Guides and templates
Free Amazon guides, templates and tools
The playbooks, checklists and calculators our team uses every day on $100M+ in annual Amazon client revenue. Free to use, no signup.
Free tools
Calculators for your Amazon numbers
Free · No signup
ACoS calculator
Work out your ACoS from ad spend and ad sales in seconds.
Open the toolFree · No signup
TACoS calculator
Measure ad spend against total sales, ad and organic, not just ad sales.
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Keyword research tool
Find the Amazon searches worth targeting in your listings and campaigns.
Open the toolTemplates and checklists
Copy what we use with clients
Amazon product description templateA fill-in structure for descriptions that rank and convertAmazon SEO audit (+ free template)Step-by-step audit with a template to record what you findQ4 and Black Friday prep checklistInventory, deals, ads and listings to sort before peak seasonFull-service Amazon agency checklistWhat to ask and check before you hire an agencyThe weekly change log your agency should sendWhat a weekly change log should include and how to read itAmazon agency red flags9 warning signs you are about to hire the wrong partner
Guides by topic
Step-by-step Amazon guides
Written by the people running the accounts. Looking for benchmarks and data? See Olifant Research.
Amazon PPC
Campaigns, bids, keywords and ACoSListings and Amazon SEO
Rank higher and convert more of your trafficAccount health and operations
Keep the account safe and in stock- Amazon account management: the complete guide
- Account suspended? Steps before you appeal
- What to do when your listing gets hijacked
- How to fix suppressed and merged listings
- FBA reimbursements: claim lost inventory
- How to avoid stockouts
- How to set up Amazon Brand Registry
- How to protect your brand on Amazon
Sales and promotions
Grow revenue without giving away marginHiring an Amazon agency
Choose, check and manage a partner
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