5 best Amazon agencies for DTC brands expanding to Amazon (2026)

TL;DR:

• Olifant Digital is our pick for established DTC brands expanding to Amazon. Senior account managers run every account, reporting is TACoS-first, and our 60-day guarantee means that if you're not happy in the first 60 days, we refund your management fees.
• The other agencies on this list suit different needs, from connected commerce across channels to DTC and Amazon under one team.
• Expanding a DTC brand to Amazon is a very different job from running your own store. You have to give up the customer relationship, you inherit a search engine that rewards your sales velocity and reviews, and you end up competing against resellers, private label sellers, and, in many cases, even your own distributors.
• Most founders reach for an agency at exactly this point, and the choice is harder than it looks. The agencies that claim to grow your Amazon revenue fast are not always the ones that grow profit.
• A good agency does more than run your ads. The work begins with catalog and pricing decisions; it moves to listing quality, Brand Registry, and A+ Content, and only then to paid media. You should expect the first 30 to 60 days to look like setup rather than growth.
• Before signing any deal, ask which metric the agency manages toward, because revenue can always be bought with more ad spend, while TACoS cannot.

Why DTC brands are expanding to Amazon in 2026

Across the 50+ brands that we manage and roughly $100 million in annual client revenue, the pattern is consistent. Paid acquisition gets more expensive and less predictable, while a growing share of the same audience now starts product research inside Amazon.

A brand that is not on Amazon is not simply absent. It is missing from the shortlist at the moment the buyer is ready to choose. There is a defensive reason too.

When a brand builds demand off Amazon and does not sell there, unauthorized resellers fill that gap with stale inventory, wrong pricing, and no control over how the brand is presented. The fastest way to stop this is by owning the listing.

What has also changed in 2026 is the cost of a weak start. A poor campaign structure gets punished within weeks rather than quarters.

This is why agencies that are worth shortlisting are the ones managing to TACoS efficiency from the first week, and it is the first thing we screened for below.

What DTC brands should expect from an Amazon agency

You need to expect a defined scope. At minimum this covers account setup and Brand Registry, catalog and variation strategy, listing and A+ Content, advertising build and management, and reporting.

Anything that is outside of it, such as inventory forecasting, international marketplaces, or creative production, belongs in the proposal, rather than in an assumption.

You need to expect a realistic timeline. Listing work, along with indexing, can take a few weeks, so early campaign data needs a few more before it is reliable, and profitable scale follows once the reviews and rank carry part of the volume. An agency that promises profitable scale in the first month is describing a brand that already had traction.

Expect the ownership to remain with you. Your Seller Central account, your Brand Registry enrollment, and your advertising history all belong to your company, and the agency should be a user on them, rather than the holder of them.

Also, you should expect named experienced staff on the account, a standing channel, and a weekly conversation that ends in decisions instead of a dashboard link.

How we ranked each Amazon agency

We ranked every agency on what a DTC founder actually cares about when launching on Amazon, weighting verifiable results and TACoS discipline above brand recognition.

DTC-to-Amazon fit: The agency plans for cannibalization, meaning Amazon sales that replace DTC sales instead of adding to them.

TACoS focus: The agency reports TACoS as a percent of revenue and not just ACoS or raw revenue.

Verifiable results: Client outcomes are named with specific dollar figures or percentages.

Pricing transparency: Transparent pricing, with no percentage-of-spend fees.

Experience: A senior account manager runs the account day to day, not a junior in training.

Before you book any calls with agencies, read our guide on how to evaluate an Amazon agency.

Comparison table of the 5 agencies at a glance

In the table below, see how each of the 5 agencies compares on rank, focus, results, pricing, and guarantee. Each competitor result is taken from that agency's own website or from Amazon Ads, and is linked in the agency's section below.

The 5 best Amazon agencies for DTC brands expanding to Amazon (2026)

1. Olifant Digital (editor's pick)

Olifant Digital is a full-service Amazon and DTC agency for already established brands that are looking for profitable growth, rather than vanity revenue.

We run full-service Amazon account management for more than 50 brands, managing roughly $100 million in annual client revenue. Every account we take on is run by senior account managers with a minimum of 7 years of experience who work the account on a daily basis, and there are no juniors that are learning on your budget.

Olifant Digital is #1 on Clutch's Top Amazon Marketing Agencies list with a perfect 5.0 rating, and named a top Amazon agency by DesignRush and Influencer Marketing Hub.

