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How FreshTrends Grew Revenue by 211% in a Highly Competitive Jewelry Market

Ximena Huergo
CMO at FreshTrends
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"Olifant Digital helped us focus on profitability, remove wasted ad spend and improve our margins on Amazon and our DTC channels. Their advertising strategy has performed beyond our expectations. We can't wait to see the results in the coming year as we roll out the rest of their strategy for our brand."
211%
Increase in Monthly DTC Revenue
Olifant's responsibilities
Full-Service Marketing
Live link:
freshtrends.com

About the brand

FreshTrends is a luxury body jewelry brand specializing in handcrafted, customizable pieces made from 14K and 18K gold. With over 20 years of expertise manufacturing in the United States, they've built a reputation for precision craftsmanship, premium materials, and timeless design

From nose rings to belly rings and studs, every piece features real diamonds, sapphires, opals, and fine gemstones, designed for both fashion-conscious consumers and quality-focused buyers seeking durable, long-term wear. FreshTrends has become the go-to choice for those who refuse to compromise on style or quality in body jewelry.

The Problem

Despite a strong product line in a premium niche, FreshTrends struggled to scale profitably.

  • Conversion rates were underperforming, limiting growth potential.
  • The luxury body jewelry space was crowded, making differentiation difficult.
  • Messaging failed to communicate their unique value, leaving high-intent shoppers unconvinced.
  • Increasing ad spend amplified inefficiencies without a focused strategy to guide it.

FreshTrends needed a performance strategy that could convert cold traffic profitably, clearly differentiate them from competitors, and position the brand as the premium choice in luxury body jewelry.

The Solution

1. Psychology-driven messaging and CRO
We applied proven marketing frameworks (reciprocity, pain-driven messaging, comparison positioning) to landing pages and ad copy. This resonated with high-intent shoppers, converting cold traffic into customers while keeping acquisition costs low.

2. Performance creative for Meta and Google
We created UGC-style and image ads tailored for top-of-funnel acquisition on Meta and Google, showcasing the quality and customization that sets FreshTrends apart while driving efficient cold traffic conversion.

3. Clear differentiation through quality
We emphasized FreshTrends' unique advantage: real handcrafted gold and diamond jewelry with unmatched customization. This created clear brand distinction in a crowded market, allowing us to scale ad spend confidently without eroding profitability.

4. SKU-level profitability tracking
Using proprietary software, we monitored performance at the product level. This precision allowed us to scale top-performing SKUs, reallocate budget intelligently, and maximize both conversion efficiency and average order value.

A few of the winning ads we created for FreshTrends:

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The Results

211% Increase in monthly revenue in 60 days

  • Higher conversion rates driven by psychology-based CRO and funnel optimization.
  • Top-performing SKUs identified and scaled for maximum revenue impact.
  • Built a profitable performance marketing system in one of e-commerce’s most competitive niches.

FreshTrends now operates with a scalable growth engine powered by strategic messaging, smart product prioritization, and disciplined creative execution, positioning the brand as a clear leader in luxury body jewelry.

Olifant’s resp0nsibilities

Marketing Strategy
Meta Ads Management
Google Ads Management
Performance Creative
Conversion Rate Optimization
Email & SMS Marketing

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