MatchaBar Amazon Case Study: How We Added $114K in Monthly Revenue After Multiple Agencies Failed

Years of agency churn left MatchaBar's Amazon channel a mess. Olifant Digital rebuilt it and turned it into their most predictable revenue driver.

Hired for:

Full Amazon Account Management

Amazon SEO & Listing Optimization

Amazon PPC

A+ Content & Creative Production

Catalog & Flat File Management

Get Your Free Marketing Plan

Hired for:

Full Amazon Account Management

Amazon SEO & Listing Optimization

Amazon PPC

A+ Content & Creative Production

Catalog & Flat File Management

Get Your Free Marketing Plan

View on Amazon

About The Client

Ceremonial-grade matcha sourced from Nishio, Japan

MatchaBar is a pioneer in the organic matcha space, sourcing directly from family farms in Nishio, Japan. Their proprietary ceremonial-grade blend was crafted alongside a chai tea master.

The brand offers both premium powdered matcha and ready-to-drink options, loved by health-conscious customers as a coffee alternative.

The problem

What was holding MatchaBar back:

Ad spend was draining, ACoS was unprofitable, and revenue had flatlined.

Years of agency churn left a poorly structured account

Product listings under-optimized for conversion

PPC disconnected from Amazon SEO

Unprofitable ACoS draining the ad budget

No cohesive strategy for profitable growth

Our approach

A Five-Step DTC Playbook

Olifant Digital rebuilt MatchaBar's Amazon channel step by step, fixing what was broken and building toward predictable growth.

Rebuilt PPC using the 1-1-1-1 system

Replaced the fragmented campaign structure left by previous agencies. Every campaign built for full visibility: one keyword, one match type, one target, one ad group.

Launched weekly A/B tests on hero images and copy

Set up a structured testing cadence across listings. Hero images and copy tested every 2 weeks, winners scaled and underperformers replaced.

Introduced product bundles to lift average order value

Built bundle offerings across the catalog. AOV doubled as customers moved from single units to multi-product purchases.

Connected PPC and SEO to compound revenue

Aligned keyword strategy across both channels so paid and organic reinforced each other. As paid drove sales, organic rankings climbed, and the revenue grew.

Launched Subscribe & Save to drive repeat purchases

Turned one-time buyers into recurring revenue. With matcha as a daily-habit product, Subscribe & Save lifted lifetime value and made monthly revenue more predictable.

Results

The Numbers Speak for Themselves.

MONTHLY AMAZON REVENUE ADDED

$114K

After Olifant Digital rebuilt the channel from scratch.

AOV GROWTH

Average order value doubled through bundles

ACOS & TACOS

Improved

Disciplined PPC structure restored ad profitability

"Working with Olifant has transformed our business. They have a marketing strategy for every quarter, and it’s clear what we should be working on together. We couldn’t ask for better partners!"

Graham Fortgang

Founder at Matchabar

Hear it from Graham

Want Results Like Matchabar?

After multiple agencies failed, Olifant Digital rebuilt MatchaBar's Amazon channel and added $114K in monthly revenue. Let's do the same for you.

Get Your Free Marketing Plan

Frequently Asked Questions

What was MatchaBar's biggest Amazon challenge before working with Olifant Digital?

Years of agency churn left a mess behind. PPC was unstructured, ACoS was unprofitable, and nothing was compounding.

What did Olifant Digital do differently for MatchaBar on Amazon?

Rebuilt PPC from scratch using the 1-1-1-1 system. Connected PPC and SEO into one strategy, introduced bundles to lift AOV, and ran weekly A/B tests on hero images and copy.

How does Olifant Digital approach brands stuck in agency churn?

We audit what was left behind and rebuild with structure. Most churn happens because channels run in silos. We connect them, then optimize daily

What services did Olifant Digital provide to MatchaBar?

Amazon Account Management, Amazon PPC, Amazon SEO and Listing Optimization, A+ Content and Creative Production, and Catalog and Flat File Management.

What results did MatchaBar achieve with Olifant Digital?

$114K added in monthly revenue. Average order value doubled through bundles. ACoS & TACoS both improved and weekly listing tests are running continuously.