The eCommerce TikTok Ads Agency That Lowers Your New-Customer CPA

Trusted with $100M+ in annual client revenue. We put senior media buyers and an in-house creative team on your account, ship fresh TikTok-native creative every week, and scale only what wins you new customers at a lower CPA.

Get your free marketing plan

Reviewed on

5.0 Raiting

$361,590

Increase in Monthly DTC Revenue for Luxury Home Fragrance Brand

Read case study

$1,098,692

Increase in Monthly DTC Revenue for Beauty & Skincare Brand

Read case study

$699,786

Increase in Monthly DTC Revenue for Natural Pet Brand

Read case study

$250,344

Increase in Monthly DTC Revenue for Plant-Based Protein & Supplement Brand

Read case study

$179,009

Increase in monthly DTC revenue for kids carrier brand

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Trusted with $100M+ in annual client revenue. Most agencies hit their ROAS target by overspending on your existing customers. We put a senior media buying team in your account, optimize it daily, and scale only the spend that wins you new customers at a lower CPA.

Get your free marketing plan

01 — Our Strategy

Three Problems Cap Your TikTok Ads Growth

We see the same three problems hold back almost every DTC brand on TikTok: ads made for Meta, too little creative, and results judged on the wrong number.

Brands run their Meta ads on TikTok

What’s Holding Brands Back:

TikTok reach costs about a quarter of what Meta charges, but polished, repurposed ads get scrolled past before the hook lands

Across 5,900+ brands, TikTok's CPM is $4.08 to Meta's $15.06. Most brands waste that advantage by uploading the same creative they run on Facebook, and TikTok's audience treats it like an ad.

How We Drive Growth:

We make TikTok-native creative: creator-style video, hook in the first second, built for sound-on viewing.

Ads that look like the feed get watched, and boosted creator posts (Spark Ads) earn 142% higher engagement than standard in-feed ads.

What it costs to reach 1,000 people

$15.06

Brands can't feed the platform

What’s Holding Brands Back:

A winning TikTok ad lasts about 7 to 10 days before performance drops. Most brands ship a handful of videos a month.

The algorithm burns through creative faster than any other platform, so a brand that produces monthly is running fatigued ads three weeks out of four, and CPA increases.

How We Drive Growth:

We produce 1,000+ ads a month in-house and ship fresh TikTok creative every week.

Three to five new concepts a week per account, tested against each other: losers cut, winners scaled before they fatigue.

HOW LONG A TIKTOK AD STAYS FRESH

One ad, run for a month

fresh

fatigued: three weeks out of four

One ad, run for a month

fresh

Day 1

Day 7 to 10: performance drops

Day 30

A winning TikTok ad lasts about 7 to 10 days. Ship monthly and you're running fatigued ads three weeks out of four.

Brands judge TikTok on the wrong number

What’s Holding Brands Back:

TikTok's average conversion rate is 1.56%, so last-click ROAS makes it look like it's failing even when it's filling your funnel.

Shoppers discover on TikTok and buy later through search, email, a branded Google search, or on Amazon, where we typically see 10 to 15% of TikTok-driven sales land. Judged on platform ROAS alone, the channel gets cut right as it starts working.

How We Drive Growth:

We measure TikTok on true ROAS and new-customer CPA across your whole account, not what TikTok's dashboard reports.

We track TikTok's full impact: server-side conversions, branded search lift, email revenue, and Amazon sales. Budget decisions run on that number, not the platform's attribution.

WHERE TIKTOK'S SALES ACTUALLY SHOW UP

1.56% conversion rate

What TikTok's dashboard shows

last-click sales only

Amazon sales, 10 to 15%

Email and return visits

Branded search lift

Direct TikTok sales

What TikTok actually adds

measured on true ROAS

TikTok converts at 1.56% on last click. The rest of its sales land in branded search, email, and Amazon, where 10 to 15% of TikTok-driven sales typically show up.

02 — WHAT WE DO

A Complete TikTok Ads Management Team for Profitable eCommerce Growth

From the first audit to a higher true ROAS, here's everything that goes into your TikTok account: strategy, creative, media buying, and tracking, all owned by one senior team.

