Introduction
Most "CRO agencies" sell you a test calendar. It boils down to a few tie tests tied back to profit. Often, the result is a page that lifts conversion rate but drops average order value, or wins a test that doesn't hold up post-launch. The issue with these quick wins is that they don’t create real progress.
This list ranks the 50 best Shopify CRO agencies on the same five weighted criteria we use for every agency ranking we publish: verified results, team seniority, platform-specific technical depth, fee transparency, and risk/track record. Craftberry ranks first because it targets 4x the client's investment in added revenue and keeps working at no extra cost until that target is met. Craftberry's in-house team works on every stage from research and design through development and testing. Additionally, its proprietary AI tool, Signal Veritas, turns customer behavior data into prioritized test hypotheses. Olifant Digital ranks second as the pick for brands that want CRO run by the same senior team as their Amazon and DTC growth, backed by a 60-day money-back guarantee. Most CRO-only agencies don't connect on-site testing to Amazon conversion rate and paid media, or share any of the risk through a guarantee.
Why Shopify CRO engagements can underdeliver
CRO programs often report "tests shipped" or "win rate" as the headline metric. The issue with this is that both can be gamed. A shop that ships 10 small, safe tests a month looks busier than one that completes only two tests targeting the checkout flow.
The other common pitfall is treating conversion rate as the finish line. A homepage redesign that raises conversion rate by 8% while average order value drops by 12% isn't a win. Instead, the right unit to optimize for is revenue per session (or per visitor), not conversion rate in isolation.
Platform depth also matters more than most brands assume. Shopify's checkout is locked down for most merchants (Shopify Plus opens more of it), theme architecture varies enormously between Online Store 2.0 builds and legacy themes, and app conflicts are common. As such, an agency's Shopify Plus Partner status and app-stack literacy should be read as proof of practical experience.
How we evaluated these Shopify CRO agencies
No agency paid to appear or influence its position. We ranked every agency on five weighted criteria, using the same framework we apply across every agency ranking on this site.
Olifant's own figures come from our client data; every other agency's details come from its own public claims, Clutch/G2 listings, and available online data collected during September 2026. Agencies #1-17 receive the full scored ranking below; agencies #18-50 appear afterward in a lean directory by category strength, since public data was thinner for that group.
| Weight | Criteria | What it measures | What a 10/10 looks like | What a 5/10 looks like |
|---|---|---|---|---|
| 30% | Verifiable results | Named-client lifts tied to revenue or AOV, not just "conversion rate" | Named client, specific % lift, clear metric (revenue/session, AOV), and timeframe | Aggregated/unnamed claims with no timeframe or methodology |
| 25% | Senior team and methodology depth | Research-first (customer interviews, session data, hypothesis backlog) vs template-based testing | Documented research phase before every test cycle; senior strategist assigned, not a junior account manager | Jumps straight to "best practice" test ideas with no research phase |
| 20% | Shopify-specific technical depth | Shopify Plus Partner status, checkout/theme/app-stack expertise | Certified Shopify Plus Partner; publishes Shopify-specific case studies | Platform-agnostic CRO applied to Shopify without adaptation |
| 15% | Fee transparency | Whether pricing, minimums, and engagement length are disclosed | Clearly lists starting price and engagement model | Pricing isn't stated anywhere public |
| 10% | Risk and track record | Guarantees, review count, years of exclusive CRO focus | Money-back or performance guarantee; 10+ verified reviews; 5+ years' CRO-specific experience | No guarantee; under 5 years' focus |
Agencies 18-50 appear in the lean directory below the full profiles, since public data on team structure, pricing, and named results was thinner for these agencies at the time of research.
