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How MatchaBar Added $114K in Monthly Amazon Revenue After Multiple Agencies Failed

Graham Fortgang
Founder at Matchabar
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"Working with Olifant has transformed our business. They have a marketing strategy for every quarter, and it’s clear what we should be working on together. We couldn’t ask for better partners!"
$114,305
Increase in Monthly Amazon Revenue
Olifant's responsibilities
Full-Service Amazon Marketing
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Amazon Store Link

About the brand

MatchaBar is a pioneer in the organic matcha space, delivering authentic, high-grade matcha sourced directly from family farms in Nishio, Japan. Working alongside a Chai tea master, they crafted a proprietary Ceremonial Grade blend that combines superior taste, clean energy, and rich nutritional benefits.

With a mission to bring better energy to more people, MatchaBar offers both premium powdered matcha and ready-to-drink options. Loved by health-conscious consumers, the brand has become a go-to coffee alternative, trusted for its authenticity, quality, and functional benefits.

The Problem

Even with a loyal customer base and a standout product, MatchaBar faced inconsistent growth on Amazon.

  • Multiple agencies had come and gone, offering surface-level strategies and leaving behind poorly structured campaigns that drained ad spend.
  • Product listings were under-optimized, limiting visibility and conversions.
  • PPC efforts lacked direction, ACOS was unprofitable, and campaigns weren’t connected to SEO, leaving MatchaBar without a cohesive strategy to scale.

What MatchaBar needed wasn’t just another service provider, they needed a true partner who could bring strategy, structure, and a clear path to sustainable growth.

The Solution

We built MatchaBar's growth strategy around disciplined testing, daily Amazon PPC management, and a true partnership approach:

1. Weekly testing and optimization
We launched weekly split tests on hero images and product listings. Even small tweaks like refining hero images / product titles led to meaningful lifts in click-through rates and sales.

2. Boosting AOV with product bundles
By introducing bundled offerings, we more than doubled average order value. Customers received more value, while the brand gained higher margins.

3. Strategic PPC rebuild
‍We rebuilt every campaign using our proven 1-1-1-1 system (1 campaign, 1 ad group, 1 keyword, 1 ASIN). This gave us complete visibility into performance, allowing us to scale what worked and cut what didn't.

4. Daily PPC management
‍Hands-on, daily monitoring allowed us to react quickly to trends, scale winners, and protect efficiency in real time.

5. A Partnership built on trust
Beyond tactics, our collaboration with founders Graham & Max was built on transparency, accountability, and shared goals ensuring every decision supported both growth and the brand’s long-term vision.

The Results

We added $114,305 in monthly Amazon revenue for MatchaBar.

  • Doubled average order value through strategic product bundling.
  • Improved conversion rates across all listings with weekly A/B testing on images and copy.
  • Improved ACOS and TACoS through our 1-1-1-1 PPC structure that provided complete performance visibility.
  • Built a sustainable growth system with daily optimization and hands-on partnership management.

By combining weekly conversion testing, strategic bundling, and disciplined PPC management with a true partnership approach, we delivered what multiple agencies before us couldn't: consistent, profitable growth on Amazon.

Olifant’s resp0nsibilities

Account Health Management
Amazon PPC Management
Amazon SEO
Amazon Product Launch
Amazon Conversion Rate Optimization
A+ Premium Content
Data-Driven Strategy
Catalog & Flat File Management

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