Wildride DTC Case Study: How a European toddler carrier brand entered the US & added $179,009/month in 42 days
Olifant Digital helped a European toddler carrier brand expand to the US market by building a launch strategy on real buyer research that generated profitability from the start.
European lifestyle brand redefining toddler carriers
Wildride builds ergonomic toddler carriers stylish enough to pass as part of the outfit.
Its wide range of premium colors and materials has earned it a loyal following across Europe, making expansion to the US market the next logical step.
What was holding Wildride back?
The acquisition strategy that worked in the EU didn't translate to the US. A limited budget also meant launching without months of testing.
European brand story didn't convert US parents
Different buying behavior in the US market
Crowded US toddler carrier category
No US-specific persona or messaging framework
No proven system for profitable launch from day one
A seven-step DTC playbook
Wildride had a loyal following in Europe, but US buyers behave differently. Olifant built the launch strategy on research into how American parents actually shop.
Built specific buyer personas based on customer research
We researched how American parents actually shopped and used this US customer data to create personas before running any ads.
See the actual buyer personas we built for Wildride
Crafted persona-driven messaging for every touchpoint
Produced performance creative
Lifted conversion rate through structured CRO testing
The team ran structured CRO tests across the entire website, tied to the buyer personas. Conversion rate increased by 22%, which improved returns across every campaign and let us scale faster. Automated flows and a weekly newsletter were built from scratch to capture and retain US customers. Email grew to 32% of revenue, turning first-time Meta and Google buyers into repeat customers without new ad spend.
See the email designs
Built an email program from zero
Scaled revenue across Meta and Google
Profitable growth
![Wildride [Ecommerce]](https://cdn.prod.website-files.com/67d954d376c7cb7cb2b7ae9a/6a5799a2a40d19231552385a_1080x1920_120%20-%20Wildride%20-%20Dreaming_outloud%20Collab%20-%20Video%201%20-%20July%202025%20%201.webp)
![Wildride [Ecommerce]](https://cdn.prod.website-files.com/67d954d376c7cb7cb2b7ae9a/6a5799a7d4cc8292ba020ea0_1080x1920_120%20-%20Wildride%20-%20Dreaming_outloud%20Collab%20-%20Video%201%20-%20July%202025%20%201-2.webp)
![Wildride [Ecommerce]](https://cdn.prod.website-files.com/67d954d376c7cb7cb2b7ae9a/6a5799ac488c74de9358fb6c_1080x1920_120%20-%20Wildride%20-%20Dreaming_outloud%20Collab%20-%20Video%201%20-%20July%202025%20%201-1.webp)
![Wildride [Ecommerce]](https://cdn.prod.website-files.com/67d954d376c7cb7cb2b7ae9a/6a5799afc08f8b792ad0fce9_1080x1920_120%20-%20Wildride%20-%20Dreaming_outloud%20Collab%20-%20Video%201%20-%20July%202025%20%201-3.webp)
The numbers speak for themselves.
In 42 days after Olifant Digital launched the US market from scratch.
From zero US presence to scale
Global marketing management after US success
![Wildride [Ecommerce]](https://cdn.prod.website-files.com/67d954d376c7cb7cb2b7ae9a/6a579f56c0c20a7b8ae55911_image%2010007%20(Traced).svg)
"Working with Olifant feels like having an extension of our team, not an agency. They're in our metrics daily, tracking CPA and MER in real-time, and they care about our results as much as we do. They scaled our brand in the U.S. from zero to a 7-figure run rate profitably in under two months, and now manage our marketing across the U.S. and Europe."
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Want results like Wildride?
Wildride hit a 7-figure run rate in a new market in 42 days, before our 60-day money-back guarantee even expired. If you're entering a new market, work with a team that has done it before.
Frequently asked questions
What was Wildride's biggest challenge before working with Olifant Digital?
The brand story that built loyalty in the EU wasn't resonating with American parents, and there was no US-specific persona or messaging to build from.
What did Olifant Digital do differently for Wildride?
Started with research before running a single ad. We analyzed four years of Wildride's EU ads, kept only the proven winners with US potential, then built US-specific personas and new creative matched to American lifestyle. Scaled ads on Meta and Google, optimizing the accounts daily and measuring everything through a third-party attribution tool.
How does Olifant Digital approach DTC launches in new markets?
Research before spend. A new market means new buyers with different motivations. We build the persona foundation first, so every creative and channel decision is grounded in how that buyer actually thinks.
What services did Olifant Digital provide to Wildride?
Meta Ads, Google Ads, Performance Creative, Conversion Rate Optimization, and Email and SMS Marketing.
What results did Wildride achieve with Olifant Digital?
$179,009 added in monthly DTC revenue, with a 7-figure US run rate reached in 42 days, profitable from week one. Winning creative built from scratch drove CPAs below target on Meta and Google. CRO testing lifted conversion rate by 22%, and an email program built from zero, both automated flows and weekly newsletter, grew to 32% of revenue. Two months in, Wildride expanded the partnership to global marketing management across all regions
More client results
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