Introduction

A Magento marketing agency is a team you hire when your store is already built and running, however, the sales do not keep up with what you spent to get there. The agency takes over those channels that bring shoppers in and bring them back, such as paid ads, conversion work and email and SMS.

However, the real issue that appears is that a lot of agencies that are listed as "Magento" are just development teams. They are good at custom modules, ERP connections and upgrades, and make no mistake, while this work has a real value, it is still not the same job as growing revenue.

To hire a build team to fix a sales problem usually gets you a faster store with the same numbers at the end of the month, so in this guide, we separate the two.

Below, expect to find what a Magento marketing agency should be able to handle, how we ranked the 15 agencies on this list, a comparison table, what agency fees look like with real numbers, and all the questions you need to ask a potential agency before signing anything.

The short version: what to know before you hire

Not everyone has the time to go through a full guide, and that is completely fine, so we pulled the most important points up here for you. Anything that catches your eye is covered in more depth later on in the article.

Olifant Digital sits at the top of our list

Yes, Olifant Digital is our own agency and we ranked it number one, but we do not hide why, and you can read the full reasoning in the "Why listen to us" part of this guide.

The agency handles marketing for 50+ active brands with a combined $100M+ in yearly revenue, it works on month-to-month contracts, and every account is staffed with senior people only. Services start from $2,000 per month and are custom for each project.

Building a store and growing a store are two different jobs

A Magento development agency is the one that builds the store, keeps it upgraded and connects it to your ERP, your payment provider and your warehouse systems.

A Magento marketing agency, on the other hand, picks up from there and works on getting more profitable orders through the store that you already have. Eventually, most brands will end up needing both at some point so now the question remains: which of the two your store needs right now?

The fee model tells you what the agency is paid to care about

Let’s say that an agency charges 10% of your ad spend, and you raise your budget from $30,000 to $50,000 for the holiday season. This immediately means their fee jumps by $2,000 that month even if those extra sales barely made you any money.

10% of ad spend
+$2,000 fee
Ad spend$30,000 to $50,000
Agency fee$3,000 to $5,000
The fee jumps even if the extra sales barely made you any money.
Flat monthly retainer
+$0 fee
Ad spend$30,000 to $50,000
Agency feeStays the same
The only way the agency looks good is by improving your margin.

A flat retainer avoids all this, and the fee remains exactly where it was, so the only way the agency looks good is by improving your margin.

Named results are the only results you can actually check

If we are being realistic, pretty much anyone can promise you “growth” on the sales call, but only a few agencies are actually willing to name the brand and share the number that stands behind it. This is why it’s essential to ask for that kind of proof.

Our example: COCOSOLIS gained $1,098,692 in monthly revenue with Olifant Digital, while The Magic Scent went from $50K to $411K a month.

An Adobe badge is something to check, not something to trust

Adobe has a public partner directory, so you can type any agency’s name and you can see its listing in a minute or two.

A Gold or Platinum level mostly tells you that the agency is large and it also has delivered plenty of Adobe Commerce projects, so it says a lot about how they build experience and a lot less about whether or not they can actually grow your sales.

What does a Magento marketing agency do?

In simple terms, the job of a Magento marketing agency is to raise the revenue and profit on a Magento Open Source or Adobe Commerce store which is already live.

Order value$120
Product, shipping and fees-$84
What stays with you$36
Break-even ROAS: $120 divided by $36 3.3
Dashboard ROAS of 2.8Sounds decent, but every sale costs you a few dollars.
Repeat buyers raise LTVCampaigns can run a little below 3.3 and still be profitable over time.

This covers plenty of day-to-day work, such as: starting with paid media, meaning the Google Shopping, Meta and TikTok campaigns, and retention which is the welcome series, the abandoned cart reminders and the text messages which get someone to make a second order.

Then there is the conversion rate optimization (CRO) and a typical example would be testing a shorter checkout or a different layout for the product photos, and then keeping whichever version brings more orders from the same number of visitors.

Ecommerce SEO is in charge of taking care of the traffic that you don’t pay for, it doesn’t matter if it comes from a regular Google search or from someone who is asking ChatGPT which brand to buy from.

