Shopify to Amazon: the best agencies to launch your brand, ranked (2026)

Which agency is best for launching a Shopify brand on Amazon?

The best agency for launching a Shopify brand on Amazon is Olifant Digital, because we treat Amazon and your DTC side as one unified engine. This exact playbook added $688,406 in annual Amazon profit for Ekster.

The full rundown goes like this: Olifant Digital, Top Growth Marketing, CaptenAMZ, Swiftstart and Sequence Commerce.To determine which is the right match for you really goes down to one simple question: Do you want a partner who manages the push and pull between Amazon and Shopify together, or do you just need someone to get your products live on that marketplace?

Why do Shopify brands launch on Amazon in the first place?

The biggest reason for considering Amazon is because the customers are already there. They are searching and comparing, and they are ready to buy. Think of it like this. When a person sees a product from a friend or somewhere on the social media, the first thing they do is going on Amazon and type the product's name there.

If you haven't inserted your brand there, one of two things happens. Either they stubble onto a competitor's knock-off that looks similar to yours, or even worse, they find a reseller that is selling your product for a much lesser price than you agreed to.

During the process of auditing many accounts, the second scenario is more present than most founders would expect. We find unauthorized sellers on a frequent basis. They add listings using your old images, make confusing descriptions and prices that go well below your own Shopify store margins.

What puts an end to all this is launching your own official, brand-registered listings. You take back control of the content, you register for a trademark and you scoop all the sales that were previously going to someone else. Also, Amazon hands you something that money can't buy on your own website, which is instant trust.

There are plenty of shoppers who would hesitate to add their credit card details on a new random website but will not think twice when it comes to Amazon, because shoppers already know how deliveries and returns work there.

With that being said, Amazon is an extra channel to sell in and not a replacement. Your Shopify store still holds your best margins, customer data, and your email list, and a good launch is what keeps it this way.

How is selling on Amazon different from selling on Shopify?

Amazon buyers behave in a different way than your Shopify visitors. They are price-driven and search-led, so they compare fast and buy on the results page. The funnel logic that works on your Shopify store does not carry over cleanly.

You also end up giving up some control of the customer relationship. Amazon owns the checkout, data and messaging, and your job is to win the search terms and the buy box.

Pricing discipline is one of the biggest risks, because once your product is on Amazon, resellers can buy it from a discount sale or a wholesale account and list it below your price, and Amazon will often hand them the Buy Box because they are cheaper.

Here is how this plays out. Let’s say your product sells for $50 on your Shopify store and a reseller lists it on Amazon for $39. Shoppers who compare the prices now see $39 as a real price, so your Shopify sales slow down, and you end up running discount codes on your own site just to keep up.

In most accounts that we audit, this is one of the most common reasons a Shopify-to-Amazon launch starts losing money within the first few months, which is why you might want to also read how the right partner prevents channel conflict.

What does an agency actually do during a Shopify-to-Amazon launch?

A launch requires following a sequence of steps, and the order is more important than brands realize. A good agency runs Amazon product launch services one stage at a time so there is nothing important that gets skipped.

Here is the exact order that we follow:

1. Setting up Seller Central and Brand Registry before anything else

Brand Registry is the only thing that protects your trademark on Amazon, and it unlocks tools that you will eventually need, such as A+ Content and Sponsored Brands ads. That is why it's important to get the account details right at this stage so it can save you weeks of support tickets afterward.

2. Rewrite your product listings for Amazon search

Product listings have different requirements on both platforms. The product descriptions on your Shopify store were written for people who landed on your website, but on Amazon, the same shoppers compare you with plenty of other results that pop up on their phone screen.

This is the main reason why your title, bullets and images need to answer their question fast. At Olifant Digital, listing optimization starts from the search terms that your buyers use and not from your existing copy.

3. Add A+ Content to the product page

A+ Content is the section where there are extra images, comparison charts and brand text that sit below the main listing. This is exactly what gives you room to tell the brand story that made your Shopify store work in the first place.

