Eleva Nutrition Amazon Case Study: How a supplement brand cut ACoS from 89% to 48.6%
Olifant Digital took over Amazon for Eleva Nutrition in June 2026. We cleared out search terms that never sold, moved budget to the products and placements that convert, and rebuilt the listings. ACoS fell from 89% to 48.6%, ad conversion rate nearly doubled and August revenue grew 24% year over year.
Clean, third-party tested supplements made in the USA
Eleva Nutrition makes supplements like Citrus Bergamot, Grass-fed Ox Bile, Apigenin Theanine, Nopal Cactus, Monolaurin and Shatavari. Every product is gluten-free, non-GMO and made in the USA, and Amazon is the brand's main sales channel.
Most of Eleva's Amazon orders already came without ads. The job was to make every ad dollar add new sales on top of that demand, not pay for sales the brand would have made anyway.
What was holding Eleva Nutrition back:
Eleva Nutrition had strong organic demand on Amazon, with 88% of orders coming without ads, but its ad spend was not converting into profitable sales.
Account ACoS at 89% with ROAS of 1.12x
Product page placements running at 201% ACoS
43% of search term spend going to terms with no sales
Products like Shatavari spending more on ads than they sold
Ad conversion rate of 6.8%
Seven steps that cut Eleva Nutrition's Amazon ACoS from 89% to 48.6%
We did not buy growth with more ad spend. We cut what was not converting, moved budget to the products and placements that sell, and fixed the listings so more shoppers buy.
Stopped paying for sales that were already coming
Cleared out search terms that never sold
Moved budget to the products that earn it
Shifted spend away from product pages
Rebuilt titles, comparison charts and A+ content
Tested images, bullets and A+ with Amazon experiments
Reported every week, decided every week
The numbers speak for themselves.
Down from 89% when we took over in June 2026
Up from 1.12x in our first week
Up from 6.8% after the listing rebuild
August 2026 $84,036 vs August 2025 $67,535
![Eleva Nutrition [Amazon]](https://cdn.prod.website-files.com/67cff6141f846976c921b3aa/6a42b000882641ff8c186741_Vector%20(1).svg)
"What has impressed me is their results and communication. Both have significantly exceeded my expectations."
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Want results like Eleva Nutrition?
Eleva Nutrition now gets twice the sales from every ad dollar. If your ads cost more than they bring in, work with senior account managers who grow your Amazon account profitably.
Frequently asked questions
What was Eleva Nutrition's biggest Amazon challenge?
Ad spend was not converting well enough: ACoS was 89%, product page placements ran at 201% ACoS and a large share of search term spend went to terms that never sold.
How did Olifant Digital lower Eleva Nutrition's ACoS?
We removed non-converting search terms, cut spend that was buying organic sales, moved budget to the best products and to top of search, and improved listings so ads convert better.
How does Olifant Digital run Amazon ads for a supplement brand?
We judge every product on profit, fund the products and placements that convert, test listing changes with Amazon experiments, and report TACoS weekly so growth does not come from overspending.
What services did Olifant Digital provide to Eleva Nutrition?
Full-Service Amazon Account Management, Amazon PPC, Amazon SEO and Listing Optimization, A+ Content and Creative Production, and A/B testing with Manage Your Experiments.
What results did Eleva Nutrition achieve with Olifant Digital?
ACoS fell from 89% to 48.6%, ROAS rose from 1.12x to 2.06x, ad conversion rate went from 6.8% to 12.9%, and Amazon revenue grew 24% year over year in August 2026.
More client results
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