17 of the best Shopify CRO agencies in 2026 (full profiles)
| Rank | Agency | Best for | Score | Starting price | Pricing model | Shopify Plus Partner | HQ |
|---|---|---|---|---|---|---|---|
| 1 | craftberry | Shopify CRO with a revenue guarantee | 88 | $3,500 | One-off audit + monthly retainer; development billed separately | Shopify Premium Partner | Europe; working with brands in Europe and the US |
| 2 | Olifant Digital | CRO run by the same team as paid media and retention, not a siloed vendor | 84 | $2,000 per month | Flat retainer | Not disclosed | New York City |
| 3 | Blend Commerce | Shopify-only CRO tied to AOV + retention | 83 | $3,500 | Not disclosed | Yes | United Kingdom |
| 4 | Invesp | Research-first CRO + large experiment archive | 81 | Not disclosed | Performance-based + flat retainers | Yes | Chicago, Illinois, USA |
| 5 | SplitBase | Premium/luxury 8-9 figure DTC brands | 80 | Not disclosed | Not disclosed | Yes | Montreal, Canada |
| 6 | Convertibles | Full-stack CRO for $2M+ Shopify Plus brands | 77 | ± $5,000 - $15,000 | Monthly retainers | Yes | NYC + Sofia, Bulgaria |
| 7 | ConversionTeam | Results-guaranteed optimization partner | 75 | $2,000 per month | Flat retainer | Not disclosed | Denver, Colorado, USA |
| 8 | Speero | Enterprise experimentation systems | 72 | $10,000 per month | Project-based + 12-month programs | No | Austin, London, Tallinn |
| 9 | KlientBoost | CRO + PPC + landing pages as one system | 70 | Not disclosed | Not disclosed | Not disclosed | Costa Mesa, California, USA |
| 10 | The Good | Design + strategy | 69 | Not disclosed | Not disclosed | Not disclosed | Portland, Oregon, USA |
| 11 | Conversion | Enterprise CRO at global scale | 66 | Not disclosed | Not disclosed | Not disclosed | London, UK |
| 12 | Linear | AI-powered CRO | 66 | Not disclosed | Not disclosed | Not disclosed | Sandy, Utah, USA |
| 13 | Cro Metrics | Experimentation rigor | 65 | Not disclosed | Not disclosed | Not disclosed | Kentfield, California, USA |
| 14 | NoGood | Full-funnel growth marketing incl. CRO | 65 | Not disclosed | Avg. retainer reported above $20,000/mo | Not disclosed | New York City |
| 15 | Trellis | Software-assisted optimization | 64 | Not disclosed | Not disclosed | Not disclosed | Ottawa, Canada |
| 16 | Conversion Fanatics | PPC + CRO for growth-stage ecommerce | 56 | Not disclosed | Not disclosed | Not disclosed | Austin, Texas, USA |
| 17 | ConversionAdvocates | Growth-stage businesses | 55 | Not disclosed | Not disclosed | Not disclosed | Montreal, Canada |
#1 craftberry: Best for boutique Shopify Plus CRO
Founded: 2015 HQ and offices: Europe; working with brands in Europe and the US Team size: ± 11-50 Starting price: $3,500 Pricing model: One-off audit + monthly retainer; development billed separately Shopify Plus Partner: Shopify Premium Partner Guarantee/contract terms: Targets 4x the CRO investment in added revenue; if not reached, work continues at no extra cost
craftberry owns the full cycle in-house, from idea and design to development. craftberry is a boutique Shopify Plus agency reporting more than 800 launched projects. What separates it from generalist CRO-only agencies is its in-house development bench.
When working with craftberry, CRO recommendations can be implemented as custom-engineered fixes rather than handed off to a separate dev team. The fact that implementation doesn’t need to be handed off to another vendor means that most of its projects become long-term engagements. When working with craftberry, opportunities are prioritized with Signalveritas, its proprietary AI tool that turns customer behavior data into ranked, evidence-backed test hypotheses. The same in-house team then designs, builds, and tests the changes rather than handing them off to a separate dev team. The fact that implementation doesn’t need to be handed off to another vendor means that most of its projects become long-term engagements.
Pros:
- Outcome-based guarantee
- Full CRO cycle in-house: idea, design, development
- Proprietary AI tool (Signalveritas) to prioritize quick wins
- Deep Shopify Plus project volume (800+ launches)
- Closer senior attention
Cons:
- Requires sufficient traffic and order volume - not ideal for early-stage stores.
Main services:
- Shopify CRO
- A/B testing
- Audits and analysis
- Landing Page Optimization
- Shopify design and development
Proven results:
- Enhance Auto: 21.01% conversion rate increase and 21.63% revenue per visitor uplift
- Mi Amante: 11.1% conversion uplift and 13.8% revenue increase per visitor
- Shelly: 11% conversion rate increase and 8% revenue per visitor uplift
Not for: Stores with low traffic and brands not on Shopify
Why it ranks here: Score of 88/100 (Results: 26/30, capped by conversion-rate-only public case studies; Senior depth: 22/25; Shopify depth: 19/20; Fees: 13/15; Track record: 8/10)
#2 Olifant Digital: Best for CRO run by one senior team, not a siloed vendor
Founded: 2018 HQ and offices: New York City, with locations in several more cities globally Team size: ± 11-50 Starting price: $2,000 per month Pricing model: Flat retainer Shopify Plus Partner: Not disclosed Guarantee/contract terms: 60-day money-back guarantee
We treat CRO as one input into a connected Amazon and DTC growth system, instead of a standalone audit as is often the approach. The same senior team that runs your Meta and Google ad accounts also owns your CRO roadmap. This means that creative that wins in paid media gets tested on-site next, and vice versa, avoiding the common pitfall where a CRO vendor optimizes a page in isolation.
Every account is staffed by specialists with a minimum of seven years' experience, while our in-house AI platform, Olifant AI, flags underperforming pages and checkout drop-off points daily rather than per a monthly reporting cycle.