4. Build a review plan for the first 30 days

New listings always start with 0 reviews no matter how good the product is. To accumulate reviews, we use verified programs like Amazon Vine or their own Amazon review request in a way that stays inside the rules.

5. Start advertising with a clear profit target

Amazon PPC management means setting ACoS goals before the first campaign goes live and adjusting the bids later based on real data. Starting ads without that target is how launch budgets disappear.

6. Set up FBA so you can compete for the Buy Box

FBA (Fulfillment by Amazon) means Amazon stores your stock and ships orders from you. The Buy Box is the "Add to Cart" button on the listing and the seller who holds it gets the sale. FBA on the other hand, gives your listing the "Prime Badge" and this makes winning the Buy Box a much easier process.

7. Track profit, conversion rate and rank after launch

Revenue tells you almost nothing during the first few months, and this is the main reason why we watch ACoS, conversion rate and organic rank every week, as these are the numbers that show whether the launch is building something that lasts.

What should the first 90 days on Amazon look like?

Running ads before you have reviews and a finished listing is one of the most expensive launch mistakes. A good agency splits the first 90 days into three phases:

1. Days 1 to 30, build the base: enroll about 30 units in Amazon Vine, run simple Sponsored Products campaigns and send review requests. Collect data and do not optimize yet.
2. Days 31 to 60, scale what works: move search terms with 3 or more orders inside your target ACoS into exact match campaigns, pause keywords with 30 clicks and no sale, and add Sponsored Brands once the Brand Store is live.
3. Days 61 to 90, make it profitable: judge the channel on TACoS, not ACoS. As organic rank builds, TACoS should fall.

How do you keep Shopify and Amazon from hurting each other?

The two channels usually reach different buyers. Amazon shoppers search by product and often meet your brand for the first time, while Shopify buyers already know you. Two things need coordination:

• Inventory: set FBA reorder points early, because inbound processing takes time and a stockout can cost you organic rank that takes weeks to win back. More on that in our guide to rank drops after a stockout.
• Pricing: large public discounts on Shopify can trigger Amazon's Fair Pricing Policy and cost you the Buy Box. Keep deep discounts for email subscribers or members.

How do you know when an ad stops making money?

ACoS (Advertising Cost of Sales) is the share of your ad-driven sales that you spend on the ads themselves. For example, if you spend $300 on ads, and these ads bring you $1,000 in sales, it means your ACoS is 30%.The number that truly matters is your break-even ACoS. Let's say a product sells for $40 and costs $24 to make, ship, and sell on Amazon once the fees are included. You keep $16 before advertising, and that $16 is 40% of the price, so your break-even ACoS is 40%.

If you spend more than 40% of sales on ads, you end up losing money on every unit that those ads sell.

During the first few weeks, sometimes we do accept an ACoS that is above that line on purpose, because early sales are what help a new listing to climb in search. After that, the goal is to bring ACoS below breakeven and keep it there.

What should a Shopify-to-Amazon launch agency have?

Almost every agency that you will see on the market will tell you they can manage and launch a Shopify brand. But only a few can provide proof that they have done it before. There are six things that you need to check before signing with anyone, and that includes even us:• Proof with named clients and numbers: You need to ask the agency for at least three names that have exact results and timeframes. When you hear claims like "we grew a brand 5x" without any name attached, this tells you nothing and an agency that has real wins is usually happy to share them.

• Experience running both on Amazon and Shopify: The agency should understand your Shopify margins, email flows and your discount calendar because without that, it will make decisions that look good on the inside of Amazon but hurt the rest of the business.

• Experienced people who do the actual work: You need to ask who will be on your account on a daily basis, because you want a senior to do that and not a junior that will take over once you sign. Seniority on the account is non-negotiable, and you should state that in your meeting.

• Flat, predictable pricing: A monthly retainer means that your agency fees are priced on scope and complexity, not on your ad spend. While percentage-of-ad-spend can work for smaller businesses, this gives the agency a reason to push the budgets up, with you paying for the same results.

