01 — About the author

Hey, I'm Mike Todorov, Director of Amazon Growth at Olifant Digital.

I lead Amazon strategy across Olifant Digital's Amazon client accounts and have been with the agency since 2017. I own how each account grows: catalog and listings, PPC and Amazon DSP, pricing and promotions, Prime Day and Q4 planning, and SKU level profitability across the US, UK and EU marketplaces.

I've led the Amazon strategy behind our Amazon case studies, including Ekster and Wedge Guys, and behind recent growth accounts like Inito, Dreamfarm and BenchFoods. Clients describe me as "an excellent partner" who "feels like a part of our business."

$100M+
Annual client revenue managed by my team
50+
Brands under management across Amazon and DTC
98%
Client retention rate
02 — Where the advice comes from

Everything we publish is tested on real client accounts first, then written up.

I don't write theory. Every catalog change, campaign structure, pricing decision and promotion I write about has run on the Amazon accounts I lead before it reaches this blog.

I've led the Amazon strategy behind results like $688,406 in added yearly profit for Ekster and $305,771 in added monthly Amazon revenue for Wedge Guys, plus recent growth for Inito, Dreamfarm and BenchFoods. Every number links to the full case study, and if you want to verify one directly, we'll introduce you to the client.

Ekster [Amazon]
$688,406
Increase in yearly Amazon profit for 8-figure DTC accessories brand

Be Our Next Success Story

Black and white illustration of two people riding a large elephant.
Matchabar [Amazon]
$114,305
Increase in monthly Amazon revenue for premium matcha brand

Be Our Next Success Story

Black and white illustration of two people riding a large elephant.
Wedge Guys [Amazon]
$305,771
Increase in monthly Amazon revenue for golf equipment brand

Be Our Next Success Story

Black and white illustration of two people riding a large elephant.
Wildride [Ecommerce]
$179,009
Increase in monthly DTC revenue for kids carrier brand

Be Our Next Success Story

Black and white illustration of two people riding a large elephant.
Wildride [Target]
8.6x
ROAS on Target Roundel ads for a toddler carrier brand, with $152,693 in ad sales in six months

Be Our Next Success Story

Black and white illustration of two people riding a large elephant.
Cocosolis [Ecommerce]
$1,098,692
Increase in monthly DTC revenue for organic beauty & skincare brand

Be Our Next Success Story

Black and white illustration of two people riding a large elephant.
Eleva Nutrition [Amazon]
+20%
Amazon revenue growth for a supplement brand with ACoS cut from 89% to 48%

Be Our Next Success Story

Black and white illustration of two people riding a large elephant.
Coat Defense [Ecommerce]
$699,786
Increase in monthly DTC revenue for natural pet brand

Be Our Next Success Story

Black and white illustration of two people riding a large elephant.
Coat Defense [Amazon]
-27%
Lower TACoS for a dog and horse care brand, from 16.4% to 11.9%, with more profit from every sale

Be Our Next Success Story

Black and white illustration of two people riding a large elephant.
Coat Defense [CRO]
+14.2%
Conversion rate lift from one product page A/B test for a natural pet brand

Be Our Next Success Story

Black and white illustration of two people riding a large elephant.
Chilemoy [Amazon]
$192,814
Monthly Amazon revenue reached from a $20K start for a multi-brand Amazon seller

Be Our Next Success Story

Black and white illustration of two people riding a large elephant.
Bullstrap [Amazon]
85%
Increase in monthly Amazon revenue for premium leather goods brand

Be Our Next Success Story

Black and white illustration of two people riding a large elephant.
Onsen Secret [Amazon]
$95,934
Increase in monthly Amazon revenue for Japanese skincare brand

Be Our Next Success Story

Black and white illustration of two people riding a large elephant.
The Magic Scent [Ecommerce]
$361,590
Increase in monthly DTC revenue for luxury home fragrance brand

Be Our Next Success Story

Black and white illustration of two people riding a large elephant.
Lyfefuel [Ecommerce]
$250,344
Increase in monthly DTC revenue for plant-based protein & supplement brand

Be Our Next Success Story

Black and white illustration of two people riding a large elephant.
FreshTrends [Ecommerce]
211%
Increase in monthly DTC revenue for jewelry & accessories brand

Be Our Next Success Story

Black and white illustration of two people riding a large elephant.
Beauty By Earth [Amazon]
27%
Increase in monthly Amazon revenue for 8-figure beauty & personal care brand

Be Our Next Success Story

Black and white illustration of two people riding a large elephant.
Elite Jumps [Amazon]
124%
Increase in monthly Amazon revenue for fitness equipment brand

Be Our Next Success Story

Black and white illustration of two people riding a large elephant.
Balanced Tiger [Amazon]
171%
Increase in monthly Amazon revenue for vegan protein bar brand

Be Our Next Success Story

Black and white illustration of two people riding a large elephant.
HakaLife [Amazon]
$75,216
Increase in monthly Amazon revenue for natural joint health supplement brand

Be Our Next Success Story

Black and white illustration of two people riding a large elephant.
Rainbow Chalk [Amazon]
21%
UK Amazon revenue growth in 30 days for DIY brand

Be Our Next Success Story

Black and white illustration of two people riding a large elephant.
03 — Credentials & verification

Verify me anywhere

Authority claims are easy to make on your own website. Here's where third parties back them up.