Performance creative belongs in the fifth place, so anyone who has run Meta ads for a while knows how important it is, since the same video that worked great in March, has usually stopped working by May, making it a priority to show something new to people.

What separates a good agency from an average one is that it measures all of this against your profit, and not against the numbers that Google or Meta show you in their dashboards.

For example, take an order that costs $120, where the product, shipping, and payment fees cost you $84. This means what stays with you is only $36. When you divide $120 by $36 this gives you about 3.3 and this is your ROAS (Return on Ad spend). This is what your campaigns need to hit just to be able to cover their own cost.

Now, picture Google Ads showing you a ROAS of 2.8 on a campaign, which sounds decent to report, although every sale from that campaign ends up costing you a few dollars.

This is where LTV, or customer lifetime value, comes into the picture, because the break-even number only looks at the first order. A shopper who buys a $120 moisturizer and comes back for a refill every two months brings in a lot more than that first sale, so your campaigns can run a little below 3.3 and still be profitable over time, provided your emails and texts actually bring that shopper back.

An agency can only work this out if it knows your margins and how often your customers reorder, which is why a good one will ask for both numbers during the first call, before it talks about budgets at all.

Magento marketing agency vs Magento development agency: which do you need?

There are many brands who end up paying for expensive rebuilding, launching a new store, only for a few months later to notice that their sales have barely moved. In most of these scenarios, there was nothing wrong with the store itself, but the real problem was the demand and this is something that a rebuild cannot solve by itself.

The table below shows how the work usually splits between the two types of agencies.

Compared on Marketing agency Development agency
What they do Run paid media, ecommerce SEO, CRO, and email and SMS to grow revenue and profit Build, integrate, theme, and maintain the Magento or Adobe Commerce store
Best for Brands with a working store that want more profitable sales Brands launching, replatforming, or fixing a broken build
Typical model Monthly retainer, sometimes a percentage of spend Project fee, then hourly or monthly support
When you need them Traffic, conversion, or retention has plateaued The store itself is slow, broken, or missing features

You can read this table as a sort of division of labor, where development is what makes the store work, and marketing is what makes it grow. So if your site is stable and your sales have gone flat, chances are you are looking for a marketing partner, and not another round of development.

Why listen to us

Olifant Digital is a full-service Amazon and DTC ecommerce marketing agency for established brands who want their growth to appear in profit, and not just in revenue. We run Meta, Google Ads, TikTok, performance creative, email and SMS retention, Magento CRO and ecommerce SEO and AEO together as one growth system. This way, the work that brings shoppers in, the work that gets them to buy and the work that brings them back all end up supporting each other, instead of pulling in different directions.

COCOSOLIS+$1,098,692Monthly revenue added, scaled to 8 figures
The Magic Scent$50K to $411KPer month, $361,590 more in monthly revenue
Coat Defense$699,786Per month in DTC revenue
Wildride+$179,009Monthly revenue, 7-figure US run rate in under two months
LyfeFuel+$250,344Added per month
FreshTrends+211%Growth in 60 days

Every single result that we share, is backed up with the real brand behind it. For COCOSOLIS, we added $1,098,692 in monthly revenue. We took The Magic Scent from $50K to $411K per month, which means $361,590 more in revenue every month, and we grew Coat Defense to $699,786 per month in DTC revenue.

For Wildride which is a European brand, we have added $179,009 in monthly revenue, reaching a 7-figure US run rate in under two months. We have also added $250,344 per month for LyfeFuel, and FreshTrends grew by 211% in 60 days.

Senior specialists with at least 7 years of experience handle every account, and we do not hand the budget to junior staff. The day to day execution runs on Olifant AI, which is the AI platform we built in-house.

Services start from $2,000 per month and are custom for each project, with no percentage-of-spend fees, and every engagement comes with a 60-day guarantee: if we don't improve your performance, you don't pay. Most of our clients sell on Shopify or Shopify Plus, but our strategies do not depend on the platform, so they work just as well for Magento and Adobe Commerce Stores.

It also suits brands that are already established and who want one team to run growth across all of their channels.

How we ranked these Magento agencies

Something that carries most weight with us is proof. This means agencies who publish named clients with real outcomes, such as revenue growth or a higher conversion rate got more credit, while those agencies that only show a wall of logos got less of it.