TikTok Ad Account Audit

We start by tearing down what's already running: which creative has fatigued, where the budget is split too thin, and what TikTok's dashboard is claiming that your revenue doesn't back up.

Accurate Tracking Is Non-Negotiable

We set up TikTok's Events API and server-side tracking, then measure the channel on true ROAS and new-customer CPA across your whole account, not on the platform's attribution.

TikTok Creative Research

We start with what's already winning in your category: competitor ads in TikTok's Creative Center, the hooks and formats they keep running, and the gaps nobody's filling yet, turned into briefs before anything is filmed.

TikTok-Native Creative Production

Our in-house team produces 1,000+ ads a month: creator-style video, hook in the first second, built for sound-on viewing. Fresh creative ships to your account every week, before the last batch fatigues.

Media Buying & Daily Optimization

Prospecting built for new customers, Spark Ads on your best creator content, and existing buyers excluded from acquisition spend. We're in your account every day, cutting what stops working and scaling what does.

Landing Pages & TikTok Shop Optimization

The click is half the sale. We build landing pages that match the video's promise, and for brands selling on TikTok Shop, we optimize the product listings so the traffic we buy converts at a higher rate.

TikTok Ad Account Audit

We start by tearing down what's already running: which creative has fatigued, where the budget is split too thin, and what TikTok's dashboard is claiming that your revenue doesn't back up.

Accurate Tracking Is Non-Negotiable

We set up TikTok's Events API and server-side tracking, then measure the channel on true ROAS and new-customer CPA across your whole account, not on the platform's attribution.

TikTok Creative Research

TikTok-Native Creative Production

Media Buying & Daily Optimization

Landing Pages & TikTok Shop Optimization

03 — senior team

Your Dedicated eCommerce TikTok Ads Team

Owns your TikTok account like a P&L and runs the media buying personally: launching the week's new creative, cutting what's fatigued, scaling what's winning, and answering for your new-customer CPA every week.

Growth Strategist

Creative Strategist

Decides what your ads say and why. Turns competitor research, your best-performing hooks, and last week's results into briefs with a hypothesis behind every video.

Creative Designer

Builds the statics, thumbnails, and on-screen text that stop the scroll, built from research instead of taste and native to how TikTok actually looks.

Video Editor

Cuts every ad for the first second: hook up front, captions for sound-off viewing, and the pacing that keeps TikTok watching past the swipe.

UGC Sourcing Specialist

Finds and manages the creators behind your ads, so your account never runs out of fresh video to test, and your best creator posts are ready to run as Spark Ads.

Data Tracking Specialist

Owns your tracking: TikTok Pixel, Events API, server-side setup, and the true-ROAS reporting every scaling decision runs on.

04 — LOCALIZATION

Take your winning ads into new markets

We produce ads in English, Spanish, German, French, Dutch, Italian, and Portuguese: not translated, but rewritten by native speakers so the hook lands the way it did at home. It's how COCOSOLIS took its creative into six new international markets.

Globe showcasing variety of locations from where Olifant's client come from

05 — case studies

Work with people who treat your brand like their own

Every result below came from the system you just read about: senior media buyers, daily optimization, and scaling on true ROAS.

$699,786

Increase in Monthly DTC Revenue for Natural Pet Brand

Read Case Study

$179,009

Increase in Monthly DTC Revenue for Kids Carrier Brand

Read Case Study

$1,098,692

Increase in Monthly DTC Revenue for Beauty & Skincare Brand

Read Case Study

$361,590

Increase in Monthly DTC Revenue for Luxury Home Fragrance Brand

Read Case Study

$250,344

Increase in Monthly DTC Revenue for Plant-Based Protein & Supplement Brand

Read Case Study

211%

Increase in Monthly DTC Revenue for Jewelry & Accessories Brand

Read Case Study

"Working with Olifant Digital helped us to achieve our revenue and profit goals. In a few months, they scaled our brand from $50K to over $411K in monthly revenue. They are responsible for our SEO, Ad creative, CRO, and paid media across Meta and Google. Their team is dedicated and truly understands how to grow a brand profitably. We are excited to continue this incredible partnership!"

