Introduction
A BigCommerce marketing agency is the team you bring in when your store already works, but sales are not growing the way you need them to. It runs the channels that bring shoppers to your site and bring them back again, such as paid ads, email, and SMS, conversion rate optimization, and search.
The tricky part is that most agencies listed under “BigCommerce” are really development teams. They build themes, move stores over from other platforms, and connect inventory and ERP systems. That work matters, but it is a different job, and hiring a build team to fix a revenue problem usually leaves you with a nicer storefront and the same sales.
This guide keeps the two apart. Below, you will find what a marketing agency should actually handle, how we ranked the ten agencies on this list, a side-by-side comparison table, what agency fees look like in real numbers, and the steps to follow before you sign a contract with anyone.
What does a BigCommerce marketing agency do?
A BigCommerce marketing agency grows revenue and profit on a store you already run. Most of the work falls into five areas. Paid media covers your Meta, Google, and TikTok ads. Retention covers the email and SMS flows that turn a first order into a second and third one.
CRO, or conversion rate optimization, is the work of getting more of your current visitors to buy, usually by testing changes on product, cart, and checkout pages.
Performance creative is a steady supply of new ads your campaigns need to keep working, and ecommerce SEO brings in organic traffic from Google and, more and more often, from AI search tools.
A good agency ties all of that back to profit rather than to the numbers the ad platforms report. Here is a simple way to see why that matters. Say you sell a $90 product and keep $30 after product cost, shipping, and fees.
Your break-even ROAS, or return on ad spend, is $90 divided by $30, which gives you 3.0. A campaign showing a ROAS of 2.5 looks fine inside Meta or Google, but it is actually losing you money on every order it brings in.
LTV, or lifetime value, shifts the math again. If your typical customer comes back for a second order within a few months, you can afford to pay a little more to win the first one, as long as your email and SMS program really does bring them back. An agency worth hiring will want to know both numbers for your store before it spends a dollar of your budget.
Why listen to us
We are Olifant Digital, and we run marketing for Amazon and DTC brands, including a number of stores built on BigCommerce. Today, we work with more than 50 active brands that together bring in over $100M in annual revenue, on month-to-month contracts.
This is our own ranking, and we put ourselves first. We think the results in our entry back that up. We have also tried to be clear about where we are not the right fit.
If you need a new storefront, a migration from another platform, or heavy ERP and B2B integration work, one of the development-led agencies below will serve you better than we would. Our focus is growing sales on a store that already runs well.
How we chose the agencies on this list
We looked at results first. An agency that names its clients and shares real numbers, such as revenue added, ROAS, LTV, or conversion rate, gave us something to judge. A wall of logos did not.
Next, we asked how much of each agency’s BigCommerce work is actually marketing. Several of the best-known names are excellent builders that treat marketing as a side service, and we ranked them with that in mind, rather than leaving them off entirely.
The partner tier was counted, but only as supporting evidence. BigCommerce sorts its agency partners into tiers such as Preferred and Elite, and the higher tiers mostly reflect company size and the number of BigCommerce projects an agency has completed. That tells you about experience with the platform. It tells you much less about whether the team can grow your sales.
Finally, we gave credit for retention, senior people on the account, and clear pricing and reporting. In our experience, those three things say more about the next twelve months of a partnership than any sales deck does.
BigCommerce marketing agencies compared
The table below gives you a quick look at where each agency puts most of its effort.
Read this table as a first filter rather than a final answer. If your store works and revenue is the issue, start with the marketing-led rows. If you still have build work ahead of you, a development-led agency is the better first call, and you can bring in a marketing partner once the store is live.
The best BigCommerce marketing agencies in 2026
1. Olifant Digital
Olifant Digital is a full-service Amazon and DTC ecommerce marketing agency for established brands that want growth they can actually see in their profit.
On BigCommerce stores, we run paid media, email and SMS, CRO, performance creative, and ecommerce SEO as one connected program instead of five separate contracts with five separate reports.
The results are specific. We added $1,098,692 in monthly revenue for COCOSOLIS. We grew The Magic Scent from $50K to $411K per month, and we added $699,786 in monthly revenue for Coat Defense. For Wildride, we added $179,009 in monthly revenue and reached a 7-figure US run rate in 42 days.
