The Ecommerce TikTok Ads Agency That Lowers Your New-Customer CPA

We put a dedicated media buyer and an in-house creative team on your account, launch fresh TikTok-native creative every week, and scale only what wins you new customers at a lower CPA.

Get your free marketing plan

If performance does not improve in 60 days, we refund our management fees

+$1,098,692Monthly DTC revenue added

+$699,786Monthly DTC revenue added

+$361,590Monthly DTC revenue, $50K to $411K

+$250,344Monthly DTC revenue added

+$179,009Monthly DTC revenue added in 42 days

See all 26 case studies

Our Strategy

Three problems cap your TikTok ads growth

Three problems usually cap TikTok growth for DTC brands: ads made for Meta, too little creative, and results judged on the wrong number.

Brands run their Meta ads on TikTok

What’s Holding Brands Back:

TikTok reach costs about a quarter of what Meta charges, but polished, repurposed ads get scrolled past before the hook lands

Across 5,900+ brands, TikTok's CPM is $4.08 to Meta's $15.06. That advantage disappears when the same creative from Facebook gets uploaded, and TikTok's audience treats it like an ad.

How We Drive Growth:

We make TikTok-native creative: creator-style video, hook in the first second, built for sound-on viewing.

Ads that look like the feed get watched, and boosted creator posts (Spark Ads) earn 142% higher engagement than standard in-feed ads.

What it costs to reach 1,000 people

$15.06

Brands can't feed the platform

What’s Holding Brands Back:

A winning TikTok ad lasts about 7 to 10 days before performance drops, so a handful of videos a month can't keep up.

The algorithm burns through creative faster than any other platform, so a brand that produces monthly is running fatigued ads three weeks out of four, and CPA increases.

How We Drive Growth:

We produce 1,000+ ads a month in-house and ship fresh TikTok creative every week.

Three to five new concepts a week per account, tested against each other: losers cut, winners scaled before they fatigue.

HOW LONG A TIKTOK AD STAYS FRESH

One ad, run for a month

fresh

fatigued: three weeks out of four

One ad, run for a month

fresh

Day 1

Day 7 to 10: performance drops

Day 30

A winning TikTok ad lasts about 7 to 10 days. Ship monthly and you're running fatigued ads three weeks out of four.

Chart: a winning TikTok ad stays fresh for about 7 to 10 days, so one ad run for a month is fatigued three weeks out of four

Brands judge TikTok on the wrong number

What’s Holding Brands Back:

TikTok's average conversion rate is 1.56%, so last-click ROAS makes it look like it's failing even when it's filling your funnel.

Shoppers discover on TikTok and buy later through a branded Google search, an email, or on Amazon, where we typically see 10 to 15% of TikTok-driven sales land. Judged on platform ROAS alone, the channel gets cut right as it starts working.

How We Drive Growth:

We measure TikTok on true ROAS and new-customer CPA across your whole account, not what TikTok's dashboard reports.

We track TikTok's full impact: server-side conversions, branded search lift, email revenue, and Amazon sales. Budget decisions run on that number, not the platform's attribution.

WHERE TIKTOK'S SALES ACTUALLY SHOW UP

1.56% conversion rate

What TikTok's dashboard shows

last-click sales only

Amazon sales, 10 to 15%

Email and return visits

Branded search lift

Direct TikTok sales

What TikTok actually adds

measured on true ROAS

TikTok converts at 1.56% on last click. The rest of its sales land in branded search, email, and Amazon, where 10 to 15% of TikTok-driven sales typically show up.

Chart: where TikTok's sales show up, 1.56% last-click conversion rate in the dashboard vs the full impact across branded search, email and Amazon

WHAT WE DO

How we run your TikTok ads

From the first audit to a higher true ROAS, here's everything that goes into your TikTok account: strategy, creative, media buying, and tracking, all run by your dedicated TikTok Ads team.

TikTok ad account audit

We start by tearing down what's already running: which creative has fatigued, where the budget is split too thin, and what TikTok's dashboard is claiming that your revenue doesn't back up.

Accurate tracking is non-negotiable

We set up TikTok's Events API and server-side tracking, then measure the channel on true ROAS and new-customer CPA across your whole account, not on the platform's attribution.

TikTok creative research

We start with what's already winning in your category: competitor ads in TikTok's Creative Center, the hooks and formats they keep running, and the gaps nobody's filling yet, turned into briefs before anything is filmed.

TikTok-native creative production

Our in-house team produces 1,000+ ads a month: creator-style video, hook in the first second, built for sound-on viewing. Fresh creative ships to your account every week, before the last batch fatigues.

Media buying & daily optimization

Prospecting built for new customers, Spark Ads on your best creator content, and existing buyers excluded from acquisition spend. We're in your account every day, cutting what stops working and scaling what does.

