Organic Gardening Brand Grows Amazon Sales By 46% In 44 Days

About the brand

Spade to Fork is an organic gardening brand on a mission to reconnect people with their food. Founded by Jeff and Ana to teach their children where food comes from, the brand makes gardening simple, fun, and accessible for everyone.

All products are certified organic and packaged plastic-free, reflecting their commitment to sustainability and a healthier future. From seeds to soil, Spade to Fork helps families grow their own food with confidence, making organic gardening approachable for beginners and enthusiasts alike.

The Problem

Spade to Fork was stuck in a cycle of rising ad costs and flat sales growth.

• ACOS was climbing year-over-year due to unoptimized, poorly structured campaigns
• Limited campaign diversity with only a few campaigns per product, making it impossible to compete effectively
• No product-level profitability tracking, leaving the brand with a one-size-fits-all approach that couldn't prioritize winners or fix underperformers
• Previous marketing partner couldn't deliver the data-driven insights needed to connect ad spend with actual profitability

Without a strategic, product-level approach to PPC and optimization, Spade to Fork couldn't scale profitably.

The Solution

We implemented a product-level, goal-driven advertising strategy focused on profitability and growth:

1. Listing optimization
We quickly identified and fixed under-optimized listings to improve conversion rates before scaling ad spend.

2. Product-level PPC campaigns
We launched priority-driven campaigns for each ASIN, aligning with growth objectives and focusing on profitable TACoS.

3. Competitor ASIN targeting
We identified missed opportunities in competitor targeting and launched campaigns that became top performers with low ACOS.

4. High-converting single-keyword campaigns
We deployed SKAGs (single-keyword ad groups) targeting high-intent keywords, delivering profitable performance immediately.

5. Daily optimization
Our team refined campaigns daily, constantly adjusting to drive incremental sales and protect profitability.

The Results

We increased Spade to Fork's Amazon sales by 46% in just 44 days while reducing ACOS by 19%

• Grew ad sales by 132% through strategic competitor ASIN targeting and high-converting keyword campaigns.
• Improved profitability with product-level tracking, allowing us to scale winners and optimize underperformers.
• Achieved profitable TACoS across the entire catalog with daily hands-on optimization.
• Established sustainable growth system with diversified campaigns that continue to perform.

Through product-level strategy, daily optimization, and strategic targeting, we transformed Spade to Fork from rising costs and flat growth to profitable, scalable performance in just 44 days.