Introduction

At some point, most Shopify brand owners hit a block where marketing in-house doesn’t do the job it should anymore. The founder is writing late-night emails, the Meta account has not seen a new ad in weeks, and the sales in Shopify look good until you take out what the ads cost.

This is the exact “aha” moment when people start looking for an agency, and that search gets messy pretty quickly.

When you type “Shopify agency” into Google, you get theme designers, Shopify Plus partners, and paid social teams that are mixed together on the same page, many of them promising more or less the same thing on their homepage.

The list only covers the marketing side of that world. There are the agencies that run the ads, the creative, the email and SMS, and the testing inside the store for brands whose store already works, and below you will find what that work includes, how we selected the 10 agencies, what they charge, and what to look at before you sign with one.

What a Shopify marketing agency takes off your plate

The easiest way to think about it is that the agency looks after everything that happens around your store, while you and your team look after the product, stock, and customers.On the paid side, the process involves running your Meta, Google, and TikTok ads. Someone has to decide where the budget goes each week, which of the audiences end up with more money, and which campaigns get switched off. In a good agency, this means someone who has done it for years.

Paid adsWeekly budget, audience and campaign calls on Meta, Google and TikTok
CreativeFresh videos and images to test new hooks before ads wear out
Email and SMSWelcome, cart, restock and repeat-purchase flows that bring buyers back
CROTesting product, collection and cart pages to see which version sells more
SEO and AEORanking on Google and showing up in ChatGPT and Perplexity answers
What you keepThe product, stock and customers

Ads are also in need of a constant supply of new creative. You can see this mostly on Meta, where the ads that get you cheap customers in the first couple of weeks end up costing even more once the same people look at these over and over. This is why every agency should come up with fresh videos and images in order to try out new hooks.

Besides ads, many brands underestimate the power of email and SMS. The welcome emails, reminders when someone leaves something in their cart, restock offers, and the offer that goes out a month after a customer's first purchase are what turn a one-time buyer into a regular one.

Then, there is the store itself. Conversion rate optimization, or CRO, means testing the changes that occur on the product pages, collection pages, and the cart to see which of the versions sells more, such as moving the reviews higher up the page or showing shipping costs earlier.

Search is one of the last big pieces. Ecommerce SEO helps your product and collection pages to rank on Google, and AEO, or answer engine optimization, helps your brand to come up when shoppers are asking tools like ChatGPT or Perplexity for a product recommendation.

How a good agency looks at your numbers

In this quick example, I will show you why the reporting side is important.

Skincare set $65 Kept per order $26 Cost per new customer $40
1−$14
First order $26 kept minus $40 in ads. On its own, the campaign looks like a mistake.
2+$26
Repeat within three months Half come back. No ad cost, so almost all of the $14 is won back.
3Profit
Third order Customers who order a third time are where real profit starts.

That is LTV. A good agency sets what it can pay per customer from your margin and repeat rate, not from Meta ROAS.

Let’s say you sell a skincare set for $65. After the product, packaging, shipping, and payment fees, you keep $26 from each of the orders without any advertising. Now, let’s say your ads bring in a new customer for $40. On this first order, you are $14 down, and if you only look at that single sale, the campaign screams mistake.

Now, imagine that half of these people come back within three months and buy the set again. You did not pay anything to get that second order, so it brings in the full $26, and across the whole group you win back almost all of the $14 you lost at the start. The customers who order a third time are the ones where you start making real profit.

And this is what an agency means by LTV (lifetime value). A good agency already knows your margin and repeat rate, and it uses them for deciding how much it can pay for a customer, while a weaker one tries to push the ROAS figure in Meta as high as it will go.

Shopify agency vs Shopify Plus agency: which do you need?

People mix these two terms up all the time, even though the work behind them is very different, and if you pick the wrong one, you can easily lose a few months before you notice.

