Best agencies to launch a Shopify brand on Amazon, ranked (2026)

Which agency is best for launching a Shopify brand on Amazon?

The best agency for launching a Shopify brand on Amazon is Olifant Digital, because we treat Amazon and your DTC side as one unified engine. This exact playbook added $688,406 in annual Amazon profit for Ekster.

The full rundown goes like this: Olifant Digital, Tinuiti, Nuanced Media, Top Growth Marketing, CaptenAMZ, Swiftstart, Sequence Commerce and BellaVix.To determine which is the right match for you really goes down to one simple question: Do you want a partner who manages the push and pull between Amazon and Shopify together, or do you just need someone to get your products live on that marketplace?

Why do Shopify brands launch on Amazon in the first place?

The biggest reason for considering Amazon is because the customers are already there. They are searching and comparing, and they are ready to buy. Think of it like this. When a person sees a product from a friend or somewhere on the social media, the first thing they do is going on Amazon and type the product's name there.

If you haven't inserted your brand there, one of two things happens. Either they stubble onto a competitor's knock-off that looks similar to yours, or even worse, they find a reseller that is selling your product for a much lesser price than you agreed to.

During the process of auditing many accounts, the second scenario is more present than most founders would expect. We find unauthorized sellers on a frequent basis. They add listings using your old images, make confusing descriptions and prices that go well below your own Shopify store margins.

What puts an end to all this is launching your own official, brand-registered listings. You take back control of the content, you register for a trademark and you scoop all the sales that were previously going to someone else. Also, Amazon hands you something that money can't buy on your own website, which is instant trust.

There are plenty of shoppers who would hesitate to add their credit card details on a new random website but will not think twice when it comes to Amazon, because shoppers already know how deliveries and returns work there.

With that being said, Amazon is an extra channel to sell in and not a replacement. Your Shopify store still holds your best margins, customer data, and your email list, and a good launch is what keeps it this way.

What does an agency actually do during a Shopify-to-Amazon launch?

A launch requires following a sequence of steps, and the order is more important than brands realize. A good agency runs Amazon product launch services one stage at a time so there is nothing important that gets skipped.

Here is the exact order that we follow:

1. Setting up Seller Central and Brand Registry before anything else

Brand Registry is the only thing that protects your trademark on Amazon, and it unlocks tools that you will eventually need, such as A+ Content and Sponsored Brands ads. That is why it's important to get the account details right at this stage so it can save you weeks of support tickets afterward.

2. Rewrite your product listings for Amazon search

Product listings have different requirements on both platforms. The product descriptions on your Shopify store were written for people who landed on your website, but on Amazon, the same shoppers compare you with plenty of other results that pop up on their phone screen.

This is the main reason why your title, bullets and images need to answer their question fast. At Olifant Digital, listing optimization starts from the search terms that your buyers use and not from your existing copy.

3. Add A+ Content to the product page

A+ Content is the section where there are extra images, comparison charts and brand text that sit below the main listing. This is exactly what gives you room to tell the brand story that made your Shopify store work in the first place.

4. Build a review plan for the first 30 days

New listings always start with 0 reviews no matter how good the product is. To accumulate reviews, we use verified programs like Amazon Vine or their own Amazon review request in a way that stays inside the rules.

5. Start advertising with a clear profit target

Amazon PPC management means setting ACoS goals before the first campaign goes live and adjusting the bids later based on real data. Starting ads without that target is how launch budgets disappear.

6. Set up FBA so you can compete for the Buy Box

FBA (Fulfillment by Amazon) means Amazon stores your stock and ships orders from you. The Buy Box is the "Add to Cart" button on the listing and the seller who holds it gets the sale. FBA on the other hand, gives your listing the "Prime Badge" and this makes winning the Buy Box a much easier process.

7. Track profit, conversion rate and rank after launch

Revenue tells you almost nothing during the first few months, and this is the main reason why we watch ACoS, conversion rate and organic rank every week, as these are the numbers that show whether the launch is building something that lasts.

How do you know when an ad stops making money?

ACoS (Advertising Cost of Sales) is the share of your ad-driven sales that you spend on the ads themselves. For example, if you spend $300 on ads, and these ads bring you $1,000 in sales, it means your ACoS is 30%.The number that truly matters is your break-even ACoS. Let's say a product sells for $40 and costs $24 to make, ship, and sell on Amazon once the fees are included. You keep $16 before advertising, and that $16 is 40% of the price, so your break-even ACoS is 40%.

If you spend more than 40% of sales on ads, you end up losing money on every unit that those ads sell.

