Wedge Guys Amazon Case Study: How a Golf Brand Added $305,771 in Monthly Revenue and Became Category #1

Olifant Digital built Wedge Guys' Amazon channel into the #1 spot in their category, and the most profitable it has ever been.

Hired for:

Full Amazon Account Management

Amazon PPC

Amazon SEO & Listing Optimization

CRO

A+ Content & Creative Production

Catalog & Flat File Management

Get your free marketing plan

View on Amazon

Hired for:

Full Amazon Account Management

Amazon PPC

Amazon SEO & Listing Optimization

CRO

A+ Content & Creative Production

Catalog & Flat File Management

Get Your Free Marketing Plan

View on Amazon

About The Client

Pro-designed golf brand created for players at every level.

Wedge Guys makes golf equipment designed by PGA professionals.

The products pair pro-level craftsmanship with everyday accessibility, earning trust from passionate amateurs and seasoned golfers alike.

The problem

What was holding Wedge Guys back:

Wedge Guys had PGA-designed products, but competitors with sharper visuals and better seasonal timing were pulling ahead.

Unprofitable PPC draining the ad budget

Organic rankings slipping in the golf category

Weak hero images losing to sharper competitors

Seasonal demand not reflected in listings

No clear path to scale profitably on Amazon

Our approach

A Five-Step DTC Playbook

Olifant Digital ran Wedge Guys' Amazon channel like an in-house team. Each step closed a specific gap and unlocked the next.

Cleaned up keyword targeting for buying intent

Audited every campaign and listing for keyword relevance. Removed broad-match waste and rebuilt targeting around the queries golfers actually use to buy, with Olifant AI running keyword research at the SKU level.

Restored organic rankings through SEO-led listings

Rewrote titles, bullets, and backend keywords for the queries that drive sales. Aligned organic ranking with paid spend on the same terms, so each reinforced the other.

Redesigned hero images for higher click-through

Replaced underperforming visuals with hero images built to win the click. Sharper photography and cleaner composition that beat competitors at first glance. Every change ran through Amazon Experiments first, so only the variants that lifted revenue went live.

Captured seasonal demand for peak-season growth

Mapped the golf buying calendar and built it into every listing and campaign. Seasonal relevance ran through copy and creative, with bid strategy aligned to demand from the start.

PPC rebuilt for revenue and margin at scale

Rebuilt every campaign around the highest-converting keywords. Each product got its own TACoS target, keeping margins healthy as spend grew. Olifant AI managed bids daily, scaling winners fast to maximize revenue.

Results

The Numbers Speak for Themselves.

MONTHLY AMAZON REVENUE ADDED

$305,771

After Olifant Digital rebuilt the growth engine around profit.

REVENUE GROWTH

391%

Amazon sales expansion after the rebuild

CATEGORY POSITION

#1 on Amazon

Category leader in the golf niche

ACOS REDUCTION

17% Lower

Profitable scale through restructured PPC

"Working with Olifant Digital has been a game-changer. They double our revenue on Amazon and Shopify every year. Their marketing team is exceptional, and they consistently achieve our revenue and profit targets."

Brian Dalton

CEO at Wedge Guys

Want results like Wedge Guys?

Olifant Digital took Wedge Guys from a slipping Amazon presence to category #1, adding $305,771 in monthly revenue. Let's build the same for your brand.

Get your free marketing plan

Frequently asked questions

What was Wedge Guys' biggest Amazon challenge before working with Olifant Digital

A pro-level product getting beaten by sharper competitors. PPC was unprofitable, organic rankings were slipping, and seasonal buying behavior wasn't reflected anywhere in the listings.

What did Olifant Digital do differently for Wedge Guys on Amazon?

We fixed the foundation first. Keyword targeting cleaned up for search intent, hero images redesigned for click-through, seasonal positioning built into listings and ads. After that we restructured PPC around click-to-revenue economics.

How does Olifant Digital approach category dominance on Amazon?

We fix what's losing clicks and conversions first, then scale spend on what's already working. That's how you get to #1 without burning the budget to get there.

What services did Olifant Digital provide to Wedge Guys?

Amazon Account Management, Amazon PPC, CRO, Amazon SEO and Listing Optimization, A+ Content and Creative Production, and Catalog and Flat File Management.