01 — About the fOUNDER

Hey, I'm Alex Stoykov, CEO at Olifant Digital.

I'm the founder and CEO of Olifant Digital. My team manages over $100M in annual client revenue across 50+ brands, and I run a 7-figure e-commerce brand of my own on Amazon and DTC. Every tactic we recommend is tested with my own money before it reaches a client account.

I oversee PPC, creative, design, and conversion rate optimization across every client account. I write and review every strategy piece published on this site. Most articles start with data pulled from our in-house AI platform, Olifant AI.

Get your free marketing plan
$100M+
Annual client revenue managed by my team
50+
Brands under management across Amazon and DTC
98%
Client retention rate
02 — Where the advice comes from

Everything we publish is tested with my own money first: on my own brand, then across client accounts.

I don't write theory. I run a 7-figure e-commerce brand of my own on Amazon and DTC, so every bid strategy, campaign structure, listing change, and CRO test we publish has run through my own Seller Central account or my own store before a client's.

My team and I have generated $688,406 in annual Amazon profit for Ekster, $699,786 in added monthly DTC revenue for Coat Defense, and $305,771 in added monthly Amazon revenue for Wedge Guys. These are three of the 18 public case studies on this page. Every number links to the full breakdown, and if you want to verify one directly, we'll introduce you to the client.

Ekster [Amazon]
$688,406
Increase in yearly Amazon profit for 8-figure DTC accessories brand
Read Case Study

Be Our Next Success Story

Black and white illustration of two people riding a large elephant.
Matchabar [Amazon]
$114,305
Increase in monthly Amazon revenue for premium matcha brand
Read Case Study

Be Our Next Success Story

Black and white illustration of two people riding a large elephant.
Wedge Guys [Amazon]
$305,771
Increase in monthly Amazon revenue for golf equipment brand
Read Case Study

Be Our Next Success Story

Black and white illustration of two people riding a large elephant.
Wildride [Ecommerce]
$179,009
Increase in monthly DTC revenue for kids carrier brand
Read Case Study

Be Our Next Success Story

Black and white illustration of two people riding a large elephant.
Cocosolis [Ecommerce]
$1,098,692
Increase in monthly DTC revenue for organic beauty & skincare brand
Read Case Study

Be Our Next Success Story

Black and white illustration of two people riding a large elephant.
Coat Defense [Ecommerce]
$699,786
Increase in monthly DTC revenue for natural pet brand
Read Case Study

Be Our Next Success Story

Black and white illustration of two people riding a large elephant.
Chilemoy [Amazon]
$192,814
Increase in monthly Amazon revenue for multi-brand Amazon seller
Read Case Study

Be Our Next Success Story

Black and white illustration of two people riding a large elephant.
Bullstrap [Amazon]
85%
Increase in monthly Amazon revenue for premium leather goods brand
Read Case Study

Be Our Next Success Story

Black and white illustration of two people riding a large elephant.
Onsen Secret [Amazon]
$95,934
Increase in monthly Amazon revenue for Japanese skincare brand
Read Case Study

Be Our Next Success Story

Black and white illustration of two people riding a large elephant.
The Magic Scent [Ecommerce]
$361,590
Increase in monthly DTC revenue for luxury home fragrance brand
Read Case Study

Be Our Next Success Story

Black and white illustration of two people riding a large elephant.
Lyfefuel [Ecommerce]
$250,344
Increase in monthly DTC revenue for plant-based protein & supplement brand
Read Case Study

Be Our Next Success Story

Black and white illustration of two people riding a large elephant.
FreshTrends [Ecommerce]
211%
Increase in monthly DTC revenue for jewelry & accessories brand
Read Case Study

Be Our Next Success Story

Black and white illustration of two people riding a large elephant.
Beauty By Earth [Amazon]
27%
Increase in monthly Amazon revenue for 8-figure beauty & personal care brand
Read Case Study

Be Our Next Success Story

Black and white illustration of two people riding a large elephant.
Elite Jumps [Amazon]
124%
Increase in monthly Amazon revenue for fitness equipment brand
Read Case Study

Be Our Next Success Story

Black and white illustration of two people riding a large elephant.
Balanced Tiger [Amazon]
171%
Increase in monthly Amazon revenue for vegan protein bar brand
Read Case Study

Be Our Next Success Story

Black and white illustration of two people riding a large elephant.
HakaLife [Amazon]
$75,216
Increase in monthly Amazon revenue for natural joint health supplement brand
Read Case Study

