Bullstrap Amazon Case Study: How Accessories Brand Increased Revenue by 85%

We transformed Bullstrap's Amazon into a true extension of their DTC brand, with profitable growth, higher margins, and revenue that compounds.

Hired for:

Full Amazon Account Management

Amazon PPC

Amazon SEO & Listing Optimization

A+ Content & Creative Production

Catalog & Flat File Management

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Smartphone in a brown leather Bullstrap case, resting on a wooden surface next to a pen and a glass of drink

Hired for:

Full Amazon Account Management

Amazon PPC

Amazon SEO & Listing Optimization

A+ Content & Creative Production

Catalog & Flat File Management

Get your free marketing plan

View on Amazon

About The Client

Premium leather accessories brand for modern lifestyles.

Bullstrap builds sophisticated leather goods and tech accessories for everyday carry. Phone cases, Apple Watch bands, AirTag holders, and beyond.

Their DTC brand is well known in the luxury tech accessory space, built on premium craftsmanship and a loyal community.

The problem

What was holding Bullstrap back:

Bullstrap had a loyal community, a sharp brand identity, and a thriving DTC brand. None of it was showing up on Amazon.

Listings without the polish to stand out

Fragmented PPC campaigns with high ACoS

New product launches that failed to scale profitably

An Amazon presence that didn't match the premium DTC brand

No repeatable system for Amazon growth

Our approach

A Five-Step DTC Playbook

Olifant Digital ran Bullstrap's Amazon channel like an in-house team. Each step closed a specific gap and unlocked the next.

Rewrote listings for SEO and a higher conversion rate

Rebuilt titles, bullets, and backend keywords. Ranked for high-intent queries without losing the brand voice Bullstrap built on DTC.

Built A+ Content and Brand Store for premium positioning

Modular A+ blocks and a Brand Store designed to reflect Bullstrap's brand. Lifestyle imagery and product storytelling helped shoppers see the real value of each product, turning interest into conversions

Produced an Amazon-native creative suite

Hero images, secondary imagery, and video built for Amazon's format. Every asset designed to stand out against the commodity alternatives sitting next to it.

PPC rebuilt for scalable growth

Optimized branded spend and expanded into category and competitor keywords. Olifant AI tailored bids by ASIN and held margins healthy as revenue grew.

Built a system that launches every new product faster

Every new SKU launches with proven keyword data, ready creative, and an ad structure behind it. Each launch reaches profitability faster than the last.

Results

The numbers speak for themselves.

REVENUE GROWTH

85%

Increase in monthly Amazon revenue.

AGENCY COMPARISON

Revenue vs. pre-Olifant agencies

BRAND POSITIONING

Premium

Amazon now reflects DTC identity

"For the first time our brand on Amazon feels like a true extension of our brand, not just another sales channel. We are scaling profitably, hitting our revenue goals, and still achieving our desired margins. That’s game-changing!"

Claudio Conte

Co-Founder at Bullstrap

Hear it from Claudio

Want results like Bullstrap?

Bullstrap had built an iconic DTC brand, but its Amazon presence wasn’t keeping pace. We aligned the channel with the brand, optimized listings, creative and PPC to achieve 85% revenue growth while maintaining healthy margins.

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Frequently asked questions

What was Bullstrap's biggest Amazon challenge before working with Olifant Digital?

Their Amazon presence didn't reflect the brand they'd built on DTC. Listings were generic, PPC was fragmented, and nothing was converting at the level it should.

What did Olifant Digital do differently for Bullstrap on Amazon?

We fixed the channel before scaling it. Listings and creative first, PPC last. Each ASIN got its own targeting logic and TACoS target once the foundation was in place.

How does Olifant Digital approach rebuilding a premium brand's Amazon presence?

We make the channel earn the brand. That means listings that convert before ads run, creative built specifically for Amazon, and PPC structured around margin.