How MatchaBar Added $114K in Monthly Amazon Revenue After Multiple Agencies Failed

We added $114K in monthly Amazon revenue for MatchaBar through weekly A/B testing, product bundles that doubled average order value, and restructured PPC campaigns with daily hands-on management.

Hired for:

Account Health Management

Amazon PPC

Amazon SEO & Listing Optimization

Amazon Product Launch

Amazon Conversion Rate Optimization

A+ Content & Brand Store

Data-Driven Strategy

Catalog & Flat File Management

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Hired for:

Account Health Management

Amazon PPC

Amazon SEO & Listing Optimization

Amazon Product Launch

Amazon Conversion Rate Optimization

A+ Content & Brand Store

Data-Driven Strategy

Catalog & Flat File Management

Get Your Free Marketing Plan

View on Amazon

About The Client

The problem

Our approach

A five-step Amazon playbook, executed in sequence

Olifant Digital rebuilt MatchaBar's Amazon channel step by step, fixing what was broken and building toward predictable growth.

Rebuilt PPC using the 1-1-1-1 system

Replaced the fragmented campaign structure left by previous agencies. Every campaign built for full visibility: one keyword, one match type, one target, one ad group.

Launched weekly A/B tests on hero images and copy

Set up a structured testing cadence across listings. Hero images and copy tested every 2 weeks, winners scaled and underperformers replaced.

Introduced product bundles to lift average order value

Built bundle offerings across the catalog. AOV doubled as customers moved from single units to multi-product purchases.

Connected PPC and SEO to compound revenue

Aligned keyword strategy across both channels so paid and organic reinforced each other. As paid drove sales, organic rankings climbed, and the revenue grew.

Launched Subscribe & Save to drive repeat purchases

Turned one-time buyers into recurring revenue. With matcha as a daily-habit product, Subscribe & Save lifted lifetime value and made monthly revenue more predictable.

Results

The Numbers Speak for Themselves.

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Frequently Asked Questions

What was MatchaBar's biggest Amazon challenge before working with Olifant Digital?

Years of agency churn left a mess behind. PPC was unstructured, ACoS was unprofitable, and nothing was compounding.

What did Olifant Digital do differently for MatchaBar on Amazon?

Rebuilt PPC from scratch using the 1-1-1-1 system. Connected PPC and SEO into one strategy, introduced bundles to lift AOV, and ran weekly A/B tests on hero images and copy.

How does Olifant Digital approach brands stuck in agency churn?

We audit what was left behind and rebuild with structure. Most churn happens because channels run in silos. We connect them, then optimize daily

What services did Olifant Digital provide to MatchaBar?

Amazon Account Management, Amazon PPC, Amazon SEO and Listing Optimization, A+ Content and Creative Production, and Catalog and Flat File Management.

What results did MatchaBar achieve with Olifant Digital?

$114K added in monthly revenue. Average order value doubled through bundles. ACoS & TACoS both improved and weekly listing tests are running continuously.