Be Our Next Success Story

Black and white illustration of two people riding a large elephant.
Rainbow Chalk [Amazon]
21%
UK Amazon revenue growth in 30 days for DIY brand
Read Case Study

Be Our Next Success Story

Black and white illustration of two people riding a large elephant.
One Root [Amazon]
40%
Increase in monthly Amazon revenue for a 7-figure honey brand
Read Case Study

Be Our Next Success Story

Black and white illustration of two people riding a large elephant.
AYO [Amazon]
$70,198
Monthly Amazon revenue built from zero for a light therapy tech brand
Read Case Study

Be Our Next Success Story

Black and white illustration of two people riding a large elephant.
Better & Better [Amazon]
$40,394
Increase in monthly Amazon revenue for premium oral care brand
Read Case Study

Be Our Next Success Story

Black and white illustration of two people riding a large elephant.
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03 — Credentials & verification

Verify me anywhere

Authority claims are easy to make on your own website. Here's where third parties back them up.

Clutch
Reviews

5.0 rating on Clutch

Independently verified client reviews of Olifant Digital's Amazon and DTC work, collected and vetted by Clutch analysts.

See verified reviews
Client logos showcase
In their words

Founders on camera

CEOs and co-founders of the brands we manage, including Elite Jumps, MatchaBar, and Balanced Tiger, sharing results in their own words.

Watch the video
04 — What I write

Articles by Alex

Amazon PPC, DTC ad buying, ad creative, and CRO, written from what's working across 50+ managed brands right now.

The weekly change log your Amazon agency should send
Amazon

The weekly change log your Amazon agency should send

Read article
Amazon PPC incrementality: Which ads actually drive new revenue
Amazon

Amazon PPC incrementality: Which ads actually drive new revenue

Read article
Best Amazon catalog management services in 2026
Amazon

Best Amazon catalog management services in 2026

Read article
Amazon PPC forecasting for 7- to 8-figure brands
Amazon

Amazon PPC forecasting for 7- to 8-figure brands

Read article
Best Amazon Marketing Agencies in France (2026): Who Actually Delivers ROI
Amazon

Best Amazon Marketing Agencies in France (2026): Who Actually Delivers ROI

Read article
How AI is changing Amazon PPC management
Amazon

How AI is changing Amazon PPC management

Read article
Read more articles by Alex
05 — video testimonials

Hear it from the founders

CEOs and co-founders of the brands we manage, on camera, in their own words. Every number on these cards has a matching case study on this page.

+211% Monthly Revenue

Ximena Huergo

 CMO at Freshtrends

+171% Monthly Revemue

Adriano Bordoli

CEO at Balanced Tiger

+$179,009 Monthly Revenue

Britt Schoorl

Co-Founder at Wildride

+124% Monthly Revenue

Jordan Lindstrom

CEO at Elite Jumps

+$114,305 Monthly Revenue

Graham Fortrang

Co-Founder at Matchabar

+$361,590 Monthly Revenue

Emanuela Georgieva

CEO at The Magic Scent

Proof over promises

Every quote below is real. Want to verify one? We'll introduce you.

Client picture
Britt Schoorl
Co-Founder at Wildride

"We've been working with Olifant Digital for over a year. The team is professional and highly involved, always willing to go the extra mile. Since we started working with them, we've seen clear growth in our revenue, and they always have a plan for what's next. They stay up to date and know how to keep improving. If you're looking for a committed ecommerce marketing agency, I'd recommend Olifant Digital."

Client picture
Brian Dalton
CEO at Wedge Guys

"Working with Olifant Digital has been a game-changer. They double our revenue on Amazon and Shopify every year. Their marketing team is exceptional, and they consistently achieve our revenue and profit targets."

Client picture
Olivier Momma
CEO at Ekster

"Olifant Digital rebuilt our Amazon channel and turned it into a real revenue and profit driver. Their team is always one step ahead, proactively monitoring performance and making smart optimizations without us having to ask or micromanage."

Client picture
Graham Fortgang
Founder at Matchabar

"Working with Olifant has transformed our business. They have a marketing strategy for every quarter, and it’s clear what we should be working on together. We couldn’t ask for better partners!"

Client picture
Jordan Lindstrom
CEO at Elite Jumps

"After trying dozens of different agencies and attempting to manage Amazon internally, nothing clicked until we partnered with Olifant Digital. Their strategy has driven a significant increase in sales and conversion rates. It’s truly been a joy to work with them!"

Client picture
Vince Polentes
CEO at Coat Defense

"Olifant Digital helped us 4x our revenue profitably by handling our ad creatives, Meta and Google media buying, and Amazon management. They're organized, results-driven, and have become true partners in our growth."

