Luxury Jewelry Brand Boosts DTC Profitability by 211% in Just 60 Days

About the brand

FreshTrends is a luxury jewelry brand specializing in handcrafted, customizable pieces made from 14K and 18K gold. Known for their precision, premium materials, and timeless style, FreshTrends offers elegant body jewelry from nose rings to belly rings and studs designed to elevate everyday looks.

Their extensive collection features real diamonds, sapphires, opals, and other fine gemstones, appealing to both fashion-conscious and quality-focused consumers seeking durable, long-term wear. With over 20 years of expertise and a U.S.-based manufacturing process, FreshTrends blends heritage craftsmanship with modern luxury.

The Problem

Even with a strong product line in a premium niche, FreshTrends struggled to scale profitably.

• Conversion rates were below potential, limiting growth.
• The luxury piercing jewelry space was highly competitive, making it difficult to stand out.
• Messaging failed to clearly communicate FreshTrends’ unique value, leaving prospects unconvinced.
• Without a focused strategy, increasing ad spend only amplified inefficiencies instead of driving growth.

To break through, FreshTrends needed a full-funnel performance strategy designed to convert cold traffic, maximize profitability, and position the brand as the clear leader in luxury body jewelry.

The Solution

We designed a growth strategy for FreshTrends that focused on timeless psychological principles rather than fleeting tactics:

1. Psychology-Driven Messaging
‍We applied proven marketing frameworks—reciprocity, pain-driven messaging, and comparison positioning to optimize landing pages and ad copy. This approach resonated with high-intent shoppers, converting cold traffic into loyal customers while keeping PPC costs low.

2. Differentiation Through Quality
By emphasizing FreshTrends’ unique advantage—real, handcrafted gold and diamond jewelry with unmatched customization, we created a clear brand distinction in a crowded luxury niche. This allowed us to confidently scale ad spend without eroding profitability.

3. Profitability Tracking at the SKU Level
‍Using proprietary software, we monitored performance at a per-product level. This precision made it possible to double down on top-performing SKUs, reallocate budget intelligently, and maximize both full-funnel efficiency and average order value.

The Winning Ads that we created for FreshTrends

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The Results

211% increase in profitability in 60 days

• Higher conversion rates driven by psychology-based CRO and funnel optimization
• Top-performing SKUs identified and scaled for maximum revenue impact
• Built a profitable performance marketing system in one of e-commerce’s most competitive niches

FreshTrends now operates with a scalable growth engine powered by strategic messaging, smart product prioritization, and disciplined creative execution, positioning the brand as a clear leader in luxury body jewelry.