Pros:
- CRO run by the same senior team as paid media and retention, not a siloed vendor
- Transparent pricing with a 60-day money-back guarantee
- Daily monitoring rather than a monthly test cadence
Cons:
- Not a Shopify Plus-exclusive specialist (better fit for brands that want CRO bundled with Amazon/DTC growth)
- Onboards only two to four new clients per month
Main services:
- CRO
- Amazon PPC and account management
- Meta/Google/TikTok ad buying
- Email and SMS retention
Proven results:
- FreshTrends: Scaled DTC revenue by 211% in 60 days (CRO + paid media combined)
- Wildride: Added $179,009 per month in DTC revenue in 42 days
- Coat Defense: Added $699,786 in monthly DTC revenue
Not for: Brands that want a pure-play, testing-only CRO vendor with no media or retention involvement
Why we rank here: Score of 84/100 (Results: 26/30; Senior depth: 22/25; Shopify depth: 13/20; Fees: 14/15; Track record: 9/10)
#3 Blend Commerce: Best for Shopify-only CRO tied to AOV and retention
Founded: 2017 HQ and offices: Headquartered in London, UK with another office in Australia Team size: ± 11-50 Starting price: $3,500 Pricing model: Not disclosed Shopify Plus Partner: Yes Guarantee/contract terms: None stated
Blend Commerce runs CRO mainly for Shopify stores using its proprietary "Buy Trifecta Framework". This targets conversion rate, average order value (AOV), and retention simultaneously rather than conversion rate alone.
Unlike many CRO agencies that focus solely on testing or recommendations, the Blend team is available across all stages, from diagnosis to implementation. That said, if your brand doesn’t run on Shopify it will only offer actionable insights to be implemented by your own team.
Pros:
- Strong Shopify focus
- Targets three levers: AOV, retention, and conversion
- In-house team with CRO specialists complete all the work
Cons:
- Best suited to mid-market/enterprise stores with 50,000+ monthly sessions
- Few online reviews
Main services:
- Shopify CRO
- A/B testing
- Audits and analysis
Proven results:
- Stone Creek Coffee: Increased conversion rate by 15% in 12 months
- Fame on Central: Increased revenue per session by 78% in 71 days
- Vegepod: Grew orders by 126% in three months
Not for: Early-stage brands generating fewer than 30,000 monthly sessions
Why it ranks here: Score of 83/100 (Results: 26/30; Senior depth: 20/25; Shopify depth: 19/20; Fees: 11/15; Track record: 7/10)
#4 Invesp: Best for research-first CRO and a large experiment archive
Founded: 2006 HQ and offices: Chicago, Illinois, USA Team size: ± 11-50 Starting price: Not disclosed Pricing model: Performance-based and flat retainers Shopify Plus Partner: Yes (but platform-agnostic) Guarantee/contract terms: None stated
Invesp is one of the longest-running dedicated CRO agencies in North America and was founded by Khalid Saleh and Ayat Shukairy who also co-authored an early book on conversion optimization. All its CRO services are based on conversion science experience the agency has gathered by completing over 52,000 A/B tests.
Its proprietary SHIP framework (Scrutinize, Hypothesize, Implement, Propagate) structures every engagement. Plus, you’ll also have a 360-degree view of each step of the process.
Pros:
- Long track record (since 2006) with a large experiment archive
- Customer-centric approach keeps clients informed throughout the engagement
Cons:
- Platform-agnostic, not Shopify-specialized
- Pricing not disclosed publicly
Main services:
- CRO (including training and consulting)
- Landing page optimization
Proven results:
- 3M: Increased conversion rate by 50% in 12 months
- Soft Surroundings: Improved conversion rate on mobile by 35%
- Z Gallerie: Secured a 4x ROI within the first week
Not for: Brands specifically wanting a Shopify Plus specialist over a platform-agnostic CRO firm
Why it ranks here: Score of 81/100 (Results: 26/30; Senior depth: 23/25; Shopify depth: 14/20; Fees: 10/15; Track record: 8/10)
#5 SplitBase: Best for premium/luxury 8+-figure DTC brands
Founded: 2014 HQ and offices: Headquartered in Montreal, Canada with another office in NYC Team size: ± 11-50 Starting price: Not disclosed Pricing model: Not disclosed Shopify Plus Partner: Yes (also partners with VWO, Convert, Heatmap.com, Intelligems) Guarantee/contract terms: None stated
SplitBase works almost exclusively with high-growth 8- and 9-figure DTC brands where a heavy-handed CRO playbook (e.g., urgency banners and aggressive pop-ups) would damage the brand. Its methodology starts with deep customer research that includes qualitative interviews, session recordings, and behavioral analytics before any test hypothesis is written.
Then, when it’s time for testing, it most often tests messaging, hierarchy, social proof, pricing, and bundles across product and landing pages as well as checkout flows.
Pros:
- Brand-aligned optimization, not generic urgency tactics
- Deep pre-test research phase
- Published, named client results
Cons:
- Pricing and minimum engagement not disclosed
- Best fit skews toward larger, established DTC brands
Main services:
- Full-site A/B testing
- Web design
- Landing page design and optimization
Proven results:
- Dr. Squatch: Added $800,000 per month in revenue via CRO
- Hyperice: Generated 78x ROI from conversion optimization
- Kiehl's: Increased e-commerce revenue by ±$1.6M
Not for: Early-stage brands that receive fewer than 3,000 monthly orders
Why it ranks here: Score of 80/100 (Results: 26/30; Senior depth: 22/25; Shopify depth: 17/20; Fees: 7/15; Track record: 8/10)
#6 Convertibles: Best for full-stack CRO for $2M+ Shopify Plus brands
Founded: 2023 HQ and offices: New York City, USA, and Sofia, Bulgaria Team size: 8 Starting price: Typically between $5,000 and $15,000 per month Pricing model: Monthly retainers Shopify Plus Partner: Yes Guarantee/contract terms: No
Convertibles positions itself as a full-stack CRO partner specifically for Shopify Plus brands doing at least $2M in yearly revenue. It can handle development, design, as well as testing as one retainer.
