01 — Our Strategy

Three Problems Cap Your Email & SMS Revenue

We see the same three problems hold back almost every DTC brand: flows set up once and never tested, campaigns sent from time to time, and owned revenue stuck under 15%.

Brands set up flows once and never touch them again

What’s Holding Brands Back:
X sign

Flows are 5% of email sends but 41% of email revenue. Most brands installed theirs from a template two years ago and haven't tested a subject line since.

Across 183,000+ Klaviyo stores, an automated flow makes $1.94 per recipient and a campaign makes $0.11. A flow that was never A/B tested runs at a fraction of that, and brands leave 20 to 30% of their email revenue on the table without knowing it.

How We Drive Growth:
Checkmark

We rebuild your flows from your customer data and test them continuously: timing, subject lines, offers, and the order of every email.

Welcome, abandoned cart, browse abandonment, post-purchase, and win-back, each one treated as a test program, not a setup task. That's how email and SMS reached 30% of Coat Defense's total revenue within weeks of the rebuild.

Revenue per email sent
Flows are 5% of sends and 41% of email revenue
$1.94
Automated flow
welcome, abandoned cart, win-back
$0.11
Campaign
newsletter or promo blast
18 X
more per send
A flow email makes 18 times what a campaign email makes. A flow that was set up once and never tested runs far below that.
Source: Klaviyo 2026 benchmarks, 183,000+ stores
Google shopping graph

Brands send campaigns from time to time

What’s Holding Brands Back:
X sign

Campaigns still drive 59% of email revenue, but most brands send them only when there's a sale, to the whole list, with no plan.

No calendar, so campaigns are an afterthought. No segments, so every send hits the whole list and unsubscribes climb. No plan beyond discounts, so customers stop buying until the next sale.

How We Drive Growth:
Checkmark

We run your campaign calendar: weekly sends, segmented by who's likely to buy, planned around your promotions and launches.

COCOSOLIS went from barely using email to two targeted campaigns a week, and email became one of the brand's top revenue drivers.

TWELVE WEEKS OF CAMPAIGNS
Most brands: only around a sale
sale
sale
Olifant: weekly, segmented, planned
W1
W1
W1
W1
W1
W1
W1
W1
W1
W1
W1
Campaigns are 59% of email revenue. A brand that only sends around sales is collecting a fraction of that.
Google shopping graph

Brands keep owned revenue under 15%

What’s Holding Brands Back:
X sign

Healthy DTC brands get 20 to 40% of revenue from email and SMS. Coat Defense reached 30% within weeks of the rebuild.

Every customer you don't bring back through email and SMS is one you pay Meta or Google to acquire again. That's why paid acquisition never gets cheaper: your subscriber list is supposed to be the part of the business that grows without ad spend, and it isn't doing its job.

How We Drive Growth:
Checkmark

We build email and SMS to be your most profitable channel and report it as a share of total revenue, not opens and clicks.

That share is the number we're accountable for. We grow it, and your subscriber list becomes the profit center that pays for new-customer acquisition.

SHARE OF TOTAL REVENUE FROM EMAIL AND SMS
0%
15%
20%
40%
50%
30%
under 15%: under-built
Coat Defense
within weeks of the rebuild
Healthy DTC brands get 20 to 40% of revenue from email and SMS.Coat Defense reached 30% within weeks of the rebuild.
Google shopping graph
03 — senior team

Your Dedicated Email & SMS Marketing Team

Responsible for your email and SMS revenue. Sets the flow roadmap and campaign calendar, builds and tests every automation, and reports email and SMS as a share of total sales every week.

Retention Strategist

Responsible for your email and SMS revenue. Sets the flow roadmap and campaign calendar, builds and tests every automation, and reports email and SMS as a share of total sales every week.

Email & SMS Copywriter

Writes every flow, campaign, and text in your customers' own words, pulled from reviews, surveys, and support tickets, and tests subject lines and offers until the winners are clear.

Email Designer

Designs emails people want to open twice. On-brand templates and campaign designs that look premium in the inbox, load fast on a phone, and put the product, offer, and button in view before anyone scrolls.
04 — LOCALIZATION

Take your email and SMS into new markets

We write flows, campaigns, and texts in English, Spanish, German, French, Dutch, Italian, and Portuguese. Each one is rewritten by a native speaker rather than translated with AI, so the subject line and offer land the way they do at home. Send times, currencies, and promotions are set per market. It's how COCOSOLIS grew email into a top revenue driver across six international markets.

Globe showcasing variety of locations from where Olifant's client come fromBalance Tiger's CEO Matchabar CEOCocosolis CEOEkster CEOWildride CEO
Cocosolis logo

"Olifant Digital is like an internal marketing team for us, not an outsourced company. They really do care about our brand & growth."

Smiling man with short brown hair wearing a white shirt and blue pocket square against a light textured background.
Plamen Stefanov
CEO at COCOSOLIS
Linkedin
Coat defense logo

"Olifant Digital helped us to set up and scale our brand on Amazon from scratch. Their team is always one step ahead, proactively monitoring our performance and making smart optimizations without us having to ask or micromanage."

Close-up of a middle-aged man with short hair smiling slightly.
Vince Polentes
CEO at Coat Defense
Linkedin
Lyfefuel logo

"They helped us navigate some very challenging scenarios, including getting our Meta ad account reinstated, implementing a full-funnel approach to marketing, and bringing a results-oriented mindset. They’ve also been very flexible, working with us to create a model that is mutually beneficial so we’re aligned on the success and growth of the business."

Portrait of a smiling man with short light brown hair wearing a light blue collared shirt.
Chris Manderino
CEO at LyfeFuel
Linkedin
05 — why Us

What Makes Olifant Digital the Best Email & SMS Agency for eCommerce Brands

Results in 60 days or a full refund. Here's why we can promise that.

Measured on Revenue

We report what email and SMS made you as a share of total revenue, so you always know whether the channel is pulling its weight. Every flow and campaign is tied back to the sales it produced, and that share is the number we're accountable for each week.

No Middlemen

No account managers in the middle. You talk to the strategist running your flows and campaigns, same day, in Slack. Questions get answered by the person who can act on them.

Always Testing

Your flows don't get set up once and left alone. Subject lines, timing, offers, and segments are A/B tested every week, so the channel keeps improving month after month instead of decaying.

No Juniors

Every specialist here has 7+ years' experience. No juniors learning on your account, and no handing your account down the ladder once you've signed.
06 — communication

How we communicate

You'll feel like we're your internal marketing team: direct answers, same-day responses, and direct access to the people running your account.

Scheduled calls

Slack channel

Prefer email?

How engagements start

Before you pay us anything, you'll know exactly what we'd do, who would do it, and what it costs.

step one

Apply for a marketing plan

Fill out a short application: your brand, your goals, and where you're stuck. We'll review it and tell you honestly whether we can help.

step two

Receive your marketing plan

We build a plan tailored to your brand: the exact scope of work, the senior team who'll run it, and the monthly fee.

step three

Meet your team and execute

Meet the people who'll run your account day to day before you sign anything. Once aligned, we start with the highest-impact work first.

Find out exactly what it takes to scale your brand.