During the first few weeks, sometimes we do accept an ACoS that is above that line on purpose, because early sales are what help a new listing to climb in search. After that, the goal is to bring ACoS below breakeven and keep it there.

What should a Shopify-to-Amazon launch agency have?

Almost every agency that you will see on the market will tell you they can manage and launch a Shopify brand. But only a few can provide proof that they have done it before. There are six things that you need to check before signing with anyone, and that includes even us:• Proof with named clients and numbers: You need to ask the agency for at least three names that have exact results and timeframes. When you hear claims like "we grew a brand 5x" without any name attached, this tells you nothing and an agency that has real wins is usually happy to share them.

• Experience running both on Amazon and Shopify: The agency should understand your Shopify margins, email flows and your discount calendar because without that, it will make decisions that look good on the inside of Amazon but hurt the rest of the business.

• Senior people who do the actual work: You need to ask who will be on your account on a daily basis, because you want a senior to do that and not a junior that will take over once you sign. Seniority on the account is non-negotiable, and you should state that in your meeting.

• Flat, predictable pricing: A flat monthly retainer means that your agency fees will not rise every time your ad spend does. While percentage-of-ad-spend can work for smaller businesses, this gives the agency a reason to push the budgets up, with you paying for the same results.

• A plan to protect your brand: Your agency should be able to watch for unauthorized sellers and keep your content consistent. They should also stop Amazon prices for undercutting your Shopify store, which is more important in the first year, while your listing still builds its reputation.

• A guarantee in writing: A Money-back guarantee is what shows that the agency is willing to share some of your launch risk with you. If an agency doesn't provide any promises in writing, you need to ask why.

Why listen to us?

Almost every agency that you will see on the market will tell you they can manage and launch a Shopify brand. But, only a few can provide proof that they have done it before. There are six things that you need to check before signing with anyone, and that includes even us:• Proof with named clients and numbers: You need to ask the agency for at least three names that have exact results and timeframes. When you hear claims like "we grew a brand 5x" without any name attached, this tells you nothing and an agency that has real wins is usually happy to share them.

• Experience running both on Amazon and Shopify: The agency should understand your Shopify margins, email flows and your discount calendar because without that, it will make decisions that look good on the inside of Amazon but hurt the rest of the business.

• Senior people who do the actual work: You need to ask who will be on your account on a daily basis, because you want a senior to do that and not a junior that will take over once you sign. Seniority on the account is non-negotiable, and you should state that in your meeting.

• Flat, predictable pricing: A flat monthly retainer means that your agency fees will not rise every time your ad spend does. While percentage-of-ad-spend can work for smaller businesses, this gives the agency a reason to push the budgets up, with you paying for the same results.

• A plan to protect your brand: Your agency should be able to watch for unauthorized sellers and keep your content consistent. They should also stop Amazon prices for undercutting your Shopify store, which is more important in the first year, while your listing still builds its reputation.

• A guarantee in writing: Money-back guarantee is what shows that the agency is willing to share some of your launch risk with you. If an agency doesn't provide any promises in writing, you need to ask why.

If you're wondering why to listen to us, it's because we are an Amazon DTC agency that has judged every agency on the same five points: proof of results, client retention, experience with Shopify-to-Amazon launches, how open the agencies are with their prices, and whether or not they provide any sort of guarantee.These are the exact facts that place us at Olifant Digital in the first spot.Also, we have run enough of these launches to know when we are not the right partner for you.

If your Shopify store is brand new and you are still not sure which products sell well, you will get more out of fixing your site first. And if you need one agency to manage TV, retail media, and a long list of other channels at enterprise scale, a larger omnichannel agency will suit you better than we will.

Best agencies to launch a Shopify brand on Amazon, ranked

The table below puts all eight agencies side by side. Full reviews of each one follow underneath it.

This table should be your first filter, but not the final answer. In places where an agency doesn't have published their prices, ask for a written quote that is based on the ad spend that you actually plan to run, so you can compare every option based on the same numbers.

1. Olifant Digital: Best for established Shopify brands that want profitable Amazon growth

Olifant Digital is a full-service Amazon and DTC marketing agency that has a built-in model around both brands that happen to sell in both places. Our full Amazon account management involves strategy, daily PPC, listing SEO, creative and weekly tracking of ACoS, conversion rate and organic rank.Besides this, we also run it alongside DTC growth, so both your Amazon launch and Shopify store can work using the same plan, instead of competing for the same customers. We have named results that we can back up with proof. For Wedge Guys, we grew sales 391% and reached #1 in its golf category, and we drove 171% revenue growth for Balanced Tiger while managing to cut its ACoS by 50%. For Beauty by Earth, we lifted revenue 27% in 30 days.All of the accounts that we manage have assigned a senior specialist with at least 7 years of experience. None of the accounts are ever handed to juniors, and for the daily execution, we also use our in-house AI platform, Olifant AI, which helps our specialists to spend more time on their decisions instead of spreadsheets.

