8-Figure Amazon Beauty Brand Increases Advertising Sales By 27%

Beauty by Earth is a fast-growing, eco-conscious skincare brand dedicated to delivering high-quality, natural products that are as effective as they are sustainable. From skincare essentials to sun care and beauty tools, Beauty by Earth offers a wide range of products crafted with the highest standards of purity, safety, and environmental responsibility. With a mission to make clean beauty accessible to everyone, the brand uses only organic and non-toxic ingredients, gaining the trust of customers who prioritize health, wellness, and the planet.

Recognized for their dedication to ethical sourcing and cruelty-free practices, Beauty by Earth has built a loyal following. Their product line includes everything from face creams and serums to natural sunscreens and self-tanners, catering to customers looking for safe, effective, and environmentally friendly alternatives to traditional beauty products. With consistent 5-star reviews and a growing presence in the marketplace, Beauty by Earth is on a mission to revolutionize the beauty industry by making natural, effective skincare the new standard.

One of Beauty by Earth's founders had been personally managing the Amazon PPC campaigns, dedicating significant time and effort to drive the company’s growth to the 8-figure mark.

However, as the business continued to expand, more critical responsibilities demanded attention, making it clear that they needed external expertise to handle the daily management of their Amazon PPC account.

This would allow the team to focus on high-level tasks while ensuring their PPC efforts remained optimized for continued success.

With the strength of Beauty by Earth's brand, we identified a significant opportunity to drive incremental sales through diverse targeting strategies. However, the original campaign setup and reporting lacked the granularity needed to fully capitalize on these opportunities.

To address this, we performed a full campaign restructure and implemented daily PPC optimizations using our proven Olifant Methodology.

We launched a comprehensive portfolio of campaigns for each ASIN that Beauty by Earth team wanted to prioritize. These included auto campaigns, sponsored products targeting keywords (both exact and broad in separate campaigns), competitor ASIN and category targeting, and video ads.

Our data-driven approach enabled Beauty by Earth to consistently measure the true impact of their Amazon advertising and uncover new growth opportunities. We tracked key metrics daily, making real-time adjustments to optimize performance.

With over 100 ASINs, Beauty by Earth needed precise budget allocation. We provided weekly reports measuring TACoS for all products, ensuring the marketing budget was allocated efficiently and focused on the best-performing products.

This strategic use of data allowed us to maximize ROI and continue scaling the brand.