Client picture
Emanuela Georgieva
CEO at The Magic Scent

"Working with Olifant Digital helped us to achieve our revenue and profit goals. In a few months, they scaled our brand from $50K to over $411K in monthly revenue. They are responsible for our SEO, Ad creative, CRO, and paid media across Meta and Google. Their team is dedicated and truly understands how to grow a brand profitably. We are excited to continue this incredible partnership!"

Client picture
Andrew Casey
CEO at HakaLife

"I keep seeing our sales go up every day! We can’t wait to break our monthly record! Our sales are improving with a better ROI. Keep up the great work!"

Client picture
Chris Manderino
CEO at LyfeFuel

"They helped us navigate some very challenging scenarios, including getting our Meta ad account reinstated, implementing a full-funnel approach to marketing, and bringing a results-oriented mindset. They’ve also been very flexible, working with us to create a model that is mutually beneficial so we’re aligned on the success and growth of the business."

Client picture
Britt Schoorl
Co-Founder at Wildride

"We've been working with Olifant Digital for over a year. The team is professional and highly involved, always willing to go the extra mile. Since we started working with them, we've seen clear growth in our revenue, and they always have a plan for what's next. They stay up to date and know how to keep improving. If you're looking for a committed ecommerce marketing agency, I'd recommend Olifant Digital."

Client picture
Brian Dalton
CEO at Wedge Guys

"Working with Olifant Digital has been a game-changer. They double our revenue on Amazon and Shopify every year. Their marketing team is exceptional, and they consistently achieve our revenue and profit targets."

Client picture
Olivier Momma
CEO at Ekster

"Olifant Digital helped us to set up and scale our brand on Amazon from scratch. Their team is always one step ahead, proactively monitoring our performance and making smart optimizations without us having to ask or micromanage."

Client picture
Graham Fortgang
Founder at Matchabar

"Working with Olifant has transformed our business. They have a marketing strategy for every quarter, and it’s clear what we should be working on together. We couldn’t ask for better partners!"

Client picture
Jordan Lindstrom
CEO at Elite Jumps

"After trying dozens of different agencies and attempting to manage Amazon internally, nothing clicked until we partnered with Olifant Digital. Their strategy has driven a significant increase in sales and conversion rates. It’s truly been a joy to work with them!"

Client picture
Vince Polentes
CEO at Coat Defense

"Olifant Digital helped us to set up and scale our brand on Amazon from scratch. Their team is always one step ahead, proactively monitoring our performance and making smart optimizations without us having to ask or micromanage."

Client picture
Emanuela Georgieva
CEO at The Magic Scent

"Working with Olifant Digital helped us to achieve our revenue and profit goals. In a few months, they scaled our brand from $50K to over $411K in monthly revenue. They are responsible for our SEO, Ad creative, CRO, and paid media across Meta and Google. Their team is dedicated and truly understands how to grow a brand profitably. We are excited to continue this incredible partnership!"

Client picture
Andrew Casey
CEO at HakaLife

"I keep seeing our sales go up every day! We can’t wait to break our monthly record! Our sales are improving with a better ROI. Keep up the great work!"

Client picture
Chris Manderino
CEO at LyfeFuel

"They helped us navigate some very challenging scenarios, including getting our Meta ad account reinstated, implementing a full-funnel approach to marketing, and bringing a results-oriented mindset. They’ve also been very flexible, working with us to create a model that is mutually beneficial so we’re aligned on the success and growth of the business."

Frequently asked questions

Who is Alex Stoykov?

Accordion open/close

Alex Stoykov is the founder and CEO of Olifant Digital, a full-service Amazon and DTC e-commerce marketing agency. His team manages over $100M in annual client revenue across 50+ brands, with a 98% client retention rate. He also runs a 7-figure e-commerce brand of his own on Amazon and DTC, where every tactic the agency publishes is tested with his own money before it reaches a client account.

Who manages Olifant Digital's client accounts?

Accordion open/close

Every Olifant Digital account is handled by senior specialists with a minimum of 7 years of experience. The agency does not staff juniors. Alex Stoykov personally oversees PPC, creative, design, and conversion rate optimization across every client account, and execution is supported by the agency's in-house AI platform, Olifant AI, with data scientists reviewing account metrics daily.

What is Alex Stoykov's approach to TACoS?