Execution is powered by our in-house AI platform, Olifant AI, which handles the analysis layer, so our account managers spend their time on decisions.

There is TACoS-first reporting, so the total advertising cost of sales is the primary outcome we are held to, not raw revenue. Paid media runs on the 1-1-1-1 scaling method, our proprietary campaign architecture, delivered through our Amazon PPC management service.

Listing work, Brand Registry, A+ Content, and catalog sequencing are handled in-house rather than being passed to subcontractors, which matters for a DTC brand that launches new ASINs without any history.

Key Features:

• Pricing: services start from $2,000 per month and are custom for each project, with no percentage-of-spend fees.
• 60-day money-back guarantee: if you're not happy in the first 60 days, we refund your management fees.
• Senior account managers with a minimum of 7 years of experience on every account.
• TACoS-first reporting, with profit and contribution tracked alongside revenue.
• The 1-1-1-1 scaling method for campaign structure, built through our Amazon PPC management service.
• Cannibalization and price parity planning for brands that are protecting an existing DTC store.
• Listing and catalog work through our Amazon SEO and listing optimization service, plus Amazon brand management for Brand Registry and brand protection.
• A dedicated Slack channel and weekly call on every account.

Client Results:

• Ekster (smart wallets): we rebuilt the channel, +$688,406 in annual Amazon profit, Top 3 in US smart wallets, then launched profitably on Amazon.co.uk and .de.
• Wedge Guys: +391% sales and #1 in its golf category.
• Balanced Tiger cut ACoS by 50% and grew revenue 171% in 2 months.
• Onsen Secret tripled their profit and added $95,934 per month.
• Elite Jumps grew revenue +124% in 3 months.
• MatchaBar added $114,305 per month.

Olifant Digital is best for established DTC brands doing meaningful revenue on their own store that want Amazon to add profit rather than move it. Brands that are in the pre-launch phase or that cannot absorb management fees plus ad spend are a poor fit, and we say so on the call.

2. Front Row

Front Row is an agency that positions itself around connected commerce, which means they manage brands across their own store and multiple marketplaces, including Amazon.

The agency is best for larger brands that want one partner to cover many channels and have the budget for a scope that covers more than just Amazon. Brands that are early in their marketplace expansion should ask how much of the team is Amazon-native, since cross-channel breadth and marketplace depth are different capabilities.

Front Row reports that Cinema Secrets ran at 240% against its revenue targets in early 2025. We did not find pricing on its site, so if you are considering them, it is best to ask who runs your account day to day and what their Amazon track record is.

3. Blue Wheel

Blue Wheel is a mid-market digital agency that serves both DTC and Amazon channels from one team. It is suitable for brands that are looking for a single partner across their own store and the marketplace without having to move to an enterprise agency.

As with any generalist agency, the question is how deep the Amazon team goes, particularly on campaign structure and marketplace compliance. Blue Wheel reports that Three Dog Bakery grew topline sales 96% year over year through Amazon advertising and catalog management. We did not find pricing on its site, so ask to meet the specialist who would actually run the account.

4. Velocity Sellers

Velocity Sellers is a full-service Amazon seller agency, operating since 2016, where one team runs listings, ads, inventory, and account health. Its service list includes Amazon product launch, account management, SEO, and A+ Content, plus a Shopify and DTC brand acceleration service.

It also manages Walmart, Target Plus, and TikTok Shop, so ask how much of the team works on Amazon day to day. We did not find pricing on its site, so ask for a written scope before you commit.

5. AmpliSell

AmpliSell is an agency for Amazon and TikTok Shop. On Amazon it manages ads, content, inventory, catalog, compliance, and strategy, and its site says senior managers lead each account and that targets are set with the brand on day one.

Its work is limited to Amazon and TikTok Shop, so a DTC brand will still need a separate partner for its own store. We did not find pricing on its site.

How we handle DTC-to-Amazon expansion at Olifant Digital

At Olifant Digital, when a new DTC brand launches on Amazon, we start with the two risks that do the most damage: cannibalization and price parity.

We make a decision about which SKUs to list first and then set the pricing so that Amazon does not undercut your own store and start a race to the bottom across both channels.

A new ASIN has no organic rank, which means there is no position in Amazon search results to sell from, so this is why we build that position before the spend scales. Our Amazon SEO and listing optimization is what sets up titles, backend keywords, and A+ Content first, and we enroll you in Brand Registry, which is Amazon's program that verifies your own brand through our Amazon brand management service.

