Balanced Tiger Amazon Case Study: How a Protein Bars Brand Grew Revenue by 171% in 2 Months
A year in, Amazon was draining budget instead of driving profit. Olifant Digital rebuilt the targeting and turned it around in two months.
Vegan protein bars infused with functional mushrooms.
Balanced Tiger makes USDA organic, vegan protein bars with Lion's Mane, Cordyceps, Reishi, and Chaga.
Each bar pairs adaptogenic benefits with clean plant-based protein, built for people who want focus and energy without compromising on taste.
What was holding Balanced Tiger back:
Previous agencies chased broad, ultra-competitive keywords that burned spend without returns.
A year on Amazon with profit still slipping
PPC chasing broad, ultra-competitive keywords
High ACoS draining the ad budget
Low-intent traffic hurting conversion rates
No margin left to launch new SKUs
A Five-Step DTC Playbook
Olifant Digital rebuilt Balanced Tiger's Amazon channel step by step, cutting waste and building a system that scaled profitably.
Eliminated broad, non-converting keywords
Shifted targeting to high-intent long-tail keywords
Rebuilt PPC using the 1-1-1-1 system
Doubled order value to fund faster growth
Launched Subscribe & Save to drive recurring revenue
The numbers speak for themselves.
In 2 months after Olifant Digital rebuilt targeting from scratch.
Cut in 60 days through more accurate PPC targeting
Doubled through product bundles
"Extremely effective! Excellent communication and project management on their side to implement widespread changes over a short period of time."
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Want results like Balanced Tiger?
Olifant Digital broke through a year-long profit ceiling and grew Balanced Tiger's revenue 171% in two months. Let's do the same for you.
Frequently asked questions
What was Balanced Tiger's biggest Amazon challenge before working with Olifant Digital?
Previous agencies chased broad, ultra-competitive keywords that burned budget without returns. ACoS was high, traffic quality was low, and no margin was left to launch new SKUs.
What did Olifant Digital do differently for Balanced Tiger on Amazon?
Cut the broad keywords first. Shifted to high-intent long-tail terms, rebuilt PPC using the 1-1-1-1 system, introduced bundles to lift AOV, and built testing campaigns to scale what was converting.
How does Olifant Digital approach brands stuck behind a profit wall on Amazon?
We fix the targeting first, restore margin, then scale. Bigger spend on broken targeting only burns faster.
What services did Olifant Digital provide to Balanced Tiger?
Amazon Account Management, Amazon PPC, Amazon SEO and Listing Optimization, A+ Content and Creative Production, and Catalog and Flat File Management.
What results did Balanced Tiger achieve with Olifant Digital?
171% revenue growth in 2 months. ACoS cut 50% in 60 days and order value doubled through bundles. Margin restored with room to launch new SKUs
More client results
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