After these facts, we also looked at how much each agency’s Magento work is actually marketing in the first place. Some of the best known firms that made this list have excellent engineering teams whose marketing is more of an add-on, so they are still included, just a bit lower down.

Wherever we mention ratings, minimum project sizes or hourly rates, these come from each agency’s Clutch profile at the time of writing, while the Adobe partner level only counted as supporting evidence.

The 15 best Magento marketing agencies for 2026

# Agency Best for HQ Focus
1 Olifant Digital DTC brands that want growth they can see in their profit Los Angeles, USA Paid media, SEO and retention run by one team
2 Corra Enterprise labels in fashion, beauty and luxury New York, USA Composable commerce builds
3 Vaimo Brands opening stores in several countries at once Stockholm, Sweden Global Adobe Commerce rollouts
4 Blue Acorn iCi Large retailers that run on customer data Charleston, USA Analytics, CX and personalization
5 Absolute Web Mid-market stores that want the build and the marketing from one partner Miami, USA Development with marketing on top
6 Human Element B2B manufacturers whose store connects to an ERP Ann Arbor, USA B2B ecommerce
7 Codilar Complex builds, and projects that need rescuing halfway through Bengaluru, India Magento development
8 Magebit Stores switching to a faster Hyvä frontend Riga, Latvia Frontend speed
9 Groove Commerce Brands that grow through organic search and content Baltimore, USA SEO, inbound and platform migrations
10 Rave Digital Stores that need someone on call for fixes, updates and ads Coral Springs, USA Ongoing support with PPC management
11 DotcomWeavers B2B distributors with the ERP wired into ordering Morristown, USA Distribution ecommerce
12 Silk Commerce B2B companies running several storefronts from one Magento install Irvine, USA Multi-storefront commerce
13 Forix US mid-market brands that need a solid build Portland, USA Magento development
14 Ziffity Solutions Moving to a new platform and having someone run it afterwards Plano, USA Replatforming and managed services
15 Pixated Paid ads plus conversion work to make that traffic pay off London, UK Performance marketing and CRO

1. Olifant Digital: best for profitable DTC growth

Olifant Digital is a full-service ecommerce marketing agency for Amazon and DTC brands. We work with established companies, and profit is the first number we report on.

On Magento and Adobe Commerce accounts, there is one team that plans the paid media, email and SMS, CRO, performance creative and ecommerce SEO and AEO. You get one report that covers every channel and there is one team that answers for it.

You can check every client result that we publish, and every person that is on your account has seven or more years of experience in ecommerce. Junior staff never manage your budget. Most of the daily work runs through Olifant AI, which is a platform that our own team built.

Services start from $2,000 per month, are custom for each project, and do not climb when your ad spend goes up. Every engagement carries our 60-day guarantee: if we don't improve your performance, you don't pay.

To be honest, most of our clients sell on Shopify or Shopify Plus, and the strategy works the same way on Magento, because margin, profit and channel mix do not depend on the platform. We do not handle theme work or extension fixes, so you would keep your developer for those.

Pick Olifant Digital if you run an established Magento or DTC store and want one senior team to be responsible for growth across every channel.

2. Corra (a Publicis Sapient company): best for enterprise fashion, beauty, and luxury

Corra is an agency that opened in New York in 2002 and today it has offices in New York, Los Angeles and London.

The agency builds composable commerce for fashion, beauty and lifestyle brands, and it is an Adobe Gold partner and most of its work involves big catalogs and storefronts where the design carries as much weight as the checkout.

In 2023, the company was bought by Publicis Sapient, and now it is part of a much larger group. This gives it more people and resources to draw on, but it also means you should ask two things early: who will lead your account each day, and who staffs the marketing work. Projects start at $5,000 and hourly rates run from $100 to $149.

Pick Corra if you run an enterprise fashion or beauty brand and the look of your store is equally as important as the sales it brings in.

3. Vaimo: best for international, multi-region rollouts

Vaimo was founded in 2008 and its reputation comes from commerce projects that launch in several countries at the same time. The agency is a global Adobe partner with offices in many markets, and Helly Hansen has been among its clients.

