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How We Scaled a Supplement Brand to +$75K in Monthly Amazon Sales

Andrew Casey
CEO at HakaLife
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"I keep seeing our sales go up every day! We can’t wait to break our monthly record! Our sales are improving with a better ROI. Keep up the great work!"
$75,216
Increase in Monthly Amazon Revenue
Olifant's responsibilities
Full-Service Amazon Marketing
Live link:
Amazon Store Link

About the brand

HakaLife is a wellness brand committed to natural joint health, best known for its flagship product GLX-3 a premium green-lipped mussel oil supplement sustainably sourced from the pristine waters of New Zealand.

Unlike conventional fish oils, GLX-3 delivers superior bioavailability and potency, targeting inflammation at the root to relieve joint pain, improve mobility, and support long-term wellness. With no synthetic fillers or harsh side effects, it provides a cleaner, more effective alternative trusted by health-conscious consumers.

Backed by a loyal customer base and a reputation for clinical-level results, HakaLife has carved out a premium position in the competitive joint health market, helping people move better, live better, and feel better naturally.

The Problem

Even with a superior product and proven benefits, HakaLife struggled to grow profitably on Amazon. Shoppers browsing the crowded supplements category couldn’t clearly see why GLX-3 was worth more than the cheaper, low-quality alternatives surrounding it.

This lack of differentiation led to:

  • Stagnant sales despite strong demand for joint health solutions.
  • Rising ACOS as ad spend failed to translate into efficient growth.
  • Lost conversions to competitors with stronger positioning and lower prices.

The Solution

We rebuilt Haka Life’s Amazon strategy with a full-funnel approach designed to highlight what made GLX-3 worth paying for while tightening efficiency across campaigns:

1. Lead with differentiation:
We reframed GLX-3’s positioning in PPC ads, emphasizing its premium sourcing from New Zealand, higher absorption compared to fish oils, and proven joint relief benefits. This made clear why it was superior to cheaper alternatives.

2. Align SEO + PPC for maximum impact:
We optimized listings and backend keywords to ensure products appeared for relevant, high-intent searches that actually convert. This improved organic rankings, click-through rates, and conversion rates.

3. Capture high-intent shoppers:
We launched Brand Tailored Promotions targeting visitors who viewed product pages or added to cart, converting more browsers into buyers.

The Results

Added $75,216 in monthly Amazon revenue while improving profitability

  • Reduced ACOS by 11%, making growth more efficient and sustainable.
  • Increased conversion rates through strategic alignment of PPC targeting and listing optimization.
  • Elevated GLX-3's market position, transforming it from one of many supplements into a recognized premium joint health solution.

By clarifying GLX-3's unique value proposition and creating consistency across ads, listings, and retargeting, HakaLife transformed a stagnant Amazon channel into a profitable growth engine in one of the most competitive supplement categories.

Olifant’s resp0nsibilities

Account Health Management
Amazon Conversion Rate Optimization
Amazon PPC Management
Amazon Product Launch
A+ Premium Content
Amazon SEO
Catalog & Flat File Management
Data-Driven Strategy

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