Compared on Shopify marketing agency Shopify Plus agency
What they work on Your ads, creative, email and SMS, store testing and SEO, all with the goal of making you more profit Building the store, changing how it looks and works, setting up checkout and headless builds, and connecting it to your other tools
Who they are for Brands whose store works fine but sales have stopped growing Brands that are just launching, moving from another platform or have outgrown their theme
How they usually charge A monthly retainer, or sometimes a % of what you spend on ads A fee for the project, and after that a monthly fee for support
When you need them Fewer people are coming in, fewer are buying, or fewer are coming back Your store is slow, cannot do what you need or is missing features

A Shopify Plus agency is mostly a development partner. They build or rebuild your store, depending on what you need; they customize checkout, set up headless front ends, and connect Shopify to your ERP.

A marketing agency starts with what the store already has and works on how many people reach it, how many of them buy, and how many come back.

For most brands selling under $20M a year on Shopify, the store is not what is holding them back, so marketing help is the better place to put money.

The heavier Plus features, such as a custom checkout or a headless build, usually end up being beneficial and start paying for their higher platform cost at around $1M a month in GMV, which is the total value of the orders going through the store.

Why listen to us

Olifant Digital is an ecommerce marketing agency that works across Amazon and DTC, and yes, we put ourselves at number one on this list. Here is why we made this “bold” step.

Our team runs paid media on Meta, Google, and TikTok; performance creative; email and SMS, CRO and ecommerce SEO and AEO for more than 50 brands. When combined together, all these brands bring in over $100M a year, on month-to-month contracts.

We also publish results with the brand names attached. We added $1,098,692 in monthly revenue for COCOSOLIS, and The Magic Scent went from $50K to $411K a month while working with us.

Coat Defense reached $699,786 a month in DTC revenue, and for LyfeFuel we added $250,344 a month, a job that started with getting their banned Meta ad account restored.

We helped Wildride, a European brand, get to a 7-figure US run rate in less than two months, adding $179,009 a month, and FreshTrends grew 211% in its first 60 days with us.

The person that works on your account every day has at least seven years of experience behind them. Our in-house platform, Olifant AI, does routine checking and flags any spending that goes to search terms and ads that are not paying back.

There are also brands that we would send elsewhere if you still haven’t found the product-market fit yet, or the thing you really need is a new theme or store rebuilt, or a few or the Plus partners further down will do more for you.

How we ranked these Shopify agencies

All of the agencies that made the list were scored against the same five things that we applied to ourselves too.

1
Published proofCase studies that name the client, give a starting point and show what changed.
2
Customer journey coverageOne team across ads, creative, email and store testing can spot where profit leaks.
3
StaffingWho does the work after signing, not just who joins the first call.
4
Stated pricingA shared price or rough range scored higher than pricing kept for the call.
5
Brand-size fitEach agency matched with the size of brand it serves best.

First we started with published proof. An agency got credit for case studies that name the client, give a starting point, and show what changed over a certain period.

The second point was how much of the customer journey the agency can cover. When the same team takes care of your ads, creative, emails, and the testing on your store, they can spot the places where you are losing profit, but a team that only works on one channel will only ever see that one part of the picture.

The third point was staffing. We looked at who does the work after signing the contract, because in a lot of accounts, the person who is on the first call is not the same person managing the project, as it gets handed to a junior specialist.

Fourth, agencies that share a stated price or a rough range scored higher than those who keep the pricing for the call.

Last, each of the agencies was matched with the size of brand they serve best. Office locations, along with founding dates and Shopify Plus partner status, do change, so make sure to double-check those on the agency’s own site before getting in touch.

The 10 best Shopify marketing agencies for 2026

Agency Best for Core services Starting price (est.) Shopify Plus partner
Olifant DigitalEstablished DTC brands that want profitable growthPaid media, creative, email and SMS, CRO, ecommerce SEO and AEOFrom $2,000/moYes
Common Thread Collective8-figure DTC brands scaling Meta and GoogleCreative-led Meta and Google scalingAd spend $50,000+/moNo
Hawke MediaFlexible, month-to-month channel supportPaid media, email, creative, strategyFrom $2,500/mo per channelNo
MuteSixScaling paid social with in-house videoMedia buying, video productionNot publicly listedNo
WITHINEnterprise brands above $10M in revenueIntegrated brand and performanceEnterprise, not listedNo
Disruptive AdvertisingPaid media with real-time reportingPaid media optimization, reportingAd spend $10,000+/moNo
Eastside CoShopify Plus strategy, design and marketingPlus strategy, design, performanceNot publicly listedYes
DOMAINEPlus migrations, unified commerce and CROMigrations, unified commerce, CRONot publicly listedYes
Brenton WayMid-market DTC multi-channel growthSEO, PPC, CRO, influencerNot publicly listedNo
WebFXA large team with revenue attributionFull-service digital, attribution$3,000 to $5,000+/moNo

Only five of the ten agencies give any kind of price or minimum spend up front. The rest of the figures are rough estimates, so you need to treat them as a starting point and get a written quote from each agency that you talk to.