This experience counts more when a single platform has to run several storefronts, currencies and languages at once. International launches are what usually slow down over local details. The tax rules are different from country to country, and payment methods also change, which is why you need to ask Vaimo how it handles each of these in every market on your list.

The agency is best for sellers who have a plan to sell in more countries.

4. Blue Acorn iCi (an Infosys company): best for enterprise data, CX, and personalization

Blue Acron iCi works out of Charleston and it has between 250 and 999 people. Its core work involves enterprise data, customer experience and personalization. Along with Magento and Shopify, their team also builds on Adobe Experience Manager.

In 2020, Infosys bought the firm, so your project will therefore run the way a global systems integrator runs projects, with the formal processes and longer timelines that usually come with that.

For this agency, there isn’t much feedback from clients available, so before you sign with them, ask for two to three references from brands that are close to your size. They are worth a call if you are an enterprise brand with personalization already built on a clean data setup from the start.

5. Absolute Web: best for full-service mid-market

Absolute Web was founded in Miami all the way back in 1999, and it offers both development and marketing under one roof for mid-market brands.

Its clients have given it a 4.9 rating over 83 reviews, and you will see names like Summer Fridays and Farmbox Co. on its client list. Budget at least $10,000 for a project.

The appeal here is simple. When the same company builds your store and runs your growth, there is nobody else to blame if sales drop, so you will not spend weeks watching two vendors point at each other.

Most of what it does is still development, however, so it makes sense to ask for marketing results next to the finished builds. If you would like to hand the store and its marketing to one partner and stop managing two, this is a good place to start.

6. Human Element: best for B2B manufacturing and ERP-integrated commerce

Human Element has been based in Ann Arbor since 2004, and Magento is their main platform of work. They are an Adobe Silver Solution Partner and have also been on the Inc. 5000 list four years in a row.

This team takes care of those parts of B2B commerce that are hard to get right, such as large catalogs, customer-specific pricing and orders that need to go into an ERP without someone having to type them in all over again.

Prices for projects begin at $25,000 and the rates are $150 to $199 per hour, so it is seriously priced for B2B work. It suits manufacturers with online stores that are closely tied to their ERP.

7. Codilar: best for complex builds and project rescue

Codilar was founded in Bengaluru, India in 2015, and it is one of the small group of certified Adobe Solution Partners in the country. Among its clients, you will find names like ALDO, Reebok and Marina Home, and on Clutch, it holds a 4.9 rating across 13 reviews.

The agency is best known for complex builds, and also for taking over projects that got stuck with a previous vendor. Its hourly rates run from $25 to $49, which is low for engineering work at this level.

The team does not run marketing campaigns, so once the store is stable, you would bring in someone else for growth. Most brands come to Codilar with a build that is half done or broken and needs to be finished first.

8. Magebit: best for Hyvä frontend performance

Magebit is a Latvian agency based in Riga, and they have been working on Magento since 2012. They have more than 100 Adobe Commerce certified developers on board, and their clients include brands like Hydro Flask, OXO and The Body Shop.

What it specializes in is Hyvä, a frontend framework that replaces the default theme layer in Magento so that pages are lighter and easier to maintain. This is worth looking into when slow pages are clearly holding back your conversion rate.

Their projects have a starting price at $25,000 and the speed gains depend on your own extensions and data, so another store’s numbers will not be able to provide much about yours. A lot of the brands they work with came to Magebit because their Magento pages were loading too slowly.

9. Groove Commerce: best for ecommerce SEO and inbound marketing

Groove Commerce, founded in 2007, is a small, less than 50-person company based in Baltimore that focuses on ecommerce SEO and inbound marketing.

First thing to know about them is that they are not an Adobe or a Magento partner, and that a good portion of their work is actually about moving stores off Magento and onto other platforms.

That’s why Groove is a good choice if you’ve already decided to leave Magento and want your SEO handled while you transition.

But if you intend to remain on the platform and grow there it’s not such a natural fit. It’s good for brands looking for help with inbound marketing, or a planned migration away from Magento.

