01 — Our Strategy

Three Problems Cap Your Organic Growth

We see the same three problems hold back almost every DTC brand: rankings that send fewer clicks every year, product pages AI engines can't read, and results measured in rankings and citations instead of revenue.

Brands chase rankings that send fewer clicks every year

What’s Holding Brands Back:
X sign

Your ranking report can say #1 while a third of your clicks are gone. When an AI Overview appears, the top organic result loses 34.5% of its click-through.

Support: Ahrefs tracked the #1 result on informational searches falling from a 5.6% to a 3.1% click-through rate in one year. The position held. The traffic didn't. An agency that reports positions never has to show you that.

How We Drive Growth:
Checkmark

We optimize for the queries where clicks still happen: product, category, and buying-intent searches where shoppers need to reach your store to buy.

Informational content is built to be cited, commercial pages are built to be clicked, and the roadmap is ranked by revenue potential, not search volume.

CLICK-THROUGH RATE OF THE #1 ORGANIC RESULT
$5.6
March 2024
before AI Overviews
3.1%
March 2025
with AI Overviews
-34.5%
fewer clicks
Same #1 ranking, a third fewer clicks. Ranking reports don’t show you the traffic behind the position shrinking.
Source: Ahrefs, informational keywords with an AI Overview present
Google shopping graph

Brands are invisible to AI search

What’s Holding Brands Back:
X sign

AI-sourced traffic to retail sites grew 393% in a year and converts 42% better than other visitors. Most stores see almost none of it, because the engines sending it can't read their product pages.

Adobe scored the average retail product page at 66% machine-readable, meaning a third of what's on it is invisible to ChatGPT, Perplexity, and Google's AI. The buyers AI search sends stay 48% longer and browse 13% more pages, and most brands never see them.

How We Drive Growth:
Checkmark

We make your store the answer: structured product data, pages written to be quoted, and content placed where AI engines look for it.

This is the same system we rank ourselves with: our own articles are cited 2,500+ times in AI answers about our category, and we build the same for your brand.

HOW MUCH OF A PRODUCT PAGE AI ENGINES CAN READ
Olifant: weekly, segmented, planned
66%
readable by AI
34% invisible
to ChatGPT, Perplexity, AI Overviews
The traffic those stores are missing:
+393%
AI-sourced traffic to retail sites, year over year
+42%
higher conversion rather than other visitors
A third of the average product page is invisible to AI search, the fastest-growing, best-converting traffic in ecommerce.
Source: Adobe Analytics, 1 trillion+ US retail visits, Q1 2026
Google shopping graph

Brands measure SEO and AI search in rankings and citations instead of revenue

What’s Holding Brands Back:
X sign

A ranking report tells you where you appear. It doesn't tell you what organic search made you, or whether those buyers were new.

Traffic that goes up while revenue stays flat is the most common outcome, and most agencies never report the number that would expose it.

How We Drive Growth:
Checkmark

We measure our work in organic new-to-brand revenue, tracked from search to sale.

That's the number we're accountable for: $50,000+ a month in trackable organic revenue for The Magic Scent, from customers who had never bought from them before.

WHAT A RANKING REPORT HIDES
The number we report instead: $50,000+
a month in organic new-to-brand revenue,
The Magic Scent
Organic traffic: up
Organic revenue: flat
Traffic up, revenue flat is the most common outcome. We report organic new-to-brand revenue, tracked from search to sale.
Google shopping graph
03 — senior team

Your Dedicated Ecommerce SEO & AEO Team

Owns your organic revenue like a P&L. Sets the roadmap, decides which pages and queries get worked first by revenue potential, and answers for organic new-to-brand revenue every month.

SEO & AEO Strategist

Owns your organic revenue like a P&L. Sets the roadmap, decides which pages and queries get worked first by revenue potential, and answers for organic new-to-brand revenue every month.

