HakaLife Amazon Case Study: $75,216 more monthly revenue
A superior product was losing ground to lower-priced competitors. Olifant Digital sharpened its positioning and made the real value clear to accelerate revenue.
Natural joint health brand built around GLX3 green-lipped mussel oil.
HakaLife is a family business, co-founded by Andrew Casey and his father, that makes clean, premium supplements for joint health and long-term mobility.
Its flagship product, GLX3, is made from New Zealand green-lipped mussel oil, sustainably sourced and cold-processed to keep its natural nutrients.
What was holding HakaLife back:
HakaLife had a superior product with proven benefits, but the crowded supplements category buried that advantage.
US tactics that didn't translate to the UK market
Premium product undifferentiated in a crowded category
Rising ACoS from inefficient ad spend
Losing customers to cheaper competitors
No retargeting system for high-intent shoppers
Five steps that tripled HakaLife's Amazon sales
Olifant Digital rebuilt HakaLife's Amazon channel step by step, turning a premium product the market overlooked into a clear category leader.
Reframed PPC ads around premium differentiation
Rewrote listings to signal premium value
Launched Subscribe & Save to lock in repeat revenue
Aligned SEO and PPC to increase sales
Recovered lost revenue through retargeting
The numbers speak for themselves.
After Olifant Digital repositioned GLX3 as the premium choice in its category.
Driven by daily PPC management
GLX3 repositioned as the premium choice
"I keep seeing our sales go up every day! We can’t wait to break our monthly record! Our sales are improving with a better ROI. Keep up the great work!"
.svg)
Want results like HakaLife?
Olifant Digital repositioned an overlooked premium product into a category leader, adding $75K in monthly revenue. If you're not hitting your revenue and profit goals, we can fix that.
Frequently asked questions
What was HakaLife's biggest Amazon challenge before working with Olifant Digital?
A superior product getting buried by cheaper alternatives. Category demand was strong, but GLX3's premium value wasn't coming through in the listings or ads. Conversions were going to commodities.
What did Olifant Digital do differently for HakaLife on Amazon?
Repositioned the product before touching ad spend. Rewrote listings to signal product’s real value, optimized backend keywords for high-intent searches, aligned SEO and PPC to compound revenue, then launched Brand Tailored Promotions to win back cart abandoners.
How does Olifant Digital approach premium brands competing against cheaper alternatives on Amazon?
Differentiation first, spend second. If the listing doesn't communicate why the product is worth more, more ad budget only sends traffic to a page that doesn't convert.
What services did Olifant Digital provide to HakaLife?
Amazon Account Management, Amazon PPC, Amazon SEO and Listing Optimization, A+ Content and Creative Production, and Catalog and Flat File Management.
What results did HakaLife achieve with Olifant Digital?
$75,216 added in monthly Amazon revenue. ACoS reduced 11% through tighter targeting. GLX3 repositioned as a category leader.
More client results
