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DYI Home Improvement Brand Grows Amazon Sales by 21% in 40 days
The most impressive was the knowledge they had and then the communication using Slack. I found Olifant's team to be very polite and understanding to help me understand a new field in which I was not experienced in.
Nick Eddie — Managing Partner at Rainbow Chalk
21%
Increase in Amazon Sales
About the brand
Rainbow Chalk was founded with the mission to create the most effective DIY water and chalk products, and they achieved just that.
Their flagship product, the Liquid Chalk Marker, quickly gained market leadership due to its innovative formula and user-friendly design.
With a deep understanding of their craft and a passion for quality, Rainbow Chalk expanded its product lineup while keeping costs low by avoiding expensive packaging.
This approach allowed them to outperform competitors and establish a strong presence in the market.
Their flagship product, the Liquid Chalk Marker, quickly gained market leadership due to its innovative formula and user-friendly design.
With a deep understanding of their craft and a passion for quality, Rainbow Chalk expanded its product lineup while keeping costs low by avoiding expensive packaging.
This approach allowed them to outperform competitors and establish a strong presence in the market.
The Problem
Despite their success in the US, Rainbow Chalk faced challenges in scaling their Amazon business in the UK.
They had partnered with several external agencies, but none were able to drive the growth they needed; their revenue remained stagnant.
The brand sought a solution that would enhance their product listings, improve organic rankings, and leverage PPC to propel their sales forward.
They had partnered with several external agencies, but none were able to drive the growth they needed; their revenue remained stagnant.
The brand sought a solution that would enhance their product listings, improve organic rankings, and leverage PPC to propel their sales forward.
The Solution
Once we partnered with Rainbow Chalk, we implemented a custom-built system tailored to their specific needs.
We began by optimizing their product listings, identifying that while the content was informative and well-crafted, it was missing essential high-traffic keywords and phrases. This insight became the foundation of our scaling strategy.
We paired the optimized listings with targeted PPC campaigns and robust keyword management.
This approach transformed their Amazon business into a profitable revenue-generating powerhouse.
Within just 40 days of our collaboration, we achieved a remarkable 21% increase in overall revenue while also lowering their ACOS by 4%.
Our strategic efforts not only revitalized their UK presence but also positioned Rainbow Chalk for sustainable growth in a competitive market.
The most impressive was the knowledge they had and then the communication using Slack. I found Olifant's team to be very polite and understanding to help me understand a new field in which I was not experienced in.
Olifant’s solution
- Amazon PPC Management
- Keyword Research
- Amazon Conversion Rate Optimization
- Account Management
- Listing Optimization
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