Our Strategy

Three Problems Cap Your Organic Growth

Three problems usually cap organic growth: rankings that send fewer clicks every year, product pages AI engines can't read, and results measured in rankings and citations instead of revenue.

Brands chase rankings that send fewer clicks every year

What’s Holding Brands Back:
X sign

Your ranking report can say #1 while a third of your clicks are gone. When an AI Overview appears, the top organic result loses 34.5% of its click-through.

Ahrefs found that when an AI Overview appears, the #1 result gets about 34.5% fewer clicks than it would without one. The position held. The traffic didn't.

How We Drive Growth:
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We optimize for the queries where clicks still happen: product, category, and buying-intent searches where shoppers need to reach your store to buy.

Informational content is built to be cited, commercial pages are built to be clicked, and the roadmap is ranked by revenue potential, not search volume.

CLICK-THROUGH RATE OF THE #1 ORGANIC RESULT
#1 result4.0%No AI Overviewexpected CTR, March 2025AI Overview#1 result2.6%With AI Overviewactual CTR, March 2025-34.5%fewer clicks
Same #1 ranking, a third fewer clicks. Ranking reports don’t show you the traffic behind the position shrinking.
Source: Ahrefs, 300,000 informational keywords, March 2025
Chart: click-through rate of the #1 organic result is 4.0% without an AI Overview and 2.6% with one, about 34.5% fewer clicks (Ahrefs)

Brands are invisible to AI search

What’s Holding Brands Back:
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AI-sourced traffic to retail sites grew 393% in a year and converts 42% better than other visitors. Many stores see almost none of it, because the engines sending it can't read their product pages.

Adobe scored the average retail product page at 66% machine-readable, meaning a third of what's on it is invisible to ChatGPT, Perplexity, and Google's AI. The buyers AI search sends stay 48% longer and browse 13% more pages.

How We Drive Growth:
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We make your store the answer: structured product data, pages written to be quoted, and content placed where AI engines look for it.

Every month you see how often AI names your brand for the prompts your buyers ask, which pages it cites, and the revenue those visits bring.

HOW MUCH OF A PRODUCT PAGE AI ENGINES CAN READ
Specs, reviews and tabs AI can't read66%of the averageproduct page isreadable by AIReadable 66%Invisible 34%The AI traffic those stores miss:+393%AI traffic to retailsites, year over year+42%higher conversionthan other visitors
A third of the average product page is invisible to AI search, the fastest-growing, best-converting traffic in ecommerce.
Source: Adobe Analytics, 1 trillion+ US retail visits, Q1 2026
Chart: a third of the average product page is invisible to AI search, while AI-sourced retail traffic grew 393% and converts 42% better (Adobe Analytics)

Brands measure SEO and AI search in rankings and citations instead of revenue

What’s Holding Brands Back:
X sign

A ranking report tells you where you appear. It doesn't tell you what organic search made you, or whether those buyers were new.

Traffic that goes up while revenue stays flat is a common outcome, and a ranking report won't show it.

How We Drive Growth:
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We measure our work in organic new-to-brand revenue, tracked from search to sale.

That's the number we're accountable for: organic revenue from customers who had never bought from you before, tracked from search to sale.

WHAT A RANKING REPORT HIDES
Organic traffic: upOrganic revenue: flatWhat a ranking report showsRankingsWhat we reportNew-to-brand revenue
Traffic up, revenue flat is a common outcome. We report organic new-to-brand revenue, tracked from search to sale.
Chart: organic traffic rising while organic revenue stays flat, the gap a ranking report hides
AEO, GEO and SEO, explained

One program for Google and for AI answers

SEO gets your pages ranked on Google. AEO (answer engine optimization) and GEO (generative engine optimization) are two names for the same goal: getting your brand named and cited when shoppers ask AI what to buy. We run both as one program, on Shopify, Shopify Plus, BigCommerce, WooCommerce and custom stores.

SEOAEO / GEO
GoalRank your pages on GoogleGet your brand named and cited in AI answers
Where it shows upGoogle search and Shopping resultsChatGPT, Google AI Overviews and AI Mode, Perplexity, Gemini, Claude and Copilot
What moves itTechnical fixes, category and product pages, internal linksPages AI can read and quote, plus the listicles, reviews and comparisons AI engines cite
How we measure itOrganic new-to-brand revenueMention and citation rate per prompt, plus AI-referred revenue

COCOSOLIS: from 6% to 31% of AI answers in six weeks

AI answers · COCOSOLIS6% → 31%of AI answers name the brand

Share of AI answers to 18 tracked French buying prompts that name COCOSOLIS: 6 to 14 September, before we started, vs 20 to 26 October 2026.

