Better & Better Amazon Case Study: How a Premium Oral Care Brand Scaled From $30K to $70K+/Month
Better & Better was paying for traffic that didn't convert. Olifant Digital rebuilt the listings and took over PPC to grow monthly revenue from $30K to $70K+.
Premium oral care, built on clean modern formulas.
Better & Better makes oral care products for people who want clean ingredients without giving up performance. The brand had already built real traction, but its Amazon channel wasn't keeping up.
What was holding Better & Better back:
PPC brought in the traffic, but the listings didn't convert enough to justify the spend, and growth stalled as a result.
Low conversion rates relative to incoming traffic
Wasted ad spend driving up ACoS
Sponsored Ads sending traffic to underoptimized listings
A PPC structure too rigid to scale
PPC and organic working in isolation
A Five-Step DTC Playbook
Olifant Digital rebuilt Better & Better's Amazon channel step by step, turning expensive traffic into profitable sales.
Rebuilt the listings so traffic converted
Rebuilt PPC for tighter targeting and lower ACoS
Launched remarketing to win back lost shoppers
Connected PPC and organic into one system
Compounded growth with Olifant AI
The Numbers Speak for Themselves.
Scaled 133% from a $30K/month baseline.
From $30K to $70K+ per month
Across the full catalog after listing rebuild
Spend controlled and optimized during scale
“Working with Olifant Digital was a game changer for our Amazon channel. They deeply understood our brand and turned that into stronger visibility, better conversions, and consistent sales growth.”
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Want results like better & better?
Better & Better was paying for traffic that didn't convert. Olifant Digital rebuilt the account and grew revenue 133%. If you're in the same spot, let's build your free marketing plan.
Frequently asked questions
What was Better & Better's biggest challenge before working with Olifant Digital?
Traffic was arriving but not converting. PPC campaigns leaked spend, ad messaging didn't connect to the listing experience, and the channel kept underperforming its own traffic.
What did Olifant Digital do differently for Better & Better on Amazon?
Fixed the conversion layer first. Rewrote listings with clearer visuals and copy, restructured PPC for targeting and spend control, aligned ad messaging with the listing experience, and managed performance continuously at the product level.
How does Olifant Digital approach Amazon channels where traffic exists but conversion is broken?
We find where the funnel breaks before touching the budget. Most of the time it's a disconnect between what the ad promises and what the listing delivers. Fixing that alignment is usually the fastest win.
What services did Olifant Digital provide to Better & Better?
Amazon Account Management, Amazon PPC, Amazon SEO and Listing Optimization, A+ Content and Creative Production, and Catalog and Flat File Management.
What results did Better & Better achieve with Olifant Digital?
Scaled from $30K to $70K+ per month on Amazon. 2.3x revenue growth. Conversion lifted across the full catalog. Ad spend efficiency improved during scale.
More Client Results
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