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From Overpromising Agencies to 8X Growth: How The Magic Scent Scaled to $411K/Month

Emanuela Georgieva
CEO at The Magic Scent
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"Working with Olifant Digital helped us to achieve our revenue and profit goals. In a few months, they scaled our brand from $50K to over $411K in monthly revenue. They are responsible for our SEO, Ad creative, CRO, and paid media across Meta and Google. Their team is dedicated and truly understands how to grow a brand profitably. We are excited to continue this incredible partnership!"
$361,590
Increase in Monthly DTC Revenue
Olifant's responsibilities
Full-Service Marketing
Live link:
themagicscent.com

About the brand

The Magic Scent is a premium fragrance brand specializing in high-quality diffusers and essential oils that transform spaces into luxury experiences. From homes to commercial environments, they create elevated sensory moments built on innovation, wellness, and uncompromising quality.

The Magic Scent appeals to customers seeking more than just fragrance, they're investing in an immersive lifestyle upgrade.

The Problem

Despite an outstanding product line, The Magic Scent struggled to find a marketing partner who could deliver real, scalable growth.

  • Previous agencies overpromised and underdelivered, showing inflated results with no substance
  • Revenue plateaued at $50K per month with no clear path to scale
  • Marketing efforts were fragmented across PPC, email, and other channels with no cohesive strategy

The Magic Scent needed a transparent, results-driven partner who could align all channels and unlock profitable growth.

‍

The Solution

We built a full-funnel growth system designed to align messaging, channels, and conversions for scalable profitability:

1. Deep customer research
We analyzed the brand's positioning, ideal customer psychographics, frustrations, and aspirations to craft ad messaging that spoke directly to The Magic Scent's buyers.

2. T-ROAS-optimized advertising
We rebuilt their Meta and Google infrastructure around T-ROAS (true return on ad spend) instead of misleading platform ROAS. This gave us confidence to scale ad budgets while protecting profitability.

3. Performance UGC ad creatives
We produced scroll-stopping UGC ad creatives in-house, managing the entire customer acquisition process from first click to final purchase.

4. Email and SMS optimization
We rebuilt their email and SMS strategy to drive over $50,000 per month in revenue with significantly higher engagement.

5. SEO for organic growth
We built an SEO strategy that generated over $50,000 per month in organic, trackable new-to-brand revenue.

6. Conversion rate optimization
We optimized the entire funnel using CRO principles, improving conversion rates across key website pages and doubling overall revenue efficiency.

Our approach was built on transparency and accountability, no inflated metrics, just performance-backed execution across every channel.

‍

A few of the winning ads we created for The Magic Scent

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The Results

We scaled The Magic Scent from $50K to $411K per month, adding $361,590 in monthly revenue.

  • Email and SMS consistently drove $50,000+ per month in revenue.
  • SEO generated $50,000+ per month in organic, trackable new-to-brand revenue.
  • T-ROAS tracking enabled profitable scaling across Meta and Google by focusing on true profitability instead of platform metrics.
  • UGC ad creatives produced in-house drove efficient customer acquisition at scale.
  • Doubled website conversion rate through systematic CRO optimization.

After previous agencies overpromised and underdelivered, we built The Magic Scent a transparent, scalable growth system based on real performance, not vanity metrics.

Olifant’s resp0nsibilities

Marketing Strategy
Meta Ads Management
Google Ads Management
Performance Creative
Conversion Rate Optimization
Email & SMS Marketing

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