Every account is run by senior specialists with at least 7 years of experience, and our in-house AI platform, Olifant AI, powers the day-to-day execution.
2. Groove Commerce
- Best for: B2B brands that need marketing automation plus build support
- HQ: Baltimore, US
- Focus: Marketing and development, built around HubSpot
- Pricing: Project and retainer options, quoted by scope
- Results: Ask for named B2B outcomes on BigCommerce
Groove Commerce is both a BigCommerce Elite partner and a HubSpot partner, and that pairing shapes most of what it does.
The agency is at its strongest where marketing automation meets the store, such as syncing customer data, building nurture sequences, and connecting lead activity to actual orders.
Because it also handles development, you can keep build work and automation with one team instead of coordinating two.
If your sales cycle runs through quotes, sales reps, and repeat wholesale orders, ask how the team has handled that flow for other BigCommerce B2B stores. It suits B2B brands that already rely on HubSpot and want their store and CRM working as one system.
3. Americaneagle.com
- Best for: Enterprise brands with complex, multi-site requirements
- HQ: Chicago, US
- Focus: Development-led, with enterprise multi-channel programs
- Pricing: Project-based and enterprise engagements
- Results: Request examples from brands at your size and in your industry
Size is the first thing you notice about Americaneagle.com. It is one of the largest BigCommerce agencies by team headcount, and it works with enterprise companies and brands in regulated industries, where compliance, accessibility, and multi-site setups add real complexity.
Most of its BigCommerce work leans toward development and large programs that span several channels at once.
That scale helps when you have many storefronts, several internal stakeholders, and a long approval chain. A smaller brand that only wants faster paid media growth may find the process heavier than it needs to be. It suits enterprise brands with complex, multi-site requirements and the budget for a large partner.
4. Coalition Technologies
- Best for: Brands that want design, SEO, and paid search bundled
- HQ: Los Angeles, US
- Focus: Design-led marketing and development
- Pricing: Monthly retainer
- Results: Ask for traffic and revenue figures from BigCommerce clients
Coalition Technologies combines design and development with SEO and paid search. Its starting point is usually the site itself, with search work layered on top.
This setup makes sense if your store needs a visual refresh and you want organic and paid search handled by the same people who work on the theme.
You skip the back-and-forth that tends to happen when a design team and a search team work from different plans. Before you sign, ask how the monthly retainer splits between design hours and ongoing search work so you know where your money goes. It suits brands that want site design and search growth under one roof.
5. 1Digital Agency
- Best for: Brands that want development and search from one BigCommerce specialist
- HQ: Philadelphia, US
- Focus: Development plus SEO and PPC
- Pricing: Project and retainer options
- Results: Request before-and-after search and conversion data
1Digital Agency pairs BigCommerce design and development with SEO and PPC. The idea is straightforward: bring the right visitors in through search, then make sure the store turns them into buyers.
Since the same team works on builds and on marketing, technical SEO fixes and site changes can move quickly without a handoff between vendors.
Its public focus is search, so if email, SMS, or social ads are central to your growth, confirm whether they sit inside the scope before you commit. It suits brands that want development and search from one BigCommerce-focused team.
6. MAKDigital
- Best for: Brands that need custom development alongside SEO
- HQ: Chicago, US
- Focus: Custom development and SEO, with an eye on conversion and AOV
- Pricing: Project and retainer options
- Results: Ask how a past custom build changed AOV after launch
MAKDigital is a BigCommerce Elite partner offering SEO and custom development. It puts particular weight on conversion rate and on AOV, or average order value, which is simply the average amount a customer spends in a single order.
That focus fits stores with a complicated catalog, where the path to a bigger basket runs through custom features like bundles, product configurators, or tiered pricing. It suits brands that need custom BigCommerce development with SEO running alongside it.
7. IronPlane
- Best for: Mid-market brands that want a BigCommerce-focused partner
- HQ: US
- Focus: Development-led, mid-market
- Pricing: Project and retainer options
- Results: Ask for examples from merchants in your revenue band
IronPlane is a US-based BigCommerce specialist that works mainly with mid-market merchants in the $3M to $50M revenue range. Rather than spreading across many ecommerce platforms, it stays close to BigCommerce.
For a brand in that range, the appeal is a partner that knows the platform well and is sized for your stage of growth.