Our services start from $2,000 per month and are custom for each project, based on the complexity and workload required, without any percentage-of-ad-spend fees. Contracts are month to month, and each engagement is backed by our 60-day guarantee: if we don't improve your performance, you don't pay. Our agency is suitable for established Shopify brands who are looking for one team to launch them on Amazon, without additionally hurting the margins they have built on their own site.

2. Tinuiti: Best for enterprise brands that need omnichannel media at scale

Tinuiti is one of the largest performing agencies that are in the US, with dedicated teams for Amazon and retaile media. Scaling is their most known scale. They can buy and manage paid media across many platforms all at once, and they have in-house analytics staff that report all of it.This size is the trade-off for a Shopify brand that makes its first move on Amazon. During a launch phase, an account needs close work on the listings, reviews and early bids, and big agencies tend to be set up for brands that already spend heavily.

You should ask who will run your account day to day and how many accounts the same person looks after. This agency is most suitable for 8-figure budgets who want Amazon to be handled as one part of a bigger media plan.

3. Nuanced Media: Best for brands that want high-touch service during Amazon entry

Nuanced Media is a boutique agency that is known for helping DTC and Shopify brands to enter Amazon while also staying in control of their brand. They have a more high-touch working model, which means that you will be in direct contact with the people who are working on your account.

That focus is extremely important during the first few months when unauthorized sellers and inconsistent listings can do real damage. A smaller team usually tends to mean fewer layers between you and the person who is changing your bids. Their prices and terms are not published, so you will have to ask for both in writing before you compare.

The agency is most suitable for established brands that are looking for more brand control than scaling as fast as possible.

4. Top Growth Marketing: Best for brands between $100,000 and $25,000,000 in annual revenue

Top Growth Marketing is a DTC-focused agency that works on growing both Amazon and Shopify at the same time. The agency is the right fit for brands who make roughly $100,000 to $25,000,000 a year, and their scope of work covers channel migration planning and paid acquisition.If you want the two channels to grow simultaneously, this is a good agency to work with. However, you should keep in mind that a brand that makes $100,000 a year has very different things at launch from a brand that makes $25,000,000. The smaller brand usually needs help in choosing which products to list first and keep the ad spend low, whereas the larger brand needs a team that can handle a big catalog, more inventory and higher budgets. Before you sign with them, make sure to ask the agency to show you a launch of a brand that has a similar revenue to yours.

5. CaptenAMZ: Best for brands that want a launch-only specialist

CaptenAMZ is an agency that specializes in Shopify and Amazon launches. Their scope covers account setup, listing creation, and Amazon SEO and PPC for brands that are making the move.

A launch specialist can move quickly because the team works through the same sequence of tasks again and again, so the real question is to ask what happens after launch day. If they don't provide ongoing management as part of their offer, you need to find out who will take care of your ads and listings in the following months, because this is the handover where a lot of early progress gets lost.

The agency is most suitable for brands that want a focused team for the launch itself and who already have a plan for what comes next.

6. SwiftStart: Best for brands that want one team from onboarding to scale

SwitftStart is a full-service Amazon agency that is positioned around helping Shopify brands to break into Amazon and to continue growing once they are there. The agency supports brands from their onboarding steps through the scaling stage, so you do not have to switch partners after the launch.

This continuity is the main reason why you should put it on your list. You need to ask them how they handle pricing between Amazon and your Shopify store, since an Amazon-focused agency may not watch your DTC margins as closely as your in-house staff would.

This agency is most suitable for brands that want a single Amazon team for both setup and growth.

7. Sequence Commerce: Best for brands selling heavily on Shopify and marketplaces at once

Sequence Commerce runs a hybrid model for brands who sell on Shopify and marketplaces at the same time. So, the idea is to have one team that will handle both DTC and Amazon. This is very close to how we work ourselves, and we think it's the right way to run both channels.

Their pricing and results are not published, so you will need to ask for client examples along with a written quote before you can fairly compare them. You need to ask specifically how their team reports profit for both channels rather than just revenue. It is most suitable for brands that already sell a lot on both channels and want them to be managed together.

