We agree on the target selling price, product costs, launch budget and acceptable launch investment before starting. Each stage answers a different question.
Days 1–30 · Is the product ready to launch?
Product economics: Contribution profit per unit at the introductory and target prices, after product costs, Amazon fees and applicable discounts.
Advertising allowance: Break-even ACoS and the agreed launch ACoS target. A launch target above break-even means accepting a planned investment, not generating immediate profit.
Inventory readiness: Available units, replenishment lead time and estimated stock coverage.
Listing readiness: Buyable offer, accurate product information, approved creative and relevant keyword indexing.
Decision: resolve launch blockers and confirm how much we can responsibly invest before increasing traffic.
Days 31–60 · Is relevant traffic turning into purchases?
CTR and CPC: Whether the offer attracts clicks on relevant searches and what those visits cost.
Conversion: Advertising orders divided by advertising clicks; listing Unit Session Percentage tracked separately.
Sales velocity: Daily units and revenue, using seven-day trends to reduce day-to-day noise.
ACoS and TACoS: Advertising efficiency and advertising spend as a share of total sales.
Organic visibility: Position trends for a defined set of relevant keywords, with paid placements tracked separately.
Customer feedback: Recurring questions, return reasons and product or listing issues.
Decision: identify promising targets, improve weak content or offers, and reduce irrelevant spend once there is enough evidence to judge it.
Days 61–90 · Can we improve profit while maintaining demand?
Realized selling price: The price customers actually pay after discounts.
Contribution profit: Total and per unit, including advertising costs.
Conversion and units per day: How demand responds to each price increase.
ACoS, TACoS and paid versus organic sales: Whether growth still depends on the same level of advertising support.
Keyword visibility: Whether relevant organic positions remain stable, improve or weaken.
Stock coverage and returns: Whether the product can support additional demand without creating inventory or customer-experience problems.
Decision: increase price or budget selectively, hold the current setup, or revise the offer based on profitability and customer response.
How we evaluate each price increase
Record the date and compare the previous price with the new price alongside conversion, units per day, contribution profit and organic visibility.
Keep advertising and other major changes as stable as practical during the comparison. Account for promotions, stockouts, seasonality and advertising attribution delays before drawing conclusions.
A higher price is successful when it improves the agreed commercial outcome. A small reduction in units may be acceptable if total contribution profit increases.
Keep reporting consistent
Use consistent ASIN or product-family scope throughout. Total sales and advertising-attributed sales are separate measures and must never be added together. Organic sales should come from a consistent reporting source, not a simple subtraction of reports with different attribution rules.
The plan sets the work and decision points. When the plan is executed in full, we commit to page-one rank for the main keywords in it. It does not promise a revenue figure, review count or profitability date.
.svg)
.svg)
.webp)