CRO is only the entry point. In addition to CRO, it also offers paid media programs to DTC brands helping them to capture the gains of the improvements that were made to speed and design. The paid media component is coordinated directly with the CRO program so that testing and ad creatives build on one another.
Pros:
- Shopify Plus-specific focus
- Operator-level credibility (documented 8-figure brand exit)
- One team owns CRO, design, development, and paid media
Cons:
- No guarantee
- Supports only retainer-based work (no one-off projects)
Main services:
- Shopify Plus CRO
- A/B testing
- Subscription CRO
- YouTube and Google Ads
Proven results:
- Anonymous dog treats brand: Increased AOV by 25%
- Anonymous slime brand: Improved conversion rate by 12.32%
- Anonymous luxury PJ brand: Added $109,829 in monthly revenue
Not for: Stores generating under $2M per year in revenue
Why it ranks here: Score of 77/100 (Results: 24/30; Senior depth: 18/25; Shopify depth: 19/20; Fees: 10/15; Track record: 6/10)
#7 ConversionTeam: Best for a results-guaranteed optimization partner
Founded: 2008 HQ and offices: Denver, Colorado, USA Team size: ± 11-50 Starting price: $2,000 per month Pricing model: Flat retainer Shopify Plus Partner: Not disclosed Guarantee/contract terms: 30% lift within 90 days or will work for free for 3 months
ConversionTeam positions itself around a hard performance guarantee rather than just process. If it doesn’t achieve its guaranteed lift within 90 days, it will work for free until it does.
Its process is just as solid. It analyzes learnings from over 5,000 A/B tests to guide any CRO recommendations. Clients will also get free access to its Nantu testing platform
Pros:
- Rare performance guarantee in CRO
- Large published test volume
- Transparent pricing
Cons:
- Mostly lists anonymous case studies
- Limited services
Main services:
- A/B testing
- CRO
Proven results:
- Anonymous luxury clothing retailer: Generated an 18% conversion rate lift in 14 days
- Anonymous online gift card retailer: Increased revenue by 18%
- Victorian Trading: Drove a revenue growth of 9.6%
Not for: E-commerce brands generating less than $1M in annual revenue
Why it ranks here: Score of 75/100 (Results: 24/30; Senior depth: 18/25; Shopify depth: 11/20; Fees: 13/15; Track record: 9/10)
#8 Speero: Best for enterprise experimentation systems
Founded: 2011 (as CXL Agency; renamed Speero in 2020) HQ and offices: Austin, Texas; London, UK; Tallinn, Estonia Team size: ± 11-50 Starting price: $10,000 per month Pricing model: 12-month programs and project-based work Shopify Plus Partner: No (platform-agnostic) Guarantee/contract terms: None stated
Founded by Peep Laja, Speero (formerly CXL Agency) works at a systems level rather than running isolated tests. Its "Experimentation Operating System" (XOS) framework is designed to orchestrate experiments across marketing, product, and sales teams simultaneously.
It can also run marketing experiments on everything, from landing pages to websites to email. Not only will it increase testing velocity (that’s its first priority), but it will also audit your testing and analytics tools to ensure data reliability.
Pros:
- Deep, well-documented methodology (XOS)
- Offers access to CXL training courses
- Record of long-term client partnerships
Cons:
- Platform-agnostic, not Shopify-specific
- Built for enterprise scale
Main services:
- Experimentation program design (XOS)
- Customer research and UX strategy
- A/B testing and CRO execution
Proven results:
- Charles Tyrwhitt: Increased testing velocity from twice per year to 5-10 per month
- The Bouqs: Doubled revenue within six months
- Dr. Squatch: Increased its experimentation velocity from 2 to 5 monthly tests
Not for: Smaller Shopify merchants without enterprise-level traffic
Why it ranks here: Score of 72/100 (Results: 24/30; Senior depth: 20/25; Shopify depth: 10/20; Fees: 12/15; Track record: 6/10)
#9 KlientBoost: Best for CRO bundled with PPC and landing pages
Founded: 2015 HQ and offices: Headquartered in Costa Mesa, California, USA with two more offices in the US and UK Team size: ± 51-200 Starting price: Not disclosed Pricing model: Not disclosed Shopify Plus Partner: Not disclosed Guarantee/contract terms: None stated
KlientBoost treats landing page design, A/B testing, and paid media as one connected system rather than separate services. This is useful when a "CRO problem" is actually a traffic-mapping problem (an ad sending four different search intents to one landing page, for example).
As for its CRO service, this is based on data from over 250 clients. Then, using customer journey analysis and rigorous user testing, it will understand the behavior of your specific users and optimize your digital presence accordingly.