Portrait of a blonde woman with straight hair and neutral expression in front of a light background.

Emanuela Georgieva

CEO at The Magic Scent

"We've been working with Olifant Digital for over a year. The team is professional and highly involved, always willing to go the extra mile. Since we started working with them, we've seen clear growth in our revenue, and they always have a plan for what's next. They stay up to date and know how to keep improving. If you're looking for a committed ecommerce marketing agency, I'd recommend Olifant Digital."

Close-up portrait of a smiling woman with wavy blonde hair against a light background.

Britt Schoorl

Co-Founder at Wildride

"Olifant Digital is like an internal marketing team for us, not an outsourced company. They really do care about our brand & growth."

Smiling man with short brown hair wearing a white shirt and blue pocket square against a light textured background.

Plamen Stefanov

CEO at COCOSOLIS

"Olifant Digital helped us to set up and scale our brand on Amazon from scratch. Their team is always one step ahead, proactively monitoring our performance and making smart optimizations without us having to ask or micromanage."

Close-up of a middle-aged man with short hair smiling slightly.

Vince Polentes

CEO at Coat Defense

"They helped us navigate some very challenging scenarios, including getting our Meta ad account reinstated, implementing a full-funnel approach to marketing, and bringing a results-oriented mindset. They’ve also been very flexible, working with us to create a model that is mutually beneficial so we’re aligned on the success and growth of the business."

Portrait of a smiling man with short light brown hair wearing a light blue collared shirt.

Chris Manderino

CEO at LyfeFuel

"Olifant Digital helped us focus on profitability, remove wasted ad spend and improve our margins on Amazon and our DTC channels. Their advertising strategy has performed beyond our expectations. We can't wait to see the results in the coming year as we roll out the rest of their strategy for our brand."

Portrait of a middle-aged woman with light skin, dark hair pulled back, and a neutral expression.

Ximena Huergo

CMO at FreshTrends

06 — why Us

What Makes Olifant Digital the Best TikTok Ads Agency for eCommerce Brands

Results in 60 days or a full refund. Here's why we can promise that.

Daily Optimization

Most agencies check your account once a week. We're in it every day, cutting fatigued creative the day it stops working and moving that budget to what's still winning.

No Middlemen

No account managers in the middle. You talk to the media buyer running your account, same day, in Slack.

Fresh Creative Weekly

Work with a team you never have to chase: new TikTok-native videos in your account every week, made in-house, so the algorithm always has something new to test.

No Juniors

Every specialist here has 7+ years' experience. No juniors learning on your account, and no handing your account down the ladder once you've signed.

07 — communication

How we communicate

You'll feel like we're your internal marketing team: direct answers, same-day responses, and direct access to the people running your account.

Scheduled calls

We’ll schedule a weekly call to review performance and plan the next week.

Slack channel

We'll create a Slack channel for quick communication.

Prefer email?

Email us anytime and get a response within an hour.

How engagements start

Before you pay us anything, you'll know exactly what we'd do, who would do it, and what it costs.

Apply for a marketing plan

Fill out a short application: your brand, your goals, and where you're stuck. We'll review it and tell you honestly whether we can help.

Receive your marketing plan

We build a plan tailored to your brand: the exact scope of work, the senior team who'll run it, and the monthly fee.

Meet your team and execute

Meet the people who'll run your account day to day before you sign anything. Once aligned, we start with the highest-impact work first.

Find out exactly what it takes to scale your brand.

Get your free marketing plan

Get Free Marketing Plan

‍Got Questions About Our TikTok Ads Service? Here Are the Answers

Don't see your question? We'll cover it during your free marketing plan.

How much does TikTok Ads management cost?

It depends on two things: how much you're spending on TikTok, and how much work the account needs. An account that needs a few new videos a week and daily bid checks is priced differently from one that needs 20 new creatives a week and Spark Ads across a roster of creators. We scope both in your free marketing plan, so you see the exact workload, the senior team, and the monthly fee before you pay anything. Every dollar is then reported against true ROAS and new-customer CPA, so you always see what TikTok made you next to what it costs.