1. Olifant Digital: best for profitable DTC growth

  • Best for: Established Shopify and Shopify Plus brands that want growth they can see in profit
  • HQ: Offices in Los Angeles, New York, London, Berlin and Sofia
  • Focus: Paid media, creative, email and SMS, CRO and ecommerce SEO and AEO run by one team
  • Results: $1,098,692 in added monthly revenue for COCOSOLIS
  • Pricing: From $2,000 per month, custom per project

Olifant Digital does ads planning, creative and emails, on-site tests and search work which are all in one program, with profit per customer as the main target.

We move your budget to whichever channel brings in the most at that moment, so Meta and Google do not end up fighting over who gets the credit for the same sale.

Every client gets a free marketing plan first, and we go through your ad accounts, conversion rate, the last year of creative, your email and SMS flows and your search visibility and you get the findings before you pay for anything.

Theme builds along with app development are not something that we take on, so your current developer will stay in place for that side of the store.

2. Common Thread Collective: best for creative-led scaling at 8 figures

  • Best for: DTC brands doing roughly $10M to $100M a year that want to keep scaling on Meta and Google
  • HQ: Costa Mesa, California, founded in 2012, with a largely remote team
  • Focus: Paid media, performance creative, email and growth forecasting
  • Results: Reports a 3.28 average ROAS across its clients over Black Friday and Cyber Monday 2023
  • Pricing: Geared to brands spending around $50,000 or more a month on ads, with projects from $5,000

If your brand is already making 8 figures a year and you want to keep growing on Meta and Google, Common Thread Collective is one of the names you will hear a lot. Their team sees creative as the thing that moves growth the most, so they make the ads first and then plan the media buying around them.

The agency also spends plenty of time forecasting, which means they will sit with you and work out how much you can spend each month and what you can expect to get back from it.

If you happen to be a smaller store, this might not work well for you, as they set everything up for brands with big monthly ad budgets.

3. Hawke Media: best for flexible, month-to-month support

  • Best for: Brands that want to add or drop channels as they go
  • Focus: Paid media, email, creative and strategy, bought one channel at a time
  • Results: Reports working with somewhere between 4,700 and 6,000+ brands
  • Pricing: From roughly $2,500 a month per channel

Hawke Media runs on a month-to-month model where you pick the channels you want and end up paying for each one separately. The agency is one of the most popular names that pop up in the Shopify world, and it shows up on nearly every list like this one.

Brands like this company because of the freedom it gives them. For example, you can start with paid social in the spring, add email before the holidays, and pause a channel in January without breaking any contract.

The only downside is that with separate channels, a single person may not be looking at the whole picture. This is why you need to ask who connects the dots between your channels before you sign up for more than one.

4. MuteSix: best for paid social with in-house video

  • Best for: DTC brands scaling on Meta and TikTok that need a steady flow of new video ads
  • HQ: Los Angeles, California, founded in 2014, part of Dentsu since 2019
  • Focus: Paid social media buying and in-house video production
  • Results: Says its work has driven more than $1B in measurable client revenue
  • Pricing: Projects from around $25,000

MuteSix is a Los Angeles media buying agency that has a video production team under the same roof.

If most of your sales come from paid social, this is handy, because the moment an ad gets old, your cost for each new customer starts going up, and they can shoot something new without you looking for another team.

The agency's minimum spend is quite high, so it is not very suitable for smaller brands. Also, one of the cons is that they do not handle retention, SEO, and CRO, so if someone else is doing your emails, talk to them about how both teams will share their ad ideas and offers, so the customers end up hearing the same message in your ads and inbox.