Accordion open/close

Alex Stoykov treats TACoS as the primary health metric for an Amazon account, because it measures ad spend against total revenue instead of ad-attributed revenue alone. His approach starts from unit economics: calculate break-even ACoS per product, set a target TACoS from contribution margin, and judge campaigns on whether they grow organic rank and total sales rather than platform-reported ROAS. You can read the full method in his TACoS strategy articles on this site.

Does Olifant Digital offer Amazon PPC management?

Accordion open/close

Yes. Amazon PPC management is part of Olifant Digital's full account management service, covering strategy, daily PPC optimization, SEO, creative, and profit tracking across the US, European, and Australian marketplaces. Pricing starts at $2,000 per month as a flat retainer, and every engagement is backed by a 60-day money-back guarantee on management fees.

What results has Alex Stoykov generated for Amazon brands?

Accordion open/close

His team has generated $688,406 in annual Amazon profit for Ekster, added $305,771 in monthly Amazon revenue for WedgeGuys, and added $114,305 in monthly Amazon revenue for MatchaBar. Elite Jumps grew revenue 124% in three months with a 51% conversion rate lift. Every one of these results has a public case study on this page.

What results has Alex Stoykov generated for DTC brands?

Accordion open/close

His team added $1,098,692 in monthly DTC revenue for COCOSOLIS while scaling the brand to 8 figures, added $699,786 in monthly DTC revenue for Coat Defense, and scaled The Magic Scent from $50K to over $411K in monthly revenue. Wildride reached a 7-figure US run rate in 42 days. Every one of these results has a public case study on this page.

How can I work with Alex Stoykov?

Accordion open/close

Start by applying for a free marketing plan. You'll get the exact scope of work, the senior team who would run your account, and the monthly fee before you pay anything, and you meet that team before signing. Every engagement is backed by the 60-day money-back guarantee on management fees.

How engagements start

Before you pay us anything, you'll know exactly what we'd do, who would do it, and what it costs.

step one

Apply for a marketing plan

Fill out a short application: your brand, your goals, and where you're stuck. We'll review it and tell you honestly whether we can help.

step two

Receive your marketing plan

We build a plan tailored to your brand: the exact scope of work, the senior team who'll run it, and the monthly fee.

step three

Meet your team and execute

Meet the people who'll run your account day to day before you sign anything. Once aligned, we start with the highest-impact work first.

Find out exactly what it takes to scale your brand.
Get your free marketing plan
Get Free Marketing Plan
04 — CASE STUDIES

Work with people who treat your brand like their own

Full accountability for revenue and profit, on Amazon and DTC. The results below are what that looks like.

All
Amazon
e-Commerce
Ekster [Amazon]
$688,406
Increase in yearly Amazon profit for 8-figure DTC accessories brand
Read Case Study

Be Our Next Success Story

Black and white illustration of two people riding a large elephant.
Matchabar [Amazon]
$114,305
Increase in monthly Amazon revenue for premium matcha brand
Read Case Study

Be Our Next Success Story

Black and white illustration of two people riding a large elephant.
Wedge Guys [Amazon]
$305,771
Increase in monthly Amazon revenue for golf equipment brand
Read Case Study

Be Our Next Success Story

Black and white illustration of two people riding a large elephant.
Wildride [Ecommerce]
$179,009
Increase in monthly DTC revenue for kids carrier brand
Read Case Study

Be Our Next Success Story

Black and white illustration of two people riding a large elephant.
Cocosolis [Ecommerce]
$1,098,692
Increase in monthly DTC revenue for organic beauty & skincare brand
Read Case Study

Be Our Next Success Story

Black and white illustration of two people riding a large elephant.
Coat Defense [Ecommerce]
$699,786
Increase in monthly DTC revenue for natural pet brand
Read Case Study

Be Our Next Success Story

Black and white illustration of two people riding a large elephant.
Chilemoy [Amazon]
$192,814
Increase in monthly Amazon revenue for multi-brand Amazon seller
Read Case Study

Be Our Next Success Story

Black and white illustration of two people riding a large elephant.
Bullstrap [Amazon]
85%
Increase in monthly Amazon revenue for premium leather goods brand
Read Case Study

Be Our Next Success Story

Black and white illustration of two people riding a large elephant.
Onsen Secret [Amazon]
$95,934
Increase in monthly Amazon revenue for Japanese skincare brand
Read Case Study

Be Our Next Success Story

Black and white illustration of two people riding a large elephant.
The Magic Scent [Ecommerce]
$361,590
Increase in monthly DTC revenue for luxury home fragrance brand
Read Case Study

