171% Amazon Sales Growth for a Vegan Protein Bar Brand

About the brand

Balanced Tiger is a wellness brand redefining snacking with vegan protein bars infused with functional mushrooms — including Lion’s Mane, Cordyceps, Reishi, and Chaga. Each bar combines adaptogenic benefits with clean, plant-based protein to fuel energy, focus, and overall well-being all without compromising on taste.

USDA organic and crafted with transparency, Balanced Tiger makes it easy to enjoy a convenient, nutrient-dense snack that delivers the everyday benefits of mushrooms in a delicious, accessible way.

The Problem

After a year of trying to scale on Amazon, Balanced Tiger hit a wall.

• Even with great products, profitability was slipping.
• Previous agencies chased broad, ultra-competitive keywords that drained budgets without returns.
• High ACoS and poor targeting stalled growth, leaving no room to launch new SKUs or expand into additional categories.

Balanced Tiger needed a smarter, more focused strategy to scale profitably and unlock future growth opportunities.

The Solution

We created a precision-focused strategy to fix targeting, increase sales, and improve profitability:

1. Keyword Refinement
We eliminated non-converting, overly competitive keywords that hurt relevance and wasted spend. By shifting to high-intent, long-tail keywords, we attracted more qualified traffic and lifted conversion rates.

2. Competitive Comparison
By introducing bundled offerings, we more than doubled average order value (AOV). Customers received greater value, while the brand gained stronger margins.

3. PPC Ad Structure
Using our proven 1-1-1-1 method (1 campaign, 1 ad group, 1 keyword, 1 ASIN), we created clarity in performance tracking. This allowed us to isolate what worked, scale based on data, and innovate with dedicated testing campaigns without compromising ROI.

This allowed us to isolate what worked and scale based on data, not assumptions. Dedicated testing campaigns ensured innovation didn’t compromise ROI.

The Results

Increased Amazon revenue by 171%

• Reduced ACoS by 50% in just 2 months
• Improved conversion rates through keyword cleanup and stronger positioning
• Created clarity in ad performance with SCAG structure

Balanced Tiger proved that even in a highly competitive niche, a focused strategy and clean execution can unlock major growth all while protecting margins.