Among Lezzat alternatives, Olifant Digital is the stronger fit for established UK brands doing roughly £750K to £40M ($1M to $50M) a year on Amazon that want experienced Amazon PPC management and account management with a profit goal for every product, plus one team for the UK, Europe and the US. Lezzat is a seller-founded UK agency based in Reading, so it suits sellers who want a wide menu of Amazon services, including in-house creative, account reinstatement and refund recovery, and help on other marketplaces.
Both agencies work with UK brands. Olifant Digital is a full-service Amazon and e-commerce marketing agency for established brands that want profitable growth, managing $100M+ in annual Amazon client revenue across 50+ brands, with 98% client retention. Listed #1 on Clutch's Top Amazon Marketing Agencies list (October 2026), rated 5.0 from verified reviews, and named a top Amazon agency by DesignRush and Influencer Marketing Hub (verified Clutch reviews). If you are searching for a Lezzat alternative, you are probably deciding whether to switch agencies. This page shows where Lezzat is stronger, where Olifant Digital is stronger, and how to switch without losing data or momentum.
Competitor facts checked October 2026 from Lezzat's public website. Every Lezzat number on this page is Lezzat's own claim. Spot an error? Email alex@olifantdigital.com and Olifant Digital will correct it.
The short answer
Why choose Olifant Digital over Lezzat for Amazon?
If you are hiring an agency to grow on Amazon, these are the five reasons brands pick Olifant Digital.
The real difference is focus: every Olifant Digital account manager is experienced and works your Amazon account directly, against a profit goal for every product worked out after VAT and fees. Olifant Digital is Amazon-first, with dedicated teams for Walmart and Target and a separate DTC team for Meta and Google Ads.
Lezzat fits UK sellers who want a seller-founded agency, VAT help, or Etsy, eBay and TikTok work alongside Amazon.
Is Olifant Digital the right Lezzat alternative for a UK brand?
Yes, if your brand is established on Amazon UK and you want senior account managers working your account every day, with targets set on profit per product and a plan to grow into Europe and the US. No, if Lezzat is delivering, or your main needs are VAT help or selling on Etsy and eBay.
The biggest difference is focus. Lezzat's About page describes an e-commerce marketing agency "based in Reading, UK and Athens, Greece", started by Amazon sellers, and its homepage lists more than a dozen services. Olifant Digital is Amazon-first and run by experienced account managers: the account managers who set your strategy are the same people who change your bids, budgets and listings each day.
Most UK brands look for an alternative when results stall, when they can't say who changes their bids, or when they need markets and channels their agency doesn't cover. If none of these apply, staying with Lezzat may be the right call.
Olifant Digital vs Lezzat side-by-side comparison
| Criteria | Olifant Digital | Lezzat |
|---|---|---|
| Best for | Established brands doing roughly £750K to £40M ($1M to $50M) a year on Amazon that want profit per product | Sellers who want many Amazon and marketplace services from one UK agency |
| UK presence | Works with UK brands such as Furnishings for Less and Rainbow Chalk | Based in Reading, UK and Athens, Greece |
| Background | Amazon-first agency with experienced account managers, managing $100M+ in annual Amazon client revenue | Started by Amazon sellers; operating as an Amazon management agency since 2018 |
| Team model | Senior account managers only, 7+ years minimum, 5 to 6 brands each; you meet the exact team before you sign | PPC specialists working with account managers, creative and appeals teams; founder involved in client work |
| Amazon PPC | Daily, with Olifant AI analysis and same-day changes by your account manager | Keyword research, bid optimisation and continuous scaling; no stated cadence found |
| Strategy metric | Target TACoS, target ACoS and a profit goal per product | Profit reporting per SKU per marketplace |
| Channels | Amazon, Walmart and Target, plus Google and Meta in-house | Amazon, plus Walmart, TikTok, Etsy and eBay |
| Account health | Account health and reimbursement claims as part of management | Account reinstatement and refund recovery as separate services |
| Scale (self-reported) | $100M+ annual Amazon client revenue, 50+ brands | 500+ brands, £150M+ yearly revenue managed, £25M+ yearly PPC and DSP spend (self-reported) |
| Client retention | 98% | No published retention rate found |
| Reviews | Clutch 5.0 from verified reviews; #1 on Clutch's Top Amazon Marketing Agencies list; named a top Amazon agency by DesignRush and Influencer Marketing Hub | Trustpilot 4.5 from 14 reviews; Clutch 5.0 from 13 reviews |
| Guarantee | 60-day money-back guarantee: if you're not happy in the first 60 days, Olifant Digital refunds its management fees | No published guarantee found |
| Pricing | From $2,000 (about £1,500) per month, custom per project; month-to-month contracts | No published prices found; free audit it values at £1,250 |
Data as of October 2026.
