Free marketing plan
arrow
Back to case studies

Natural Skin Care Brand for Animals Increases Sales by 113% on Amazon

"Olifant was very organized. They created a meeting pace and deliverable schedule that works well for us. The account management is very responsive, and internal communications are excellent. We are very happy with speed of delivery and execution. "

Vince Polentes — CEO at Coat Defense
113%
Increase in Amazon Sales
7%
Lower ACOS

Customer

Coat Defense

Website

Amazon store

Olifant service

Marketing on Amazon

Industry

Amazon

About the brand

Coat Defense is a leading innovator in equine and pet care, dedicated to providing natural, effective solutions for skin and coat health. Founded by Vince Polentes and his wife Sandy Polentes, Coat Defense was created to fill a critical gap in the market for chemical-free, non-toxic products that address common skin issues in horses and pets without the use of harsh ingredients.

Their line of products, including powders, pastes, and shampoos, is crafted with a commitment to safety and efficacy, using carefully selected ingredients that deliver fast results without causing irritation. From treating rain rot, fungus, and scratches to preventing moisture-related skin conditions, Coat Defense has become a trusted name among equine and pet owners seeking solutions that prioritize the well-being of their animals.

Driven by a mission to provide high-quality, all-natural products, Coat Defense not only promotes skin health but also supports animals' overall wellness. With a passionate commitment to transparency, sustainability, and innovation, Coat Defense continues to redefine animal care by offering safe, easy-to-use products that deliver proven results.

The Problem

Coat Defense experienced significant success in 2020 but saw a decline in sales, ROI, and profitability in 2021 and 2022. Despite working with several agencies over the past two years, they were unable to achieve their desired revenue and profitability goals.

The Solution

After a thorough audit of their account, we identified missed opportunities across several key areas, including conversion rate optimization, SEO, and PPC. Within the first two weeks, we optimized all product images, A+ content, and listings to drive more organic traffic and improve conversion rate.

This immediate boost in conversion rates led to better PPC performance. We restructured the ad account and launched approximately 300 new ad campaigns, allowing us to regain full control over the keyword targeting, ad spend, ACOS, and, most importantly, profitability.

Over the course of 12 months, Coat Defense saw an 113% increase in overall sales on Amazon, alongside improved ACOS and higher profitability.

Coat Defense

"Olifant was very organized. They created a meeting pace and deliverable schedule that works well for us. The account management is very responsive, and internal communications are excellent. We are very happy with speed of delivery and execution. "

Olifant’s solution
  • Amazon PPC Management
  • Keyword Research
  • Amazon Conversion Rate Optimization
  • Account Management
  • Listing Optimization
elephant
footerLine

Read More Client Success Stories

COCOSOLIS
239%

Increase in DTC Revenue

COCOSOLIS, a natural beauty skincare brand struggling to scale profitably, achieved explosive growth through refined PPC management, email marketing, and conversion rate optimization, breaking all previous sales records.
Read case study
Archies Footwear
364%

Increase in DTC Revenue

We crafted high-converting Facebook Ads that resonated deeply with Archies Footwear’s ideal buyers, driving significant growth.
Read case study
COCOSOLIS
72%

Increase in Amazon Sales

We optimized COCOSOLIS’s Amazon PPC, restructuring campaigns and launching video ads, leading to lower ACOS and a profitable TACOS, driving sustainable growth and maximizing sales.
Read case study
Beauty by Earth
27%

Increase in Amazon Sales

We restructured Beauty by Earth’s Amazon PPC, boosting efficiency and scaling top campaigns. Through data-driven optimizations, we achieved better ROI, saved time, and uncovered new growth opportunities.
Read case study
Spade To Fork
46%

Increase in Amazon Sales

We helped Spade to Fork achieve profitable sales growth in just 44 days through optimized PPC campaigns, listing improvements, and data-driven strategies, resulting in stronger sales and a more profitable TACoS.
Read case study
MatchaBar
28%

Increase in Amazon Sales

In just 30 days, MatchaBar experienced a remarkable 28% revenue growth, thanks to strategic PPC improvements and SEO-optimized listings. This turnaround reignited growth and restored their path to success.
Read case study
Wedge Guys
56%

Increase in Amazon Sales

We partnered with Wedge Guys to increase their Amazon sales. Through our efforts, we achieved a 56% increase in sales while also lowering their ACOS, driving significant growth for the brand.
Read case study
Onsen Secret
41%

Increase in Amazon Sales

Onsen Secret struggled to grow on Amazon. After a full audit, we revamped their SEO, PPC, and listings. In just 90 days, we increased their sales by 41% and improved their TACoS.
Read case study
Rainbow Chalk
21%

Increase in Amazon Sales

Rainbow Chalk partnered with Olifant Digital to scale their UK Amazon business. We optimized listings and PPC campaigns, boosting revenue by 21% in 40 days with a 4% lower ACOS.
Read case study
HakaLife
36%

Increase in Amazon Sales

By optimizing SEO, PPC, and listings for HakaLife Nutrition, we increased revenue by 36% and reduced ACOS by 11% in 60 days, improving sales efficiency in the competitive supplement market.
Read case study
Lyfefuel
48%

Increase in Amazon Sales

In just 150 days, LyfeFuel's Amazon sales increased by 48%, thanks to strategic PPC and SEO optimizations, overcoming fierce competition and positioning the brand for sustainable, impactful growth.
Read case study
Lyfefuel (DTC)
142%

Increase in DTC Revenue

Partnering with LyfeFuel, we achieved a 142% increase in DTC sales, empowering their mission to provide nutrient-dense wellness solutions for a healthier, sustainable world.
Read case study
Coat Defense (DTC)
401%

Increase in DTC Revenue

We achieved remarkable growth, scaling Coat Defense to nearly $1M per month. Our strategic approach led to record-breaking revenue and profitability, delivering extraordinary results for the brand.
Read case study
Balanced Tiger
171%

Increase in Amazon Sales

Balanced Tiger struggled to scale on Amazon. After optimizing their listings, PPC, and keywords, we increased their revenue by 171% and reduced their ACOS, driving sustainable growth.
Read case study
Freshtrends
211%

Increase in DTC Profitability

By optimizing PPC, SEO, Email, SMS, and conversion rate, FreshTrends increased profitability by 211% in just 60 days, driving higher ROI and overall sales growth in a super competitive market.
Read case study
The Magic Scent
320%

Increase in DTC Revenue

We scaled The Magic Scent from $50K to $210K per month by optimizing PPC, increasing SEO traffic, revamping email marketing, and driving more traffic and conversions for sustainable growth.
Read case study
Oneroot
20%

Increase in Amazon sales

We helped One Honey increase their sales significantly while successfully entering the Japanese market. Our tailored strategy drove growth and established a strong international presence.
Read case study
Elite Jumps
81%

Increase in Amazon Sales

We partnered with Elite Jumps to increase their Amazon sales, achieving an 81% increase in revenue while lowering ACOS, positioning them for profitable growth.
Read case study
Show Less Case Studies
tree
tree