Clutch
Reviews

5.0 rating on Clutch

Independently verified client reviews of Olifant Digital's Amazon and DTC work, collected and vetted by Clutch analysts.

Client logos showcase
In their words

Founders on camera

CEOs and co-founders of the brands we manage, including Elite Jumps, MatchaBar, and Balanced Tiger, sharing results in their own words.

05 — video testimonials

Hear it from the founders

CEOs and co-founders of the brands we manage, on camera, in their own words. Every number on these cards has a matching case study on this page.

Proof over promises

Every quote below is real. Want to verify one? We'll introduce you.

Client picture
Britt Schoorl
Co-Founder at Wildride

"We've been working with Olifant Digital for over a year. The team is professional and highly involved, always willing to go the extra mile. Since we started working with them, we've seen clear growth in our revenue, and they always have a plan for what's next. They stay up to date and know how to keep improving. If you're looking for a committed ecommerce marketing agency, I'd recommend Olifant Digital."

Client picture
Brian Dalton
CEO at Wedge Guys

"Working with Olifant Digital has been a game-changer. They double our revenue on Amazon and Shopify every year. Their marketing team is exceptional, and they consistently achieve our revenue and profit targets."

Client picture
Olivier Momma
CEO at Ekster

"Olifant Digital rebuilt our Amazon channel and turned it into a real revenue and profit driver. Their team is always one step ahead, proactively monitoring performance and making smart optimizations without us having to ask or micromanage."

Client picture
Graham Fortgang
Founder at Matchabar

"Working with Olifant has transformed our business. They have a marketing strategy for every quarter, and it’s clear what we should be working on together. We couldn’t ask for better partners!"

Client picture
Jordan Lindstrom
CEO at Elite Jumps

"After trying dozens of different agencies and attempting to manage Amazon internally, nothing clicked until we partnered with Olifant Digital. Their strategy has driven a significant increase in sales and conversion rates. It’s truly been a joy to work with them!"

Client picture
Vince Polentes
CEO at Coat Defense

"Olifant Digital helped us 4x our revenue profitably by handling our ad creatives, Meta and Google media buying, and Amazon management. They're organized, results-driven, and have become true partners in our growth."

Client picture
Emanuela Georgieva
CEO at The Magic Scent

"Working with Olifant Digital helped us to achieve our revenue and profit goals. In a few months, they scaled our brand from $50K to over $411K in monthly revenue. They are responsible for our SEO, Ad creative, CRO, and paid media across Meta and Google. Their team is dedicated and truly understands how to grow a brand profitably. We are excited to continue this incredible partnership!"

Client picture
Andrew Casey
CEO at HakaLife

"I keep seeing our sales go up every day! We can’t wait to break our monthly record! Our sales are improving with a better ROI. Keep up the great work!"

Client picture
Chris Manderino
CEO at LyfeFuel

"They helped us navigate some very challenging scenarios, including getting our Meta ad account reinstated, implementing a full-funnel approach to marketing, and bringing a results-oriented mindset. They’ve also been very flexible, working with us to create a model that is mutually beneficial so we’re aligned on the success and growth of the business."

Client picture
Britt Schoorl
Co-Founder at Wildride

"We've been working with Olifant Digital for over a year. The team is professional and highly involved, always willing to go the extra mile. Since we started working with them, we've seen clear growth in our revenue, and they always have a plan for what's next. They stay up to date and know how to keep improving. If you're looking for a committed ecommerce marketing agency, I'd recommend Olifant Digital."

Client picture
Brian Dalton
CEO at Wedge Guys

"Working with Olifant Digital has been a game-changer. They double our revenue on Amazon and Shopify every year. Their marketing team is exceptional, and they consistently achieve our revenue and profit targets."

Client picture
Olivier Momma
CEO at Ekster

"Olifant Digital rebuilt our Amazon channel and turned it into a real revenue and profit driver. Their team is always one step ahead, proactively monitoring performance and making smart optimizations without us having to ask or micromanage."

