Scaling a 7-Figure Honey Brand by 40% and Expanding Internationally

About the Brand

OneRoot is a premium honey brand committed to delivering the purest, highest-quality honey through ethical and sustainable beekeeping. With rich, nuanced flavors and uncompromising standards, their raw honey products have become a staple for wellness-conscious consumers seeking both taste and natural health benefits.

Driven by a mission to inspire wholesome living while protecting the integrity of nature, OneRoot blends tradition, sustainability, and quality into every jar.

The Problem

OneRoot had built a strong foundation in its home market, but growth had plateaued.

Profitability from ads was shrinking, limiting scale.

Expansion into new markets - especially complex ones like Japan - posed major challenges.

On top of that, a poor harvest season led to limited inventory, putting additional pressure on profitability and sales velocity.

Without a strategy to maintain growth amid supply constraints and cultural nuances, scaling internationally without compromising margins seemed nearly impossible.

The Solution

Our approach focused on balancing sustainable growth with profitability and precision - even with limited stock on hand.

1. Local Market Research
   We analyzed the Japanese consumer mindset, uncovering behaviors, preferences, and health priorities. This insight shaped localized messaging and positioning that resonated with Japanese buyers.
2. Highlighting Unique Value
   We restructured SEO and content to emphasize OneRoot’s purity, flavor, and sustainable sourcing. Targeting niche, high-intent keywords improved discoverability while focusing spend on the most profitable opportunities.
3. Complex, Demand-Responsive Bidding Structure
   With product availability fluctuating due to the harvest shortage, we built a dynamic PPC system that adapted bids based on monthly changes in demand and inventory levels. This ensured ad spend remained efficient - preserving velocity without overspending when supply was tight.
4. Influencer Partnerships
   To accelerate trust in new markets, we collaborated with respected health and wellness influencers in Japan. These authentic endorsements strengthened credibility and drove consistent organic traction.

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The Results

Despite limited inventory from a poor harvest, OneRoot achieved a 40% increase in Amazon sales while expanding into new international markets - and turned the brand highly profitable through precise, data-driven ad optimization.

Key Wins:

• Maintained strong profitability and velocity despite supply constraints
• Successfully entered Japan with a localized growth strategy
• Strengthened global positioning as a premium honey brand
• Built trust and credibility through influencer partnerships and tailored messaging

By combining local insight, strategic restraint, and complex bidding structures responsive to real-time demand, OneRoot transformed scarcity into strength - achieving global growth with profitability at its core.