The work is development-led, though, so treat marketing as something to confirm in the scope rather than something to assume. It suits mid-market brands that want a partner focused on BigCommerce and very little else.
8. IntuitSolutions
- Best for: Brands whose priority is development and system integration
- HQ: Philadelphia, US
- Focus: Development and integration
- Pricing: Project-based
- Results: Request integration case studies with timelines
IntuitSolutions is a full-service BigCommerce development and integration agency. Marketing is part of the offer, but it comes second to building and connecting systems.
If your biggest headache is getting BigCommerce to talk to your ERP, inventory system, or fulfillment partner, that order of priorities works in your favor. You may still want a separate growth partner once the integrations are stable and your focus turns to sales. It suits brands whose main need right now is development and system integration.
9. Sixth City Marketing
- Best for: Brands that want a focused SEO engagement
- HQ: Cleveland, US
- Focus: BigCommerce SEO
- Pricing: Monthly retainer, with free website reviews
- Results: Ask for organic revenue growth on named stores
Search is the whole story at Sixth City Marketing. The agency offers BigCommerce SEO services and free website reviews, and that narrow scope is the point.
A free review is a low-risk way to see how the team thinks before you commit anything. Use it to ask about category page structure, product page content, and how the team would handle faceted navigation on your store.
Faceted navigation is the filter system on your category pages, and on BigCommerce it can create thousands of near-duplicate URLs if nobody manages it. It suits brands that want one channel, organic search, done well.
10. Blayzer Digital
- Best for: Smaller brands that want web and marketing from one team
- HQ: St. Louis, US
- Focus: Web and marketing for small and midsize brands
- Pricing: Monthly retainer
- Results: Request examples from brands at your current size
Blayzer Digital is a certified BigCommerce partner offering web and marketing services under one roof, mainly for small and midsize brands.
For a lean team without an in-house marketer, one partner for site updates and campaigns keeps things simple and keeps you out of the middle of vendor conversations.
As revenue grows, check whether the team can scale your paid media and retention work at the same pace. It suits smaller brands that want web and marketing handled by a single team.
How do you choose a BigCommerce marketing agency?
Work through the steps below in order. The first agency that clears all of them with real evidence is usually the one worth a longer conversation.
Ask what the agency will do in the first 90 days
If the answer is a redesign or a rebuild, you are talking to a development team. A marketing partner will talk about acquisition, retention, and conversion, and it will tell you which numbers it expects to move.
Ask for named results with numbers attached
Specific outcomes, such as revenue added or ROAS improved for a named brand, can be checked. General claims about "growth" cannot.
Treat partner tier as one input, not the decision
Elite or Preferred status shows that an agency has scale and a track record of BigCommerce projects. It does not show whether that agency can grow your sales, and a smaller specialist can easily beat a larger partner on marketing results.
Find out how long clients stay
Ask for the average client tenure. When brands stay for years, the work is usually holding up well past the first quarter. When the agency avoids the question, that tells you something too.
Meet the people who will run your account
Ask who will work on your campaigns every day and how many other accounts that person handles. Senior operators make better calls with your budget than junior staff who are still learning on it.
Get pricing and reporting terms in writing
You want to know the fee, exactly what it covers, and how often you will see results. The next section shows why the fee structure matters as much as the fee itself.
How much does a BigCommerce marketing agency cost?
Your agency fee is separate from what you pay BigCommerce for the platform, and in most cases it is the bigger of the two. Marketing agencies usually price in one of two ways: a flat monthly retainer or a percentage of the ad budget they manage.
The difference shows up quickly once you start to scale.
Take a store spending $40,000 a month on ads with an agency that charges 12% of the spend. The fee comes to $4,800 a month. If the account grows to $80,000 in monthly spend, the fee doubles to $9,600, even if the agency’s workload barely changed. A flat retainer stays the same as spend rises, so the agency has no reason to push a budget that is not paying off.
Percentage-of-spend pricing is not always a bad deal. On a small account, it can cost less than a flat fee would. Just make sure the agency is judged on profit and not on how much of your money it spends.
At Olifant Digital, services start from $2,000 per month and are custom for each project, based on the complexity and workload required, with no percentage-of-spend fees, and our 60-day guarantee: if we don't improve your performance, you don't pay applies to every engagement.
