The eCommerce Google Ads Agency That Drives Profitable Growth
Trusted with $100M+ in annual client revenue. Most agencies hit their ROAS target by overspending on your existing customers. We put a senior media buying team in your account, optimize it daily, and scale only the spend that wins you new customers at a lower CPA.
Increase in Monthly DTC Revenue for Beauty & Skincare Brand
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Increase in Monthly DTC Revenue for Natural Pet Brand
Increase in Monthly DTC Revenue for Luxury Home Fragrance Brand
Increase in Monthly DTC Revenue for Plant-Based Protein & Supplement Brand
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Increase in monthly DTC revenue for kids carrier brand
Trusted with $100M+ in annual client revenue. Most agencies hit their ROAS target by overspending on your existing customers. We put a senior media buying team in your account, optimize it daily, and scale only the spend that wins you new customers at a lower CPA.
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Three Problems Cap Your Google Ads Growth
We see the same three problems hold back almost every DTC brand: too little on Shopping, too much on branded search, and no real top of funnel. Here is each one, and how we fix it for you.
Brands underspend on Google Shopping
Roughly 85% of clicks on ecommerce Google Ads campaigns go to product listing ads (PLAs), also known as Google Shopping Ads.
Despite this, most brands underinvest in PLAs. They can't see exactly what their ideal shoppers are searching for, so they can't scale Shopping at a profitable ROAS.
We shift 85%+ of your ad budget into Google Shopping and Performance Max.
Then we find the exact searches your ideal shoppers make before they buy, and rebuild your product feed to win them: titles, descriptions, attributes, images, plus a supplemental feed built for AI. That's what turns Google Shopping into a profitable new-to-brand scaling engine.
Brands overspend on branded search
Branded Search Ads are essential, but most brands overspend on them while neglecting the campaigns that actually grow them.
The overspend pumps up revenue and ROAS numbers that look impressive, but those customers already knew your brand and were going to buy anyway.
We cap Branded Search at no more than 10% of your campaign budget.
The freed-up budget goes into Shopping, Performance Max, Demand Gen, and non-brand Search, the campaigns that win you customers who don't know you yet.
Brands overinvest at the bottom of the funnel
Too many brands and agencies overspend at the bottom of the funnel because that's where ROAS looks highest. They're selling to shoppers who already know the brand.
That spend closes sales that were nearly closed anyway. Meanwhile the top of the funnel, where your next customers come from, stays underfunded.
We run your full funnel, from first search to repeat purchase.
Prospecting through Performance Max, Demand Gen, Shopping, and YouTube brings in shoppers who have never heard of you, while retargeting closes them. One of our clients, WineBasket.com, added $200,004 in revenue on $74,398 less ad spend. Their previous setup was buying the same customers for more money.
The Google Ads Setup That Lowers Your New Customer Acquisition Cost
Google is exceptionally good at spending your money on irrelevant clicks. We fix that with the right architecture and daily optimization, so every new customer costs you less.
Ad Account Audit
Structure review across Search, Shopping, Performance Max, and YouTube
Search-term and wasted-spend analysis
Conversion tracking and product feed health check
Accurate data is non-negotiable
Conversion tracking rebuild: GA4, enhanced conversions, and server-side tracking
True-ROAS reporting on revenue and profit, down to collection and SKU level
Clean attribution verified before we scale your ad spend
Competitor Research
Auction insights: we map every competitor's keywords and ads
Competitor keyword, ad, and price benchmarking across Search and Shopping
A target list of auctions your offer wins, fed straight into your campaign build
Prospecting with Google Search, Shopping & Performance Max
Full campaign builds across Search, Shopping, Performance Max, and Demand Gen
Negative keyword lists that keep branded traffic out and cut search terms that don't convert
New-customer acquisition scaled to your CPA and true-ROAS targets
Ad Creative for PMax & YouTube
PMax asset groups: images, headlines, and descriptions for every product line
YouTube video ads produced in-house, from script to final edit
Creative A/B tested weekly: losers cut, winners scaled
Google Shopping Feed Optimization
Titles, descriptions, and attributes rewritten around what your shoppers actually search
Supplemental feeds that give Google's AI more data to match you to the right queries
Feed health monitored daily: disapprovals, missing data, price mismatches
Daily Bid & Budget Management
Bid and budget adjustments across every campaign, every day
SKU-level budget reallocation toward your proven winners
Scale decisions tied to your margin, never platform ROAS alone
International Expansion & Market Scaling
A ranked list of markets to enter, scored on demand, competition, and your margins
Search-term and wasted-spend analysis
Conversion tracking and product feed health check
Data surfaced by tech, decisions made by senior-only specialists
Tech surfaces the data. Senior specialists act on it. Your brand gets both, across Amazon, Meta, and Google.
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Work with people who treat your brand like their own
Every result below came from the system you just read about: senior media buyers, daily optimization, and scaling on true ROAS.
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"Olifant Digital is like an internal marketing team for us, not an outsourced company. They really do care about our brand & growth."
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"Olifant Digital helped us to set up and scale our brand on Amazon from scratch. Their team is always one step ahead, proactively monitoring our performance and making smart optimizations without us having to ask or micromanage."
"Working with Olifant Digital helped us to achieve our revenue and profit goals. In a few months, they scaled our brand from $50K to over $411K in monthly revenue. They are responsible for our SEO, Ad creative, CRO, and paid media across Meta and Google. Their team is dedicated and truly understands how to grow a brand profitably. We are excited to continue this incredible partnership!"
"They helped us navigate some very challenging scenarios, including getting our Meta ad account reinstated, implementing a full-funnel approach to marketing, and bringing a results-oriented mindset. They’ve also been very flexible, working with us to create a model that is mutually beneficial so we’re aligned on the success and growth of the business."
"We've been working with Olifant Digital for over a year. The team is professional and highly involved, always willing to go the extra mile. Since we started working with them, we've seen clear growth in our revenue, and they always have a plan for what's next. They stay up to date and know how to keep improving. If you're looking for a committed ecommerce marketing agency, I'd recommend Olifant Digital."
"Olifant Digital helped us focus on profitability, remove wasted ad spend and improve our margins on Amazon and our DTC channels. Their advertising strategy has performed beyond our expectations. We can't wait to see the results in the coming year as we roll out the rest of their strategy for our brand."
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What Makes Olifant Digital the Best Google Ads Agency for eCommerce Brands
Results in 60 days or a full refund. Here's why we can promise that.
Daily Optimization
No Middlemen
Speed of Execution
Senior Media Buyers
How we communicate
You'll feel like we're your internal marketing team: direct answers, same-day responses, and direct access to the people running your account.
Scheduled calls
Slack channel
Prefer email?
How engagements start
Before you pay us anything, you'll know exactly what we'd do, who would do it, and what it costs.
Apply for a marketing plan
Fill out a short application: your brand, your goals, and where you're stuck. We'll review it and tell you honestly whether we can help.
Receive your marketing plan
We build a plan tailored to your brand: the exact scope of work, the senior team who'll run it, and the monthly fee.
Meet your team and execute
Meet the people who'll run your account day to day before you sign anything. Once aligned, we start with the highest-impact work first.
Got Questions for Our Google Ads Agency? Here Are the Answers
Don’t see your question? We’ll cover it during your free Amazon marketing plan.
How much does Google Ads management cost?
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How long does it take to see results from Google Ads?
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What does a Google Ads agency for ecommerce brands do?
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What is true ROAS and why does it matter more than platform ROAS?
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Is there a guarantee?
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