brand was built for speed, with products already proven to resonate with customers.

The problem

What was holding Chilemoy back:

Listings were underoptimized, PPC lacked structure, and product launches ran without a repeatable system.

Limited optimization across existing listings

No structured PPC system for scaling

Product launches with no repeatable playbook

Growth dependent on trial-and-error testing

PPC, SEO, and listings working in silos

Our approach

A Five-Step DTC Playbook

CHILEMOY had the products. Olifant Digital built the system that scaled them 9.6x, one step at a time.

Rebuilt PPC around full-funnel performance

Replaced trial-and-error campaigns with a structured system powered by Olifant AI. Every campaign tied to performance data, with spend controlled from day one.

Rewrote listings to convert and rank

Optimized titles, bullets, and backend keywords across the catalog. Listings built to rank in search and convert traffic before paid spend scaled behind them.

Standardized launches for rapid ranking

Ran every new SKU through Olifant's proven launch playbook. Catalog, listing, A+, and PPC ramp executed in the same sequence every time, so new products ranked fast.

Aligned paid and organic into one engine

Unified PPC, SEO, and listings under a single strategy. With paid and organic pulling in the same direction, they compounded each other and grew revenue faster than any channel could alone.

Scaled revenue on performance data

Tracked performance at the product level and managed budget against TACoS targets. Winners earned more spend, and revenue grew 9.6x while margins held across the portfolio.

Results

The numbers speak for themselves.

MONTHLY AMAZON REVENUE ADDED

$172,814

Scaled 9.6x from a $20K/month baseline.

GROWTH

9.6x

9.6X From $20K to $192,814 per month

CATALOG

Optimized

Conversion rates lifted across every product

ACCOUNT STRUCTURE:

Scale-ready

Built for new product launches across the portfolio

“Olifant Digital runs ad operations across all our brands and builds all of our listing content, from titles, bullets, and descriptions to A+, branding, and store design. Sales are up, ad spend is controlled, and our conversion rate, ROAS, and organic rankings have all improved.”

Francisco Lobeira

CEO at Chilemoy

Want results like CHILEMOY?

We turned CHILEMOY's CPG portfolio into a 9.6x Amazon growth system. If you're running a multi-brand CPG business, we can fix what's holding yours back.

Get your free marketing plan

Frequently asked questions

What was CHILEMOY's biggest challenge before working with Olifant Digital?

Strong products with no system behind them. Listings were under-optimized, PPC lacked structure, and every launch ran on trial-and-error.

What did Olifant Digital do differently for CHILEMOY on Amazon?

Rebuilt PPC around full-funnel performance metrics, optimized listings for conversion and SEO, standardized launches for rapid ranking, and connected every channel into one growth system.

How does Olifant Digital approach multi-brand catalogs on Amazon?

We build for scale across products. Account structure, launch playbooks, and PPC logic that work no matter which product is next in the pipeline.

What services did Olifant Digital provide to CHILEMOY?

Amazon Account Management, Amazon PPC, Amazon SEO and Listing Optimization, A+ Content and Creative Production, and Catalog and Flat File Management.

What results did CHILEMOY achieve with Olifant Digital?

Scaled from $20K to $120K+ per month on Amazon. 6x revenue growth. Conversion rates lifted across the full catalog. PPC spend controlled during aggressive scale.