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Organic Matcha Brand Grows Amazon Sales by 28% in 30 Days

"Alex and his team have really gone above and beyond our expectations. They helped navigate some very challenging scenarios including getting our Facebook account reinstated, a full-funnel approach to marketing, and a results-oriented mindset. They've been very flexible to work with us to create a model that is mutually beneficial so that we are aligned in the success and growth of the business."
Graham Fortgang — Founder at Matchabar
28%
Increase in Amazon Sales

Customer

MatchaBar

Website

Amazon store

Olifant service

Marketing on Amazon

Industry

Amazon

About the brand

MatchaBar is a leading organic matcha brand with a strong presence both on and off Amazon. Known for its Ceremonial Grade Matcha, the company sources its products from family farms in Nishio, Japan.

By collaborating with a Chasi tea master, MatchaBar has created a unique blend that combines superior taste with high nutritional value.

The Problem

Despite consistent 5-star customer reviews and a loyal following, MatchaBar experienced month-over-month declines in sales compared to the previous year.

The founders wanted to reverse this trend and reach their ambitious growth targets.

The Solution

MatchaBar turned to us to help drive profitable growth and expand their customer base.

After analyzing their current strategy, we identified that their previous marketing partner was relying on outdated methods. To address this, we crafted a comprehensive plan focused on profitability and scalability.

Our first step was to reallocate their ad spend from sponsored brand ads to sponsored product ads, which boosted their organic rankings quickly.

Simultaneously, our SEO team optimized all product listings to drive more organic traffic and increase sales. We also addressed inconsistent PPC management and seized missed opportunities by scaling performing search terms into new ad campaigns by using 1 campaign, 1 ad group, 1 keyword and 1 ASIN.

Once these changes were in place, the results were immediate. In just 30 days, MatchaBar saw a 28% increase in revenue, all while improving their TACoS.

MatchaBar
"Alex and his team have really gone above and beyond our expectations. They helped navigate some very challenging scenarios including getting our Facebook account reinstated, a full-funnel approach to marketing, and a results-oriented mindset. They've been very flexible to work with us to create a model that is mutually beneficial so that we are aligned in the success and growth of the business."
MatchaBar
Graham Fortgang Founder at MatchaBar
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Olifant’s solution
  • Amazon PPC Management
  • Keyword Research
  • Amazon Conversion Rate Optimization
  • Account Management
  • Listing Optimization
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