Onsen Secret Amazon Case Study: How a Skincare Brand Added $95,934 in Monthly Revenue
Every push to scale was shrinking their margins. Olifant Digital rebuilt the channel around profit and tripled it by scaling across international markets.
Premium skincare brand rooted in Japanese hot spring wellness.
Onsen Secret makes mineral-rich skincare inspired by Japanese hot spring traditions.
The formulas deliver spa-grade hydration, rejuvenation, and anti-aging results, bringing ancient wellness practices into modern skincare routines.
What was holding Onsen Secret back:
Every push to scale growth hit the same wall: rising ad costs and shrinking profitability.
Traffic and conversion were healthy, but growth had hit a ceiling
Every attempt to scale came at the cost of profit
Ad costs climbing faster than margins could absorb
Top sellers underfunded while weak SKUs drained budget
No clear system for profitable Amazon scaling
A Five-Step DTC Playbook
Olifant Digital ran Onsen Secret's Amazon channel like an in-house team, rebuilding it around profit and revenue growth.
Concentrated PPC budget behind proven winners
Shifted from ACoS to TACoS for profit visibility
Optimized listings before scaling paid traffic
Turned new launches into a profit driver
Scaled revenue across US, CA, EU, and Japan
The numbers speak for themselves.
After Olifant Digital rebuilt the channel around profit, not volume.
Profit tripled while scaling
Top-converting listings leading category search results
"Systematic approach. I see them as business partners and not just an agency."
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Want results like Onsen Secret?
Olifant Digital took a channel that lost margin every time it scaled and tripled its profit across four regions. Let's build the same for your brand.
Frequently asked questions
What was Onsen Secret's biggest Amazon challenge before working with Olifant Digital
Every attempt to scale shrank profitability. Revenue was there, but rising ad costs hit the same wall every time. ACoS-only tracking hid where the spend was leaking.
What did Olifant Digital do differently for Onsen Secret on Amazon?
Shifted measurement from ACoS to TACoS first. Then concentrated PPC budget on proven converters, optimized listings before scaling traffic, and made every new launch profitable from the start.
How does Olifant Digital approach profitable scaling on Amazon?
We don't scale spend until the margin math works. That means fixing tracking, tightening budget to what's already converting, and only then pushing volume.
What services did Olifant Digital provide to Onsen Secret?
Amazon Account Management, Amazon PPC, CRO, Amazon SEO and Listing Optimization, A+ Content and Creative Production, and Catalog and Flat File Management.
What results did Onsen Secret achieve with Olifant Digital?
$95,934 added in monthly revenue and 311% growth in total sales. Profitability tripled. New launches reached top-seller status across US, CA, EU and Japan.
More client results
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