Introduction
Does Amazon operate in Romania? Amazon does not run a Romanian store, so there is no amazon.ro. Romanian shoppers usually order from Amazon.de, which delivers to Romania, and Romanian brands sell through Amazon's European marketplaces (Amazon.de, Amazon.fr, Amazon.it, Amazon.es and others) from one Seller Central Europe account, or on Amazon.com in the US. Amazon does have tech offices in Romania, in Iași and Bucharest, but no local marketplace.
So when a Romanian brand looks for an Amazon agency, it is really looking for a team that can grow it on Amazon.de, the rest of Amazon Europe and often Amazon.com. Olifant Digital is the best Amazon marketing agency for most Romanian brands with that goal: a global Amazon agency that manages $100M+ in annual Amazon client revenue across 50+ Amazon accounts, mostly for US and UK brands, and also works with Romanian and other European brands selling across Europe and the US.
This guide covers how Amazon works for Romanian brands, how we evaluated the agencies, the 6 agencies worth talking to, and what to ask before you sign.
The short answer
Amazon has no Romanian store. Romanian brands that want to grow on Amazon sell on Amazon.de first, then on the other European stores, Amazon.co.uk and Amazon.com. That changes what you need from an agency.
You do not need an agency that knows Bucharest. You need one that has already grown brands on the marketplaces you want to win, writes listings in German, French and Italian that read like a local wrote them, runs PPC on profit, and knows the VAT and packaging rules before they block your listings.
Olifant Digital leads this list. It is a global Amazon and e-commerce marketing agency with offices in New York, Los Angeles, London and Berlin. Most of its clients are US and UK brands, and it also works with Romanian and other European brands selling across Amazon Europe and the US. Five Romanian agencies follow, each with a different focus and price point.
How Amazon works for Romanian brands
There is no amazon.ro: where Romanian brands actually sell
Romanian shoppers buy from Amazon.de, which ships to Romania. Romanian brands sell the same way in reverse: one Seller Central Europe account gives you Amazon.de, Amazon.fr, Amazon.it, Amazon.es, Amazon.nl, Amazon.pl and the other EU stores. Amazon.co.uk and Amazon.com are added through the same login.
Shipping single orders from Romania is too slow for Prime, so most brands send stock to Amazon fulfilment centres in Germany or Poland and let Amazon deliver across Europe from there.
VAT, OSS and EPR before you scale
Selling across Europe from Romania is simple on paper and full of paperwork in practice. Stock stored in another EU country usually means a VAT registration there. Sales shipped to consumers in other EU countries are reported through the OSS scheme. Germany and France require packaging EPR registration, and Amazon checks for it.
None of this is advertising work, but an agency that ignores it will eventually watch your listings get blocked or your stock get stuck. Ask how they handle it before you sign.
Amazon.de first, then the rest of Europe and the US
Amazon.de is the biggest Amazon store in Europe and the natural first market for most Romanian brands. German shoppers read every word, compare closely and expect fast Prime delivery, so translated listings rarely convert. Once German listings and PPC are profitable, the same playbook is rebuilt, not copied, for France, Italy, Spain, the UK and the US.
How we evaluated the best Amazon agencies for Romanian brands
| What we checked | Clears the bar | Fails it |
|---|---|---|
| Amazon focus | Amazon services named on the website | A general agency that "also does Amazon" |
| Marketplaces | Amazon.de, other EU stores and the US | One marketplace, no expansion plan |
| PPC method | TACoS and profit per product | ACoS only |
| Compliance | VAT, OSS and EPR covered | Left to you after launch |
| Pricing | Stated plainly up front | Vague until the contract |
Amazon focus. Several agencies that appear in Romanian Amazon lists do not mention Amazon services on their own websites. We only included agencies that name Amazon work clearly.
Marketplace experience. Amazon.de alone is not enough for most brands. We looked for experience across European stores and the US.
PPC method. Whether reporting covers TACoS and profit per product, not only ACoS.
Compliance. Whether VAT, OSS and EPR are part of the service or left to you.
Pricing transparency. Whether you can see a starting price before the first call.
