Organic Gardening Brand Grows Amazon Sales By 46% In 44 Days

About the brand

Jeff and Ana founded Spade to Fork with a passion for making food personal again. They are dedicated to teaching their children, and others, how to grow food, recognizing how disconnected many have become from this essential process. Spade to Fork focuses on making gardening simple, fun, and accessible for everyone. All their products are certified organic, and they’ve committed to plastic-free packaging to protect the environment and contribute to a better future for all.

The Problem

Spade to Fork faced a challenging situation with rising advertising costs and stagnant sales growth. Year-over-year, their ACOS (Advertising Cost of Sales) continued to increase, largely due to unoptimized and improperly structured advertising campaigns. The company was running only a few campaigns per product, which limited their ability to compete effectively in an increasingly crowded market. This lack of a robust and diversified campaign strategy made it difficult to capture the attention of potential customers and maintain a competitive edge.

Additionally, their previous marketing partner struggled to effectively manage product-level profitability. Without the ability to track and optimize the performance of each individual product, Spade to Fork was left with a one-size-fits-all approach that failed to address the unique needs of each ASIN. As a result, the brand was unable to prioritize high-performing products or mitigate losses from underperforming ones. The lack of data-driven insights and detailed tracking across the entire product catalog led to a disconnect between their advertising spend and actual profitability.

The Solution

After joining forces with Olifant, we implemented a product-level, goal-driven advertising strategy for Spade to Fork. We identified listing optimization as a major opportunity for improvement, which we quickly addressed.

We began optimizing the existing Amazon PPC campaigns to maintain sales velocity while restructuring the entire ad account on the backend. Our media buying team launched a series of new, priority-driven campaigns for each ASIN, aligning with the brand owners’ growth objectives, and focusing on a profitable TACOS.

Through careful analysis, we identified missed opportunities in competitor ASIN targeting and the use of high-converting keywords in SKAGs (single-keyword ad campaigns). Once launched, these campaigns became the highest-performing with a profitable ACOS, and they continue to drive success today.

To ensure ongoing sales growth, our team optimized the campaigns daily, constantly refining them to drive incremental sales. In just 44 days, our data-driven approach enabled Spade to Fork to increase their sales by 46% while being more profitable.