10. Rave Digital: best for ongoing support, maintenance, and PPC

Rave Digital is an agency that was founded in 2008 in Coral Springs, Florida. Now, the agency has more than 75 certified Magento developers and it has a 5.0 rating on Clutch from 110 reviews and clients such as Topps and America’s Test Kitchen.

Its main value is to keep a Magento store healthy for the long run, with upgrades and Hyvä work, day-to-day support and PPC management on top. Their projects begin at $25,500.

You should get in touch with the agency and ask how they put together their PPC reports and if they link back to your margins or stop at clicks and conversions. The agency is the right fit for established Magento brands who want one steady partner for support, with paid search added on.

11. DotcomWeavers: best for ERP-integrated B2B distributors

Founded in New Jersey in 2007, DotcomWeavers’ team now works from offices in the US and India. It does most of its platform work in Magento, and ERP consulting is one of its key services.

For a distributor, prices, inventory and ordering are usually more important than how the store actually looks, and this is where the team ends up spending most of their time. Their prices start at $10,000 and they involve project management in the US and development support from India.

When you get in touch, it’s worth asking for examples that come from distributors who share a similar number of SKUs and trade accounts to you. It is suitable for distributors who do their daily business through the online store.

12. Silk Commerce: best for B2B multi-storefront commerce

Silk Commerce also known as Silk Software was founded in Irvine, California in 2007. It is an agency that works on both Magento and BigCommerce and it lists experience with ERPs such as Microsoft Dynamics, SAP, NetSuite and Oracle.

The company excels in the kind of setup where one business runs several storefronts or brands from the same shared foundation. This can save money, but it can get complicated very fast once each buyer group ends up needing its own catalog, pricing and own permissions.

It is most suitable for companies that manage several brands or buyer groups from a single Magento install.

13. Forix: best for US mid-market builds

Forix was founded in 2007 and the agency has its headquarters based in the Portland area of Oregon, with a team that has more than 100 people onboard. On Clutch, it has a 5.0 rating across 16 reviews.

This is a partner that is led by development, with a minimum project size of $50,000, which places the agency situated in the mid-market and above.

One client review talks about online revenue doubling after a Forix rebuild, but its real value is in building and support work, rather than in running your ad accounts. It is most suitable for US brands that want a dependable domestic partner for a bigger Magento build.

14. Ziffity Solutions: best for replatforming, migration, and managed services

Ziffity Solutions was founded in Texas in 2014, and now it is an Adobe Gold Solution Partner. They have a 5.0 rating across 15 reviews on Clutch, and their clients include Mondelez International and Fox Chapel Publishing.

The agency is best for brands who are moving onto Magento, and brands that are moving from it along with those who need managed support once the launch is over. Since search rankings sometimes get lost during a platform move, it’s best to inform yourself on how the team handles redirects and URL mapping before you agree on any timeline.

Their projects start at $10,000 and the rates are $50 to $99 per hour, which makes it suitable for brands who already have a platform move coming up or a long maintenance roadmap ahead of them.

15. Pixated: best for paid media and CRO

Pixated is a performance marketing agency from London that was founded in 2018. They have a 4.9 rating on Clutch and their list of clients includes names like Heinz, Boden and Naked Wolfe.

Unlike most of the agencies on this list, it does not build Magento stores, so it works best next to a development team that you already have in place.

They take over the ad accounts and the testing program, and their projects start at $5,000. The agency is most suitable for brands who are looking for help with paid media and Magento CRO and that already have a build partner.

How much do Magento marketing agencies cost?

Hosting, Adobe licensing and development are all billed separately, so the marketing fee is something that comes on top of those, and you will usually see it offered in one of three ways.

Model How it works Trade-off
Flat monthly retainer Fixed fee for a defined scope Predictable cost, as long as the scope is specific
Percentage of ad spend Fee scales with the media budget Rewards more spending, even when profit falls
Performance or rev-share Fee tied to revenue or a KPI Aligns incentives, but the baseline and attribution must be defined up front

Once your budget goes over a certain point, the fee model becomes more important than it seems. While a percentage deal can be a cheaper choice for a small store, as the spend grows, more of the brands will end up asking why their agency fee went up when nothing regarding the work has changed.