Share of voice · COCOSOLIS18% → 63%of brand mentions go to COCOSOLIS

COCOSOLIS's share of all brand mentions in those same AI answers, same two weeks.

Category · COCOSOLIS#1most named brand in its category

Among self-tan and body care brands in French AI answers, named more than twice as often as the next brand.

COCOSOLIS, body care brand, France. Measured weekly in AirOps; AEO work started 15 September 2026.

your team

Your Dedicated Ecommerce SEO & AEO Team

A dedicated SEO & AEO team on your program from day one, every specialist with 7+ years of experience.

SEO & AEO Strategist

Owns your organic revenue like a P&L. Sets the roadmap, decides which pages and queries get worked first by revenue potential, and answers for organic new-to-brand revenue every month.

Technical SEO Specialist

Makes your store readable to Google and AI engines: site speed, crawlability, structured data, and product schema, so nothing on a product page is invisible to the systems ranking and citing it.

Content Writer

Writes the buying guides, comparisons, and product copy your customers are asking AI about, built to be quoted by answer engines and to send the reader to your store.

Designer

Turns content into pages people read: layouts, comparison tables, and product visuals that keep visitors on the page and give Google and AI engines a clean structure to parse.

AEO Placement Specialist

Gets your brand named in AI answers: third-party placements, listicle presence, and mentions on the sources ChatGPT, Perplexity, and Google's AI actually cite.

Content Operations Manager

Keeps the program shipping: publishing calendar, briefs, revisions, and placements on schedule, so the strategist's roadmap becomes live pages every week instead of a backlog.
LOCALIZATION

Get found on Google and in AI search in every market you sell in

Build and optimize your pages in English, Spanish, German, French, Dutch, Italian, and Portuguese. Each market gets its own keyword research, its own product and category copy written by a native speaker rather than translated with AI, and its own hreflang and structured data, so Google ranks the right page in the right country and AI engines cite you in the language the shopper asked in.

Globe showing the countries Olifant Digital's clients sell inBalanced Tiger's CEOMatchabar CEOCocosolis CEOEkster CEOWildride CEO
Cocosolis logo

"Olifant Digital is like an internal marketing team for us, not an outsourced company. They really do care about our brand & growth."

Smiling man with short brown hair wearing a white shirt and blue pocket square against a light textured background.
Plamen Stefanov
CEO at COCOSOLIS
Linkedin
Coat defense logo

"Olifant Digital helped us 4x our revenue profitably by handling our ad creatives, Meta and Google media buying, and Amazon management. They're organized, results-driven, and have become true partners in our growth."

Vince Polentes, CEO at Coat Defense
Vince Polentes
CEO at Coat Defense
Linkedin
Lyfefuel logo

"They helped us navigate some very challenging scenarios, including getting our Meta ad account reinstated, implementing a full-funnel approach to marketing, and bringing a results-oriented mindset. They’ve also been very flexible, working with us to create a model that is mutually beneficial so we’re aligned on the success and growth of the business."

Portrait of a smiling man with short light brown hair wearing a light blue collared shirt.
Chris Manderino
CEO at LyfeFuel
Linkedin
why Us

Why Brands Choose Olifant Digital for SEO & AEO

If performance does not improve in 60 days, we refund our management fees. Here's why we can offer it.

Measured in Revenue

Rankings and AI citations are tied back to the sales they produced wherever the path can be tracked. We report organic new-to-brand revenue, tracked from search to sale, so you always know whether the program is paying for itself.

Direct Access

You talk directly to the strategist running your roadmap, same day, in Slack. Questions get answered by the person who can act on them.

Proof, Not Theory

You see it in your own numbers: organic new-to-brand revenue, plus how often AI names your brand for the prompts your buyers ask, reported every month.

Experienced Team

Everyone on your team has 7+ years of experience, and the people you meet before you sign are the people who run your program.
communication

How we communicate

You'll feel like we're your internal marketing team: direct answers, same-day responses, and direct access to the people running your account.

Scheduled calls

Slack channel

Prefer email?

How we start working together

Before you pay us anything, you'll know exactly what we'd do, which team would run your account, and what it costs.

step one

Apply for a marketing plan

Fill out a short application: your brand, your goals, and where you're stuck. We'll review it and tell you honestly whether we can help.

step two

Receive your marketing plan

We build a plan tailored to your brand: the exact scope of work, the team who'll run it, and the monthly fee.

step three

Meet your team and execute

Meet the people who'll run your account day to day before you sign anything. Once aligned, we start with the highest-impact work first.

Find out exactly what it takes to scale your brand.