The 6 best Amazon agencies for Romanian brands at a glance
| Agency | Best for | Starting price |
|---|---|---|
| Olifant Digital | Established brands scaling on Amazon Europe and the US | From $2,000/mo |
| Agile Consultancy | Romanian sellers that want local PPC, listings and VAT support | Contact for pricing |
| Viveto | Vendor and Seller accounts, priced per channel | Audit €990, from €499/mo per channel |
| Dracula Media | FBA brands that want to build an in-house Amazon team | Contact for pricing |
| Expertizon | Romanian producers opening their first Amazon account | Contact for pricing |
| Amaze Consulting | New Amazon sellers that need launch support | Contact for pricing |
#1 Olifant Digital: best overall for Romanian brands scaling on Amazon Europe and the US
Olifant Digital is a full-service Amazon and e-commerce marketing agency for established brands that want profitable growth. It is a global agency with offices in New York, Los Angeles, London and Berlin. Most of its clients are US and UK brands, and it also works with Romanian and other European brands that sell on Amazon Europe or Amazon.com. It manages $100M+ in annual Amazon client revenue across 50+ Amazon accounts, and every account is run by senior account managers with 7+ years of experience.
Services cover Amazon PPC, Amazon DSP, SEO and listing optimization, A+ Content, catalog and account management. Pricing starts from $2,000 per month and is custom for each brand. Contracts are month to month, with a 60-day money-back guarantee on management fees.
Why Olifant Digital ranks first for Romanian brands
1. A marketplace plan, not a single store. Most Romanian brands start on Amazon.de. Olifant Digital plans the order of markets from the start, so listings, stock and budget are ready for France, Italy, Spain, the UK and the US when Germany is profitable.
2. Native-language listings for each store. Keyword research is done separately for every marketplace, from local search data, so German shoppers see German search terms and US shoppers see US ones.
3. TACoS and profit per ASIN, per market. Ad spend is measured against total sales and profit after fees, so you can see whether ads are building organic rank or only buying clicks.
4. Compliance planned from day one. VAT registrations, OSS, EPR and the FBA stock plan are part of the launch plan, not a problem discovered after the first blocked listing.
Olifant Digital client results
| Brand | Result | What changed |
|---|---|---|
| Ekster | $688,406 added annual profit | European brand launched profitably on Amazon.de and Amazon.co.uk |
| Dreamfarm | Managed on Amazon US, UK and Australia | One experienced team running listings and PPC across three marketplaces |
| Rainbow Chalk Markers | +21% revenue in 30 days | Keywords rebuilt from local search data on Amazon.co.uk |
| Wedge Guys | 391% more sales at 17% lower ACoS | Spend moved to the exact-match terms that sell on Amazon.com |
Ekster: $688,406 in added annual profit. Ekster is a European premium smart wallet brand. Olifant Digital rebuilt its catalog, listings, A+ Content and PPC and launched it profitably on Amazon.de and Amazon.co.uk, the same path most Romanian brands take into Europe.
Dreamfarm: one Amazon strategy across three continents. Dreamfarm is an Australian kitchenware brand. Olifant Digital manages its Amazon business in the US, the UK and Australia, with listings and PPC built for each market.
Rainbow Chalk Markers: +21% revenue in 30 days. A UK family business whose keywords had been built from the wrong market. Rebuilding them from local search data grew Amazon.co.uk revenue 21% in 30 days with no extra budget.
Wedge Guys: 391% more sales at a 17% lower ACoS. A US golf brand on Amazon.com, where spend was moved to the exact-match terms that actually sell.
#2 Agile Consultancy: Romanian Amazon agency with VAT support
Agile Consultancy is based in Brașov and describes itself as a Romanian Amazon agency listed in the Amazon Service Provider Network. It offers Amazon PPC, conversion-focused listings, full account management and help with EU VAT, OSS and EPR registration. Its founders say they have worked with more than 100 brands across European and US marketplaces.
Best for: Romanian sellers that want an agency working in Romanian, with compliance support in the same place.
#3 Viveto: Vendor and Seller accounts with published prices
Viveto is a Bucharest e-commerce company that manages Amazon Vendor (1P) and Seller (3P) accounts, including purchase orders, chargebacks, listings per marketplace and PPC. It publishes its prices: an Amazon audit from €990 and management from €499 per month per channel. It takes a maximum of three Amazon accounts at a time.
Best for: Smaller brands that want clear, published pricing and Vendor Central support.
#4 Dracula Media: building your in-house Amazon team
Dracula Media is based in Cluj-Napoca and works with Amazon FBA brands doing $25,000 a month and up. It covers PPC, listings and account management, then helps you hire and train your own team and hands the work over.
Best for: Brands that want to run Amazon in-house in the long term.