This is why Olifant Digital services start from $2,000 per month, are custom for each project based on the complexity and workload required, and do not go up when your ad spend does. Every engagement carries our 60-day guarantee: if we don't improve your performance, you don't pay.

How to choose a Magento marketing agency (and red flags to avoid)

Every agency that made the list has to go through five different checks that follow this exact order. An agency that can show you proof for each answer means they have earned the right to a second meeting.

1
Ask for a plan that covers the first three monthsMarketers lead with channels and the numbers they expect to move.
2
Look the agency up in Adobe's partner directoryThe listing shows whether it is listed, and at what level.
3
Ask for named results from your categoryA named brand with a linked figure, not "significant growth".
4
Talk to the person who will actually manage your budgetAsk how many other brands that same person looks after.
5
Get reporting and ownership terms in writingYour accounts, analytics and customer data stay in your name.
Red flagReports built on impressions, clicks and reach while your profit stays flat.

1. Ask for a plan that covers the first three months

Make sure to listen well what they bring up first. A development team will start to talk about a new theme or a version upgrade they have, while a marketing team first leads with the channels they want to fix and the numbers they expect to move by the end of the quarter.

2. Look the agency up in Adobe's partner directory

Any agency can add a partner badge to their website, but the directory is what will actually tell you if the agency is listed and at what level.

3. Ask for named results from your category

When an agency states that they have added $200,000 in revenue for a brand and they provide a link to it, that’s a good sign. But when they claim “significant growth” without any names attached, that’s a red flag.

4. Talk to the person who will actually manage your budget

Find out who will be the person working on your ad accounts each day, and how many clients this same person also looks after. In all the accounts we audit, it is very common to find one manager that also handles 20 more brands. At that load, your accounts will only get a few minutes a week, no matter how good the pitch was.

5. Get reporting and ownership terms in writing

You should agree in writing how often the reports will arrive and which numbers they will include. Likewise, make sure your accounts, analytics and customer data all stay in your name if you ever decide to part ways.

As you go through these steps, be mindful of the few warning signs we run into again and again in the accounts we audit. The most common one is reporting that is built  around impressions, clicks and reach.

When such numbers continue to climb while your profit remains flat, the report ends up showing you how busy the agency was, but it will not show you whether your money came back.

What services should a Magento marketing agency deliver?

A Magento marketing agency should cover every channel that drives your revenue and profit. Every channel should also come with an actual result that you can manage.

+$15,000 More every month from the same traffic, without extra ad spend.
1.5% conversion rate$75,000 a month
1.8% conversion rate$90,000 a month
Based on 50,000 monthly sessions and a $100 average order.

On Magento, technical SEO usually comes first. The reason is layered navigation, the filters on the category pages. Every combination of color, size and price can create its own URL, so Google can end up crawling thousands of pages that are nearly identical. A good Magento SEO agency fixes indexation, canonical tags and schema before they write any more content.

Google Ads and Shopping run on your product feed. Google ends up pulling your titles, prices, images and product IDs straight from it, and this is why a capable Magento PPC agency cleans up the feed first. After that, it builds campaigns that go after high-intent searches at a CPA you can actually afford.

On Meta and TikTok, paid social works as a sales channel. A good agency builds the ad creative so it can lower your CPA and judges the results against your margin.

CRO is the cheapest growth you will find. For example, a store with 50,000 monthly sessions, a 1.5% conversion rate and a $100 average order makes $75,000 a month. When this conversion rate is increased to 1.8% the same traffic ends up bringing $90,000. This is $15,000 more every month without the extra ad spend.

Email and SMS are where you build your customer lifetime value (LTV). Welcome, cart abandonment and browse abandonment flows are the base of any Magento email marketing program. Even though that’s a fact, there are many stores that are still missing at least one of them.

AEO, or answer engine optimization, is what gets your products mentioned when someone asks ChatGPT or a similar assistant what to buy. For many stores this is the primary place where new customers come from.

An ecommerce marketing agency that is worth hiring will run all of these as one system. When each channel is sold as a separate line item nobody ends up owning the overall result.

How we approach Magento marketing at Olifant Digital

Here is how working with us looks on Magento or an Adobe Commerce store.

