How Coat Defense Added $699,786 in Monthly Revenue and Scaled to Nearly $1M/Month

Through performance-driven ad creatives and strategic PPC management, we helped Coat Defense scale to nearly $1M/month - achieving record-breaking growth.

Hired for:

Marketing Strategy

Meta Ads Management

Google Ads Management

Performance Creative

Conversion Rate Optimization

Email & SMS Marketing

Get Your Free Marketing Plan

View on Amazon

Hired for:

Marketing Strategy

Meta Ads Management

Google Ads Management

Performance Creative

Conversion Rate Optimization

Email & SMS Marketing

Get Your Free Marketing Plan

View on Amazon

About The Client

The problem

Our approach

A five-step Amazon playbook, executed in sequence

Coat Defense had their Meta account shut down after years of unprofitable spend. Olifant Digital rebuilt the full DTC channel from scratch and scaled it to nearly a million a month.

Produced UGC-style creative for horse and pet owners

Built creative that looked and felt like it came from the community. Authentic visuals and copy built specifically for a niche audience that generic ads had never reached.

Built seasonal messaging around customer pain points

Mapped the buying calendar to real problems horse and pet owners face. Seasonal campaigns built around when those problems are most urgent.

Rebuilt email flows and took over newsletter management

Rebuilt core automations from scratch and took over the full email program. Owned channels turned into a consistent 30% of total revenue.

Lifted conversion to grow revenue per visit

Ran structured tests across every high-traffic page. Conversion rate climbed 34%, so the same traffic generated more revenue and gave paid more room to scale profitably.

Restored profitable paid scale across Meta and Google

Rebuilt both channels around profitable acquisition and managed them daily against ROI targets. Paid scaling drove the bulk of the $699K added monthly.

Results

The Numbers Speak for Themselves.

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Frequently Asked Questions

What was Coat Defense's biggest challenge before working with Olifant Digital?

Meta shut the ad account down after years of unprofitable spend. Generic creative was missing a highly specific niche audience.

What did Olifant Digital do differently for Coat Defense?

Built UGC-style creative for horse and pet owners before touching ad spend. Added seasonal messaging around real customer pain points, rebuilt email flows from scratch, A/B tested high-traffic pages, and managed Meta and Google daily against ROI targets.

How does Olifant Digital approach niche DTC audiences that generic creative can't reach?

We research the audience before we produce anything. Horse and pet owners respond to authenticity. The creative has to look like it came from someone who understands their world.

Meta Ads, Google Ads, Performance Creative, Conversion Rate Optimization, and Email and SMS Marketing.

What services did Olifant Digital provide to Coat Defense?

What results did Coat Defense achieve with Olifant Digital?

$699K added in monthly DTC revenue. Scaled to nearly $1M per month. Email grew to 30% of total revenue. Conversion rate lifted 34%. Average order value lifted 12% across the catalog.