Pros:
- CRO integrated with paid media, not siloed
- Large volume of case studies
- Accommodates both retainer and one-time projects
Cons:
- Challenges with onboarding reported
- Shopify-specific depth not independently confirmed
Main services:
- Conversion rate optimization
- Landing page design
- PPC management
Proven results:
- Lily and Fox: Increased conversions by 86%
- Fashionphile: Grew the number of transactions by 36%
- Vintage Candy: Increased PPC conversions by 157% within one month
Not for: Brands wanting a pure Shopify Plus CRO specialist
Why it ranks here: Score of 70/100 (Results: 25/30; Senior depth: 17/25; Shopify depth: 10/20; Fees: 10/15; Track record: 8/10)
#10 The Good: Best for design and strategy under one roof
Founded: 2009 HQ and offices: Portland, Oregon, USA Team size: Not disclosed Starting price: Not disclosed Pricing model: Not disclosed Shopify Plus Partner: Not disclosed Guarantee/contract terms: None stated
The Good is a long-established e-commerce CRO specialist frequently cited as a mid-market option for brands in the $5M-$20M revenue range. Instead of trying to be a “do-everything” agency, it positions itself as a specialized consultancy that removes bad digital experiences so that only the good ones remain.
That said, its team, who boast 10 years experience, can help with all the aspects involved in CRO: research, testing, and implementation. To do this, it uses its Digital Experience Optimization Program™, a custom solution that addresses each website’s specific challenges.
Pros:
- Certified B Corporation with a B Impact Score of 92.3
- Senior team
Cons:
- Limited independently verifiable details about pricing or team size
- Selective about which brands they work with
Main services:
- E-commerce optimization
- SaaS optimization
Proven results:
- Munchkin: Decreased bounce rate
- Laird Superfood: Generated a 17:1 ROI
- Snow Peak: Grew online sales by 149%
Not for: Buyers who need help with several marketing services
Why it ranks here: Score of 69/100 (Results: 24/30; Senior depth: 22/25; Shopify depth: 10/20; Fees: 7/15; Track record: 6/10)
#11 Conversion (formerly WiderFunnel + Conversion.com): Best for enterprise CRO at global scale
Founded: 2007 (both legacy agencies); merged into "Conversion" in 2022 HQ and offices: London, UK Team size: 100+ CRO specialists Starting price: Not disclosed Pricing model: Not disclosed Shopify Plus Partner: Not specifically positioned as Shopify-only Guarantee/contract terms: None stated
Formed by merging two of the longest-running CRO agencies in the industry, Conversion reports having generated more than $2 billion in additional client revenue combined. It offers full-service CRO, that includes everything from creating the experimentation framework to building A/B tests into the roadmap.
One standout service that deserves special mention is its product and pricing experimentation. This way, it will help you identify promising products and how to price these.
Pros:
- Enormous combined track record and scale (100+ specialists)
- Multiple proprietary prioritization frameworks
- Full-service CRO
Cons:
- Enterprise-oriented (unlikely to be cost-accessible for smaller Shopify merchants)
- Not Shopify-specifi
Main services:
- Enterprise CRO and experimentation
- UX research and personalization
- A/B and multivariate testing at scale
Proven results:
- TaylorMade: Increased order confirmations by 3.74% in six months
- Dollar Shave Club: Generated enough extra revenue in the first three months to cover the costs of its services and testing tool for a whole year
- Precision Nutrition: Increased total revenue by 16.7%
Not for: Sub-enterprise Shopify merchants with limited monthly traffic
Why it ranks here: Score of 66/100 (Results: 22/30; Senior depth: 20/25; Shopify depth: 10/20; Fees: 7/15; Track record: 7/10)
#12 Linear: Best for AI-powered CRO
Founded: Not disclosed HQ and offices: Sandy, Utah, USA Team size: ± 11-50 Starting price: Not disclosed Pricing model: Not disclosed Shopify Plus Partner: Not disclosed Guarantee/contract terms: None stated
With the help of advanced AI and proven strategies, Linear can optimize your website in real time. It does this by analyzing visitor behavior and adjusting elements dynamically.
Its CRO services also cover all aspects, from multi-step forms to pop-ups to social proof and even hidden fields. It’s also compatible with all website platforms, not just Shopify.
Pros:
- Design and CRO combined under one team
- Innovative approach to campaign strategy
- Smooth onboarding process
Cons:
- Room for improvement in A/B testing
- Limited pricing information
Main services:
- User recordings
- Heat mapping
- Performance tracking
- Landing page design
- Copywriting
Proven results:
- EnviroKlenz: Increased conversion rates by 154% in six months
- Brio: Grew conversions by 53% in six months
- BrightBox: Generated a 558% conversions lift in six months
Not for: Brands interested in short, one-off projects
Why it ranks here: Score of 66/100 (Results: 25/30; Senior depth: 15/25; Shopify depth: 12/20; Fees: 7/15; Track record: 7/10)
#13 Cro Metrics: Best for experimentation rigor
Founded: 2011 HQ and offices: Kentfield, California, USA Team size: ± 51-200 Starting price: Not disclosed Pricing model: Not disclosed Shopify Plus Partner: Not disclosed Guarantee/contract terms: None stated
Cro Metrics has run 35,000 tests, making it the largest experimentation-focused agency in the US according to its website. From navigation and flows to messaging and headlines, it can run A/B, multivariate, and customer experience testing.