Be Our Next Success Story

Black and white illustration of two people riding a large elephant.
Lyfefuel [Ecommerce]
$250,344
Increase in monthly DTC revenue for plant-based protein & supplement brand
Read Case Study

Be Our Next Success Story

Black and white illustration of two people riding a large elephant.
FreshTrends [Ecommerce]
211%
Increase in monthly DTC revenue for jewelry & accessories brand
Read Case Study

Be Our Next Success Story

Black and white illustration of two people riding a large elephant.
Beauty By Earth [Amazon]
27%
Increase in monthly Amazon revenue for 8-figure beauty & personal care brand
Read Case Study

Be Our Next Success Story

Black and white illustration of two people riding a large elephant.
Elite Jumps [Amazon]
124%
Increase in monthly Amazon revenue for fitness equipment brand
Read Case Study

Be Our Next Success Story

Black and white illustration of two people riding a large elephant.
Balanced Tiger [Amazon]
171%
Increase in monthly Amazon revenue for vegan protein bar brand
Read Case Study

Be Our Next Success Story

Black and white illustration of two people riding a large elephant.
HakaLife [Amazon]
$75,216
Increase in monthly Amazon revenue for natural joint health supplement brand
Read Case Study

Be Our Next Success Story

Black and white illustration of two people riding a large elephant.
Rainbow Chalk [Amazon]
21%
UK Amazon revenue growth in 30 days for DIY brand
Read Case Study

Be Our Next Success Story

Black and white illustration of two people riding a large elephant.
One Root [Amazon]
40%
Increase in monthly Amazon revenue for a 7-figure honey brand
Read Case Study

Be Our Next Success Story

Black and white illustration of two people riding a large elephant.
AYO [Amazon]
$70,198
Monthly Amazon revenue built from zero for a light therapy tech brand
Read Case Study

Be Our Next Success Story

Black and white illustration of two people riding a large elephant.
Better & Better [Amazon]
$40,394
Increase in monthly Amazon revenue for premium oral care brand
Read Case Study

Be Our Next Success Story

Black and white illustration of two people riding a large elephant.

Your success story starts here

Get your free marketing plan
$688,406
Increase in yearly Amazon profit for 8-figure DTC accessories brand
Read Case Study
$114,305
Increase in monthly Amazon revenue for premium matcha brand
Read Case Study
$305,771
Increase in monthly Amazon revenue for golf equipment brand
Read Case Study
$192,814
Increase in monthly Amazon revenue for multi-brand Amazon seller
Read Case Study
85%
Increase in monthly Amazon revenue for premium leather goods brand
Read Case Study
$95,934
Increase in monthly Amazon revenue for Japanese skincare brand
Read Case Study
27%
Increase in monthly Amazon revenue for 8-figure beauty & personal care brand
Read Case Study
124%
Increase in monthly Amazon revenue for fitness equipment brand
Read Case Study
171%
Increase in monthly Amazon revenue for vegan protein bar brand
Read Case Study
$75,216
Increase in monthly Amazon revenue for natural joint health supplement brand
Read Case Study
21%
UK Amazon revenue growth in 30 days for DIY brand
Read Case Study
40%
Increase in monthly Amazon revenue for a 7-figure honey brand
Read Case Study
$70,198
Monthly Amazon revenue built from zero for a light therapy tech brand
Read Case Study
$40,394
Increase in monthly Amazon revenue for premium oral care brand
Read Case Study
130+
Products launched on a fully rebuilt Amazon catalog for baby gear brand
Read Case Study
$179,009
Increase in monthly DTC revenue for kids carrier brand
Read Case Study

Be Our Next Success Story

Black and white illustration of two people riding a smiling elephant.
$1,098,692
Increase in monthly DTC revenue for organic beauty & skincare brand
Read Case Study

Be Our Next Success Story

Black and white illustration of two people riding a smiling elephant.
$699,786
Increase in monthly DTC revenue for natural pet brand
Read Case Study

Be Our Next Success Story

Black and white illustration of two people riding a smiling elephant.
$361,590
Increase in monthly DTC revenue for luxury home fragrance brand
Read Case Study

Be Our Next Success Story

Black and white illustration of two people riding a smiling elephant.
$250,344
Increase in monthly DTC revenue for plant-based protein & supplement brand
Read Case Study

Be Our Next Success Story

Black and white illustration of two people riding a smiling elephant.
211%
Increase in monthly DTC revenue for jewelry & accessories brand
Read Case Study

Be Our Next Success Story

Black and white illustration of two people riding a smiling elephant.
See all case studies
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