Google Ads Management That Lowers Your New-Customer CPA
For Amazon brands that also sell on their own store. We put 85%+ of your budget into Google Shopping and Performance Max, manage your account every day, and scale only the spend that wins you new customers at a lower CPA.
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Three problems cap your Google Ads growth
Three problems usually cap Google Ads growth for DTC brands: too little on Shopping, too much on branded search, and no real top of funnel. Here is each one, and how we fix it for you.
Brands underspend on Google Shopping
Roughly 85% of clicks on ecommerce Google Ads campaigns go to product listing ads (PLAs), also known as Google Shopping Ads.
Despite this, PLAs are often underfunded: without seeing exactly what ideal shoppers search for, Shopping can't scale at a profitable ROAS.
We shift 85%+ of your ad budget into Google Shopping and Performance Max.
Then we find the exact searches your ideal shoppers make before they buy, and rebuild your product feed to win them: titles, descriptions, attributes, images, plus a supplemental feed built for AI. That's what turns Google Shopping into a profitable new-to-brand scaling engine.
Brands overspend on branded search
Branded Search Ads are essential, but overspending on them starves the campaigns that actually grow your brand.
The overspend pumps up revenue and ROAS numbers that look impressive, but those customers already knew your brand and were going to buy anyway.
We cap Branded Search at no more than 10% of your campaign budget.
The freed-up budget goes into Shopping, Performance Max, Demand Gen, and non-brand Search, the campaigns that win you customers who don't know you yet.
Brands overinvest at the bottom of the funnel
Bottom-of-funnel campaigns get overfunded because that's where ROAS looks highest, yet they mostly sell to shoppers who already know the brand.
That spend closes sales that were nearly closed anyway. Meanwhile the top of the funnel, where your next customers come from, stays underfunded.
We run your full funnel, from first search to repeat purchase.
Prospecting through Performance Max, Demand Gen, Shopping, and YouTube brings in shoppers who have never heard of you, while retargeting closes them. One of our clients, WineBasket.com, added $200,004 in revenue on $74,398 less ad spend. The old setup was paying more to reach the same customers.
Your dedicated Google Ads team
Growth Strategist
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Creative Strategist
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Creative Designer
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UGC Sourcing Specialist
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Video Editor
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Data Tracking Specialist
Data surfaced by tech, decisions made by your account managers
Tech surfaces the data. Your account managers act on it. Your brand gets both, across Amazon, Meta, and Google.
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Work with people who treat your brand like their own
Results from DTC brands we run paid media for, with the same daily optimization and scaling on true ROAS.
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"Olifant Digital is like an internal marketing team for us, not an outsourced company. They really do care about our brand & growth."
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"Working with Olifant Digital helped us to achieve our revenue and profit goals. In a few months, they scaled our brand from $50K to over $411K in monthly revenue. They are responsible for our SEO, Ad creative, CRO, and paid media across Meta and Google. Their team is dedicated and truly understands how to grow a brand profitably. We are excited to continue this incredible partnership!"
"We've been working with Olifant Digital for over a year. The team is professional and highly involved, always willing to go the extra mile. Since we started working with them, we've seen clear growth in our revenue, and they always have a plan for what's next. They stay up to date and know how to keep improving. If you're looking for a committed ecommerce marketing agency, I'd recommend Olifant Digital."
"Olifant Digital helped us 4x our revenue profitably by handling our ad creatives, Meta and Google media buying, and Amazon management. They're organized, results-driven, and have become true partners in our growth."
"They helped us navigate some very challenging scenarios, including getting our Meta ad account reinstated, implementing a full-funnel approach to marketing, and bringing a results-oriented mindset. They’ve also been very flexible, working with us to create a model that is mutually beneficial so we’re aligned on the success and growth of the business."
"Olifant Digital helped us focus on profitability, remove wasted ad spend and improve our margins on Amazon and our DTC channels. Their advertising strategy has performed beyond our expectations. We can't wait to see the results in the coming year as we roll out the rest of their strategy for our brand."
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Why brands choose Olifant Digital for Google Ads
If performance does not improve in 60 days, we refund our management fees. Here's why we can offer it.
Daily Optimization
Direct Access
Speed of Execution
Experienced Team
How we start working together
Before you pay us anything, you'll know exactly what we'd do, which team would run your account, and what it costs.
Apply for a marketing plan
Fill out a short application: your brand, your goals, and where you're stuck. We'll review it and tell you honestly whether we can help.
Receive your marketing plan
We build a plan tailored to your brand: the exact scope of work, the team who'll run it, and the monthly fee.
Meet your team and execute
Meet the people who'll run your account day to day before you sign anything. Once aligned, we start with the highest-impact work first.
Frequently asked questions about Google Ads
Don't see your question? We'll cover it during your free marketing plan.
How much does Google Ads management cost?
How long does it take to see results from Google Ads?
What does a Google Ads agency for ecommerce brands do?
What is true ROAS and why does it matter more than platform ROAS?
Is there a contract, and do you offer a refund?
