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$305,771 Increase in Amazon Monthly Sales and #1 on Amazon

Brian Dalton
CEO at Wedge Guys
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"Working with Olifant Digital has been a game-changer for WedgeGuys. They helped us achieve a 391% increase in Amazon sales and a 17% reduction in ACOS. Their strategic approach to restructuring our ad campaigns and enhancing our product listings allowed us to reclaim our organic placements and drive profitability."
$305,771
Increase in Amazon Monthly Sales
Olifant's responsibilities
Full-Service Amazon Marketing
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About the brand

Wedge Guys is a leading golf brand on Amazon, trusted by players worldwide for products designed by PGA professionals. Known for combining pro-level craftsmanship with everyday accessibility, they’ve become a go-to choice for both passionate amateurs and seasoned golfers.

With competitive pricing and a reputation for performance, Wedge Guys was well-positioned for growth but needed a partner who could help them scale profitably, launch new products successfully, and expand into new categories with confidence.

The Problem

Wedge Guys were losing ground in the highly competitive golf category.

  • Ad campaigns were unprofitable, draining resources without driving sustainable growth.
  • Organic rankings were slipping, reducing visibility where it mattered most.
  • Competitors with sharper visuals, stronger copy, and lower prices were pushing them out of top positions.

Without a clear strategy, scaling profitably on Amazon seemed impossible.

The Solution

We built a custom strategy that focused on precision, seasonality, and profitability:

1. Keyword Clean-Up:
We removed irrelevant, overly competitive keywords that were wasting ad spend and replaced them with highly specific search terms aligned with real customer intent. This sharpened targeting improved traffic quality and boosted organic rankings.

2. Seasonal Positioning:
We adapted messaging and visuals to align with how golfers shop throughout the year. Product listings, ad copy, and imagery were refreshed for spring, summer, and off-season buying behaviors ensuring relevance and stronger conversion rates across all seasons.

3. Hero Image Overhaul:
Although the brand believed their images were strong, we identified major missed opportunities. Redesigned hero images showcased value more clearly, leading to significantly higher click-through rates and more traffic and sales.

4. PPC Restructure:
We replaced a “growth at all costs” approach with a lean, KPI-driven PPC system. By evaluating campaigns through a click-to-revenue formula, we could prioritize profitability over vanity metrics. This structure kept campaigns efficient while still generating strong returns especially critical during the off-season.

The Results

$305,771 Increase in Amazon monthly sales and #1 on Amazon in the golf niche

  • 19% reduction in ACoS
  • Achieved Amazon’s Choice and Best Seller status for key listings

This transformation reestablished Wedge Guys as a category leader cand gave them a scalable system to dominate both paid and organic real estate on Amazon.Amazon PPC Management

Olifant’s resp0nsibilities

Account Health Management
Amazon PPC Management
Amazon SEO
Amazon Product Launch
Amazon Conversion Rate Optimization
A+ Premium Content
Data-Driven Strategy
Catalog & Flat File Management

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