8. BellaVix: Best for brands that want steady, managed marketplace operations

BellaVix is an Amazon and marketplace management agency that has a DTC awareness. Their model is built around managed growth,, which means ongoing, day-to-day running on your marketplace accounts, instead of one-time projects.This is exactly the type of work that can work well for a Shopify brand once the launch is done. Before you sign with them, you need to ask them who will be the lead of the team during the first 90 days, because this is when a new listing needs most of the attention. BellaVix is most suitable for brands who want reliable, managed Amazon operations more than just a first push.

What does a Shopify-to-Amazon agency cost?

The cost of an agency usually comes in one of three forms. First is a monthly retainer, then a percentage of your ad spend or a base fee plus a percentage. There are agencies who also charge a one-time fee for setting up the launch itself.The pricing model is very important. Here is a simple example:

Let's say you launch with $20,000 a month in Amazon ad spend. Any agency that charges 12% of the spend would bill you $2,400 a month, but once that spend increases to $50,000 a month, the same agency now bills you $6,000 a month, even though the work has not grown anywhere near that fast. A flat retainer stays a flat retainer without increasing. Over a full year of growth, this gap can reach thousands of dollars, and it is the main reason why we chose flat pricing at Olifant Digital. We want our advice on your ad budget to be based on what makes you money and not on what raises your fee.

What mistakes should you avoid when launching a Shopify brand on Amazon?

In most launches, there are small problems that can be avoided in the first 30 days. We go deeper on these in our guide to the mistakes DTC brands make when they enter Amazon.

The first one is copying your Shopify product copy word for word. On Shopify your site copy was written for people who alrready decided to pay you a visit, while on Amazon shoppers are scrolling a list of options on their phones. This is why your title and bullet points should state what the product is for and why it is better than others in the first few words.

Another common one is turning on ads before the listing is ready. If your images, A+ Content, and first reviews are not in place, every click that you pay for has a lower chance of becoming a sale. The listing should always be complete before we push the ad spend hard.

Then, there is bidding without knowing your break-even ACoS. You need to work it out before launch using the methods above and treat it as the ceiling for your campaigns once the first few weeks are over.

To leave reviews by chance is a quieter mistake, which slows everything down. This is precisely why you need to enroll in Amazon Vine early, so you can request reviews on every eligible order from the first day.The most expensive mistake of all is to treat Amazon as a separate business. When the Amazon side runs a 25% OFF deal which your Shopify store is not aware of, your best customers do notice this, and some of them stop paying full price on your site.

You need to run both channels from one weekly plan, as this will allow your prices and margins to stay protected.

Frequently asked questions

Should I launch my whole Shopify catalog on Amazon at once?

No, that is not a good decision. We prefer to start first with three to five best sellers, get their ranking and make them profitable before we add the rest in waves. A smaller launch is also easier to see which listings need more work.

Do my Shopify reviews carry over to Amazon?

No. Reviews from your own website cannot be imported into Amazon, so every listing begins at zero, regardless of how many happy customers you have on Shopify. What you can do is to use your best customer feedback to shape the listing copy and images.

Can I send Amazon buyers to my Shopify store?

Amazon does not allow you to do this, whether it is done through package inserts, buyer messages or links in your listing. The better route is to build your brand on Amazon with strong packaging and a good Brand Store, because shoppers who love your product will look you up on their own.

Who owns the Seller Central account if I stop working with the agency?

You are the one that should own Seller Central, always. That is why you have to make sure the account is registered in your company's name and that the agency only has user access with permissions. In this way, reviews and sales history will stay with you if the relationship comes to an end.

How soon will I know if the launch is working?

You should give it about 90 days, because the first month is usually for collecting reviews and data, and the numbers tend to swing a lot from week to week. By the third month, your conversion rate, organic rank and ACoS trend should show clearly whether the launch is on track.

Final thoughts

Launching a Shopify brand on Amazon is not only about getting the products live but also about doing the things in the right order. You need to set the account properly, rewrite the listings for Amazon shoppers, and build reviews, and only then push advertising against a profit target you have already worked out.The agency of your choice should be able to show you named results, put senior people on your account and explain its fees without a percentage that grows every time your ad spend does. Most of all, the agency should be able to treat your Shopify store and Amazon account as one business.

This is exactly how we work at Olifant Digital. By correctly setting up the accounts, we grew Elite Jumps' revenue by 124% in three months, with senior specialists working on every account.

If you are ready to see what an Amazon launch could look like for your own brand, get your free marketing plan from Olifant Digital, and we will show you where to start.