Olifant Digital vs Lezzat: which Amazon PPC and account management agency fits UK brands?

Among Lezzat alternatives, Olifant Digital is the stronger fit for established UK brands doing roughly £750K to £40M ($1M to $50M) a year on Amazon that want senior-led Amazon PPC management and account management with a profit goal for every product, plus one team for the UK, Europe and the US. Lezzat is a seller-founded UK agency based in Reading, so it suits sellers who want a wide menu of Amazon services, including in-house creative, account reinstatement and refund recovery, and help on other marketplaces.

Both agencies have a team in the UK. Our UK office is at 13 Hawley Crescent, Camden, London NW1 8NP. Olifant Digital is a full-service Amazon and e-commerce marketing agency for established brands that want profitable growth, managing $100M+ in annual Amazon client revenue across 50+ brands, with 98% client retention. Rated 5.0 on Clutch and named a top Amazon agency by DesignRush and Influencer Marketing Hub (20 verified Clutch reviews). If you are searching for a Lezzat alternative, you are probably deciding whether to switch agencies. This page shows where Lezzat is stronger, where Olifant is stronger, and how to switch without losing data or momentum.

Competitor facts checked October 2026 from Lezzat's public website. Every Lezzat number on this page is Lezzat's own claim. Spot an error? Email alex@olifantdigital.com and we will correct it.

The short answer

Is Olifant Digital the right Lezzat alternative for a UK brand?

Yes, if your brand is established on Amazon UK and you want senior specialists working your account every day, with targets set on profit per product and a plan to grow into Europe and the US. No, if Lezzat is delivering and your main needs are account reinstatement, refund recovery, a large creative project or help on Etsy and eBay.

The biggest difference is focus. Lezzat's About page describes an e-commerce marketing agency "based in Reading, UK and Athens, Greece", started by Amazon sellers, and its homepage lists more than a dozen services. Olifant Digital is senior-led and Amazon-first: the specialists who set your strategy are the same people who change your bids, budgets and listings each day.

Most UK brands look for an alternative when results stall, when they can't say who changes their bids, or when they need markets and channels their agency doesn't cover. If none of these apply, staying with Lezzat may be the right call.

At a glance: Olifant Digital vs Lezzat

Data as of October 2026.

Where Lezzat is stronger

Lezzat has real advantages, and for some UK sellers they decide it:

Where Olifant Digital is stronger

Where the two agencies are similar

Both agencies have a UK team, both manage Seller Central and Vendor Central, and both report on profit per product rather than ACoS alone. Both run Amazon DSP, listings, A+ Content and expansion into Europe. So the choice usually comes down to who works on your account each day, how often, and whether you want breadth of services or a senior team focused on profit and growth across the UK, Europe and the US.

Amazon PPC management in the UK: what a good agency does differently

Amazon UK looks like Amazon US with pounds, but the numbers and the language work differently. Three checks separate a UK-ready PPC agency from one that copies a US playbook:

Here is the VAT check with numbers. Take a £30 product. Amazon UK referral fees run 8% to 15% in most categories; we use 15% (£4.50), plus an illustrative £5.00 FBA fee and £9.00 product cost. That leaves £11.50 before ads, so break-even ACoS looks like 38.3%. But if you are VAT registered, £5.00 of the £30 is VAT. Take that out and you keep £6.50, so break-even ACoS is really 21.7%. At a 25% ACoS, the first number says you make money; the real number says you lose money on every ad sale.

We run this math per product before setting any target. Our pause rule follows from it: when a search term spends one unit's profit before ads with zero orders (here £6.50), we pause it or cut its bid that day. Checked weekly, the same term could keep spending for up to 6 more days.

This is the kind of work we did for Rainbow Chalk. The brand had done well in the US, but US tactics did not work in the UK after multiple agencies. We replaced US keywords with UK search terms, moved products into the right subcategories and rebuilt PPC. UK Amazon revenue grew 21% in 30 days, and the brand earned the Best Seller badge in its UK category.

High-ticket UK products need the same care. Furnishings for Less is a UK furniture retailer with an average order of about £470 on Amazon.co.uk, so a wasted click costs far more than it does for a £20 product. We manage its Amazon PPC and account every day, with bids set per product from its margin after VAT and fees, and the account sells six figures a month in pounds on Amazon UK.

Amazon account management for UK brands: UK, Europe and the US

For most UK brands, growth after Amazon UK comes from Europe or the US. Since Brexit, UK and EU stock are planned separately, and Amazon says you are likely required to register for VAT in each European country where you store goods, per its Sell across Europe page.

Both agencies handle Europe; Lezzat lists EU expansion as a service. Our difference is the US: we run Amazon US, Walmart and Target with teams in Los Angeles and New York, so a UK brand can grow in America without hiring a second agency. Ekster added $688,406 in yearly Amazon profit with us across the US and EU, and Onsen Secret expanded from the US and Canada into Europe and Japan.

Who is Lezzat?

Lezzat (Lezzat Ltd) is an Amazon and e-commerce marketing agency. Its About page says it is based in Reading, UK and Athens, Greece, and that it was started by Amazon sellers who "got frustrated with the process of selling on Amazon". Its homepage calls it "a trusted Amazon management agency since 2018" with work across the UK, EU and USA.

Services on its website include Amazon PPC, DSP, AMC audiences, listing SEO, photography, 3D and A+ Content, Seller and Vendor Central management, reinstatement, refund recovery, consulting and EU expansion. Lezzat reports 500+ brands, £150M+ yearly revenue managed, £25M+ yearly PPC and DSP spend and 165% average revenue growth. Its case studies page cites a 2x increase in Kodak's Amazon UK revenue for 6 consecutive months. We did not find published prices, a guarantee or a retention rate.

Who is Olifant Digital?

Olifant Digital is a full-service Amazon and e-commerce marketing agency for established brands that want profitable growth. Our full-service Amazon management covers strategy, daily PPC management, Amazon DSP, Amazon SEO, listings and A+ Content, account health and profit tracking, for Seller Central and Vendor Central. We also run Walmart and Target, and our DTC team runs Google and Meta Ads for brands that also sell direct.

Our London office is at 13 Hawley Crescent, London NW1 8NP, with further offices in Los Angeles, New York, Berlin and Sofia (see about us). Rated 5.0 on Clutch and named a top Amazon agency by DesignRush and Influencer Marketing Hub. Every client gets a dedicated Slack channel and a weekly call.

What clients say: Lezzat reviews and Olifant Digital reviews

Both agencies are well reviewed. Lezzat shows a 4.5 score from 14 reviews on Trustpilot, and a review on its homepage reads:

"Excellent communication, design work and results. Thank you so far Lezzat."

Olifant Digital holds a 5.0 rating from 20 verified reviews on Clutch and is named a top Amazon agency by DesignRush and Influencer Marketing Hub. Wedge Guys said:

"Working with Olifant Digital has been a game-changer for WedgeGuys. They helped us achieve a 391% increase in Amazon sales and a 17% reduction in ACOS."

Whichever agency you shortlist, ask for two current client references at your revenue level and a sample weekly report that lists the exact changes made to your campaigns.

Signs it may be time to switch agencies

Switching has a cost, so only do it for a clear reason. These are the most common ones we hear from UK brands:

What switching from Lezzat looks like

Your campaigns, search term data and sales history live in your own Seller Central and advertising accounts, so they stay with you. Before you give notice:

Once you move to Olifant Digital, the timeline looks like this:

Olifant Digital case studies

Every result below is on Amazon, including two UK brands. See all Olifant Digital case studies.

Which agency is right for you?

When Olifant Digital is not the right fit

If you are under roughly £750K ($1M) a year on Amazon, focus on listings and a simple campaign structure first, because conversion has to work before more ad spend can pay off. Fix your main image, title and bullets, then run one auto and one exact match campaign per hero product. Pre-launch brands are also outside our fit.

Comparing UK agencies? See our list of the best Amazon marketing agencies in the UK, or read Olifant Digital vs Sitruna, Olifant Digital vs Canopy Management and Olifant Digital vs My Amazon Guy.

Frequently asked questions

Is Lezzat a good Amazon agency?

Yes. Lezzat is a seller-founded UK agency based in Reading, with a 4.5 score from 14 reviews on Trustpilot. It says it has worked with 500+ brands since 2018. Ask two current clients at your revenue level about their results before you sign.

How much does Lezzat cost?

We did not find published prices on Lezzat's website, so you will need a quote. It offers a free Amazon audit it values at £1,250. Ask for the monthly fee, scope, contract length, notice period and any fee linked to ad spend or recovered refunds, in writing.

What is the best Lezzat alternative for a UK Amazon brand?

For established UK brands doing roughly £750K to £40M ($1M to $50M) a year on Amazon, Olifant Digital is a strong alternative: a London office, senior specialists only, daily optimisation against a profit goal for every product, one team for the UK, the EU and the US, and a 60-day guarantee. Sellers who mainly need reinstatement, refund recovery or Etsy and eBay work may be better served by Lezzat.

What should I look for in an Amazon PPC agency in the UK?

Ask who changes your bids each day and how much experience they have, whether they work out break-even ACoS on VAT-inclusive prices, and whether keyword research starts from UK search data. Then ask for named UK results and a sample weekly report.

Does Olifant Digital have a UK office?

Yes. Our London office is at 13 Hawley Crescent, London NW1 8NP, and our UK clients include Furnishings for Less and Rainbow Chalk. We also have offices in Los Angeles, New York, Berlin and Sofia, so UK brands can grow in Europe and the US with the same team.

How do I switch from Lezzat to another agency?

Check your notice period, agree who finishes any open reinstatement or refund case, collect your creative source files, confirm your DSP account is in your name and keep campaigns running during the handover. Then confirm Brand Registry and account ownership, remove old user access and add the new agency.

Will I lose my campaign history if I switch agencies?

No. Your campaigns, search term data and sales history live in your own Seller Central and advertising accounts. Download your search term reports and a bulk file before access changes, so negatives and harvested terms carry over.

How much does Olifant Digital cost?

Olifant Digital's services start from $2,000 (about £1,500) per month and are custom for each project, based on the complexity and workload required. Ad spend is billed separately, contracts are month to month, and every engagement comes with a 60-day guarantee: if we don't improve your performance, you don't pay.

Final thoughts

Lezzat is a good choice for UK sellers who want a seller-founded agency with a wide menu of services, including in-house creative, account reinstatement, refund recovery and other marketplaces. Olifant Digital fits established UK brands that want senior specialists on their account every day, a profit goal for every product and one team for the UK, Europe and the US.

Olifant Digital is a full-service Amazon and e-commerce marketing agency for established brands that want profitable growth. Our services start from $2,000 (about £1,500) per month and are custom for each project, based on the complexity and workload required, and every engagement comes with a 60-day guarantee: if we don't improve your performance, you don't pay. Get your free marketing plan to see what's holding back growth and exactly what we'd do differently.