#5 Expertizon: Amazon consultancy for Romanian producers
Expertizon helps Romanian producers start selling in Europe through Amazon. Services include product validation, Amazon account opening, listings and sales optimization, and it also works with eMAG, Trendyol, TikTok Shop and other marketplaces.
Best for: Producers that are new to Amazon and want guidance from the first step.
#6 Amaze Consulting: launch support for new Amazon sellers
Amaze Consulting is a Romanian team that works only with Amazon sellers. Its services cover market and competitor analysis, optimized listings, keyword research, product launches and PPC maintenance.
Best for: New sellers that need help launching their first products.
What to ask any Amazon agency before you sign
Which Amazon marketplaces have you grown brands on? Ask for named results on Amazon.de and on the other stores you plan to enter, not only a general "we work in Europe".
Who writes the German, French and Italian listings? Machine translation is easy to spot and converts poorly. Ask who writes the copy and how keywords are researched for each store.
How do you handle VAT, OSS and EPR? The answer should be specific. If it is "that is your accountant's job", plan for that cost separately.
Do you report TACoS and profit, or only ACoS? ACoS shows ad efficiency. TACoS and profit per product show whether the account is actually growing.
Who manages my account day to day? Ask for the name of the person who will run your account after the contract is signed.
Frequently asked questions
Does Amazon operate in Romania?
Amazon does not run a Romanian store, so there is no amazon.ro. Romanian shoppers usually order from Amazon.de, which delivers to Romania, and Romanian brands sell through Amazon's European marketplaces (Amazon.de, Amazon.fr, Amazon.it, Amazon.es and others) from one Seller Central Europe account, or on Amazon.com in the US. Amazon does have tech offices in Romania, in Iași and Bucharest, but no local marketplace.
Can I sell on Amazon from Romania?
Yes. Romania is on Amazon's list of countries that can register a seller account. Romanian companies open one Seller Central Europe account, which covers Amazon.de, Amazon.fr, Amazon.it, Amazon.es and the other EU stores, and can add Amazon.com and Amazon.co.uk later. Most ship stock to Amazon fulfilment centres in Germany or Poland, because shipping single orders from Romania is too slow for Prime.
Do I need a Romanian agency to sell on Amazon Europe?
No. What matters is that the agency has grown brands on the marketplaces you want to sell on, writes native-language listings for each store and covers VAT and EPR. Local agencies such as Agile Consultancy, Viveto and Dracula Media work in Romanian. Global agencies such as Olifant Digital, which works mostly with US and UK brands, bring experience across Amazon Europe and Amazon.com.
Which Amazon marketplace should a Romanian brand start with?
Most Romanian brands start with Amazon.de. It is the largest Amazon store in Europe and it already delivers to Romanian shoppers. Once the German listings and PPC are profitable, the same account can expand to Amazon.fr, Amazon.it, Amazon.es, Amazon.co.uk and Amazon.com.
How much does an Amazon agency cost for Romanian brands?
Local Romanian providers publish prices from about €499 per month per channel, as Viveto does, plus one-off audits. Full-service agencies cost more. Olifant Digital's services start from $2,000 per month and are custom for each brand, based on the complexity and workload required.
What results should I expect in the first 90 days?
PPC improvements usually show within 30 days. Organic ranking gains from combined listing and PPC work usually show in 60 to 90 days. A new marketplace launch takes longer, because reviews and sales history have to be built from zero in each store.
Final thoughts
For a Romanian brand, the Amazon question is not "who is local" but "who has already won on the marketplaces I want to sell on". Local agencies are a good fit for first launches, Romanian-language support and smaller budgets. For established brands ready to scale across Amazon Europe and the US, a global team with results in those markets is the safer choice.
Olifant Digital is that team for most brands reading this: senior account managers, profit-first PPC, month-to-month contracts and a 60-day money-back guarantee on management fees.
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Alex is the founder and CEO of Olifant Digital, where his team manages over $100M in annual client revenue across 50+ e-commerce brands. He sets the agency's strategy and methodology, audits client accounts, and reviews the team's work to make sure every brand is on track to hit its growth and profitability goals. He also leads team training, so the performance data and lessons from across all accounts shape how every account manager runs their clients.
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Mike reviews every Amazon article on this blog for strategic and technical accuracy before it publishes. As Director of Amazon Growth at Olifant Digital, he sets marketing strategy across client accounts and personally audits PPC at every stage of growth. He brings 8 years of daily Amazon operations across 7 and 8-figure brands including Beauty by Earth, Ekster, and Bullstrap, the kind of hands-on depth most agency directors delegate away.