Who should not hire a BigCommerce marketing agency yet
An agency is the wrong spend for some brands, and a good partner will tell you that before taking your money.
If you are still finding product-market fit, you probably do not have enough steady sales for an agency to optimize. A small test budget run by the founder, plus work on the product and the offer, will teach you more at this stage than a monthly retainer will.
The same goes for brands whose in-house team already does well on the one channel they care about. If your Meta ads are profitable and your only gap is email, hire one email specialist rather than a full-service agency.
How Olifant Digital grows BigCommerce brands
Here is how our full-service DTC growth program works on a BigCommerce store.
Every engagement starts with a free marketing plan. We audit your paid acquisition, conversion rate, ad creative from the last 12 months, retention and lifecycle programs, and ecommerce SEO and AI search visibility, then turn what we find into a scaling roadmap.
From there, the work runs as one system. Ad buying on Meta, Google, and TikTok is tied to your profit targets, and new creative comes from our in-house team. Email and SMS are built to raise LTV, while CRO tests focus on product and checkout pages, where small gains add up fast.
We also handle ecommerce SEO and AEO, or answer engine optimization. AEO is the work of getting your brand mentioned when shoppers ask AI tools for product recommendations.
You get a dedicated Slack channel and a weekly call where we review results and agree on what happens next.
Frequently asked questions
Can a marketing agency work on my store if a different agency built it?
Yes, it is very common. It works well as long as both teams know who owns what. The marketing agency will need permission to add tracking, edit certain templates for testing, and send change requests to your developers.
Agree on a simple process for theme changes early, so a CRO test never breaks something your build partner shipped.
What access does an agency need to my BigCommerce store?
Usually a staff account with limited permissions, plus access to your analytics, ad accounts, and email platform. You rarely need to hand over the store owner login.
Who should own the ad accounts and customer data?
You should. Keep your Meta, Google, and TikTok ad accounts, your analytics property, and your email list under your company’s ownership, and give the agency partner access. If you part ways later, you keep the full account history, your audiences, and your pixel data instead of starting from zero.
How much does my product feed affect Google Shopping results?
More than most brands expect. Google Shopping pulls titles, prices, images, and product identifiers straight from your feed, so a weak feed holds back every campaign built on top of it.
Clear titles that name the product type and key attributes, accurate Global Trade Item Numbers, and matching prices between the feed and the store all help your products show up for the right searches. Ask any agency how it plans to manage your feed before it starts.
What should I prepare before talking to agencies?
You should have three things ready: your gross margin by product or category, your last 12 months of revenue by channel, and a rough repeat purchase rate. With those in hand, a good agency can tell you in the first call whether your goals are realistic.
Will moving to BigCommerce from another platform hurt my SEO?
It can if the move is rushed. The biggest risk is changed URLs without proper 301 redirects. When that happens, your existing rankings and backlinks point to pages that no longer exist.
Map every old URL to its new one before launch, keep your best-performing page content intact, and watch Google Search Console closely for the first few weeks after the switch.
Final thoughts
The best BigCommerce marketing agency for your brand is the one that matches the problem you actually have.
If your store still needs to be built or connected to other systems, start with a development partner. If the store works and sales have stalled, you need a team that reports on profit, knows your break-even numbers, and can show named results from brands like yours.
Use the table to narrow the field, the steps above to test each agency, and the fee math to check that the pricing rewards the right things.
Whichever way you go, walk into the first call with your margins and channel data ready.
If you want to see where the growth is hiding in your own store, get your free marketing plan from Olifant Digital, and we will show you what we would change first.
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Alex is the founder and CEO of Olifant Digital, where his team manages over $100M in annual Amazon client revenue across 50+ brands, and he runs a 7-figure Amazon brand of his own. That operator background shapes how the agency works: every tactic is tested with his own money before it reaches a client account. He oversees PPC methodology, creative, and conversion rate across all client accounts to make sure Olifant Digital scales brands profitably.
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Mike reviews every Amazon article on this blog for strategic and technical accuracy before it publishes. As Director of Amazon Growth at Olifant Digital, he sets marketing strategy across client accounts and personally audits PPC at every stage of growth. He brings 8 years of daily Amazon operations across 7 and 8-figure brands including Beauty by Earth, Ekster, and Bullstrap, the kind of hands-on depth most agency directors delegate away.