5. WITHIN: best for enterprise brand and performance

  • Best for: Enterprise brands above $10M in revenue that want brand and performance in one plan
  • HQ: New York, with offices in Mexico City and Bogotá
  • Focus: Paid and owned media, creative and digital transformation
  • Results: Client list includes Vans, The North Face, Ben & Jerry's, and Foot Locker
  • Pricing: Enterprise-level and not shared publicly

WITHIN works well with enterprise brands and combines brand marketing and performance marketing into one plan and one budget.

Their thinking is that campaigns that build awareness and those that drive sales should be planned by the same people.

At that particular size, one partner that handles both sides can remove a lot of meetings and handovers. For a younger brand that watches every dollar, that cost is hard to justify.

6. Disruptive Advertising: best for paid media with real-time reporting

  • Best for: Brands that want hands-on paid media management with live reporting
  • HQ: Lindon, Utah
  • Focus: Google and Meta ads, analytics and conversion rate optimization
  • Results: Has audited the ad accounts of more than 5,000 businesses and made the Inc. 500 list
  • Pricing: Usually works with brands spending around $10,000 or more a month on ads

Disruptive Advertising is a paid media agency that is known for close, hands-on campaign management and dashboards that are available for checking at any time. You can see what your campaigns did yesterday without having to wait for a monthly report  and even senior people at the agency work on client accounts directly.

It sticks to paid media and testing, and store builds or Shopify Plus development are outside its scope. When you talk to them, you should ask how the dashboard shows profit after ad spend, since clicks and ROAS alone will not tell you whether the account is making money.

7. Eastside Co: best for Shopify Plus design and strategy

  • Best for: Shopify Plus brands that want store design and marketing from the same partner
  • HQ: London, founded in 2012, with offices in Birmingham, New York, Hamburg, and Dubai
  • Focus: Shopify Plus development, store design, SEO, and email marketing
  • Results: Has worked with brands such as REN Skincare, Tropic Skincare,
  • Pricing: Budgets from around $10,000 to $25,000, at roughly $160 an hour

Eastside Co is a London-based Shopify Plus partner that has many offers that include strategy, store design, and performance marketing together. They are an excellent fit for those brands that would like to get the same people who are designing the store to also be in charge of how it is marketed.

Most of their clients are UK and European beauty and fashion brands, although they now have a New York office as well. For a brand that only needs someone to run its ads day to day, a performance agency that is higher on this list is likely to be a simpler choice.

8. DOMAINE: best for Plus migrations and unified commerce

  • Best for: Shopify Plus merchants with large migrations or retail stores to connect
  • HQ: New York, formed in 2023 from the merger of Tomorrow Agency and Half Helix
  • Focus: Platform migrations, unified commerce and CRO
  • Results: Has launched more than 300 merchants on Shopify, and says one $150M fashion brand saved around $30M after moving over
  • Pricing: Project-based and not published

DOMAINE is an agency from New York that works with brands on Shopify Plus. It was formed in 2023, when two agencies, Tomorrow and Half Helix, became one company. Most of their work is moving big brands from other platforms over to Shopify, and so far they have launched more than 300 stores this way. One of the brands they moved is the furniture retailer Arhaus.

They also connect a brand's website with its physical stores, its stock and its customer list, so all of it works together in one place. This is what they call unified commerce. On top of that, they run tests on the store to help more visitors buy. Running ads every day is not part of what they do, so you will need a separate team for your marketing.

9. Brenton Way: best for mid-market multi-channel growth

  • Best for: Mid-market DTC brands that want SEO, paid ads, and influencer marketing from one team
  • HQ: Woodland Hills, Los Angeles, with offices in Palo Alto, New York, and Chicago
  • Focus: SEO, paid media, CRO, email and influencer marketing
  • Results: Reports an 85% client retention rate and a 7x average ROI
  • Pricing: Not publicly listed

Brenton Way is a Los Angeles agency that offers SEO, PPC, CRO, and influencer marketing to mid-market DTC brands. What sets it apart from the rest of the agencies is its influencer side, as most performance agencies do not touch creator partnerships.