Landing pages & TikTok Shop optimization

The click is half the sale. We build landing pages that match the video's promise, and for brands selling on TikTok Shop, we optimize the product listings so the traffic we buy converts at a higher rate.

TikTok ad account audit

We start by tearing down what's already running: which creative has fatigued, where the budget is split too thin, and what TikTok's dashboard is claiming that your revenue doesn't back up.

Accurate tracking is non-negotiable

We set up TikTok's Events API and server-side tracking, then measure the channel on true ROAS and new-customer CPA across your whole account, not on the platform's attribution.

TikTok creative research

TikTok-native creative production

Media buying & daily optimization

Landing pages & TikTok Shop optimization

your team

Your dedicated Ecommerce TikTok ads team

A dedicated TikTok Ads team on your program from day one, every specialist with 7+ years of experience.

Growth Strategist

Owns your TikTok account like a P&L and runs the media buying personally: launching the week's new creative, cutting what's fatigued, scaling what's winning, and answering for your new-customer CPA every week.

Creative Strategist

Decides what your ads say and why. Turns competitor research, your best-performing hooks, and last week's results into briefs with a hypothesis behind every video.

Creative Designer

Builds the statics, thumbnails, and on-screen text that stop the scroll, built from research instead of taste and native to how TikTok actually looks.

Video Editor

Cuts every ad for the first second: hook up front, captions for sound-off viewing, and the pacing that keeps TikTok watching past the swipe.

UGC Sourcing Specialist

Finds and manages the creators behind your ads, so your account never runs out of fresh video to test, and your best creator posts are ready to run as Spark Ads.

Data Tracking Specialist

Owns your tracking: TikTok Pixel, Events API, server-side setup, and the true-ROAS reporting every scaling decision runs on.

case studies

Work with people who treat your brand like their own

Results from DTC brands we run paid social and creative for, with the same daily optimization and scaling on true ROAS.

$699,786

Increase in Monthly DTC Revenue for Natural Pet Brand

Read Case Study

$179,009

Increase in Monthly DTC Revenue for Kids Carrier Brand

Read Case Study

$1,098,692

Increase in Monthly DTC Revenue for Beauty & Skincare Brand

Read Case Study

$361,590

Increase in Monthly DTC Revenue for Luxury Home Fragrance Brand

Read Case Study

$250,344

Increase in Monthly DTC Revenue for Plant-Based Protein & Supplement Brand

Read Case Study

211%

Increase in Monthly DTC Revenue for Jewelry & Accessories Brand

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"Olifant Digital is like an internal marketing team for us, not an outsourced company. They really do care about our brand & growth."

Smiling man with short brown hair wearing a white shirt and blue pocket square against a light textured background.

Plamen Stefanov

CEO at COCOSOLIS

"Working with Olifant Digital helped us to achieve our revenue and profit goals. In a few months, they scaled our brand from $50K to over $411K in monthly revenue. They are responsible for our SEO, Ad creative, CRO, and paid media across Meta and Google. Their team is dedicated and truly understands how to grow a brand profitably. We are excited to continue this incredible partnership!"

Portrait of a blonde woman with straight hair and neutral expression in front of a light background.

Emanuela Georgieva

CEO at The Magic Scent

"We've been working with Olifant Digital for over a year. The team is professional and highly involved, always willing to go the extra mile. Since we started working with them, we've seen clear growth in our revenue, and they always have a plan for what's next. They stay up to date and know how to keep improving. If you're looking for a committed ecommerce marketing agency, I'd recommend Olifant Digital."

Close-up portrait of a smiling woman with wavy blonde hair against a light background.

Britt Schoorl

Co-Founder at Wildride

"Olifant Digital helped us 4x our revenue profitably by handling our ad creatives, Meta and Google media buying, and Amazon management. They're organized, results-driven, and have become true partners in our growth."

Vince Polentes

CEO at Coat Defense

"They helped us navigate some very challenging scenarios, including getting our Meta ad account reinstated, implementing a full-funnel approach to marketing, and bringing a results-oriented mindset. They’ve also been very flexible, working with us to create a model that is mutually beneficial so we’re aligned on the success and growth of the business."

Portrait of a smiling man with short light brown hair wearing a light blue collared shirt.

Chris Manderino

CEO at LyfeFuel

"Olifant Digital helped us focus on profitability, remove wasted ad spend and improve our margins on Amazon and our DTC channels. Their advertising strategy has performed beyond our expectations. We can't wait to see the results in the coming year as we roll out the rest of their strategy for our brand."

Portrait of a middle-aged woman with light skin, dark hair pulled back, and a neutral expression.

