$114K Monthly Amazon Sales Growth for an Organic Matcha Brand

About the brand

MatchaBar is a pioneer in the organic matcha space, delivering authentic, high-grade matcha sourced directly from family farms in Nishio, Japan. Working alongside a Chai tea master, they crafted a proprietary Ceremonial Grade blend that combines superior taste, clean energy, and rich nutritional benefits.

With a mission to bring better energy to more people, MatchaBar offers both premium powdered matcha and ready-to-drink options. Loved by health-conscious consumers, the brand has become a go-to coffee alternative — trusted for its authenticity, quality, and functional benefits.

The Problem

Even with a loyal customer base and a standout product, MatchaBar faced inconsistent growth on Amazon.

• Multiple agencies had come and gone, offering surface-level strategies and leaving behind poorly structured campaigns that drained ad spend.
• Product listings were under-optimized, limiting visibility and conversions.
• PPC efforts lacked direction, ACOS was unprofitable, and campaigns weren’t connected to SEO, leaving MatchaBar without a cohesive strategy to scale.

What MatchaBar needed wasn’t just another service provider — they needed a true partner who could bring strategy, structure, and a clear path to sustainable growth.

The Solution

We built MatchaBar’s growth strategy around disciplined testing, smarter campaign structure, and a true partnership approach:

1. Disciplined Testing for Conversion Rate Optimization
We launched weekly split tests on hero images and product listings. Even small tweaks like refining hero images / product titles led to meaningful lifts in click-through rates and sales.

2. Boosting AOV with Bundled Products
By introducing bundled offerings, we more than doubled average order value (AOV). Customers received greater value, while the brand gained stronger margins.

3. PPC Restructure with 1-1-1-1 Method
Every campaign was rebuilt using our proven 1-1-1-1 system: 1 campaign, 1 ad group, 1 keyword, 1 ASIN. This gave us full control over spend, clearer insights, and more room to optimize profitably.

4. Daily Campaign Management
Hands-on, daily monitoring allowed us to react quickly to trends, scale winners, and protect efficiency in real time.

5. A Partnership Built on Trust
Beyond tactics, our collaboration with founders Graham & Max was built on transparency, accountability, and shared goals ensuring every decision supported both growth and the brand’s long-term vision.

The Results

Increased revenue on Amazon with $114,305 per month!

• Doubled AOV with bundled product offerings
• Increased conversion rates across all product listings with consistent weekly split testing
• Delivered a tighter PPC structure, improving both ACOS and TACoS

MatchaBar’s success came from combining disciplined, data-driven tests with big-picture alignment proving that sustainable Amazon growth requires both precision and partnership.