Media buyingGoogle, Meta and TikTok follow your margin targets
Email and SMSBuilt to lift LTV
CRO testsFocused on product and checkout pages
Every channel works toward Profit per customer Numbers reviewed together on a weekly call.

First, it always starts with a free marketing plan where our team reviews your paid acquisition, conversion rate, the ad creative that you ran over the past year, your retention and lifecycle setup and how visible you are in organic and AI search. What you get back from us is a growth forecast and a plan for scaling.

We particularly look for one constraint that holds your growth back, and then we plan the work around it. If retention is the bottleneck, we build up LTV before we scale your spend and if your in-house team is already doing well on a channel, we simply leave the channel with them.

After that process is done, every channel works toward the same number, which is profit per customer. Media buying on Google, Meta and TikTok follows your margin targets, the email and SMS program is there to lift LTV, and our CRO tests are focused on the product and checkout pages.

All of the communication happens in a shared Slack channel, and once a week, we get on a call to go through the numbers together and decide which are our next priorities.

Frequently asked questions

Can I hire a marketing agency if another firm built my Magento store?

Yes, and most clients actually work this way. Their developer looks after the store and we run the marketing on top of it.

The marketing team will want to create tracking scripts and change page templates for tests, so both teams will agree up front on who signs off on changes to the live site. When that is settled, nothing that the developers built will get broken by accident.

How much Magento admin access should I give an agency?

It will be less than you might expect. Magento has a built-in roles system and this allows you to create a user who sees reports, catalog data and marketing tools, but can’t open payment settings or system configuration. When you add partner access to your ad accounts, GA4 and email platform the agency will have all it needs.

Should I replatform off Magento before investing in marketing?

Usually not. A replatform costs a lot and will put your search rankings at risk. There are plenty of stores that grow on Magento once the marketing is working. A move makes sense when the platform itself ends up holding you back. For example, when the maintenance costs are climbing or your team can’t build the features you need.

Which numbers should I bring to a first agency call?

The three important numbers you should bring to a first call are: your gross margin by category, twelve months of revenue split by channel and how many customers come back to you for reorders. Once you have those in front of them, a good agency can tell you on the first call if your targets are realistic.

Does a B2B Magento store need a different kind of agency?

Often, yes. B2B selling works differently from DTC. Buyers take longer to decide, order in bulk and log in to see their own prices. A good B2B agency knows how to generate leads and win business accounts as well as run ecommerce ads.

When should I expect results after hiring a Magento marketing agency?

This depends on the channel. Paid media and email changes go live fast, so early results often show up within the first month or two. SEO on a large Magento catalog tends to be slower, and the cleanup work can take several months to reach your organic revenue.

In the first few weeks, the audit along with the plan will tell you more about the agency than the revenue numbers will do.

Final thoughts

You might be overwhelmed with all the different choices here, but once you are honest with yourself about what is actually wrong with your store, you will be able to choose the right agency effortlessly.

If your store needs upgrading, rebuilding or ERP work you are in need of a development firm first. If it runs well, but you’re not growing, you are in need of marketers who will measure everything against your profit, and who understand your break-even ROAS and can point to real brands they have grown.

When you are ready to get an outside view of your store, get your free marketing plan from Olifant Digital and our team will walk you through the biggest gaps we find.

Alex Stoykov
Article by:
Alex Stoykov
WRITTEN BY:
Alex Stoykov

Alex is the founder and CEO of Olifant Digital, where his team manages over $100M in annual Amazon client revenue across 50+ brands, and he runs a 7-figure Amazon brand of his own. That operator background shapes how the agency works: every tactic is tested with his own money before it reaches a client account. He oversees PPC methodology, creative, and conversion rate across all client accounts to make sure Olifant Digital scales brands profitably.

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Mike Todorov
Article by:
Mike Todorov
REVIEWED BY:
Mike Todorov

Mike reviews every Amazon article on this blog for strategic and technical accuracy before it publishes. As Director of Amazon Growth at Olifant Digital, he sets marketing strategy across client accounts and personally audits PPC at every stage of growth. He brings 8 years of daily Amazon operations across 7 and 8-figure brands including Beauty by Earth, Ekster, and Bullstrap, the kind of hands-on depth most agency directors delegate away.

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