LyfeFuel DTC Case Study: How a protein & supplements brand added $250,344 in monthly revenue
Meta had banned LyfeFuel's ad account and bigger competitors were winning on price. Olifant Digital recovered the channel and scaled the brand on the strength of its value.
A premium plant-based protein & supplements brand
LyfeFuel makes nutrient-dense, plant-based supplements from ethically sourced ingredients.
Trusted by health-conscious customers, its product line, including the Daily Essentials Shake and Recovery Shake, is formulated to support long-term health.
What was holding LyfeFuel back?
Bigger competitors with cheaper products dominated the category.
Meta account banned, acquisition channel cut off
CPAs too high to scale profitably
Larger competitors winning on price with bigger budgets
Low conversion despite superior product quality
Premium positioning not translating to sales
A five-step DTC playbook
LyfeFuel had a superior product and a banned Meta account. Olifant Digital reinstated the account, rebuilt customer acquisition from scratch, and scaled past bigger competitors
Recovered and reinstated the banned Meta account
Researched buyers across Reddit, Quora, and social
Built comparison funnels against larger competitors
Drove profitable growth from cold traffic
Scaled past bigger, cheaper competitors
The numbers speak for themselves.
After Olifant Digital rebuilt the acquisition engine.
Banned account reinstated and scaled
Scaled on value without cutting prices
"They helped us navigate some very challenging scenarios, including getting our Meta ad account reinstated, implementing a full-funnel approach to marketing, and bringing a results-oriented mindset. They’ve also been very flexible, working with us to create a model that is mutually beneficial so we’re aligned on the success and growth of the business."
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Want results like LyfeFuel?
LyfeFuel went from a banned Meta account to $250K in added monthly revenue. If your growth is stuck behind a problem that looks unfixable, let's talk.
Frequently asked questions
What was LyfeFuel's biggest challenge before working with Olifant Digital?
Meta banned the ad account and cut off their primary acquisition channel. CPAs were too high to scale, and larger competitors with bigger budgets and cheaper products dominated the category.
What did Olifant Digital do differently for LyfeFuel?
Reinstated the banned Meta account first. Then researched buyers across Reddit, Quora, and social platforms, built comparison funnels against larger competitors, produced cold traffic creative, and launched a comparison page that turned more first-time visitors into buyers.
How does Olifant Digital approach premium brands competing against cheaper, bigger players?
We build funnels around why the product is worth more. Comparison positioning done right answers the price objection before the buyer reaches the cart.
What services did Olifant Digital provide to LyfeFuel?
Meta Ads, Google Ads, Performance Creative, Marketing Funnels, and Conversion Rate Optimization.
What results did LyfeFuel achieve with Olifant Digital?
$250,344 added in monthly DTC revenue. Banned Meta account reinstated and scaled. New-to-brand CPA hit a record low. Premium positioning held without cutting prices. Comparison funnels outperformed larger competitors across the full acquisition funnel.
More client results
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