HakaLife Amazon Case Study: How a Health Brand Added $75,216in Monthly Revenue

A superior product was losing ground to lower-priced competitors. Olifant Digital sharpened its positioning and made the real value clear to accelerate revenue.

Hired for:

Full Amazon Account Management

Amazon PPC

Amazon SEO & Listing Optimization

A+ Content & Creative Production

Catalog & Flat File Management

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A brown supplement bottle from Ferrolife placed on a green ceramic plate, styled with dried flowers, orange goji berries, and a newspaper background

Hired for:

Full Amazon Account Management

Amazon PPC

Amazon SEO & Listing Optimization

A+ Content & Creative Production

Catalog & Flat File Management

Get Your Free Marketing Plan

View on Amazon

About The Client

Natural joint health brand built around GLX-3 green-lipped mussel oil.

HakaLife makes clean, premium wellness supplements for joint pain and long-term mobility.

Their flagship product, GLX-3, is sustainably sourced from New Zealand and offers higher bioavailability than conventional fish oils, building a loyal customer base on clinical-level results.

The problem

What was holding HakaLife back:

HakaLife had a superior product with proven benefits, but the crowded supplements category buried that advantage.

US tactics that didn't translate to the UK market

Premium product undifferentiated in a crowded category

Rising ACoS from inefficient ad spend

Losing customers to cheaper competitors

No retargeting system for high-intent shoppers

Our approach

A Five-Step DTC Playbook

Olifant Digital rebuilt HakaLife's Amazon channel step by step, turning a premium product the market overlooked into a clear category leader.

Reframed PPC ads around premium differentiation

Rebuilt ad creative and copy to lead with GLX-3's clinical-level value, using Sponsored Brand and video ads to separate the product from commodity alternatives at first glance.

Rewrote listings to signal premium value

Titles, bullets, and descriptions rebuilt around what makes GLX-3 worth more. Bioavailability, sustainable sourcing, and clinical results moved to the front of every listing.

Launched Subscribe & Save to lock in repeat revenue

Turned a clinical, daily-use supplement into recurring revenue. Subscribe & Save converted one-time buyers into subscribers, lifting lifetime value and making revenue more predictable.

Aligned SEO and PPC to increase sales

Unified keyword strategy across both channels, with Olifant AI managing PPC daily against TACoS targets. As paid efficiency improved, organic rankings climbed, and the channel grew on both.

Recovered lost revenue through retargeting

Launched Brand Tailored Promotions to win back high-intent shoppers who had already engaged. Reached cart abandoners at scale, turning traffic you'd already paid for into recovered revenue.

Results

The Numbers Speak for Themselves.

MONTHLY AMAZON REVENUE ADDED

$75K

After Olifant Digital repositioned GLX-3 as the premium choice in its category.

ACOS REDUCTION

11%

Driven by daily PPC management

CATEGORY POSITION

Category Leader

GLX-3 repositioned as the premium choice

"I keep seeing our sales go up every day! We can’t wait to break our monthly record! Our sales are improving with a better ROI. Keep up the great work!"

Andrew Casey

CEO at HakaLife

Want Results Like HakalLife?

Olifant Digital repositioned an overlooked premium product into a category leader, adding $75K in monthly revenue. If you're not hitting your revenue and profit goals, we can fix that.

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Frequently Asked Questions

What was HakaLife's biggest Amazon challenge before working with Olifant Digital?

A superior product getting buried by cheaper alternatives. Category demand was strong, but GLX-3's premium value wasn't coming through in the listings or ads. Conversions were going to commodities.

What did Olifant Digital do differently for HakaLife on Amazon?

Repositioned the product before touching ad spend. Rewrote listings to signal product’s real value, optimized backend keywords for high-intent searches, aligned SEO and PPC to compound revenue, then launched Brand Tailored Promotions to win back cart abandoners.

How does Olifant Digital approach premium brands competing against cheaper alternatives on Amazon?

Differentiation first, spend second. If the listing doesn't communicate why the product is worth more, more ad budget only sends traffic to a page that doesn't convert.