Their team has more than 50 people, and they have also worked with big names such as Nike and T-Mobile. It does not do Shopify Plus development, so you would keep a separate developer for store work.

10. WebFX: best for a large team and revenue attribution

  • Best for: Brands that want a large team and detailed revenue attribution across channels
  • HQ: Harrisburg, Pennsylvania, founded in 1995
  • Focus: Full-service digital marketing with its own attribution platform
  • Results: Says it has driven more than $10B in client revenue over five years, including $210M in ecommerce revenue
  • Pricing: Roughly $3,000 to $5,000 or more a month

WebFX is a full-service digital agency with around 750 people on board. They have their own revenue tracking platform called RevenueCloudFX, which shows you which channel led to which sale.

What you give up is focus, since the agency manages many industries and platforms. A DTC brand that is looking for a small senior team that only works on ecommerce may prefer one of the specialists above.

How much do Shopify marketing agencies cost?

Every agency charges a bit differently, but on Shopify you will mostly come across three ways of doing it. For example, a flat retainer covers what you have agreed in the contract, and it is for a specific month, and it is one of the easiest to plan around.

Then there are agencies that take a cut of whatever you spend on ads, most of the time somewhere between 10% and 15%. In the beginning this can seem like the smaller bill, but the more you grow, the bigger that cut gets.

Flat retainer
Covers what the contract agrees, for a set month
The easiest model to plan around
Does not move when your ad budget does
% of ad spend
Usually 10% to 15% of what you spend on ads
Looks like the smaller bill at first
$20K to $60K in spend means 3x the fee for the same work
Revenue share Only works if the starting sales level and which sales the agency can count are agreed in writing up front.

We also see revenue-share deals from time to time, where the agency gets a part of the sales it brings in. On paper it sounds fair to everyone, but from what we have seen, it only works out if the two of you sat down in the very beginning and wrote down how much the brand was selling before and which sales the agency is allowed to count as its own. If nobody did that, the monthly invoice ends up being a discussion every single month.With percentage deals, the problem usually shows up closer to the end of the year. A brand that went from $20K in January to $60K in ad spend by December is now paying the agency three times more, for the same accounts and pretty much the same people working on them, and nobody has checked if the profit went up at all.At Olifant Digital, services start from $2,000 per month and are custom for each project, based on the complexity and workload required, and they do not move when your ad budget does, and every engagement carries our 60-day guarantee: if we don't improve your performance, you don't pay.

How to choose a Shopify marketing agency

Once you have narrowed your list down to two or three agencies, these five questions usually make it pretty clear which one you should go with.

1
Ask them to walk you through your own storeThey should already know your site, ads and reviews.
2
Ask for a case study from a brand like yoursSimilar product, similar price, before and after numbers.
3
Ask who will be in your account next TuesdayTheir name, years of experience and how many brands they handle.
4
Ask what the weekly report will showLook for MER: total revenue divided by total marketing spend.
5
Ask what happens to the fee when you scaleA fee that rises with ad spend rewards spending, not profit.

1. Ask them to walk you through your own store

A good agency does its homework before it sends you any proposal, so by the time you talk, they have already gone through your website, your ads and what your customers say in the reviews. If the whole first call is about how great they are and they barely mention your store, you can expect the rest of the work to feel the same way.

2. Ask for a case study from a brand like yours

A brand selling $500K a month is dealing with completely different things than a brand selling $50K. So when you look at their case studies, try to find one with a product close to yours, a similar price, and numbers from before and after they started working together.

3. Ask who will be in your account next Tuesday

Ask them for the name of the person who will be inside your ad accounts every day, how many years they have been doing this job, and how many other brands they look after at the same time. The senior people who do the sales calls are not always the ones doing the work.

4. Ask what the weekly report will show

The ROAS figures inside Meta and Google are oftentimes more generous than reality, and all this is partly because iOS privacy changes made tracking patchier. It’s important to ask if they report MER, or the marketing efficiency ratio, which is your total revenue divided by your total marketing spend and is much harder to dress up.

5. Ask what happens to the fee when you scale

If the fee rises every time your budget does, the agency does better when you spend more, even in a month when you make less.