Where Lezzat is stronger
Lezzat has real advantages, and for some UK sellers they decide it:
Where Olifant Digital is stronger
Where the two agencies are similar
Both agencies have a UK team, both manage Seller Central and Vendor Central, and both report on profit per product rather than ACoS alone. Both run Amazon DSP, listings, in-house product photography, video and A+ Content, reimbursement claims, Walmart and expansion into Europe. So the choice usually comes down to who works on your account each day, how often, and how closely every product is managed against profit across the UK, Europe and the US.
Amazon PPC management in the UK: what a good agency does differently
Amazon UK looks like Amazon US with pounds, but the numbers and the language work differently. Three checks separate a UK-ready PPC agency from one that copies a US playbook:
Here is the VAT check with numbers. Take a £30 product. Amazon UK referral fees run 8% to 15% in most categories; Olifant Digital uses 15% (£4.50), plus an illustrative £5.00 FBA fee and £9.00 product cost. That leaves £11.50 before ads, so break-even ACoS looks like 38.3%. But if you are VAT registered, £5.00 of the £30 is VAT. Take that out and you keep £6.50, so break-even ACoS is really 21.7%. At a 25% ACoS, the first number says you make money; the real number says you lose money on every ad sale.
Olifant Digital runs this math per product before setting any target. Its Kill Threshold Rule follows from it: the team pauses a keyword when it has zero sales after 14 days and has spent twice what a single sale earns before ad costs, here £13 of spend with no sale.
This is the kind of work Olifant Digital did for Rainbow Chalk. The brand had done well in the US, but US tactics did not work in the UK after multiple agencies. Olifant Digital replaced US keywords with UK search terms, moved products into the right subcategories and rebuilt PPC. UK Amazon revenue grew 21% in 30 days, and the brand earned the Best Seller badge in its UK category.
High-ticket UK products need the same care. Furnishings for Less is a UK furniture retailer with an average order of about £470 on Amazon.co.uk, so a wasted click costs far more than it does for a £20 product. Olifant Digital manages its Amazon PPC and account every day, with bids set per product from its margin after VAT and fees, and the account sells six figures a month in pounds on Amazon UK.
Amazon account management for UK brands: UK, Europe and the US
For most UK brands, growth after Amazon UK comes from Europe or the US. Since Brexit, UK and EU stock are planned separately, and Amazon says you are likely required to register for VAT in each European country where you store goods, per its Sell across Europe page.
Both agencies handle Europe; Lezzat lists EU expansion as a service. The difference is the US: Olifant Digital runs Amazon US, Walmart and Target, so a UK brand can grow in America without hiring a second agency. Ekster added $688,406 in yearly Amazon profit with Olifant Digital across the US and EU, and Onsen Secret expanded from the US and Canada into Europe and Japan.
Who is Lezzat?
Lezzat (Lezzat Ltd) is an Amazon and e-commerce marketing agency. Its About page says it is based in Reading, UK and Athens, Greece, and that it was started by Amazon sellers who "got frustrated with the process of selling on Amazon". Its homepage calls it "a trusted Amazon management agency since 2018" with work across the UK, EU and USA.
Services on its website include Amazon PPC, DSP, AMC audiences, listing SEO, photography, 3D and A+ Content, Seller and Vendor Central management, reinstatement, refund recovery, consulting and EU expansion. Lezzat reports 500+ brands, £150M+ yearly revenue managed, £25M+ yearly PPC and DSP spend and 165% average revenue growth. Its case studies page cites a 2x increase in Kodak's Amazon UK revenue for 6 consecutive months. Olifant Digital did not find published prices, a guarantee or a retention rate.
Who is Olifant Digital?
Olifant Digital is a full-service, Amazon-first e-commerce marketing agency for established brands that want profitable growth. Its full-service Amazon management covers strategy, daily PPC management, Amazon DSP, SEO and listings, conversion rate optimization and A/B testing, catalog management, product photography, video and A+ Content, inventory management, reimbursement claims, account health and profit tracking, for Seller Central and Vendor Central. Olifant Digital runs the whole Amazon business, not only the ads, and each account manager manages 5 to 6 brands. It also has dedicated teams for Walmart and Target, and a separate DTC team runs Google and Meta Ads for brands that also sell direct.
