Free Amazon Account Audit Services That Find Your Hidden Profit
Olifant Digital is a full-service Amazon agency with a research-driven approach to account audits. Specialists with 7+ years of experience review your ads, listings, catalog and competitors, assess profitability using the costs you provide, and prioritize what to improve around each product’s margins, organic rankings and stock.
+124%Amazon revenue in 3 months, +51% conversion
+$95,934Monthly Amazon revenue, profit up 3x.svg)
+391%Amazon sales, with 17% lower ACoS
+$688,406Yearly Amazon profit added.svg)
+$114,305Monthly Amazon revenue added
-27%Lower Amazon TACoS, from 16.4% to 11.9%
$192,814Monthly Amazon revenue, from a $20K start
+85%Monthly Amazon revenue in 6 months
+$75,216Monthly Amazon revenue added
+40%Monthly Amazon sales, with a profitable Japan launch
+$95,934Monthly Amazon revenue, profit up 3x+391%Amazon sales, with 17% lower ACoS+$688,406Yearly Amazon profit added+$114,305Monthly Amazon revenue added-27%Lower Amazon TACoS, from 16.4% to 11.9%$192,814Monthly Amazon revenue, from a $20K start+85%Monthly Amazon revenue in 6 months+$75,216Monthly Amazon revenue added+40%Monthly Amazon sales, with a profitable Japan launchHistorical results from Amazon management engagements, including work beyond the audit.
Our strategy
Three areas we check before recommending changes
See what we review, what the data can show and how we prioritize the next step.
Ad spend that grows faster than profit
What we check
Higher ad sales can come with lower profit. ACoS shows advertising efficiency, while TACoS adds the context of total account sales.
We review search terms, placements, budgets and product-level performance before recommending where to keep, reduce or increase spend.
What your audit explains
Search-term decisions backed by enough data.
We separate proven wasted spend from tests that still need clicks and time. Product margins, stock and the relationship between paid and organic sales guide the recommendations. If costs or reports are missing, we flag the limits.
Search-term reviewIllustrative example
Search termSpendOrders
cheap wallet$4120
wallet for women$2870
card holder keychain$1981
Zero orders alone do not prove that a search term should be stopped.Illustrative data, not a client result. Decisions also depend on clicks, conversion rate, the review period and attribution lag.
Listings that lose the sale
What we check
Missing product details, unclear images and weak keyword coverage can make a listing harder to find or evaluate.
We review the content alongside search terms, traffic and conversion data to identify what needs attention.
What your audit explains
Listing recommendations tied to the evidence.
We review titles, bullets, images, A+ and backend search terms for relevance, clarity and missing information. Where the available data supports it, we check keyword visibility and identify specific content changes to test.
Listing reviewIllustrative example
ElementCheckPotential issue
TitleRelevanceRelevant term missing
ImagesClarityProduct use unclear
A+ contentInformationKey details missing
Backend termsCoverageRelevant terms missing
Recommendations explain what to change and how to assess it.Illustrative checklist, not a scored client listing or a forecast.
Catalog problems you cannot see
What we check
Suppressed listings, variation errors and stranded inventory can interrupt availability or make products harder to buy.
We review the relevant catalog and account-health reports to distinguish confirmed issues from items that need further investigation.
What your audit explains
A catalog and account-health review with clear next steps.
We document the affected products, the evidence and the recommended action. Priorities reflect availability, business impact and dependencies, including cases that require Amazon’s review.
Catalog checkIllustrative example
CheckPotential issueNext step
Suppressed listingsOffer unavailableReview reason
Broken variationsFamily mismatchCheck eligibility
Stranded inventoryNo active offerReview cause
Unindexed keywordsVisibility gapCheck relevance
Each confirmed issue gets a recommended action and a priority.Illustrative checklist. Resolution depends on the issue and Amazon’s requirements.
Client success stories
Hear it from the founders
Brand owners on their experience with our Amazon management work.
Most seller accounts are built
on expensive blind spots
Most seller accounts are built
on expensive blind spots
If you run your account without having a thorough audit process, you're leaving your profit on the table.
Rising ACoS, shrinking margins
Your ad budgets grow, but profit doesn't follow. Without focusing on TACoS, you can't distinguish sales efficiency from waste, and you end up spending money without getting any in return.
Listings that don't convert
You have weak hero images, unoptimized product titles, unconvincing bullet points, and generic A+ content that suppress your conversion rate. Even if your traffic increases but your listings don't convert, your ad spend will pay the price.
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Catalog problems you can't see
Your broken parent-child structures, stranded inventory, and missing backend keywords quietly drag down your organic visibility and sales velocity.
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PPC Campaigns that burn cash
Broad match chaos, branded keyword cannibalization, and campaigns without a product-level structure kill your sales efficiency, no matter what your ad budget is.
What our Amazon account audit covers
Not a surface-level skim
Six areas of review, with findings based on the account access, reports and cost data available.
01 PPC Audit
Ads architecture review
We review campaign structure, targeting and budget allocation to identify what is working, where spend is unsupported and which tests need more data.
