How We Increased Balanced Tiger's Amazon Sales by 171% While Cutting ACOS by 50% in 2 Months

About the brand

Balanced Tiger is a wellness brand redefining snacking with vegan protein bars infused with functional mushrooms, including Lion’s Mane, Cordyceps, Reishi, and Chaga. Each bar combines adaptogenic benefits with clean, plant-based protein to fuel energy, focus, and overall well-being all without compromising on taste.

USDA organic and crafted with transparency, Balanced Tiger makes it easy to enjoy a convenient, nutrient-dense snack that delivers the everyday benefits of mushrooms in a delicious, accessible way.

The Problem

After a year of trying to scale on Amazon, Balanced Tiger hit a wall.

• Even with great products, profitability was slipping.
• Previous agencies chased broad, ultra-competitive keywords that drained budgets without returns.
• High ACoS and poor targeting stalled growth, leaving no room to launch new SKUs or expand into additional categories.

Balanced Tiger needed a smarter, more focused strategy to scale profitably and unlock future growth opportunities.

The Solution

We created a precision-focused strategy to fix targeting, increase sales, and improve profitability:

1. Keyword Refinement
We eliminated non-converting, overly competitive keywords that hurt relevance and wasted spend. By shifting to high-intent, long-tail keywords, we attracted more qualified traffic and lifted conversion rates.

2. Competitive Comparison
We introduced bundled offerings that doubled average order value, creating a win-win: customers got better value and the brand improved profitability.

3. PPC Ad Structure
Using our proven 1-1-1-1 method (1 campaign, 1 ad group, 1 keyword, 1 ASIN), we created clarity in performance tracking. This allowed us to isolate what worked, scale based on data, and innovate with dedicated testing campaigns without compromising ROI.

The Results

We increased Balanced Tiger's Amazon revenue by 171% while reducing ACOS by 50% in just 2 months.

• Doubled average order value through strategic product bundling.
• Improved conversion rates by targeting high-intent, long-tail keywords instead of broad, wasteful terms.
• Gained complete performance clarity with our 1-1-1-1 campaign structure, enabling data-driven scaling decisions.
• Created room for expansion with improved margins that allowed new product launches.

By eliminating wasteful spend, focusing on precision targeting, and implementing structured campaign management, we proved that focused strategy beats unlimited budgets.