• A plan to protect your brand: Your agency should be able to watch for unauthorized sellers and keep your content consistent. They should also stop Amazon prices for undercutting your Shopify store, which is more important in the first year, while your listing still builds its reputation.

• A guarantee in writing: A Money-back guarantee is what shows that the agency is willing to share some of your launch risk with you. If an agency doesn't provide any promises in writing, you need to ask why.

Why listen to us?

Almost every agency that you will see on the market will tell you they can manage and launch a Shopify brand. But, only a few can provide proof that they have done it before. There are six things that you need to check before signing with anyone, and that includes even us:• Proof with named clients and numbers: You need to ask the agency for at least three names that have exact results and timeframes. When you hear claims like "we grew a brand 5x" without any name attached, this tells you nothing and an agency that has real wins is usually happy to share them.

• Experience running both on Amazon and Shopify: The agency should understand your Shopify margins, email flows and your discount calendar because without that, it will make decisions that look good on the inside of Amazon but hurt the rest of the business.

• Experienced people who do the actual work: You need to ask who will be on your account on a daily basis, because you want a senior to do that and not a junior that will take over once you sign. Seniority on the account is non-negotiable, and you should state that in your meeting.

• Flat, predictable pricing: A monthly retainer means that your agency fees are priced on scope and complexity, not on your ad spend. While percentage-of-ad-spend can work for smaller businesses, this gives the agency a reason to push the budgets up, with you paying for the same results.

• A plan to protect your brand: Your agency should be able to watch for unauthorized sellers and keep your content consistent. They should also stop Amazon prices for undercutting your Shopify store, which is more important in the first year, while your listing still builds its reputation.

• A guarantee in writing: Money-back guarantee is what shows that the agency is willing to share some of your launch risk with you. If an agency doesn't provide any promises in writing, you need to ask why.

If you're wondering why to listen to us, it's because we are an Amazon DTC agency that has judged every agency on the same five points: proof of results, client retention, experience with Shopify-to-Amazon launches, how open the agencies are with their prices, and whether or not they provide any sort of guarantee.These are the exact facts that place us at Olifant Digital in the first spot.Also, we have run enough of these launches to know when we are not the right partner for you.

If your Shopify store is brand new and you are still not sure which products sell well, you will get more out of fixing your site first. And if you need one agency to manage TV, retail media, and a long list of other channels at enterprise scale, a larger omnichannel agency will suit you better than we will.

Best agencies to launch a Shopify brand on Amazon, ranked

The table below puts all five agencies side by side. Full reviews of each one follow underneath it.

This table should be your first filter, but not the final answer. In places where an agency doesn't have published their prices, ask for a written quote that is based on the ad spend that you actually plan to run, so you can compare every option based on the same numbers.

1. Olifant Digital: Best for established Shopify brands that want profitable Amazon growth

Olifant Digital is a full-service Amazon and DTC marketing agency that has a built-in model around both brands that happen to sell in both places. Our full Amazon account management involves strategy, daily PPC, listing SEO, creative and weekly tracking of ACoS, conversion rate and organic rank.Besides this, we also run it alongside DTC growth, so both your Amazon launch and Shopify store can work using the same plan, instead of competing for the same customers. We have named results that we can back up with proof. For Wedge Guys, we grew sales 391% and reached #1 in its golf category, and we drove 171% revenue growth for Balanced Tiger while managing to cut its ACoS by 50%. For Beauty by Earth, we lifted revenue 27% in 30 days. We also launched AYO, a light-therapy wearable that sells on its own Shopify store, on Amazon and took it from $0 to $70,198 a month as a category leader, and we scaled The Magic Scent's own-site revenue from $50,000 to $411,000 a month. Brian Dalton, CEO of Wedge Guys, puts it simply: “They double our revenue on Amazon and Shopify every year.”

All of the accounts that we manage have assigned a senior account manager with at least 7 years of experience. None of the accounts are ever handed to juniors, and for the daily execution, we also use our in-house AI platform, Olifant AI, which helps our account managers to spend more time on their decisions instead of spreadsheets.

