How We Helped Wildride Add $179,009 in Monthly Revenue Profitably

Wildride is a European lifestyle brand redefining toddler carriers with a unique blend of style, comfort, and functionality. Designed to be ergonomic yet fashion-forward, their carriers allow parents to stay active and connected while keeping toddlers close, promoting bonding without sacrificing mobility.

With a wide range of premium colorways and materials, Wildride has become the go-to choice for modern families who value both practicality and design.

The Problem

After scaling the brand in Europe, Wildride faced new challenges when entering the U.S. market.

• Customer expectations, buying behavior, and competition were very different from what they had mastered in Europe.
• Despite undeniable product quality and design, they needed a strategy to scale profitably in the U.S market.
• More than just a launch, Wildride needed a partner who could help them establish a lasting presence, by crafting a brand story that resonated with U.S. parents, reaching the right buyers, and generating profitable sales from day one.

The Solution

We approached Wildride’s U.S. expansion with a three-part strategy designed to connect with their ideal buyer persona, and scale profitably:

1. U.S.-Specific Buyer Personas
We didn't just copy what Wildride was doing in the EU; we built a U.S.-specific strategy from the ground up. Through deep customer research, we created buyer personas with distinct goals, pain points, and motivations. From active parents seeking mobility to style-conscious moms prioritizing bonding and convenience, these personas became the foundation of Wildride's U.S. messaging

2. Tailored Messaging That Converts
Armed with personas, we crafted personalized messaging for each segment and applied it across ad creatives, landing pages, and email flows. This specificity gave us the flexibility to test quickly, scale what worked, and deliver messaging that truly resonated in a competitive market.

3. Cross-Channel Paid Strategy with Creative Excellence
We launched performance marketing across Meta and Google, pairing persona-driven targeting with high-quality creative assets. Every ad aligned with a buyer persona, and every visual reflected the lifestyle and design aesthetic of U.S. parents.

This persona-first, creative-led system delivered profitable results in the first week and became a repeatable growth engine that scaled Wildride to over $100K in monthly revenue within 42 days.

A few of our winning ads

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https://vimeo.com/1166997248
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The Results

Hit a 7-figure revenue run rate in just 42 days of launching in the U.S.

• Achieved target CPA from week one, ensuring rapid growth was profitable.
• High-performing ad creatives resonated deeply with U.S. parents, driving conversion rates above benchmarks across Meta and Google.
• Established sustainable customer acquisition, with buyers returning for additional purchases and engaging with the brand beyond the first sale.

By combining performance creative, data-driven targeting, and media buying, we transformed Wildride’s U.S. debut into a blueprint for efficient, high-impact international expansion.

The results spoke for themselves. Just two months after launching in the U.S., Wildride expanded our partnership to manage their entire global marketing operation, including their established EU markets. Today, we're responsible for Wildride's complete digital marketing strategy across all regions.