Technical SEO Specialist

Makes your store readable to Google and AI engines: site speed, crawlability, structured data, and product schema, so nothing on a product page is invisible to the systems ranking and citing it.

Content Writer

Writes the buying guides, comparisons, and product copy your customers are asking AI about, built to be quoted by answer engines and to send the reader to your store.

Designer

Turns content into pages people read: layouts, comparison tables, and product visuals that keep visitors on the page and give Google and AI engines a clean structure to parse.

AEO Placement Specialist

Gets your brand named in AI answers: third-party placements, listicle presence, and mentions on the sources ChatGPT, Perplexity, and Google's AI actually cite.

Content Operations Manager

Keeps the program shipping: publishing calendar, briefs, revisions, and placements on schedule, so the strategist's roadmap becomes live pages every week instead of a backlog.
04 — LOCALIZATION

Get found on Google and in AI search in every market you sell in

Build and optimize your pages in English, Spanish, German, French, Dutch, Italian, and Portuguese. Each market gets its own keyword research, its own product and category copy written by a native speaker rather than translated with AI, and its own hreflang and structured data, so Google ranks the right page in the right country and AI engines cite you in the language the shopper asked in.

Globe showcasing variety of locations from where Olifant's client come fromBalance Tiger's CEO Matchabar CEOCocosolis CEOEkster CEOWildride CEO
Cocosolis logo

"Olifant Digital is like an internal marketing team for us, not an outsourced company. They really do care about our brand & growth."

Smiling man with short brown hair wearing a white shirt and blue pocket square against a light textured background.
Plamen Stefanov
CEO at COCOSOLIS
Linkedin
Coat defense logo

"Olifant Digital helped us to set up and scale our brand on Amazon from scratch. Their team is always one step ahead, proactively monitoring our performance and making smart optimizations without us having to ask or micromanage."

Close-up of a middle-aged man with short hair smiling slightly.
Vince Polentes
CEO at Coat Defense
Linkedin
Lyfefuel logo

"They helped us navigate some very challenging scenarios, including getting our Meta ad account reinstated, implementing a full-funnel approach to marketing, and bringing a results-oriented mindset. They’ve also been very flexible, working with us to create a model that is mutually beneficial so we’re aligned on the success and growth of the business."

Portrait of a smiling man with short light brown hair wearing a light blue collared shirt.
Chris Manderino
CEO at LyfeFuel
Linkedin
05 — why Us

What Makes Olifant Digital the Best SEO & AEO Agency for Ecommerce Brands

Results in 60 days or a full refund. Here's why we can promise that.

Measured in Revenue

Every ranking and every AI citation is tied to the sales it produced. We report organic new-to-brand revenue, tracked from search to sale, so you always know whether the program is paying for itself.

No Middlemen

No account managers in the middle. You talk to the strategist running your roadmap, same day, in Slack. Questions get answered by the person who can act on them.

Proof, Not Theory

We rank ourselves with the same system we sell. Our own articles have been cited 2,500+ times in AI answers about our category, and every placement and page we build for you follows the same playbook.

No Juniors

Every specialist here has 7+ years' experience. No juniors learning on your account, and no handing your account down the ladder once you've signed.
06 — communication

How we communicate

You'll feel like we're your internal marketing team: direct answers, same-day responses, and direct access to the people running your account.

Scheduled calls

Slack channel

Prefer email?

How engagements start

Before you pay us anything, you'll know exactly what we'd do, who would do it, and what it costs.

step one

Apply for a marketing plan

Fill out a short application: your brand, your goals, and where you're stuck. We'll review it and tell you honestly whether we can help.

step two

Receive your marketing plan

We build a plan tailored to your brand: the exact scope of work, the senior team who'll run it, and the monthly fee.

step three

Meet your team and execute

Meet the people who'll run your account day to day before you sign anything. Once aligned, we start with the highest-impact work first.

Find out exactly what it takes to scale your brand.