Introduction
If you started comparing Olifant Digital vs Incrementum Digital, you would’ve noticed that both are capable Amazon marketing agencies. However, closer inspection reveals that for brands with cross-channel aspirations Olifant Digital will be a significantly better fit. This article isn’t another Incrementum Digital review, but rather a side-by-side comparison that zooms in on key differences to help you make a confident call.
The Short Answer
Olifant Digital is the stronger choice for Amazon brands that want daily optimisation, cross-channel growth, and a team with genuine operator credibility. Incrementum Digital is a capable Amazon-focused agency with its own operator-led team and a structured, data-driven approach. It has also expanded into Walmart and TikTok Shop, though its core strength remains Amazon.
Olifant is the clearer pick for sellers who want a full-service, end-to-end growth partner with a boutique feel. Its 60-day money-back guarantee and senior-only staffing policy are also rare, explicit commitments in the agency space, ones Incrementum does not publicly advertise.
Who Is Olifant Digital?
Olifant Digital is a full-service Amazon and direct-to-consumer (DTC) growth agency that covers all the key channels and strategies including Meta, Google, email, SMS, conversion rate optimisation (CRO), and search engine optimisation (SEO). With regards to Amazon specifically, we do everything, including key services like daily PPC listing optimization and Amazon SEO. It’s this hands-on, full-spectrum Amazon approach that allows us to manage more than $100 million in client revenue annually, alongside running our own seven-figure e-commerce brand.
Our operator credibility is complemented by an experienced team of senior specialists. In fact, one of our hiring requirements is that you need to have a minimum of seven years’ experience.
As for our clients, we work with e-commerce brands that can invest at least $2,000 per month. Building long-term value for our clients is foundational to how we operate and the 98% client retention rate that we maintain serves as proof. While we think long-term, we can deliver results in a realistic time frame and offer new clients a 60-day money-back guarantee if they’re unhappy with our collaboration in the first two months.
Who Is Incrementum Digital?
Incrementum Digital is a US-based, e-commerce growth and ad agency that primarily focuses on Amazon and specialises in PPC strategy, listing optimisation, and strategic account growth. In addition to Amazon, they also cover Walmart, TikTok Shop, and retail media channels like Target and Instacart.
Data is core to how they operate. They have a proprietary analytics platform, dubbed DataOwl, for ad performance tracking at parent and child ASIN level. TACoS is one of the metrics this platform tracks alongside sales, profitability, and advertising efficiency.
The Incrementum team also relies on their own Amazon success stories to shape client strategy, and every leader runs their own e-commerce brand. Incrementum does not publicly offer a money-back performance guarantee the way Olifant does.
Side-by-side Comparison
Here's how the two agencies compare across the dimensions that matter most for Amazon sellers focused on profitability and long-term growth:
How Olifant Digital Compares: The Key Differences
Structured Daily Framework vs. Performance-Based Monitoring
Both agencies optimize accounts daily. The difference is in structure. Olifant runs every account through our 1-1-1-1 campaign architecture (one campaign per ASIN, per match type, per ad, per targeting group), so daily optimization follows a repeatable, testable system rather than case-by-case judgment calls. Incrementum monitors client accounts daily and adjusts based on performance and account-specific goals.
For brands evaluating agencies, the useful question isn't "how often" (both act daily), it's "against what framework." Daily optimisation was one of the reasons we could achieve profitable TACoS for Spade to Fork's entire catalog and increase sales by 46% in only 44 days.
DTC Channel Coverage vs. Marketplace and Retail Media Coverage
Olifant Digital is built for brands that want one team managing their entire growth strategy: Amazon and DTC channels including Meta, Google, email, SMS, CRO, and SEO.
Incrementum's model centers on marketplace and retail media: Amazon, Walmart, TikTok Shop, Target, and Instacart. That's a real strength for brands whose growth is concentrated in marketplaces. It's a different scope than a full DTC growth partner managing paid social, email/SMS retention, and owned-site conversion alongside marketplace strategy.
60-Day Money-Back Guarantee vs. No Stated Guarantee
Risk mitigation is where Olifant Digital makes a particularly bold statement. We back every engagement with a 60-day money-back guarantee. In other words, if we don’t improve your results, you don’t pay.
While well-reviewed, Incrementum offers no publicly stated guarantee.
A guarantee isn’t a sales tool. It’s a meaningful commitment that signals genuine accountability and confidence. With no stated money-back policy, you’ll engage without a financial safety net.
Senior-Only Staffing - No Juniors
For brands that have experienced the frustration of being handed off to junior account managers after signing, this is likely the most operationally significant difference. Olifant Digital explicitly states that every account is managed by a senior team of specialists with seven years of experience minimum. There are no juniors on our team, and the people on the strategy call are the ones managing your account.
What's more, for every client we assign on average five to six team members to help their Amazon brand grow. This means various aspects like CRO, inventory management, listing optimisation, and strategy each get dedicated attention.
