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How We Helped COCOSOLIS Grow by $1,098,692 in Monthly Revenue and Hit 8 Figures

Plamen Stefanov
CEO at COCOSOLIS
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"Olifant Digital is like an internal marketing team for us, not an outsourced company. They really do care about our brand & growth."
$1,098,692
Increase in Monthly Revenue
Olifant's responsibilities
Full-Service Marketing
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About the brand

COCOSOLIS is a luxury skincare and sun care brand built on 100% organic ingredients and timeless self-care rituals. From natural tanning oils and after-sun care to stretch mark and anti-cellulite treatments, their products are loved by health-conscious consumers who want radiant, nourished skin without compromise

Rooted in nature and crafted from raw, cold-pressed oils, COCOSOLIS blends beauty, sustainability, and ethical luxury in every formula. With products that are vegan, cruelty-free, and eco-friendly, the brand is redefining what it means to care for your skin naturally.

The Problem

COCOSOLIS had built strong momentum with their seasonal sun tanning line, but revenue was inconsistent and profitability outside peak months remained difficult.

  • Seasonal volatility: Sales spiked during summer but dropped in the off-season.
  • Untapped channels: High-ROI opportunities like Google ads and email marketing were underutilized.
  • Agency churn: The brand cycled through multiple agencies, none lasting longer than two months due to the fast pace and high expectations.
  • Growth plateau: Despite being a 7-figure brand, scaling predictably and breaking into new profitable regions felt out of reach.

In an environment where turnover had become the norm, stability and trust were missing. That changed when COCOSOLIS partnered with us. Unlike prior short-lived relationships, our collaboration has lasted for years, built on hands-on execution, daily optimizations, and relentless focus on ROI and profit.

We didn’t just deliver results, we delivered the stability, trust, and long-term growth the brand had been searching for.

The Solution

We built a three-part growth strategy to stabilize revenue, outpace competitors, and unlock year-round profitability:

1. Promote Off-Season Products:
Instead of over-investing in sun tanning oils during winter, we redirected ad spend toward anti-cellulite and stretch mark oils. This pivot generated stable off-season revenue and freed the brand from seasonal dependency

2. Turn Crisis into Opportunity:
When the pandemic hit, we didn’t retreat, we adapted. By refreshing copy, launching new creatives, and doubling down on performance marketing, we helped COCOSOLIS not only weather the storm but outperform competitors with campaigns that converted better than ever.

3. Email Marketing:
Despite its potential, email was barely utilized. We built advanced automations—including cart abandonment, browse abandonment, and win-back flows. We restructured their campaign calendar to deliver two targeted emails per week featuring seasonal bestsellers. This transformed email into one of the brand’s most reliable growth engines.

The Results

COCOSOLIS broke through its revenue plateau, adding $1,098,692 in monthly sales and scaling past 8 figures.

  • Expanded into six new international markets—all profitable for the first time
  • Unlocked predictable off-season revenue by shifting focus to year-round products
  • Built a high-converting evergreen email system, turning email into one of the top revenue drivers

Through strategic pivots and optimization, COCOSOLIS went from seasonal dependency to year-round scalability, fueling the biggest revenue increase in brand history.

Olifant’s resp0nsibilities

Marketing Strategy
Meta Ads Management
Google Ads Management
Performance Creative
Conversion Rate Optimization
Email & SMS Marketing

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