back to case studies

How We Scaled a Premium Wellness Nutrition Brand to $250K in Monthly Revenue

Chris Manderino
CEO at LyfeFuel
Play Video
"Alex and his team have really gone above and beyond our expectations. They helped navigate some very challenging scenarios including getting our Facebook account reinstated, a full-funnel approach to marketing, and a results-oriented mindset. They've been very flexible to work with us to create a model that is mutually beneficial so that we are aligned in the success and growth of the business."
$250,344
Increase in Monthly DTC Revenue
Olifant's responsibilities
Full-Service Marketing
Live link:
lyfefuel.com

About the brand

LyfeFuel is a premium wellness nutrition brand dedicated to creating the most nutrient-dense, plant-based supplements on the market. With sustainability at its core, the brand formulates products like the Daily Essentials Shake and Recovery Shake using premium, ethically sourced ingredients.

Their mission extends beyond individual health, every product is designed to support long-term wellness while minimizing the environmental impact of nutrition. Backed by science and trusted by a loyal customer base, LyfeFuel is redefining what it means to fuel the body and the planet.

The Problem

LyfeFuel is competing in one of the most difficult niches - health and nutrition. The brand faced an uphill battle against legacy brands with lower prices and massive ad budgets.

  • Competitors dominated ad platforms with massive ad budgets.
  • Despite having a superior, science-backed product, conversion rates and ROAS we’re low.
  • The challenge wasn’t just scaling—it was scaling profitably without slashing prices or sacrificing brand value.

LyfeFuel needed a strategy that could cut through the noise, win on value, and grow sustainably in a category designed to squeeze margins.

The Solution

To profitably scale in one of the most competitive niches, we built a customer-first, comparison-driven growth strategy for LyfeFuel:

1. Deep Buyer Persona Research
Instead of running broad, generic ads like competitors, we went granular by analyzing behavior across Reddit, Quora, and social channels to define the perfect customer profile.

2. Comparison-Based Funnels
Across Meta and Google, we built targeted funnels that positioned LyfeFuel against bigger brands in a favorable light. With the product’s quality already proven, our focus shifted entirely to efficient new customer acquisition.

3. Integrated Paid + Organic Strategy
We ensured prospects encountered LyfeFuel across multiple touchpoints—ads, search, and organic content. This consistent multichannel presence significantly improved conversion rates and built trust faster.

4. Head-to-Head Comparison Page
To accelerate cold traffic conversions, we developed a comparison page highlighting why LyfeFuel was the superior choice. This direct, trust-building asset dramatically increased first-purchase rates.

The Winning Ads that we created for Lifefuel

[image-grid]

[/image-grid]

The Results

Scaled revenue to $250,344/month while maintaining profitability

  • Reinstated and scaled Facebook ad account after prior challenges
  • Outperformed competitors with comparison-based ad funnels
  • Built a unified paid + organic presence, driving full-funnel performance
  • Maintained premium pricing while increasing customer acquisition and protecting margins

LyfeFuel now stands stronger than ever in a competitive space, scaling without compromising on values, quality, or long-term sustainability.

Olifant’s resp0nsibilities

Marketing Strategy
Facebook Ads Management
Google Ads Management
Performance Creative
Marketing Funnels
Marketing Funnels
Marketing Funnels
Marketing Funnels
Marketing Funnels

Read more client success stories

$688,406
Partnering closely with Ekster’s internal team, we restructured their Amazon account, delivering sustainable growth and six-figure profits through data-led strategic and performance optimization.
Read Case Studies
85%
By optimizing Bullstrap’s Amazon channel, we drove an 85% increase in profit margin without sacrificing topline revenue.
Read Case Studies
$179,009
In 42 days, we helped Wildride hit $102K per month in the U.S. — and within 3 months, expand to $200K+ globally, paving the way to an 8-figure run rate.
Read Case Studies
172,814
Read Case Studies
$1,098,692
Increase in DTC Revenue
With a close, in-house style partnership, COCOSOLIS achieved record-breaking growth through optimized PPC, email, and CRO - turning collaboration into performance.
Read Case Studies
$699,786
Increase in DTC Revenue
Through performance-driven ad creatives and strategic PPC management, we helped Coat Defense scale to nearly $1M/month - achieving record-breaking growth.
Read Case Studies
$361,590
Increase in DTC Revenue
Through data-driven PPC, SEO, and email marketing, we scaled The Magic Scent from $50K to $411K per month while maintaining a 30% profit margin.
Read Case Studies
$305,771
Increase in Amazon Sales
Through refined ad structure and listing optimization, we helped Wedge Guys crush revenue targets - growing Amazon sales 391% and increasing revenue by $305,771 while improving efficiency across the board.
Read Case Studies
27%
Increase in Amazon Sales
In just 30 days, we increased revenue by 27% while improving TACOS - delivering fast, measurable results from day one.
Read Case Studies
124%
Increase in Amazon Sales
Through expert strategy and optimization, Elite Jumps increased Amazon revenue by 124% while reducing ACOS - driving scalable, profitable growth.
Read Case Studies
211%
Increase in DTC Profitability
We helped FreshTrends boost profitability by 211% through a full-funnel strategy spanning PPC, SEO, Email, SMS, and CRO.
Read Case Studies
$95,934
Marketing on Amazon
Through a full SEO, PPC, and listing optimization overhaul, we helped Onsen Secret triple their Amazon profit and grow sales by 311% while spending smarter, not more.
Read Case Studies
$114,305
Marketing on Amazon
Through a hands-on, strategic partnership, we transformed MatchaBar’s Amazon performance with structured campaigns and bundled offers — driving a $114K increase in monthly revenue.
Read Case Studies
171%
Marketing on Amazon
Through a complete overhaul of listings, refined keyword strategy, and restructured PPC, we increased Amazon sales by 171% and improved ACOS with fast, coordinated execution.
Read Case Studies
46%
Marketing on Amazon
We helped Spade to Fork achieve profitable sales growth in just 44 days through optimized PPC campaigns, listing improvements, and data-driven strategies, resulting in stronger sales and a more profitable TACoS.
Read Case Studies
40%
Marketing on Amazon
Amid a poor harvest and limited inventory, OneRoot increased Amazon sales by 40% and turned highly profitable through adaptive and market-specific optimization.
Read Case Studies
21%
Marketing on Amazon
Through streamlined collaboration and fast implementation, revenue grew 21% in 30 days with stronger TACOS and sustained performance.
Read Case Studies
$75,216
Marketing on Amazon
Through data-driven optimization and authentic brand storytelling, HakaLife tripled sales, elevating GLX-3 into one of Amazon’s top-performing joint health supplements.
Read Case Studies
Can your brand grow faster?
Let’s do it together
Apply For A Free Marketing Plan
Get Free Marketing Plan