Then, to make sense of all the testing, it uses Iris, its proprietary growth marketing platform. Here, you’ll also find AI-powered tools to predict test results and identify which high-impact opportunity to tackle first.
Pros:
- Insightful data analysis
- Experimentation expertise
Cons:
- Limited independently verifiable pricing
- Limited Shopify experience
Main services:
- Customer journey analysis
- Landing page optimization
- Incrementality testing
Proven results:
- Anonymous e-commerce client: Increased online revenue by 329%
- Curology: Grew conversions for paid social visitors by 778%
- Bombas: Drove 36% more customer account logins
Not for: Brands needing published Shopify-specific case studies upfront
Why it ranks here: Score of 65/100 (Results: 24/30; Senior depth: 17/25; Shopify depth: 10/20; Fees: 7/15; Track record: 7/10)
#14 NoGood: Best for full-funnel growth marketing that includes CRO
Founded: 2016 HQ and offices: Headquartered in New York City with multiple offices across the globe Team size: ± 11-50 Starting price: Average retainer above $20,000/month Pricing model: Monthly retainers Shopify Plus Partner: Not disclosed Guarantee/contract terms: None stated
NoGood treats CRO as one lever inside a broader growth-marketing engagement that includes paid media, SEO, and lifecycle rather than a standalone service. This makes NoGood a good fit if a store's "conversion problem" is really a full-funnel growth problem, less so if the store just needs focused on-site testing.
As for its approach to CRO, that too is holistic. The team looks at the whole user conversion journey, including aspects like the destination of the ad traffic and transitions.
Pros:
- CRO bundled with full-funnel growth strategy
- Reported client retention rate of 80%
- Consulting services available
Cons:
- Retainers start at $20,000 per month on average
- Few online reviews
Main services:
- Website analysis and audit
- A/B testing
- Customer experience optimization
- Performance reporting
Proven results:
- Gelato: Increased first-order conversions from organic search by 202%
- unspun: Improved year-over-year conversion target by 28%
- Postable: Increased average order value by 59%
Not for: Smaller e-commerce brands
Why it ranks here: Score of 65/100 (Results: 26/30; Senior depth: 15/25; Shopify depth: 8/20; Fees: 11/15; Track record: 5/10)
#15 Trellis: Best for software-assisted optimization
Founded: 2019 HQ and offices: Ottawa, Canada Team size: ± 11-50 Starting price: Not disclosed Pricing model: Not disclosed Shopify Plus Partner: Not disclosed Guarantee/contract terms: None stated
Trellis is essentially a full-funnel profitability platform, but it also offers users strategic management services alongside. Under its strategic management model, its in-house team will take care of aspects like advertising, promotions, and pricing for an extra flat fee. This way, you can leverage AI with human intuition.
For help specifically with Shopify, Trellis can fix titles descriptions in bulk across your catalog. It can also help build audiences, connecting your owned audience with shoppers on Amazon.
Pros:
- Shopify-specific specialization
- Can automate the bulk of your weekly workload
- Amazon and Walmart capabilities
Cons:
- Limited Shopify-specific case studies
- Takes a software-heavy approach
Main services:
- Product content optimization
- Advertising automation
- Market intelligence
Proven results:
- Momofuku: Grew conversion rate from 20.5% to 29%
- Dandy Blend: Increased conversion rate by 56%
- Haute Decor: Generated a 305% increase in sales
Not for: Buyers who need a one-time fix
Why it ranks here: Score of 64/100 (Results: 21/30; Senior depth: 15/25; Shopify depth: 16/20; Fees: 7/15; Track record: 5/10)
#16 Conversion Fanatics: Best for PPC + CRO for growth-stage e-commerce
Founded: 2014 HQ and offices: Austin, Texas, USA Team size: ± 11-50 Starting price: Not disclosed Pricing model: Not disclosed Shopify Plus Partner: Not disclosed Guarantee/contract terms: None stated
Acquired by Fusion92 in 2022, Conversion Fanatics is a long-standing CRO agency pairing paid media management and retargeting work with conversion testing. This means that its team can increase revenue as well as conversion rates.
Conversion Fanatics is all about making high-impact changes. Using qualitative and quantitative data, it will identify the areas that show the highest potential for improvement as well as other key underperforming areas. It will also test its ideas to determine where they’ll have the greatest impact.
Pros:
- Long-standing presence in the CRO space
- Pairs paid media with CRO
- Effective project management skills
Cons:
- No named client case studies
- Selective about clients it takes on
Main services:
- Brand design
- Reporting and analysis
- Traffic management
Proven results: No case studies listing specific metrics
Not for: Stores generating less than $1M in sales
Why it ranks here: Score of 56/100 (Results: 12/30; Senior depth: 20/25; Shopify depth: 10/20; Fees: 7/15; Track record: 7/10)
#17 ConversionAdvocates: Best for growth-stage businesses
Founded: 2013 HQ and offices: Montreal, Canada Team size: ± 11-50 Starting price: Not disclosed Pricing model: Not disclosed Shopify Plus Partner: Not disclosed Guarantee/contract terms: None stated
ConversionAdvocates’ multidisciplinary team of CRO specialists base all their decisions on research, data, and experiments. It uses its proprietary IIEA Framework to gather all the data that you already have and then analyze its use cases.