Client picture
Graham Fortgang
Founder at Matchabar

"Working with Olifant has transformed our business. They have a marketing strategy for every quarter, and it’s clear what we should be working on together. We couldn’t ask for better partners!"

Client picture
Jordan Lindstrom
CEO at Elite Jumps

"After trying dozens of different agencies and attempting to manage Amazon internally, nothing clicked until we partnered with Olifant Digital. Their strategy has driven a significant increase in sales and conversion rates. It’s truly been a joy to work with them!"

Client picture
Vince Polentes
CEO at Coat Defense

"Olifant Digital helped us 4x our revenue profitably by handling our ad creatives, Meta and Google media buying, and Amazon management. They're organized, results-driven, and have become true partners in our growth."

Client picture
Emanuela Georgieva
CEO at The Magic Scent

"Working with Olifant Digital helped us to achieve our revenue and profit goals. In a few months, they scaled our brand from $50K to over $411K in monthly revenue. They are responsible for our SEO, Ad creative, CRO, and paid media across Meta and Google. Their team is dedicated and truly understands how to grow a brand profitably. We are excited to continue this incredible partnership!"

Client picture
Andrew Casey
CEO at HakaLife

"I keep seeing our sales go up every day! We can’t wait to break our monthly record! Our sales are improving with a better ROI. Keep up the great work!"

Client picture
Chris Manderino
CEO at LyfeFuel

"They helped us navigate some very challenging scenarios, including getting our Meta ad account reinstated, implementing a full-funnel approach to marketing, and bringing a results-oriented mindset. They’ve also been very flexible, working with us to create a model that is mutually beneficial so we’re aligned on the success and growth of the business."

Frequently asked questions

Who is Mike Todorov?

Accordion open/close

I’m Director of Amazon Growth at Olifant Digital and have been with the agency since 2017. I lead Amazon strategy across our Amazon client accounts in the US, UK, EU and Canada: catalog and listings, PPC and Amazon DSP, pricing, deals and promotions, inventory and SKU level profitability.

Who manages Olifant Digital’s Amazon accounts?

Accordion open/close

Every account is run by senior specialists with at least 7 years of experience, and we don’t staff juniors. I set the Amazon strategy for each account, lead the client calls and review the team’s work every week.

What is Mike Todorov’s approach to Amazon growth?

Accordion open/close

Profit first. Before we scale spend, I agree the target KPIs with the brand (margin, revenue, ACoS and TACoS), then judge every campaign on total sales and net profit per SKU, not only ad attributed ROAS. New keywords start underbid so they only spend when the bid makes sense, and every weekly report splits PPC from organic sales.

How does Mike Todorov plan Prime Day and other deal events?

Accordion open/close

I plan them around margin. Event discounts already drive conversion, so we usually pull back bids where the discount does the work, instead of overspending on CPCs that spike during the event. I prefer Amazon deals over coupons for visibility, since deals get their own placements, and we review every event afterwards to set up Q4.

Does Olifant Digital offer Amazon PPC and DSP management?

Accordion open/close

Yes. Amazon PPC and Amazon DSP are part of Olifant Digital’s full account management service, covering strategy, daily PPC optimization, SEO, creative, and profit tracking across the US, European, and Australian marketplaces. Pricing starts at $2,000 per month as a flat retainer, and every engagement is backed by a 60-day money-back guarantee on management fees.

What results has Mike Todorov delivered for Amazon brands?

Accordion open/close

I’ve led the Amazon strategy behind $688,406 in added yearly profit for Ekster and $305,771 in added monthly Amazon revenue for Wedge Guys. For Inito, a fertility tech brand, Prime Day brought 468 Amazon orders across the two days. For Ultrahuman in the EU, rebuilding the branded campaigns cut Sponsored Products ACoS from 210.6% to 60.2% within a week. Dreamfarm and BenchFoods are among the other Amazon accounts I lead.

How can I work with Mike Todorov?

Accordion open/close

Start by applying for a free marketing plan. You’ll get the exact scope of work, the senior team who would run your account, and the monthly fee before you pay anything, and you meet that team, including me, before signing. Every engagement is backed by the 60-day money-back guarantee on management fees.

How engagements start

Before you pay us anything, you'll know exactly what we'd do, which team would run your account, and what it costs.

step one

Apply for a marketing plan

Fill out a short application: your brand, your goals, and where you're stuck. We'll review it and tell you honestly whether we can help.

step two

Receive your marketing plan

We build a plan tailored to your brand: the exact scope of work, the team who'll run it, and the monthly fee.

step three

Meet your team and execute

Meet the people who'll run your account day to day before you sign anything. Once aligned, we start with the highest-impact work first.

Find out exactly what it takes to scale your brand.