Incrementum Digital operates with a larger team of 51 to 200 employees across multiple countries. Brands evaluating any agency of that size should ask directly who will be assigned to their account and what experience level that person has.
Olifant Digital Case Studies
Case Study 1: Elite Jumps — 124% Revenue Growth in 3 Months
Unlike numerous agencies and freelancers that failed to create positive growth over years, our team generated a 124% revenue increase — and that in only three months. The secret behind this accelerated growth is our three-part strategy that focused on keyword targeting, A/B testing, and optimising SEO and PPC simultaneously.
For example, we switched from expensive, broad-matched keywords to low-competition, high-intent search terms. This was one of the changes that helped us to boost their conversion rate by 51% too.
Case Study 2: Ekster — $688,406 Annual Amazon Profitability Increase
The work we completed for Ekster proves top visibility isn’t out of reach for new Amazon brands. With full-funnel Amazon PPC management and campaigns built around their bestsellers, its flagship wallets became category leaders.
Part of this strategy involved creating optimized product listings that highlighted key differentiators like push-button access and slim design. Then, we also tackled technical aspects like catalog management to build clean catalog architecture from scratch.
Case Study 3: Coat Defense — $699,786 Added in Monthly DTC Revenue
Our multi-channel growth strategy for Coat Defense resulted in a 12% increase in average order value (AOV) and 34% increase in conversion rate. Much of its success was thanks to our daily campaign optimisation, disciplined A/B testing, and audience-specific creatives.
The latter was especially important, considering its niche target audience of horse and pet owners. The agencies that they worked with before us failed to create authentic, targeted ad creatives. As a result, Coat Defense shut down Meta ads entirely. However, we revived their paid ads and improved PPC ROI on Meta (and Google) all while achieving strict ROAS targets.
Case Study 4: MatchaBar — $114K Monthly Revenue After Multiple Agencies Failed
MatchaBar worked with multiple agencies that delivered inconsistent growth, but once they turned to us they could count on an additional $114,305 in monthly Amazon revenue. What’s more, all their listings enjoyed better conversion rates, while both ACoS and TACoS also improved.
To do this, we applied our 1-1-1-1 PPC structure and created a sustainable growth system. This involved weekly conversion testing, strategic product bundling, and daily optimisation.
Frequently Asked Questions
Is Incrementum Digital a good agency?
Yes, Incrementum is considered a good agency, based on the 100+ positive online reviews it has received on Trustpilot alone (of which 96% are five-star ratings). It’s known for assigning an operator-led team and using a structured approach with a TACoS focus. That said, for e-commerce brands that need a performance guarantee and want to explore cross-channel marketing and leverage daily optimisation, there are stronger options.
What are the main differences between Olifant Digital and Incrementum Digital?
There are three core differences between Olifant Digital and Incrementum Digital. Firstly, Olifant offers full DTC cross-channel coverage, while Incrementum takes an Amazon-first model. Secondly, Olifant runs a defined daily optimization framework (1-1-1-1: one campaign per ASIN, match type, ad, and targeting group), publishing the exact methodology behind its daily work. Incrementum states its team manages daily operations and campaign optimization, but doesn't publicly detail the specific bid-level methodology or cadence behind those adjustments - so it's harder for a prospective client to evaluate how the day-to-day work translates into account decisions. Lastly, Olifant is considered a less risky investment thanks to its 60-day money-back guarantee. On the other hand, Incrementum does not publicly advertise a money-back guarantee.
Does Olifant Digital offer a guarantee?
Yes, Olifant Digital offers a 60-day money-back guarantee. This generous guarantee applies automatically to every new client.
What size brands does Olifant Digital work with?
Olifant Digital works with brands of all sizes — from early-stage Amazon sellers to established eight-figure brands. That said, its monthly minimum of $2,000 means that it works best with brands that are ready to scale and generate at least $500,000 per year.
If you're comparing agencies and want to see what a senior-led Amazon team looks like in practice, book a free, no-obligation strategy call with Olifant Digital. We'll audit your account and show you exactly where the opportunity is.
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Alex is the founder and CEO of Olifant Digital, where his team manages over $100M in annual Amazon client revenue across 50+ brands, and he runs a 7-figure Amazon brand of his own. That operator background shapes how the agency works: every tactic is tested with his own money before it reaches a client account. He oversees PPC methodology, creative, and conversion rate across all client accounts to make sure Olifant Digital scales brands profitably.
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Mike reviews every Amazon article on this blog for strategic and technical accuracy before it publishes. As Director of Amazon Growth at Olifant Digital, he sets marketing strategy across client accounts and personally audits PPC at every stage of growth. He brings 8 years of daily Amazon operations across 7 and 8-figure brands including Beauty by Earth, Ekster, and Bullstrap, the kind of hands-on depth most agency directors delegate away.