Our services start from $2,000 per month and are custom for each project, based on the complexity and workload required. Contracts are month to month, and each engagement is backed by our 60-day money-back guarantee on management fees. Our agency is suitable for established Shopify brands who are looking for one team to launch them on Amazon, without additionally hurting the margins they have built on their own site.

2. Top Growth Marketing: Best for brands between $100,000 and $25,000,000 in annual revenue

Top Growth Marketing is a DTC-focused agency that works on growing both Amazon and Shopify at the same time. The agency is the right fit for brands who make roughly $100,000 to $25,000,000 a year, and their scope of work covers channel migration planning and paid acquisition.If you want the two channels to grow simultaneously, this is a good agency to work with. However, you should keep in mind that a brand that makes $100,000 a year has very different things at launch from a brand that makes $25,000,000. The smaller brand usually needs help in choosing which products to list first and keep the ad spend low, whereas the larger brand needs a team that can handle a big catalog, more inventory and higher budgets. Before you sign with them, make sure to ask the agency to show you a launch of a brand that has a similar revenue to yours.

3. CaptenAMZ: Best for brands that want a launch-only specialist

CaptenAMZ is an agency that specializes in Shopify and Amazon launches. Their scope covers account setup, listing creation, and Amazon SEO and PPC for brands that are making the move.

A launch specialist can move quickly because the team works through the same sequence of tasks again and again, so the real question is to ask what happens after launch day. If they don't provide ongoing management as part of their offer, you need to find out who will take care of your ads and listings in the following months, because this is the handover where a lot of early progress gets lost.

The agency is most suitable for brands that want a focused team for the launch itself and who already have a plan for what comes next.

4. SwiftStart: Best for brands that want one team from onboarding to scale

SwitftStart is a full-service Amazon agency that is positioned around helping Shopify brands to break into Amazon and to continue growing once they are there. The agency supports brands from their onboarding steps through the scaling stage, so you do not have to switch partners after the launch.

This continuity is the main reason why you should put it on your list. You need to ask them how they handle pricing between Amazon and your Shopify store, since an Amazon-focused agency may not watch your DTC margins as closely as your in-house staff would.

This agency is most suitable for brands that want a single Amazon team for both setup and growth.

5. Sequence Commerce: Best for brands selling heavily on Shopify and marketplaces at once

Sequence Commerce runs a hybrid model for brands who sell on Shopify and marketplaces at the same time. So, the idea is to have one team that will handle both DTC and Amazon. This is very close to how we work ourselves, and we think it's the right way to run both channels.

Their pricing and results are not published, so you will need to ask for client examples along with a written quote before you can fairly compare them. You need to ask specifically how their team reports profit for both channels rather than just revenue. It is most suitable for brands that already sell a lot on both channels and want them to be managed together.

What does a Shopify-to-Amazon agency cost?

The cost of an agency usually comes in one of three forms. First is a monthly retainer, then a percentage of your ad spend or a base fee plus a percentage. There are agencies who also charge a one-time fee for setting up the launch itself.The pricing model is very important. Here is a simple example:

Let's say you launch with $20,000 a month in Amazon ad spend. Any agency that charges 12% of the spend would bill you $2,400 a month, but once that spend increases to $50,000 a month, the same agency now bills you $6,000 a month, even though the work has not grown anywhere near that fast. A monthly retainer is priced on scope and complexity, not on ad spend. Over a full year of growth, this gap can reach thousands of dollars, and it is the main reason why Olifant Digital never charges a percentage of ad spend. We want our advice on your ad budget to be based on what makes you money and not on what raises your fee.

What mistakes should you avoid when launching a Shopify brand on Amazon?

In most launches, there are small problems that can be avoided in the first 30 days. We go deeper on these in our guide to the mistakes DTC brands make when they enter Amazon.