As part of the process, the team will also prioritize experiment ideas. Then, it will use the new data and insights drawn from these experiments to improve the customer experience further and create growth momentum.
Pros:
- Personalized, data-driven approach
- Full-stack growth team with over 10 skills
Cons:
- No named client case studies
- No pricing information
Main services:
- Cross-channel optimization
Proven results: No case studies listing specific metrics
Not for: Brands needing help with a short project
Why it ranks here: Score of 55/100 (Results: 15/30; Senior depth: 18/25; Shopify depth: 10/20; Fees: 5/15; Track record: 7/10)
Lean directory: The rest of the top 50 Shopify CRO agencies
These 33 agencies show up consistently across Clutch, Google, and independent CRO/Shopify agency directories, but public data on team structure, exact pricing, and named client results was thinner at the time of research. As such, they're ranked here by category strength rather than the full five-criteria score used above.
| # | Agency | Best for | Pricing |
|---|---|---|---|
| 18 | Netalico Commerce | Shopify CRO + web development | Contact for pricing |
| 19 | Absolute Web | Shopify Plus design + CRO | Contact for pricing |
| 20 | Avex Designs | Shopify CRO for growth-stage brands | Contact for pricing |
| 21 | Ambaum | Shopify Plus CRO/dev agency | Contact for pricing |
| 22 | Endertech | Shopify CRO + custom development | Contact for pricing |
| 23 | Propeller | Shopify CRO for mid-market brands | Contact for pricing |
| 24 | Webvello | SEO + CRO integration for Shopify | From $5,000 per month for conversion optimization |
| 25 | eSEOspace | CRO + GEO/AEO integration for Shopify | From $750 per month |
| 26 | 100xelevate | New Shopify stores | Contact for pricing |
| 27 | acceleroi | Shopify DTC CRO ($1M+/yr brands) | From $299 per month |
| 28 | Spiralyze | Landing page + CRO for ecommerce | From $25,000 per month |
| 29 | Blue Stout | Shopify Plus design + CRO | Contact for pricing |
| 30 | Swanky | Shopify Plus CRO + development | Contact for pricing |
| 31 | wecanfly | Shopify large-scale migration | Contact for pricing |
| 32 | Charle Agency | Shopify CRO + retention | Contact for pricing |
| 33 | DTC Pages | Shopify CRO for DTC brands | CRO audits start at $2,500 |
| 34 | cro.media | Strategic focus | CRO audits start at $2,899 |
| 35 | Enavi | 8- and 9-figure Shopify brands | Contact for pricing |
| 36 | Ecomx Agency | Clean design and conversion strategy | Contact for pricing |
| 37 | SmartSites | Full-service digital marketing incl. CRO for retailers | Contact for pricing |
| 38 | Ventura Web Design | Shopify SEO + paid media + design | Contact for pricing |
| 39 | TaskHusky | Small tasks and ongoing Shopify support incl. CRO | $89-$250 per task |
| 40 | Lounge Lizard | Creative e-commerce design | Contact for pricing |
| 41 | Mobikasa | Custom dev | Contact for pricing |
| 42 | Soda Web Media | Design + SEO + CRO for Shopify | Contact for pricing |
| 43 | Sleepless Media | Conversion-focused Shopify Plus design and build | Contact for pricing |
| 44 | Conversion Rate Experts | Consultation + training | Contact for pricing |
| 45 | Barrel | Shopify Plus CRO + development | Contact for pricing |
| 46 | Solo Media Group | Retail-first brands selling across multiple channels | Contact for pricing |
| 47 | Digital Silk | Ecommerce web design + CRO-adjacent UX work | Contact for pricing |
| 48 | Coalition Technologies | SEO + web design + CRO for online retailers | Contact for pricing |
| 49 | Groove Commerce | Shopify Plus/BigCommerce build + CRO | Contact for pricing |
| 50 | Hype Digital | High ROI and lead generation | Contact for pricing |
How to spot an expert Shopify CRO agency
Verifiable results
An expert CRO agency can point to specific results tied to real client accounts. Ideally, these results should be reported as revenue-per-session or AOV impact, not conversion rate alone.
The question to ask the agency: "Can you show me a named client result with the exact metric, lift, and timeframe. Also, what happened to AOV in the same period?"
Research before testing
Strong agencies run a research phase (e.g., session recordings, customer interviews, and/or funnel analytics) before writing test hypotheses.
The question to ask the agency: "Walk me through your research process before you propose a single test."
Shopify-specific technical depth
Generalist CRO agencies apply the same playbook regardless of platform. Shopify has real constraints like checkout customization limits (except on Plus), theme architecture, and app conflicts that a specialist should be able to understand and address easily.
The question to ask the agency: "How does Shopify's checkout affect what you can and can't test, and how do you handle app conflicts during a test?"
Fee transparency
An agency should be upfront about its pricing model and minimum engagement length.
The question to ask the agency: "What's your starting price and can I work on a per project basis?"