Campaign structure & ASIN segmentation
Keyword harvesting & negative gaps
Spend split by product and match type
TACoS vs ACoS health check
Bid strategy alignment to margins
02 Listing Audit
Conversion & SEO analysis
We review how shoppers find and evaluate your products, then recommend listing changes supported by content, search and conversion evidence.
Hero image & visual hierarchy review
Title, bullets & description review
A+ content effectiveness assessment
Backend keyword relevance check
Search term relevance & visibility gaps
03 Catalog Audit
Operational health check
We review catalog and account-health issues that can affect product availability, listing consistency and the customer experience.
Parent-child variation structure
Stranded & suppressed inventory
Account health dashboard review
Flat file & attribute integrity
Brand Registry and Store audit
04 Profitability Audit
Margin & unit economics
We assess product economics using the costs and fees available, including ad spend. Missing costs and assumptions are flagged before a profit conclusion.
Product-level TACoS calculation
FBA fee & margin review
SKU profitability where costs are available
Proven waste vs tests needing more data
05 Competitor Audit
Category intelligence
We compare relevant competitor listings, positioning and keyword opportunities to identify gaps worth investigating.
Visibility vs relevant competitors
Competitor ASIN targeting gaps
Category positioning opportunities
Keyword whitespace analysis
06 Growth Roadmap
Prioritized action plan
A prioritized action plan that explains the findings, recommended changes and dependencies for the first 30 days and the work that follows.
First 30-day priorities
Medium-term growth levers
Evidence and assumptions behind estimates
90-day execution priorities
Frequently asked questions about Amazon account audits
Have another question? We’ll confirm the scope and information needed for your audit.
We already reviewed our account internally. Is an audit still worth it?
A second review can help connect advertising, listings, catalog issues and product economics. We start with what your team has already checked, recognize what is working and investigate gaps supported by the data. Your plan explains the evidence and priorities.
How long does the Amazon account audit take?
Your free marketing plan is available in 24 hours. We confirm the timing for a detailed account audit after reviewing its scope and the access and reports needed. We then discuss the findings and priorities on a debrief call.
What results should I expect from an Amazon account audit?
You receive a prioritized action plan covering what is working, confirmed issues and opportunities to test. We explain the evidence, missing information and assumptions behind any estimates. The audit itself does not change your account or guarantee a sales, ranking, conversion or profit increase.
Do I have to work with you after the audit?
No. The audit is yours, and there is no obligation to continue with Olifant Digital. You can implement the plan with your own team or discuss ongoing management with us.
Alex Stoykov
CEO at Olifant Digital
Ready to review your Amazon account?
Start with your free marketing plan. We’ll confirm your audit scope and the reports needed for a detailed action plan.
Why us
Why brands choose Olifant Digital for their Amazon account audit
What you get when we work together.
Specialists who run accounts
Your audit is reviewed by experienced specialists from the team managing 50+ Amazon accounts. They own the findings, recommendations and next steps.
Research-led reviews
Our August 2026 study of 50 Sponsored Products accounts gives placement benchmarks for account reviews. Read the placement study
Clear priorities
Your plan separates confirmed issues, tests and missing information, with estimates only where the evidence supports them.
No obligation
The audit is yours. You decide whether to implement it yourself or discuss ongoing management with us.
Client stories
Client feedback on our work, with separate case-study results from broader Amazon engagements.
+391%
Amazon sales, with 17% lower ACoS
“They have a full team, and everyone knows their role and responsibility. They're active in the latest technology and look to streamline their operations as well as our own.”
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Brian Dalton
Founder at Wedge Guys
$688,406
increase in yearly Amazon profit
“Olifant Digital rebuilt our Amazon channel and turned it into a real revenue and profit driver. Their team is always one step ahead, proactively monitoring performance and making smart optimizations without us having to ask or micromanage.”
Olivier Momma
Founder & Creative Director at Ekster
-27%
TACoS, from 16.4% to 11.9%
“Olifant was very organized. They created a meeting pace and deliverable schedule that works well for us. The account management is very responsive, and internal communications are excellent. We are very happy with speed of delivery and execution.”
Vince Polentes
CEO at Coat Defense
+40%
monthly Amazon revenue, plus a launch in Japan
“Their deep understanding of e-commerce marketing helped us to increase our sales in Canada and expand into Japan. I highly recommend Olifant Digital to any brand looking to grow in super competitive markets.”
Kevin Park
CEO at OneRoot
Sales up, ad spend controlled
“Olifant Digital runs ad operations across all our brands and builds all of our listing content, from titles, bullets, and descriptions to A+, branding, and store design. Sales are up, ad spend is controlled, and our conversion rate, ROAS, and organic rankings have all improved.”
Francisco Lobeira
CEO at CHILEMOY
Nothing clicked until Olifant Digital
“After trying dozens of different agencies and attempting to manage Amazon internally, nothing clicked until we partnered with Olifant Digital. Their strategy has driven a significant increase in sales and conversion rates. It's truly been a joy to work with them!”
Jordan Lindstrom
CEO at Elite Jumps
Scaling while protecting margins
“And so they're always optimizing for the bottom line, which is something that other agencies don't do, and they're incentivized properly around that.”
Claudio Conte
Co-Founder & CEO at Bullstrap