Listed #1 on Clutch's Top Amazon Marketing Agencies list (October 2026), rated 5.0 from verified Clutch reviews, and named a top Amazon agency by DesignRush and Influencer Marketing Hub. Every client gets a dedicated Slack channel and a weekly call.
What clients say: Lezzat reviews and Olifant Digital reviews
What Lezzat clients say
Lezzat shows a 4.5 score from 14 reviews on Trustpilot, and a review on its homepage reads:
"Excellent communication, design work and results. Thank you so far Lezzat."
What Olifant Digital clients say
Olifant Digital holds a 5.0 rating from verified reviews on Clutch, is listed #1 on Clutch's Top Amazon Marketing Agencies list (October 2026) and is named a top Amazon agency by DesignRush and Influencer Marketing Hub. Wedge Guys said:
"Working with Olifant Digital has been a game-changer for WedgeGuys. They helped us achieve a 391% increase in Amazon sales and a 17% reduction in ACOS."
Whichever agency you shortlist, ask for two current client references at your revenue level and a sample weekly report that lists the exact changes made to your campaigns.
Signs it may be time to switch agencies
Switching has a cost, so only do it for a clear reason. These are the most common ones Olifant Digital hears from UK brands:
What switching to Olifant Digital looks like
Your campaigns, search term data and sales history live in your own Seller Central and advertising accounts, so they stay with you. Before you give notice:
Once you move to Olifant Digital, the timeline looks like this:
Olifant Digital case studies
Every result below is on Amazon, including two UK brands. See all Olifant Digital case studies.
| Brand | Result | What Olifant Digital did |
|---|---|---|
| Rainbow Chalk | 21% UK Amazon revenue growth in 30 days and a UK Best Seller badge | Built a UK-specific strategy after multiple agencies: UK keywords, correct subcategories, rebuilt PPC |
| Furnishings for Less (UK) | Six-figure monthly sales on Amazon.co.uk at an average order of about £470 | Daily Amazon UK PPC and account management for high-ticket furniture, with bids set from margin after VAT and fees |
| Ekster | $688,406 added in yearly Amazon profit | Rebuilt the account and scaled it across US and EU marketplaces |
| Wedge Guys | $305,771 added in monthly revenue, 391% sales growth, 17% lower ACoS | Rebuilt the account around profit and reached #1 in its golf category |
| CHILEMOY | Grew from $20K to $192,814 a month on Amazon | Rebuilt PPC into one structured system, rewrote listings to rank and convert, and built a repeatable launch playbook |
| MatchaBar | $114,305 added in monthly revenue | Took over after multiple previous agencies and replaced the campaign structure with daily PPC management |
| Balanced Tiger | 171% revenue growth in 2 months | Cut ACoS 50% over the same 2 months |
Store data for a brand Olifant Digital runs on Amazon UK and Amazon US with one team:
Which agency is right for you?
| Choose Olifant Digital if... | Choose Lezzat if... |
|---|---|
| You do roughly £750K to £40M ($1M to $50M) a year on Amazon and want hands-on attention from day one | You want a seller-founded agency with a team in Reading and Athens |
| You want daily optimisation against a profit goal for every product, worked out after VAT and fees | You want help reclaiming VAT |
| You plan to grow from the UK into the US, Walmart or Target | You want Etsy, eBay or TikTok managed alongside Amazon |
| You want Google and Meta run alongside Amazon by one agency | You want 3D product renders as part of your creative |
| You want a published starting price, month-to-month terms and a 60-day guarantee | Lezzat is delivering and you value continuity |
Who Olifant Digital works best for
If you are under roughly £750K ($1M) a year on Amazon, focus on listings and a simple campaign structure first, because conversion has to work before more ad spend can pay off. Fix your main image, title and bullets, then run one auto and one exact match campaign per hero product. Olifant Digital works best for brands doing roughly $1M+ a year on Amazon; pre-launch brands should focus on the basics above first.
Comparing UK agencies? See Olifant Digital's list of the best Amazon marketing agencies in the UK, or read Olifant Digital vs Sitruna, Olifant Digital vs Canopy Management and Olifant Digital vs My Amazon Guy.