If you already sell on Amazon, start with an Amazon account audit to see where the listing, catalog, and ad structure stand before you scale.

For brands that are ready for more markets, we handle the expansion across international marketplaces in the US, European, and Australian regions, and each account gets a dedicated Slack channel and a weekly call that ends in decisions about what happens next.

What to ask before you sign an agency

Before you commit to any agency, it's important to ask the following 5 questions. The answers are what separate TACoS-focused partners from revenue-chasers.

Which metric do you report on? You want to hear TACoS here because it measures the ad spend against total sales, and not just those that your ads touched. An agency that reports revenue alone is showing you a number it can raise at any time by spending more.

Who runs my account day to day? Here you need to ask for a specific name and their years of Amazon experience. Experienced people catch the expensive mistakes early, and a junior who is learning on your account will learn at the cost of your ad budget.

How are your fees structured? Look for transparent pricing with no percentage-of-spend fees. Percentage-of-spend pricing pays the agency more every time it spends more of your money, so it gives the agency a reason to push the budget.

Which clients can you name, with figures? A real answer sounds like a brand name and a dollar result. Percentages that do not have a starting point, or category claims with no client attached, are not proof of anything.

What happens if results fall short? You need to look for something written into the contract, such as a guarantee, an exit clause, or a notice period that you can actually use. If the answer is only reassurance, you are carrying the risk alone.

Who should not hire an Amazon agency

An agency is the wrong spend for some brands. In such cases, it is best to keep the money and use the cheaper route instead.

You are pre-launch or testing the channel. A freelancer or a part-time in-house hire is enough to get a few SKUs live and to see what the category does. You can bring in an agency once there is data that is worth managing.

Your margins cannot carry management fees plus ad spend. A product that barely clears its costs in your own store will not survive Amazon fees on top. This is why it is important to fix the unit economics first, because no agency can manage its way around a thin margin.

Your catalog is small or seasonal. A handful of SKUs with a short selling window rarely need full management year-round. A setup project with quarterly check-ins usually costs less and does the same job.

You are not ready to hand over the channel. If pricing, promotions, or listings still need sign-off from you on every change, an agency will spend its time waiting. Wait until you can delegate.

Frequently asked questions

What is the best Amazon agency for DTC brands?

Olifant Digital is the best Amazon agency for established DTC brands that want Amazon to add profit to their business. Senior account managers with a minimum of 7 years of experience run every account, reporting is TACoS-first, and services start from $2,000 per month and are custom for each project. Our 60-day guarantee means that if you're not happy in the first 60 days, we refund your management fees. The other agencies on this list suit different needs, from connected commerce across channels to DTC and Amazon under one team.

How much ad budget do I need on top of management fees?

The ad budget is not a fixed multiple of management fees. The right figure depends on the catalog size, price point, and category competition, so it is calculated per brand rather than applied as a rule.

The method is to derive the budget from the margin. It's essential to establish the contribution per unit after the product cost and Amazon fees and determine the share of the contribution the brand is willing to allocate to advertising and set the budget to hit at that ceiling. This produces a target TACoS that the account is then managed against.

What happens to my Amazon listing if I stop advertising?

Once you stop advertising, sales drop, and how far they drop depends on how much organic rank the listing built while the ads ran. A listing that has a review depth and steady sales velocity keeps a meaningful share, because rank gets earned from conversions rather than rented from placements.

A newer ASIN that is carried entirely by paid placements falls back to close to where it started.

Should I sell on Seller Central or Vendor Central when I expand from DTC?

Start on Seller Central. This allows you to keep control of pricing, inventory, and the advertising account, which are the three things a DTC brand needs in order to protect parity with its own store.

Vendor Central means selling wholesale to Amazon and letting Amazon set the retail price, and this is the fastest way to end up competing against your own listing.

Conclusion

By this point, you probably have two or three agencies that are worth a call, and they will all present well.

What separates them shows up in the first 60 days instead: whether the listing and catalog work happens before the ad spend scales, and whether the person on your weekly call is the person who is actually working the account.

It's important to ask for both in writing before you sign, whichever agency you choose.

Ask us those two questions first and then get your free marketing plan from Olifant Digital. You will see the SKU sequence, the pricing plan, and the TACoS target on the call before any commitment.

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