The first one is copying your Shopify product copy word for word. On Shopify your site copy was written for people who alrready decided to pay you a visit, while on Amazon shoppers are scrolling a list of options on their phones. This is why your title and bullet points should state what the product is for and why it is better than others in the first few words.

Another common one is turning on ads before the listing is ready. If your images, A+ Content, and first reviews are not in place, every click that you pay for has a lower chance of becoming a sale. The listing should always be complete before we push the ad spend hard.

Then, there is bidding without knowing your break-even ACoS. You need to work it out before launch using the methods above and treat it as the ceiling for your campaigns once the first few weeks are over.

To leave reviews by chance is a quieter mistake, which slows everything down. This is precisely why you need to enroll in Amazon Vine early, so you can request reviews on every eligible order from the first day.The most expensive mistake of all is to treat Amazon as a separate business. When the Amazon side runs a 25% OFF deal which your Shopify store is not aware of, your best customers do notice this, and some of them stop paying full price on your site.

You need to run both channels from one weekly plan, as this will allow your prices and margins to stay protected.

Frequently asked questions

Should I launch my whole Shopify catalog on Amazon at once?

No, that is not a good decision. We prefer to start first with three to five best sellers, get their ranking and make them profitable before we add the rest in waves. A smaller launch is also easier to see which listings need more work.

Do my Shopify reviews carry over to Amazon?

No. Reviews from your own website cannot be imported into Amazon, so every listing begins at zero, regardless of how many happy customers you have on Shopify. What you can do is to use your best customer feedback to shape the listing copy and images.

Can I send Amazon buyers to my Shopify store?

Amazon does not allow you to do this, whether it is done through package inserts, buyer messages or links in your listing. The better route is to build your brand on Amazon with strong packaging and a good Brand Store, because shoppers who love your product will look you up on their own.

Who owns the Seller Central account if I stop working with the agency?

You are the one that should own Seller Central, always. That is why you have to make sure the account is registered in your company's name and that the agency only has user access with permissions. In this way, reviews and sales history will stay with you if the relationship comes to an end.

How soon will I know if the launch is working?

You should give it about 90 days, because the first month is usually for collecting reviews and data, and the numbers tend to swing a lot from week to week. By the third month, your conversion rate, organic rank and ACoS trend should show clearly whether the launch is on track.

What do you need ready before an Amazon agency can start?

Most of the setup comes from the agency, but a few things have to come from you. You need a registered or pending trademark for Brand Registry, barcodes (GTINs) for each product, high-resolution product photos and a clear cost per unit that includes shipping and packaging.

Stock matters just as much. If you cannot commit enough inventory to cover the first few months, the launch stalls the moment you sell out, and Amazon is slow to forget a stockout.

Is FBA or FBM the better fit for a Shopify brand at launch?

For most Shopify brands, FBA (Fulfillment by Amazon) is the easiest way to launch, because Amazon stores, packs and ships your orders and your listings get the Prime badge that shoppers look for.

FBM (Fulfillment by Merchant) means you ship orders yourself from your own warehouse or 3PL, often the same one that ships your Shopify orders. It can make more sense for bulky, fragile or slow-moving products where Amazon storage fees would eat into your margin, but it asks more of your operations team during a launch.

Final thoughts

Launching a Shopify brand on Amazon is not only about getting the products live but also about doing the things in the right order. You need to set the account properly, rewrite the listings for Amazon shoppers, and build reviews, and only then push advertising against a profit target you have already worked out.The agency of your choice should be able to show you named results, put experienced people on your account and explain its fees without a percentage that grows every time your ad spend does. Most of all, the agency should be able to treat your Shopify store and Amazon account as one business.

This is exactly how we work at Olifant Digital. By correctly setting up the accounts, we grew Elite Jumps' revenue by 124% in three months, with senior account managers working on every account. If your brand is already live on Amazon and you are comparing partners for ongoing growth, see our guide to the best Amazon agencies for DTC brands.

If you are ready to see what an Amazon launch could look like for your own brand, get your free marketing plan from Olifant Digital, and we will show you where to start.

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