Spade to Fork Case Study: 46% Revenue Growth and 19% ACoS Reduction in 44 Days
Ad spend was climbing. Revenue wasn't following. We rebuilt the entire PPC structure from the SKU level up, and turned every dollar into measurable profit.
Organic gardening brand helping families grow their own food — from seed to table.
Spade to Fork sells certified organic seeds, soil, and gardening tools — all packaged plastic-free and designed to make growing accessible at every level, from a first-time windowsill herb garden to a full backyard plot.h
Founded by Jeff and Ana after wanting their own kids to understand where food actually comes from, the brand has built a loyal community of beginners and seasoned growers who care about sustainability, simplicity, and getting their hands dirty, and keep coming back because Spade to Fork makes it easy to do exactly that.
What was holding Spade to Fork back:
Campaigns had no structure, there was no SKU-level performance data, and their previous agency couldn't lower ACoS to drive profitable growth.
ACoS climbing year over year with no clear path to fix it
Every product running the same PPC strategy regardless of margin or velocity
No SKU-level profitability tracking
Campaign structure too thin to support meaningful testing or optimization
Previous agency delivering reports with no actionable data behind them
A Five-Step DTC Playbook
ACoS doesn't drop by accident. Every step was sequenced to cut waste, protect margin, and scale what was already working.
Rebuilt every listing for conversion before spending a dollar on ads
Built individual PPC campaigns per ASIN
Targeted competitor ASINs to steal ready-to-buy traffic
Isolated top-converting keywords into dedicated campaigns
Scaled against TACoS targets across the full catalog
The Numbers Speak for Themselves.
In 44 days. No ad budget increases. No shortcuts.
Restored while scaling, not after
From restructured campaigns across every ASIN
Held across every product throughout scale
"Olifant works extremely closely in our account and I am impressed with their support and know-how. I feel that our brand is in safe hands."
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Want Results Like Spade to Fork?
Spade to Fork didn't need a bigger budget. They needed a better Amazon partner. We rebuilt their PPC from the SKU level up and delivered 46% revenue growth and 19% ACoS reduction in 44 days. Get your free marketing plan to see what we'd fix first.
Frequently Asked Questions
What was Spade to Fork's biggest challenge before working with Olifant Digital?
Ad costs climbed every year while sales stayed flat. Campaigns were under-structured, profitability tracking didn't exist, and their previous partner couldn't tie ad spend to actual profit.
What did Olifant Digital do differently for Spade to Fork on Amazon?
Optimized listings for conversion before scaling a single dollar of spend. Then launched PPC campaigns per ASIN, targeted competitor ASINs for high-intent buyers, isolated top-intent keywords, and managed every campaign daily at the product level.
How does Olifant Digital approach brands running one-size-fits-all PPC across a catalog?
We break the catalog down to the SKU level. Every product has different margins, competition, and conversion rates, so every product gets its own strategy.
What services did Olifant Digital provide to Spade to Fork?
Amazon Account Management, Amazon PPC, Amazon SEO and Listing Optimization, A+ Content and Creative Production, and Catalog and Flat File Management.
What results did Spade to Fork achieve with Olifant Digital?
46% revenue growth in 44 days. ACoS cut 19% while scaling. Ad sales grew 132% from restructured PPC. TACoS stayed profitable across the full catalog. Diversified campaigns continuing to scale predictably.
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