Your growth plan
Give every campaign a clear purpose.
Reach new audiences
Plan prospecting around your customer, product and available audience options. Agree the campaign’s role before deciding how much to spend.
Re-engage shoppers
Follow up with relevant retargeting audiences. Review frequency, creative and attributed outcomes alongside the rest of your advertising.
Coordinate your ads
Review DSP alongside Sponsored Products, Sponsored Brands and Sponsored Display. Choose the combination around the role each can serve.
Why us
Why brands choose Olifant Digital
A clear scope, specialist ownership and decisions tied to your account.
Product-led planning
We review your products, margins, stock, current advertising, creative and media budget before recommending a DSP scope.
Specialist ownership
Your specialist plans audiences, creative and budgets, then manages the agreed setup and campaign adjustments.
Coordinated advertising
DSP can form part of your agreed Amazon PPC or full-service scope, with priorities coordinated across your account.
Clear measurement
Agree the campaign’s purpose and reporting before it runs. Review performance against the plan and commercial context.
How DSP fits alongside Sponsored Ads
| In your plan | Amazon DSP | Sponsored Ads |
|---|---|---|
| Approach | Audience-led programmatic buying across available inventory. | Sponsored Products, Sponsored Brands and Sponsored Display offer other ways to reach and re-engage shoppers. |
| Campaign role | Display and video prospecting and retargeting. | Reaching and re-engaging shoppers, with some overlapping goals. |
| Scope | Confirm audiences, inventory, creative and media requirements. | Choose the combination around your products, resources and campaign purpose. |
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Measurement
Agree what success means before launch.
Delivery
Review media spend, impressions, reach and frequency where available.
Attributed outcomes
Review relevant interaction and conversion metrics, including attribution windows, reporting definitions and view-through or click-through credit.
Commercial context
Review attributed results alongside total sales, advertising costs, product economics and your agreed revenue or profit goal.
Attribution assigns credit under reporting rules. Estimating incremental sales requires an appropriate comparison or measurement design. Attributed ROAS alone does not establish which sales would have happened without advertising.
How we start working together
Confirm the plan, then confirm the setup.
Review the opportunity
Tell us about your products, goals, advertising and resources. Your free marketing plan recommends the scope and priorities to discuss.
Agree the scope
Confirm the campaign role, account setup, inventory, creative, media budget, management fee and reporting.
Launch and learn
Once setup and assets are ready, your specialist manages the agreed campaigns and reviews the results against your plan.
Your plan confirms our management fee and the work included. Advertising spend is separate. See our Amazon management options.
How is DSP different from Sponsored Ads?
DSP supports audience-led programmatic buying across available inventory. Sponsored Products, Sponsored Brands and Sponsored Display offer other ways to reach and re-engage shoppers, with some overlapping goals. Your specialist chooses the combination around your products, resources and campaign purpose.
Is DSP right for every Amazon brand?
We review your products, margins, stock, current advertising, creative and media resources before recommending it. Some accounts need changes to Sponsored Ads, listings or inventory priorities first.
Do you manage prospecting and retargeting?
Yes, where those activities fit the agreed plan and the audience options available to the account. Your specialist confirms their role, targeting, creative and measurement before launch.
Which formats do you manage?
The scope described on this page covers display and video campaigns. The available placements and the creative work included are confirmed in your plan.
How much does DSP management cost?
We confirm the management scope and fee in your plan, alongside the media requirements. Advertising spend is separate.
Can DSP be part of PPC or full-service management?
Yes, where it fits your account plan. Amazon PPC management focuses on advertising; full service coordinates advertising with strategy, listings, A+ content, promotions, inventory planning and Seller Central cases. Your plan confirms the work and fee.
Alex Stoykov
-
CEO @ Olifant Digital
See where DSP fits in your Amazon plan.
Get a free marketing plan with the recommended priorities, scope and cost for your brand.