How We Scaled a Supplement Brand to +$75K in Monthly Amazon Sales

About the brand

HakaLife is a wellness brand committed to natural joint health, best known for its flagship product GLX-3 a premium green-lipped mussel oil supplement sustainably sourced from the pristine waters of New Zealand.

Unlike conventional fish oils, GLX-3 delivers superior bioavailability and potency, targeting inflammation at the root to relieve joint pain, improve mobility, and support long-term wellness. With no synthetic fillers or harsh side effects, it provides a cleaner, more effective alternative trusted by health-conscious consumers.

Backed by a loyal customer base and a reputation for clinical-level results, HakaLife has carved out a premium position in the competitive joint health market, helping people move better, live better, and feel better naturally.

The Problem

Even with a superior product and proven benefits, HakaLife struggled to grow profitably on Amazon. Shoppers browsing the crowded supplements category couldn’t clearly see why GLX-3 was worth more than the cheaper, low-quality alternatives surrounding it.

This lack of differentiation led to:

• Stagnant sales despite strong demand for joint health solutions
• Rising ACOS as ad spend failed to translate into efficient growth
• Lost conversions to competitors with stronger positioning and lower prices

The Solution

We rebuilt Haka Life’s Amazon strategy with a full-funnel approach designed to highlight what made GLX-3 worth paying for while tightening efficiency across campaigns:

1. Lead With Differentiation
We reframed GLX-3’s positioning in PPC ads, emphasizing its premium sourcing from New Zealand, higher absorption compared to fish oils, and proven joint relief benefits. This made clear why it was superior to cheaper alternatives.

2. Align SEO + PPC for Maximum Impact
Listing content and backend keywords were restructured to mirror ad messaging. This synchronization created a seamless shopper journey, boosting organic rankings, click-through rates, and conversion rates.

3. Protect & Retain With Smart Retargeting
We launched Brand Tailored Promotions to re-engage past customers and high-intent browsers. This not only improved repeat purchase rates but also acted as a defensive moat against competitors.

The Results

+$75,216 in Monthly Amazon Sales Growth

• 11% reduction in ACOS, improving profitability
• Higher conversion rates through consistent ad + listing alignment
• Stronger retention with cost-efficient retargeting campaigns

By clarifying GLX-3’s unique value and aligning every touchpoint on ads, listings, and retargeting, HakaLife turned a stagnant Amazon channel into a profitable growth engine in one of the most competitive wellness categories.