Scaling a 7-Figure Honey Brand by 40% and Expanding Internationally

About the Brand

OneRoot is a premium honey brand committed to delivering the purest, highest-quality honey through ethical and sustainable beekeeping. With rich, nuanced flavors and uncompromising standards, their raw honey products have become a staple for wellness-conscious consumers seeking both taste and natural health benefits.

Driven by a mission to inspire wholesome living while protecting the integrity of nature, OneRoot blends tradition, sustainability, and quality into every jar.

The Problem

OneRoot had built a strong foundation in the Canadian market, but growth had plateaued.

Profitability from ads was shrinking, limiting scale.

Expansion into new markets - especially complex ones like Japan - posed major challenges.

On top of that, a poor harvest season led to limited inventory, putting additional pressure on profitability and sales velocity.

Without a strategy to navigate supply constraints and cultural differences, scaling internationally while maintaining profitability seemed nearly impossible.

The Solution

Our approach focused on balancing sustainable growth with profitability and precision - even with limited stock on hand.

1. Local market research
   We analyzed the Japanese consumer mindset, uncovering behaviors, preferences, and health priorities. This insight shaped localized messaging and positioning that resonated with Japanese buyers.
2. Highlighting unique value
   We restructured SEO and content to emphasize OneRoot’s purity, flavor, and sustainable sourcing. Targeting niche, high-intent keywords improved discoverability while focusing spend on the most profitable opportunities.
3. Adaptive bidding based on inventory
   With product availability fluctuating due to the harvest shortage, we built a dynamic PPC system that adapted bids based on monthly changes in demand and inventory levels. This ensured ad spend remained efficient - preserving velocity without overspending when supply was tight.
4. Influencer Partnerships
   To accelerate trust in new markets, we collaborated with respected health and wellness influencers in Japan. These authentic endorsements strengthened credibility and drove consistent organic traction.

The Results

Despite limited inventory from a poor harvest, we increased OneRoot's Amazon sales by 40% while expanding them into new international markets and dramatically improving profitability through precise, data-driven ad optimization.

Key Wins:

• Maintained profitability and sales velocity despite supply constraints through dynamic bidding that adapted to inventory levels
• Successfully launched in Japan with localized market research and culturally tailored positioning
• Strengthened their global positioning as a premium honey brand through strategic SEO and messaging
• Built market credibility through targeted influencer partnerships and authentic storytelling

By combining local market insights, strategic inventory management, and demand-responsive bidding structures, we transformed OneRoot's supply constraints into a competitive advantage, achieving profitable international growth even under challenging conditions.