Ximena Huergo

CMO at FreshTrends

why Us

Why brands choose Olifant Digital for TikTok ads

If performance does not improve in 60 days, we refund our management fees. Here's why we can offer it.

Daily Optimization

We're in your account every day, cutting fatigued creative the day it stops working and moving that budget to what's still winning.

Direct Access

You talk directly to the media buyer running your account, same day, in Slack.

Fresh creative weekly

Work with a team you never have to chase: new TikTok-native videos in your account every week, made in-house, so the algorithm always has something new to test.

Experienced Team

Everyone on your team has 7+ years of experience, and the people you meet before you sign are the people who run your account.

How we start working together

Before you pay us anything, you'll know exactly what we'd do, which team would run your account, and what it costs.

Apply for a marketing plan

Fill out a short application: your brand, your goals, and where you're stuck. We'll review it and tell you honestly whether we can help.

Receive your marketing plan

We build a plan tailored to your brand: the exact scope of work, the team who'll run it, and the monthly fee.

Meet your team and execute

Meet the people who'll run your account day to day before you sign anything. Once aligned, we start with the highest-impact work first.

Find out exactly what it takes to scale your brand.

Get your free marketing plan

Get Free Marketing Plan

Frequently asked questions about TikTok Ads

Don't see your question? We'll cover it during your free marketing plan.

How much does TikTok Ads management cost?

Our services start from $2,000 per month on a month-to-month retainer. The exact price depends on two things: how much you're spending on TikTok, and how much work the account needs. An account that needs a few new videos a week and daily bid checks is priced differently from one that needs 20 new creatives a week and Spark Ads across a roster of creators. We scope both in your free marketing plan, so you see the exact workload, the team, and the monthly fee before you pay anything. Every dollar is then reported against true ROAS and new-customer CPA, so you always see what TikTok made you next to what it costs.

How long does it take to see results from TikTok Ads?

First signals show within the first two weeks as the initial creative batch gets tested, but meaningful trends take 30 to 45 days as the algorithm accumulates data and we cycle through enough creative to find your winners. Our standard is visible results within 60 days: if performance does not improve in 60 days, we refund our management fees.

What does a TikTok Ads agency for ecommerce brands do?

A TikTok Ads agency runs your paid TikTok campaigns end to end: strategy, creative, media buying, and measurement. At Olifant Digital that means TikTok-native video produced in-house and shipped weekly, Spark Ads on your best creator content, daily optimization by a dedicated media buyer, and every result measured on true ROAS rather than TikTok's own attribution.

Do we need to sell on TikTok Shop to work with you?

No. Most of our TikTok work drives traffic to your own store, where you control the margin and own the customer. If you also sell on TikTok Shop, we optimize those listings and run Shop campaigns alongside, so both channels feed the same growth plan.

Do you produce the TikTok creative yourselves?

Yes. Our in-house team produces 1,000+ ads a month across clients: creator-style UGC, statics, and video, built from customer research and cut for TikTok specifically, not repurposed from your Meta account. Fresh creative ships to your account every week, before the last batch fatigues.

Why does TikTok look worse than Meta in my dashboard?

Because TikTok drives discovery and the sale often closes somewhere else: a branded Google search, an email, a return visit, or on Amazon, where we typically see 10 to 15% of TikTok-driven sales land. TikTok's average conversion rate is around 1.56%, so last-click ROAS undersells it. We measure TikTok on what it adds to your whole account, including branded search, email, and Amazon lift, so you never cut a channel that's quietly filling your funnel.

Is there a contract, and do you offer a refund?

We work month to month, with no long-term contract. If performance does not improve in 60 days, we refund our management fees.

Alex Stoykov

CEO at Olifant Digital

Ready to turn TikTok into a true growth engine?

Work with a team that treats your ad budget like its own money: a dedicated media buyer and fresh creative every week. If performance does not improve in 60 days, we refund our management fees.

Get your free marketing plan

First 7 days: set up once

TikTok ad account audit

We start by tearing down what's already running: which creative has fatigued, where the budget is split too thin, and what TikTok's dashboard is claiming that your revenue doesn't back up.

What’s included:

Every active ad reviewed: hooks, formats, and how long each has been live
Campaign structure and budget split checked against new-customer CPA
A roadmap ranked by expected impact, so work starts where the money is

Accurate tracking

We set up TikTok's Events API and server-side tracking, then measure the channel on true ROAS and new-customer CPA across your whole account, not on the platform's attribution.

What’s included:

TikTok Pixel and Events API set up server-side
Branded search lift, email revenue, and Amazon sales tracked next to TikTok
One true-ROAS number that every budget decision runs on

Then every week

TikTok creative research

We start with what's already winning in your category: competitor ads in TikTok's Creative Center, the hooks and formats they keep running, and the gaps nobody's filling yet.

What’s included: