Best Amazon DSP agencies in 2026: 7 partners ranked by fit

TL;DR

Short answer: best Amazon DSP agencies in 2026

The best Amazon DSP agencies in 2026 use DSP as an extension of Sponsored Ads audiences, run from the same strategy. Amazon reported $19.8 billion in advertising services revenue in Q2 2026, up 26% year over year, according to its second-quarter earnings release. The figure is global and covers sponsored ads, display, and video advertising combined.

In that context, Olifant Digital is our pick for established brands that want profitable growth and already run a working Sponsored Ads account.

Best Amazon DSP agencies in 2026: our top picks

1. Olifant Digital

Best for: Established e-commerce brands with performing Sponsored Ads accounts that want senior-led teams to run DSP inside the same strategy.

Most agencies get DSP wrong. They sell it as a separate product from Sponsored Ads, a line item with its own report and its own pitch. We don't, because that defeats the purpose of using DSP in the first place.

For DSP to work, it needs to sit on top of a Sponsored Ads foundation that already produces results. We build the strategy on that foundation from day one.

Every account gets a strategist with at least 7 years of Amazon experience. The person building your audiences has already made the expensive mistakes somewhere else, on someone else's budget.

There's no junior hand-off buried 3 layers deep. The same person who manages your Sponsored Ads also manages your DSP audiences.

We report on TACoS, which measures DSP's contribution to total sales. Run your numbers with our Amazon TACoS calculator.

Creative is handled in-house, so you don't wait on another company every time a campaign needs new display or video assets.

DSP capabilities:

• Direct access to the DSP seat
• AMC-driven audience building
• Full-funnel campaigns (display, video, CTV)
• Daily optimization

What our accounts show about display and audience ads. In September 2026, 17 of the ad accounts we manage ran Amazon's self-serve display ads, the closest step below DSP. Display took a median 4.9% of combined Sponsored Products and display spend, ran at a median 20.5% ACoS, and 78% of its sales came from shoppers new to the brand. Display uses Amazon's longer attribution window, so compare it with care, but it shows the role audience ads play: reaching new customers, not replacing search.

Olifant Digital is listed #1 on Clutch's Top Amazon Marketing Agencies list (October 2026), rated 5.0 from 20 verified reviews.

2. Tinuiti

Typical client: Enterprise brands with large monthly DSP budgets across more than one retail media network.

Tinuiti leans on measurement. It uses AMC together with cross-channel media mix modeling, so you see your DSP numbers in the context of the rest of your media mix.

Tinuiti uses MobiusX, a proprietary platform it has developed since 2014. Its teams manage DSP, Walmart Connect, and other networks side by side, at enterprise budgets and complexity.

DSP capabilities:

• Direct access to a DSP seat
• AMC and cross-channel attribution
• Multi-network programmatic management
• CTV and streaming execution

3. Incrementum Digital

Typical client: Mid-market brands that want strategy and execution from one partner, with DSP and AMC work included.

Incrementum Digital frames its results around incrementality: whether DSP drives sales that would not have happened anyway.

In our assessment, the team runs DSP in one strategy with Sponsored Ads and AMC and builds custom audiences from clean room data.

Creative support is included, so display and video assets don't have to be sourced separately.

DSP capabilities:

• Direct access to a DSP seat
• AMC and clean room work (our assessment)
• Full-funnel strategy
• In-house creative services

4. Channel Key

Typical client: Mid-market brands that want hands-on account management with DSP included.

Channel Key runs DSP inside a broader offering with Sponsored Ads, listing optimization, and brand management. One team owns the whole account, DSP included.

In our assessment, the team covers audience strategy, retargeting, and display and video across Amazon-owned and third-party inventory, and plans with category benchmarks for CPMs and conversions.

DSP capabilities:

• Direct access to a DSP seat
• Full-funnel campaigns
• Category benchmarks in planning (our assessment)
• Integrated Sponsored Ads and DSP strategy

5. Flywheel Digital

Typical client: Global brands running DSP across multiple Amazon marketplaces.

Flywheel Digital focuses on brands that sell on several Amazon marketplaces at once, such as the US, UK, Germany, and Japan.

It pairs DSP management with retail analytics that track market share, pricing, and competitive position. That data feeds into how the team builds audiences and sets bids.

Its AMC reporting is set up to stay consistent whether you look at 1 marketplace or 5.

DSP capabilities:

• Direct access to a DSP seat
• Global marketplace coverage
• Retail analytics platform
• AMC integration
• Cross-marketplace DSP strategy

6. My Amazon Guy

Typical client: Brands that want to understand the reasoning behind their DSP strategy, week by week.

In our assessment, My Amazon Guy explains the reasoning behind its work, and that habit carries over into how client accounts are run week by week.

DSP runs as part of the main service, with full-funnel campaigns and audience targeting tied into Sponsored Ads.

DSP capabilities:

• Full-funnel strategy
• Audience targeting
• Sponsored Ads integration

7. Emplicit

Typical client: Brands that want DSP media buying paired with creative and brand-building work.

Emplicit's angle is that DSP should help build the brand.

It manages DSP alongside brand management, creative production, and Sponsored Ads, and plans awareness and consideration campaigns with long-term brand equity in mind.

Display banners, videos, and A+ Content are produced in-house, so DSP creative follows the same brand guidelines as the rest of the brand's assets.

DSP capabilities:

• In-house creative production
• Brand-building strategies
• Sponsored Ads integration

Comparing agencies beyond DSP? See our rankings of the best Amazon PPC management agencies and the best Amazon advertising agencies.

How third-party cookie loss made Amazon DSP essential for e-commerce brands

Third-party cookies followed consumers across the web. A cookie could be dropped when someone visited a shoe review site, and the same person could be retargeted later while watching ESPN. In theory, that works well.

The problem is that inference isn't the same as intent. A cookie-based DSP guesses what someone wants next based on where they browsed.

In the accounts we see, DSPs lost targeting precision on open-web inventory once browsers restricted third-party cookies. Google confirmed in April 2025 that Chrome will keep its current third-party cookie choice approach. The signal loss comes from restrictions and user opt-outs, so the problem doesn't go away.

That targeting carried real value. In a 2019 experiment, Google found average revenue fell 52% for the top 500 global publishers when their ads went non-personalized.

Our take: advertisers who built their programmatic strategy around behavioral data now spend more money on less accurate targeting.

Why Amazon DSP remained unaffected

After Apple's iOS privacy changes, Meta estimated a headwind of about $10 billion for 2022 on its Q4 2021 earnings call. Meta also said it was rebuilding much of its ads infrastructure.

Our take: Amazon didn't have to rebuild, because it already had a first-party data model in place.

Amazon DSP uses data on what customers actually do on Amazon. That includes:

• Purchase history
• Search behavior
• Product pages viewed
• Categories browsed
• Subscribe & Save status

All of this comes from real customer activity on Amazon, no matter how many other websites those customers visit. Take the audience "customers who purchased joint health supplements within the last 90 days and viewed a competitor product within the last 30 days." Amazon builds that list from actual purchase receipts.

Pro tip: Before you hire a DSP agency, ask it for an example audience segment it has built from Amazon's first-party data for a brand in your category. Ask specifically for "competitor product viewers who didn't purchase" and "in market for [category]". A capable DSP agency builds both segments routinely and can show examples quickly, typically in under 10 minutes.

The real caveat: the advantages of first-party data are real but limited

The cookieless advantage is structural and real. It doesn't make Amazon DSP the right buy for every advertiser, and we think it's worth being direct about that.

Google retired Protected Audience and other Privacy Sandbox APIs in October 2025, citing low adoption. Amazon's first-party data never depended on them, so the moat stays strong. The broader cookieless roadmap is still evolving.

Amazon's managed service typically requires a minimum spend of $50,000 per month, which rules it out for most accounts. Self-service DSP carries no management fees, but someone has to run it, and that takes AMC expertise most brands don't have in-house. That's the gap a DSP agency with its own seat access fills.

Without AMC, last-click attribution materially understates DSP's contribution to conversions. AMC is a specialist capability, and many agencies either don't offer it or offer it only on the surface.

What Amazon DSP is and how it differs from Sponsored Ads

What Amazon DSP does

DSP (demand-side platform) is a programmatic advertising system that lets advertisers buy display, video, audio, and streaming TV inventory using Amazon's first-party audience data. According to Amazon Ads, Amazon DSP has evolved into Amazon Ads Agent, one omnichannel ad platform, which Amazon announced at unBoxed in September 2026. Existing pricing structures carry forward.

People see DSP ads while they're viewing content somewhere else, away from the search bar. DSP reaches consumers before they start searching. That is the idea behind DSP.

There are 2 ways to access DSP. Self-service DSP carries no management fees, but you or your agency run it. According to Amazon Ads, the managed-service option typically requires a minimum spend of $50,000.

Most brands have an agency manage their DSP campaigns because of the platform's complexity. It takes operational depth that would take an internal team many months to build.

How Amazon DSP works compared to Sponsored Products

We're often asked, "Doesn't DSP compete with Sponsored Ads?" No. Both play a role in the customer journey, and they work best together.

Sponsored Ads capture buyers while they're actively searching on Amazon. DSP reaches buyers who aren't shopping or searching yet, for example while they stream shows or read online content.

One catches declared intent (the search). The other builds that intent over time.

The 3 Amazon DSP targeting types worth understanding

What separates an advanced DSP strategy from a basic retargeting campaign is knowing which targeting type to use when.

1. Audiences (pre-built): Amazon-built behavioral segments with broad scale for awareness and new-to-brand prospecting.
2. Advertiser Audiences: Your own Amazon data: pages viewed, carts, and past purchases. The highest-intent type, used for retargeting.
3. Lookalike Audiences: Modeled from your proven purchaser list to find prospects who behave like them.

Amazon builds pre-built audiences from its own behavioral data. Examples include shoppers currently researching protein powder, or Prime Video members who previously bought athletic wear.

Advertiser Audiences include shoppers who have shown direct interest in the product being advertised. Use them to retarget shoppers who already interacted with the brand, or to move buyers toward Subscribe & Save.

Lookalike Audiences use the same modeling approach as Facebook lookalike audiences. A statistically useful lookalike model needs a large enough purchaser seed list.

Amazon DSP inventory: where your ads actually appear

Amazon DSP inventory falls into 2 categories:

• Amazon-owned properties: Amazon Ads lists Amazon.com, Prime Video, Twitch, Thursday Night Football, and Fire TV as exclusive Amazon DSP inventory. These are premium placements with first-party data attribution. According to Amazon Ads, Prime Video ads reach an average monthly US audience of 130 million, based on its 2024 data.
• Amazon Publisher Services network: Third-party publisher websites and apps, according to Amazon Ads. This inventory sits outside Amazon-owned properties. Our take: placement quality varies by publisher, so review site lists before scaling. Since 2025, Amazon DSP buyers also get direct access to Netflix ad inventory and to Disney+, ESPN, and Hulu inventory through Amazon Ads integrations.

Amazon DSP vs The Trade Desk and Google DV360 in 2026

This table reflects our team's working comparison of the 3 platforms.

For an Amazon brand evaluating programmatic spend, the useful question is which DSP gives the most accurate targeting signal for reaching e-commerce buyers. That depends on where the audience lives and what data is used to reach it.

For Amazon sellers and e-commerce brands, Amazon DSP's first-party purchase intent data is the strongest targeting signal available in programmatic advertising in 2026.

The Trade Desk and DV360 offer broader open-web reach, but without the purchase confirmation that Amazon's closed-loop data provides. If your audience shops on Amazon, that's where the targeting signal is most accurate.

The use cases where DSP delivers measurable incremental value

Product page retargeting

Shoppers who viewed a product page on Amazon but didn't buy are the highest-value audience for DSP retargeting. They showed interest and simply didn't complete the purchase.

DSP retargeting follows them after they leave Amazon, on Prime Video, Twitch, and publisher sites. It is Sponsored Display retargeting extended beyond Amazon and across more inventory types.

Subscribe & Save conversion for repeat-purchase CPG brands

For repeat-purchase products, DSP targets first-time buyers with Subscribe & Save messaging in the days right after their first purchase.

That precision, "first-time buyer of this specific ASIN who hasn't subscribed", is only possible with Amazon's first-party purchase data. No other DSP can build this audience from confirmed purchases.

Competitive conquest using audience lookalikes

Build lookalike audiences from your existing purchasers and target them through DSP to reach shoppers with similar behavior before they start searching.

Launch awareness and new audiences

When you launch new products or enter new markets, DSP lets you target active shoppers in the category. In 2026, interactive connected TV ads on Prime Video are the highest-impact format for this use case.

When to skip DSP for now

Here are 4 situations where you shouldn't invest in DSP yet. Knowing them sets realistic expectations for what the channel can deliver.

• Less than $10,000 in SP spend per month: Too little traffic to build a large enough retargeting audience. Fix your SP foundation first.
• No measurement through Amazon Marketing Cloud: Without AMC, DSP's contribution is badly understated. If an agency can't explain how it uses AMC to quantify DSP's view-through contribution, you can't tell whether the investment is worth it.
• High ACoS and flat revenue from existing SP campaigns: DSP amplifies your existing funnel. If the SP funnel is broken, DSP pushes more expensive traffic into it.
• Fewer than 15 reviews in categories where reviews matter: DSP creates awareness traffic. If the product page can't convert that traffic because it lacks social proof, you pay for impressions without incremental sales.

How many brands are actually ready? In our own US accounts, only the top third spend more than about $10K a month on Sponsored Products, the level we treat as the floor for DSP. For the rest, a tighter Sponsored Products account and self-serve display ads do more for the money. A client in a category where the leader runs heavy DSP put it simply: DSP can come later, once the Sponsored Products fundamentals are fixed.

Amazon Marketing Cloud: why investing in DSP without AMC makes you blind

Amazon Marketing Cloud is a secure, privacy-safe clean room where advertisers analyze event-level data across Sponsored Ads, DSP, and Amazon Attribution. Since September 2025, Amazon Ads has made AMC available to all advertisers running sponsored ads campaigns, so the remaining barrier is query skill. AMC shows multi-touch attribution that standard campaign manager reporting doesn't.

Here's the attribution gap AMC fixes:

1. A buyer sees a DSP ad on Prime Video but doesn't click.
2. 3 days later, the buyer searches for the product on Amazon.
3. The buyer purchases through Sponsored Products. SP takes full credit, and the DSP ad that triggered the search gets none.
4. AMC rebuilds the full purchase path and gives each touchpoint its share.

Without AMC, you won't know DSP's true contribution. With good AMC use, an agency writes queries that answer questions like:

• "How many users exposed to DSP converted through Sponsored Ads within 14 days?"
• "What is the incremental purchase rate for users exposed to both DSP and SP, compared with SP only?"

The answers show which audiences drive incremental revenue and justify where the budget goes.

Why this matters in practice. We took over an account where the DSP dashboard reported a 9x return on a five-figure monthly budget. We paused it, and total sales didn't move. The reported return came from shoppers who would have bought anyway. That's why we only scale DSP when AMC and a pause test both show incremental sales.

What to look for in an Amazon DSP agency

Ask every prospective agency these 4 questions before signing anything:

1. Do you run DSP as part of a full-funnel strategy with Sponsored Ads, or as a standalone programmatic media buy?
2. How do you use AMC to measure and report on DSP performance? Can you walk me through an AMC analysis you've done for a current client?
3. What minimum audience size do you need before launching retargeting, and how do you build audiences for a new brand?
4. How do you feed DSP audience data into your Sponsored Ads bid decisions?

The agency should treat DSP as an audience and awareness layer on a solid Sponsored Ads foundation. In our view, DSP retargeting needs at least 50,000 to 100,000 monthly product page viewers to run at scale.

Pro tip: Ask each agency: "What was the overlap between your DSP-reached audience and your SP-converting customers in your last AMC analysis for a client?" In our experience running DSP alongside Sponsored Ads, that overlap usually falls between 20% and 40%.

How Olifant approaches Amazon DSP as part of a full-funnel strategy

Olifant Digital is a full-service Amazon and e-commerce marketing agency for established brands that want profitable growth. We manage over $100M in annual client revenue across 50+ active brands, covering Amazon PPC management, Amazon DSP, listings, and account management, with daily optimization on every account.

Senior specialists with a minimum of 7 years of Amazon experience run every account. We never assign junior staff or outsourced talent to client accounts.

We run DSP as the middle layer of a 3-layer stack:

1. Sponsored Ads: the foundation, providing the page traffic and per-ASIN visibility DSP depends on.
2. DSP: the audience and awareness layer that expands on existing Sponsored Ads, on and off Amazon.
3. AMC: the measurement layer, tracking full-funnel contribution in TACoS terms.

We run DSP through direct seat access, so Amazon's $50,000 managed-service minimum doesn't apply. We typically recommend starting once Sponsored Products spend reaches about $10,000 per month and the account creates enough product page traffic for viable retargeting audiences. That account also provides the TACoS-per-ASIN visibility full-funnel measurement depends on. This order is what lets DSP work.

For CPG brands with repeat purchases, DSP extends the same audience logic off Amazon that retargeting already proves on Amazon.

HakaLife is a good example of that logic on Amazon. We repositioned the product as the premium choice in its category, launched Subscribe & Save, and used brand tailored promotions (a Sponsored Display feature) to win back product page viewers who didn't convert. Monthly revenue grew by $75,216. These were Sponsored Ads and listing results, not DSP.

DSP takes the same logic off Amazon, using Prime Video and publisher inventory to reach first-time buyers with Subscribe & Save messaging when they are most likely to subscribe.

Onsen Secret shows why the TACoS lens matters for measuring any full-funnel channel. We moved the account from ACoS to TACoS, concentrated budget on proven winners, and optimized listings before scaling. Amazon profit tripled and monthly revenue grew by $95,934. TACoS revealed organic decay that ACoS reporting had hidden, and it is the same lens we use to judge DSP's contribution through AMC.

Our senior specialists work alongside our in-house AI platform, Olifant AI. It flags performance issues early, before they compound into bigger problems.

When DSP drives view-through purchases that don't appear in Campaign Manager, AMC reveals them, and we adjust budget allocation.

Last-click attribution often underestimates DSP's incremental revenue. For example, if DSP drives 30% to 40% of the conversions SP receives, SP gets full credit for those conversions while DSP gets none.

If you're deciding whether DSP is the right next investment for your account, start with an SP audit through our Amazon account audit.

The state of your SP foundation decides whether DSP will grow the account or just amplify a structural problem. We would rather tell you DSP isn't ready yet than commit your budget before the foundation can support profitable DSP.

Get your free marketing plan, and we'll check whether your SP account can support a DSP investment: audience size, TACoS trajectory, and campaign architecture.

Get Free Marketing Plan →

Key takeaways

Frequently asked questions

What is Amazon DSP? How does it work?

Amazon DSP is a programmatic advertising platform that lets advertisers buy display, video, and streaming TV inventory using Amazon's first-party shopping and intent data for targeting. Ads run on Amazon-owned properties and third-party publisher sites, targeted by real Amazon shopping behavior.

What is the minimum spend required for Amazon DSP?

Amazon DSP has 2 access models: managed service and self-service. Amazon's managed service typically requires a minimum spend of $50,000 per month. Self-service DSP carries no management fees, but it takes Amazon Marketing Cloud (AMC) expertise to run and measure properly, which is why most brands use an agency with seat access.

How much does an Amazon DSP agency cost?

A DSP agency charges a management fee on top of your media spend. Amazon Ads says its managed-service option typically requires a minimum spend of $50,000 in media, while self-service carries no management fees.

At Olifant Digital, services start from $2,000 per month and are custom for each project, based on the complexity and workload required. There are no percentage-of-spend fees, and every engagement is backed by our 60-day money-back guarantee on management fees.

Is Amazon DSP worth investing in for my brand?

Amazon DSP is worth it when your Sponsored Products account already drives enough product page traffic, TACoS is improving, and you can measure through AMC. In practice, that means at least $10,000 per month in SP spend before you launch. Retargeting scales once your listings reach roughly 50,000 to 100,000 monthly product page viewers.

How does Amazon DSP differ from Sponsored Display?

Both use Amazon's audience data, but they differ in inventory, minimum spend, and measurement. Amazon DSP reaches inventory beyond Amazon-owned placements, including third-party publishers, Prime Video, and streaming TV. It supports custom creative and needs Amazon Marketing Cloud (AMC) for full measurement.

In practice we start most brands on display ads and move to DSP when audiences and budget are big enough. Across our accounts, display ran at a median 20.5% ACoS with 78% of sales from new-to-brand shoppers, a useful baseline to beat before adding DSP.