A couple of other things are worth watching during these talks. Reports that are built around impressions, reach, and clicks without mentioning profit are very common, and so is a vague answer about who owns the ad accounts.

Who should not hire a Shopify marketing agency?

Not every brand is ready to work with an agency, as hiring one in the early stages can quickly burn the budget that you might need for other things.

IfPeople are not yet buying and coming back at a healthy margin
InsteadPut money into the product, the offer and talking to past buyers
IfYou spend less than about $10,000 a month on ads
InsteadA good freelancer or one in-house marketer who really knows it
IfYou need one thing done, like a launch landing page or one email flow
InsteadHire someone for that job and pay them for that job

If people are not yet buying and coming back at a healthy margin, more ad spend will only make the problem bigger and faster. At that point, you are better off putting your money into the product itself, the offer, and simply talking to the people who already bought from you.

If you spend less than about $10,000 a month on ads, a good freelancer or one person on your team who really knows marketing will usually do more for you than a full agency.

And when all you need is one thing done, like a landing page for a new launch or one email flow, just hire someone for that job and pay them for that job.

Frequently asked questions

Who owns the ad accounts and data if I leave?

It should always be you. When you start working with an agency, make sure your ad accounts, pixels, analytics, and customer lists are all set up in your business name, and the agency only gets added as a partner.

That way, if you ever part ways, nothing goes with them. If an agency tells you it prefers to run everything from its own accounts, that is a good moment to stop and ask why.

How long are agency contracts usually?

This really depends on the agency. A lot of them want you to sign for six or twelve months, while some are happy to go month to month. Whatever you agree on, take a look at how much notice you have to give, and ask them straight away what happens if the results are not there in the first few months.

When should I hire an agency before Black Friday?

The end of summer is a good time. A new agency needs a few weeks just to get to know your account, and after that it still has to test ads and offers to see what your customers respond to. If you bring someone in during November, there is simply not enough time left for any of that before the big sales days arrive.

Will the agency make me switch my Shopify apps?

Most of the time, no. A good agency will work with the email, review, and subscription apps you already have. The only time they might suggest a change is when an app is making your store slow or when it does not let them target customers the way they need to.

Does it matter if an agency is a Shopify Partner?

For marketing, not that much. Anyone can sign up for the Shopify Partner Program, so seeing that badge on a website does not tell you a lot. Being a Shopify Plus partner is harder to get, but it is more useful to know about when you are hiring someone to build or change your store.

Can the same agency run my Shopify store and my Amazon account?

Yes, and many brands find this makes life easier. When the same team plans your prices, promotions, and ad budget on both channels, you are less likely to end up with Amazon listings that sell your products for less than your own store does.

Final thoughts

Choosing the right agency in the end is not about how big the name is but about figuring out what is holding your brand back at this moment and finding the right team to handle this.

If your store is slow or cannot do what you need, a Shopify Plus partner is the right place to start; however, if your sales have suddenly stopped growing or a new customer ends up costing you too much, you need to look at a team that will take the proper time to learn your margins and can show you real brands that have helped and not just earn from you just because you end up spending more on ads.

When you are ready to get an outside view of your store, get your free marketing plan from Olifant Digital, and our team will walk you through the biggest gaps we find.

Alex Stoykov
Article by:
Alex Stoykov
WRITTEN BY:
Alex Stoykov

Alex is the founder and CEO of Olifant Digital, where his team manages over $100M in annual Amazon client revenue across 50+ brands, and he runs a 7-figure Amazon brand of his own. That operator background shapes how the agency works: every tactic is tested with his own money before it reaches a client account. He oversees PPC methodology, creative, and conversion rate across all client accounts to make sure Olifant Digital scales brands profitably.

YoutubeLinkedin
Mike Todorov
Article by:
Mike Todorov
REVIEWED BY:
Mike Todorov

Mike reviews every Amazon article on this blog for strategic and technical accuracy before it publishes. As Director of Amazon Growth at Olifant Digital, he sets marketing strategy across client accounts and personally audits PPC at every stage of growth. He brings 8 years of daily Amazon operations across 7 and 8-figure brands including Beauty by Earth, Ekster, and Bullstrap, the kind of hands-on depth most agency directors delegate away.

Linkedin