Amazon PPC Agency That Turns Wasted Ad Spend Into Profitable Growth
Olifant Digital's Amazon PPC management service takes a research-driven approach to growing revenue and profit. Experienced specialists manage your campaigns around each product’s margins, organic rankings and stock, using Olifant AI to support analysis while owning every decision and change.
+$95,934Monthly Amazon revenue, profit up 3x.svg)
+391%Amazon sales, with 17% lower ACoS
-27%Lower Amazon TACoS, from 16.4% to 11.9%
+124%Amazon revenue in 3 months, +51% conversion
+$688,406Yearly Amazon profit added.svg)
$192,814Monthly Amazon revenue, from a $20K start
+85%Monthly Amazon revenue in 6 months
+$75,216Monthly Amazon revenue added
+40%Monthly Amazon sales, with a profitable Japan launch
Three problems that waste your Amazon ad spend
Next to each problem you see how we address it, using your account data and Olifant Digital’s research across 66 Amazon ad accounts in 11 marketplaces.
Spend leaks on search terms that never sell
Auto and broad campaigns left untouched keep paying for search terms that never sell.
In the median account, 55% of Sponsored Products spend goes to search terms with no sale that month, and most of it sits on terms with under 10 clicks that are still being tested. Only about 5% sits on terms with 10 or more clicks and no sale, so a “negate after 10 clicks” rule catches little of it.
Tight campaign structure, with proven terms moved to exact match and research kept in its own campaigns.
Each week your PPC specialist reviews search terms, expands exact-match targeting where the data supports it, and excludes irrelevant or unprofitable traffic when there is enough evidence. Wedge Guys grew Amazon sales 391% with a 17% lower ACoS through a wider program of PPC and listing improvements.
- 45% Sold
- 50% No sale, under 10 clicks
- 5% No sale, 10+ clicks
A “negate after 10 clicks” rule only reaches the red slice.
Bids get cut where shoppers buy
When ACoS rises, bids get cut across the board, and the account drops out of the placement that sells best.
In our accounts, top of search clicks converted 2.02x as often as product page clicks while costing only 1.29x as much, and top of search had the lower ACoS in 82% of accounts.
We bid by placement and fix click-through and conversion before we cut a bid.
We review placement bids and conversion data before moving budget. When a listing is limiting performance, we flag the issue and agree the next step. Elite Jumps increased conversion 51% across optimized listings as part of a full-service program that grew Amazon revenue 124% in three months.
One ACoS target for all products
A single account-level ACoS target ignores that every product has a different margin.
In our study of 66 Amazon ad accounts, ACoS ranged from 11% to 117%. The same 30% ACoS is profitable on one product and loses money on another.
We agree targets for each product around its margins, organic rankings, stock and role in the growth plan, then review ACoS, TACoS and profit together.
Your specialist decides when to reduce spend, keep testing or invest in organic rank, using each product’s target and stock position. Coat Defense reduced TACoS from 16.4% to 11.9% through a broader Amazon growth program.
- 19 under 25%
- 30 from 25% to 50%
- 17 above 50%
Product A
45% margin before ads30% ACoS+15% profit per ad saleProduct B
25% margin before ads30% ACoS-5% loss per ad saleHear it from the founders
Brand owners on what changed after they started with us.
Experienced Amazon PPC specialists make the decisions. Olifant AI supports their analysis.
Our specialists review your account daily, using Olifant AI to support analysis of Seller Central Sponsored Products, Sponsored Brands and Sponsored Display data. They decide what to change and carry out the work. Olifant AI does not cover Vendor Central or Amazon DSP; those are managed by our specialists.
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Meet your dedicated Amazon PPC team
Account manager
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PPC manager
Why brands choose Olifant Digital as their Amazon PPC agency
What you get when we work together.
Profit-first strategy
Research-led decisions
Daily optimization
Month to month
How Olifant Digital compares
| Olifant Digital | Typical PPC agency | Hiring in house | |
|---|---|---|---|
| How you pay | From $2,000/month, no % of ad spend | Often a % of ad spend, so the fee grows with your budget | A full-time salary, plus tools and training |
| Who runs your ads | A dedicated PPC manager and account manager, each with 7+ years on Amazon | Often one account manager split across many clients | One person, with no cover for holidays or sick days |
| ACoS targets | Set by product, considering margin, organic rank and stock | Often one target for the whole account | Depends on the hire |
| Optimization | Specialist-led daily account review and weekly search-term work; Olifant AI supports Seller Central Sponsored Ads analysis | Often weekly or monthly | Depends on the workload |
| Data behind decisions | Olifant Digital’s research across 66 Amazon ad accounts, plus your own data | The agency's own experience | Your account only |
| Reporting | Weekly profit report: true net profit per product, ACoS and TACoS | Often a monthly sales and ACoS report | Whatever you build in house |
| Contract | Month to month | 6 to 12 month contracts are common | Hiring, onboarding and notice periods |
| Guarantee | Management fees refunded if performance against the agreed revenue or profit goal does not improve in 60 days | Rare | None |
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Client stories
Every quote below is real, and every one links to the full case study behind it.
“They have a full team, and everyone knows their role and responsibility. They're active in the latest technology and look to streamline their operations as well as our own.”
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“Olifant Digital rebuilt our Amazon channel and turned it into a real revenue and profit driver. Their team is always one step ahead, proactively monitoring performance and making smart optimizations without us having to ask or micromanage.”
“Olifant was very organized. They created a meeting pace and deliverable schedule that works well for us. The account management is very responsive, and internal communications are excellent. We are very happy with speed of delivery and execution.”
“Their deep understanding of e-commerce marketing helped us to increase our sales in Canada and expand into Japan. I highly recommend Olifant Digital to any brand looking to grow in super competitive markets.”
Sales up, ad spend controlled
“Olifant Digital runs ad operations across all our brands and builds all of our listing content, from titles, bullets, and descriptions to A+, branding, and store design. Sales are up, ad spend is controlled, and our conversion rate, ROAS, and organic rankings have all improved.”
Nothing clicked until Olifant
“After trying dozens of different agencies and attempting to manage Amazon internally, nothing clicked until we partnered with Olifant Digital. Their strategy has driven a significant increase in sales and conversion rates. It's truly been a joy to work with them!”
Scaling while protecting margins
“And so they're always optimizing for the bottom line, which is something that other agencies don't do, and they're incentivized properly around that.”
How we start working together
Before you pay us anything, you'll know exactly what we'd do, which team would run your account, and what it costs.
Apply for a marketing plan
Fill out a short application: your brand, your goals, and where you're stuck. We'll review it and tell you honestly whether we can help.
Receive your marketing plan
We build a plan tailored to your brand: the exact scope of work, the team who'll run it, and the monthly fee.
Meet your team and execute
Meet the people who'll run your account day to day before you sign anything. Once aligned, we start with the highest-impact work first.
If performance does not improve in 60 days, we refund our management fees.
Frequently asked questions about Amazon PPC
Don’t see your question? We’ll cover it during your free Amazon marketing plan.
What is included in your Amazon PPC management?
Will you rebuild our whole Amazon PPC account?
Can you manage Amazon PPC in other marketplaces?
What if we already have an internal Amazon PPC team?
How does your 60-day management-fee refund work?
Ready to get the most out of Amazon PPC?
Need listings, catalog and operations too? See full-service Amazon account management
If performance does not improve in 60 days, we refund our management fees.
Do you run Sponsored Brands, Sponsored Display and Amazon DSP?
How much does Amazon PPC management cost?
What ACoS should we target?
How fast will we see results?