Mushroom Protein Bars Brand Grows Sales on Amazon by 101% in 95 days

About the brand

Balanced Tiger is selling functional mushroom protein bars full of nootropics, adaptogens, and superfoods. They were looking for a partner to grow and scale their business to the next level. The protein bar market is quite competitive and we had to come up with a strategy that differentiates our products from the off-the-shelf brands on Amazon.

The Problem

The brand was trying to scale on the platform for over a year and the ACOS/TACOS was not healthy. Increasing revenue and profit was the primary goal in order to be able to launch more products on Amazon.

The Solution

We began by analyzing both protein bars and mushroom-based markets and developed an action plan. Our first move was to optimize the title and bullets by cleaning up the keywords that were extremely competitive and weren’t generating any sales. Followed by A+ and image optimization, we were able to overhaul the listings and establish a strong foundation. We hand-picked and dove deeper into the keywords that showed great growth opportunities and combined them with PPC.

Once we saw consistent results and healthy revenue flow, our next goal was to tap into different but highly relevant categories, as well as A/B testing different micro-optimizations to improve the conversion rate for mobile users.

PPC Management: We identified dozens of keywords with extremely low ACOS that we're barely getting any budget. Launching them in SCAGs allowed us to scale the brand extremely quickly.

One campaign, one ad group, one keyword, and one ASIN. If you have keywords with extremely high ROI/low ACOS you don't need Amazon to allocate budget to them. You can do it intentionally by following the SCAGs structure.

Our data-backed process allowed us to decrease the TACOS and increase revenue and more importantly profit.

Olifant's solution

"Very effective. Good communication and overall project management on their side to implement wide spread changes over a short period of time."

Adriano Bordoli — CEO at Balanced Tiger