Elite Jumps Amazon Case Study: How a Fitness Brand Increased Revenue by 124% in 3 Months

Multiple agencies had tried and churned. Olifant Digital took over and built an Amazon channel that actually grew.

Hired for:
Full Amazon Account Management
Amazon SEO & Listing Optimization
Amazon PPC
CRO
A+ Content & Creative Production
Catalog & Flat File Management
A woman in workout attire smiles while holding a pair of "Elite Jumps" jump rope handles toward the camera, with a gym setting and the "Elite Jumps" logo in the corner.
Elite Jumps Logo
Hired for:
Full Amazon Account Management
Amazon SEO & Listing Optimization
Amazon PPC
CRO
A+ Content & Creative Production
Catalog & Flat File Management
About The Client

Performance fitness brand built by athletes, for athletes.

Elite Jumps makes professional training equipment for athletes at every level.

The product line spans jump ropes, agility ladders, and plyometric boxes, all built for durability, safety, and measurable results.

The problem

What was holding Elite Jumps back:

PPC was burning budget, organic rankings had slipped, and sharper competitors were taking the top spots.

PPC burning budget on broad-match keywords

No targeting of high-intent buyer keywords

Listings not optimized for conversion rate

A+ content that didn't drive buying decisions

Weak organic visibility in a crowded category

Our approach

A Five-Step DTC Playbook

After multiple agencies had churned, Olifant Digital took over Elite Jumps' Amazon channel and ran it like an in-house team. Each step closed a gap and set up the next.

1

Cut broad-match keywords that wasted ad budget 

Audited every active campaign and removed broad-match waste. Shifted spend to high-ROI keywords.
2

Targeted low-competition keywords with high buying intent

Rebuilt keyword targeting around what athletes actually search before they buy. Olifant AI found the low-competition, high-intent terms competitors were missing, and conversion rates climbed almost immediately.
3

A/B tested hero images, titles, and bullet points

Put every listing through structured testing. Hero images, titles, and bullets tested head to head, winners kept and underperformers replaced, until each listing converted at its best.
4

Rebuilt A+ content to drive conversions

Replaced surface-level A+ content with modules built around what athletes ask before they buy. Conversion rate lifted 51% across optimized listings.
5

SEO and PPC aligned to compound revenue growth

Aligned keyword strategy across both channels, with Olifant AI managing PPC daily against TACoS targets. Organic rankings and PPC reinforced each other, and revenue compounded across the catalog.
Results

The numbers speak for themselves.

AMAZON REVENUE GROWTH
 124%

In 3 months after Olifant Digital rebuilt the channel.

CONVERSION RATE LIFT
51%

CVR increase across optimized listings

ACOS EFFICIENCY
Improved

More efficient ad spend at scale

"After trying dozens of different agencies and attempting to manage Amazon internally, nothing clicked until we partnered with Olifant Digital. Their strategy has driven a significant increase in sales and conversion rates. It’s truly been a joy to work with them!"

Jordan Lindstrom
CEO at Elite Jumps
Hear it from Jordan

Want results like Elite Jumps?

Elite Jumps had cycled through agencies for years before we built an Amazon channel that grew 124% in a single quarter. Let's do the same for your brand.

Frequently asked questions

What was Elite Jumps' biggest Amazon challenge before working with Olifant Digital?

Multiple agencies and no results so far. PPC was burning budget on broad-match keywords, organic visibility was buried while sharper competitor listings were taking the category.

What did Olifant Digital do differently for Elite Jumps on Amazon?

Cut waste before scaling anything. Removed broad-match keywords, shifted to high-intent targeting, A/B tested listings, rebuilt A+ content, then aligned SEO and PPC to compound both channels.

How does Olifant Digital approach brands that have been through multiple agencies?

We audit what's burning budget and fix it before touching spend. Most agency churn comes from scaling a broken foundation. We fix the foundation first.

What services did Olifant Digital provide to Elite Jumps?

Amazon Account Management, Amazon PPC, CRO, Amazon SEO and Listing Optimization, A+ Content and Creative Production, and Catalog and Flat File Management.

What results did Elite Jumps achieve with Olifant Digital?

124% revenue increase in 3 months and a 51% conversion rate lift. ACoS reduced while scaling spend on winners. Years of agency churn ended with one partner.

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