Frequently asked questions
Why choose Olifant Digital over Lezzat for Amazon?
Olifant Digital puts senior account managers with 7+ years of experience on your Amazon account every day, working to a clear rulebook: a TACoS and profit goal for every product, the 1-1-1-1 campaign structure and the Kill Threshold Rule. Olifant Digital runs the whole Amazon business, not only the ads: PPC and DSP, SEO and listings, conversion rate optimization and A/B testing, catalog, creative, inventory, reimbursement claims and account health. It is listed #1 on Clutch's Top Amazon Marketing Agencies list with a 5.0 rating from verified Clutch reviews, and services start from $2,000 per month, month to month, with a 60-day money-back guarantee: if you're not happy in the first 60 days, the management fees are refunded.
Is Lezzat a good Amazon agency?
Yes. Lezzat is a seller-founded UK agency based in Reading, with a 4.5 score from 14 reviews on Trustpilot. It says it has worked with 500+ brands since 2018. Ask two current clients at your revenue level about their results before you sign.
How much does Lezzat cost?
Olifant Digital did not find published prices on Lezzat's website, so you will need a quote. It offers a free Amazon audit it values at £1,250. Ask for the monthly fee, scope, contract length, notice period and any fee linked to ad spend or recovered refunds, in writing.
What is the best Lezzat alternative for a UK Amazon brand?
For established UK brands doing roughly £750K to £40M ($1M to $50M) a year on Amazon, Olifant Digital is a strong alternative: senior account managers only, daily optimisation against a profit goal for every product, one team for the UK, the EU and the US, and a 60-day guarantee. Sellers who mainly need VAT help or Etsy and eBay work may be better served by Lezzat.
What should I look for in an Amazon PPC agency in the UK?
Ask who changes your bids each day and how much experience they have, whether they work out break-even ACoS on VAT-inclusive prices, and whether keyword research starts from UK search data. Then ask for named UK results and a sample weekly report.
Is Olifant Digital Amazon-first?
Olifant Digital is Amazon-first, with UK clients including Furnishings for Less and Rainbow Chalk. It also has teams covering Europe and the US, so UK brands can grow internationally with one agency.
How do I switch from Lezzat to another agency?
Check your notice period, agree who finishes any open reinstatement or refund case, collect your creative source files, confirm your DSP account is in your name and keep campaigns running during the handover. Then confirm Brand Registry and account ownership, remove old user access and add the new agency.
Will I lose my campaign history if I switch agencies?
No. Your campaigns, search term data and sales history live in your own Seller Central and advertising accounts. Download your search term reports and a bulk file before access changes, so negatives and harvested terms carry over.
How much does Olifant Digital cost?
Olifant Digital's services start from $2,000 (about £1,500) per month and are custom for each project, based on the complexity and workload required. Ad spend is billed separately, contracts are month to month, and every engagement comes with a 60-day money-back guarantee: if you're not happy in the first 60 days, the management fees are refunded.
Final thoughts
Lezzat is a good choice for UK sellers who want a seller-founded agency with VAT help and Etsy, eBay and TikTok work alongside Amazon. Olifant Digital fits established UK brands that want senior account managers on their account every day, a profit goal for every product and one team for the UK, Europe and the US.
Olifant Digital is a full-service, Amazon-first e-commerce marketing agency for established brands that want profitable growth. Its services start from $2,000 (about £1,500) per month and are custom for each project, based on the complexity and workload required, and every engagement comes with a 60-day money-back guarantee: if you're not happy in the first 60 days, the management fees are refunded. Get your free marketing plan to see what's holding back growth and exactly what Olifant Digital would do differently.
Related articles
.webp)
Alex is the founder and CEO of Olifant Digital, where his team manages over $100M in annual client revenue across 50+ e-commerce brands. He sets the agency's strategy and methodology, audits client accounts, and reviews the team's work to make sure every brand is on track to hit its growth and profitability goals. He also leads team training, so the performance data and lessons from across all accounts shape how every account manager runs their clients.
.png)
Mike reviews every Amazon article on this blog for strategic and technical accuracy before it publishes. As Director of Amazon Growth at Olifant Digital, he sets marketing strategy across client accounts and personally audits PPC at every stage of growth. He brings 8 years of daily Amazon operations across 7 and 8-figure brands including Beauty by Earth, Ekster, and Bullstrap, the kind of hands-on depth most agency directors delegate away.
