Rainbow Chalk Case Study: How We Grew a DIY Brand's UK Amazon Revenue 21% in 30 Days
Despite flat growth in Canada and a poor harvest that limited inventory, Olifant Digital expanded the channel and unlocked a profitable new market.
DIY brand making high-quality liquid chalk markers and home essentials.
Rainbow Chalk makes liquid chalk markers and home improvement products trusted by hobbyists, families, and creative professionals.
After dominating the US market with their practical, vibrant markers, the brand expanded into the UK.
What was holding Rainbow Chalk back:
Ads were unprofitable, organic rankings were weak, and multiple agencies had cycled through, all applying recycled US tactics that didn't work.
US tactics that didn't translate to the UK market
Rising ACoS from poorly managed PPC
Weak organic rankings across UK listings
Multiple agencies applying generic strategies
Products buried in the wrong Amazon subcategories
A Five-Step DTC Playbook
Olifant Digital ran Rainbow Chalk's UK Amazon channel like an in-house team, rebuilding it around how UK shoppers actually search and buy.
Integrated high-volume UK keywords into every listing
Aligned PPC targeting with listing keywords
Reclassified products into the correct Amazon subcategories
Captured market share from weaker competitors
Scaled only what testing proved
The numbers speak for themselves.
In 30 days after Olifant Digital applied a market-specific strategy.
After multiple agencies failed with generic tactics
Earned the Amazon Best Seller badge in its UK category
Long-tail keyword targeting restored ad profitability
"What impressed me the most were the results Olifant delivered and the way they communicate with me and my team. Their team uses Slack to keep everything clear, and the communication is super quick. They not only helped our brand grow, but also helped me understand the “why” behind the success."
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Want results like Rainbow Chalk?
Olifant Digital took a stalled UK launch and grew it 21% in 30 days with a strategy built for the market. If you're expanding into a new marketplace, let's talk.
Frequently asked questions
What was Rainbow Chalk's biggest Amazon challenge before working with Olifant Digital?
Multiple agencies recycled the same tactics that worked in the US. Ads were unprofitable, organic rankings were weak, and products were buried in the wrong subcategories.
What did Olifant Digital do differently for Rainbow Chalk on Amazon?
Built a UK-specific strategy from scratch. Integrated high-volume UK keywords, reclassified products into the correct subcategories, targeted higher-priced competitors with fewer reviews, and A/B tested listings until conversion climbed.
How does Olifant Digital approach new market expansion on Amazon?
We treat every market as its own problem. Buyer behavior, keyword volume, and competitor dynamics differ by region. Copying what worked elsewhere is how brands stall.
What services did Olifant Digital provide to Rainbow Chalk?
Amazon Account Management, Amazon PPC, Amazon SEO and Listing Optimization, A+ Content and Creative Production, and Catalog and Flat File Management.
What results did Rainbow Chalk achieve with Olifant Digital?
21% UK Amazon revenue growth in 30 days. Category win on the UK marketplace. ACoS reduced through long-tail targeting.
More client results
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