Risk and track record
Guarantees are rare in CRO (ConversionTeam is a notable exception with a published 30% improvement guarantee). That said, agencies should still be transparent about typical timelines and win rates
The question to ask the agency: "What's your test win rate, and what happens if we don't see results after 90 days?"
Which Shopify CRO agency fits your stage
Under $2M annual online revenue
Traffic volume is usually the limiting factor as most CRO agencies need meaningful monthly sessions to reach statistical significance. Brands that are still generating less than $2M in annual online revenue can consider Olifant Digital’s CRO bundled with paid media/retention under one flat retainer with a 60-day guarantee.
$2M-$20M
This is the sweet spot for Shopify Plus specialists like SplitBase, Blend Commerce, craftberry, Convertibles, and Trellis, plus generalist e-commerce CRO agencies like The Good and KlientBoost.
Enterprise ($20M+)
Agencies built for this scale include Invesp, Speero, and ConversionTeam. All these agencies have enterprise client rosters and larger published testing volumes.
What a Shopify CRO agency costs in 2026
| Pricing model | Typical range | Who it suits | Incentive it creates |
|---|---|---|---|
| Audits/one-off | $1,000 to $5,000 | Brands wanting a prioritized roadmap to execute in-house | No ongoing incentive. Agency is paid regardless of whether recommendations are implemented. |
| Flat monthly retainer | $2,000 to $10,000+ per month | Brands that want ongoing testing with predictable costs | Agency incentivized to keep the account, but flat fee doesn't scale with results delivered |
| Project-based | $5,000 to $25,000+ | One-time redesigns or major funnel overhauls | Clear deliverable, but no ongoing optimization built in |
| Performance/guarantee-based | Varies (rare in CRO) | Brands that want the agency to share downside risk | Aligns agency incentive directly with delivering the promised lift |
The final verdict
craftberry ranks first on this list thanks to a risk-sharing model: the agency sets a goal of returning 4x the client's spend in added revenue and continues at its own cost if it falls short. Strategy, UX design, development and A/B testing all stay with one team, and Signal Veritas, the AI research tool craftberry built, identifies which changes are most likely to pay off first.
Olifant Digital ranks second, and it's the strongest fit if you want CRO run by the same senior team that owns your Amazon PPC, paid social, and retention. We publish our pricing (starting at $2,000 per month) and offer a 60-day money-back guarantee, which most specialist CRO agencies don't.
If you're a $2M+ Shopify Plus brand that wants a pure-play testing specialist with published case studies, SplitBase and Blend Commerce are also strong picks.
Get a Free Marketing Plan: https://olifantdigital.com/free-marketing-plan
Frequently asked questions
What is the best Shopify CRO agency in 2026?
There's no single objective best Shopify CRO agency, because the right pick depends on your revenue stage and needs. craftberry is our top-ranked pick for Shopify Plus brands that want CRO, design and development under one roof, prioritized by its own AI tool, Signal Veritas, and backed by a promise to keep working at no extra cost until it delivers 4x the client's spend in added revenue. Olifant Digital is the top pick if you want CRO bundled with paid media and retention, and SplitBase, Blend Commerce, and Invesp are strong choices for standalone, pure-play testing engagements.
How much does a Shopify CRO agency cost?
CRO audits typically cost between $1,000 and $5,000. Ongoing retainers range from roughly $2,000 to $10,000 per month depending on traffic volume and scope, while enterprise engagements with agencies like Conversion or Speero can run well beyond that.
How is CRO different from Amazon PPC or paid media?
CRO improves how efficiently your existing traffic converts; PPC and paid media get you more traffic. CRO can be run separately from paid media and several CRO agencies do exactly that. However, bundling both under one team (as Olifant Digital does) avoids the common pitfall where a media agency drives traffic to a page that a separate CRO vendor hasn't optimized for that specific audience.
What minimum traffic do I need before hiring a Shopify CRO agency?
Most CRO agencies need at least 20,000 to 30,000 monthly sessions to reach statistical significance on tests within a reasonable timeframe. If your sessions fall below that, rather invest in traffic first, or focus on qualitative research and UX fixes than formal A/B testing.
Which Shopify CRO agencies are Shopify Plus Partners?
Confirmed Shopify Plus Partners in this list include SplitBase, Blend Commerce, craftberry, Convertibles, and Trellis. That said, several other agencies work with Shopify Plus stores without being formally certified partners.
Which Shopify CRO agencies offer a guarantee?
Olifant Digital offers a 60-day money-back guarantee on its overall engagement (which includes CRO). ConversionTeam also offers a guarantee, but instead of returning the management fee it will work for free for up to three months if it fails to improve your conversion by 30%.
How long before I see results from a new Shopify CRO agency?
Quick UX fixes can show impact within two to four weeks. However, the first ROI-positive testing phase typically emerges only around the 90-day mark, with other gains building over six to twelve months as the testing program matures.
Should I choose a Shopify-only CRO specialist or a platform-agnostic one?
If your store is Shopify Plus with real checkout customization needs, a Shopify-specific specialist like SplitBase, Blend Commerce, craftberry, or Trellis will generally understand platform constraints faster. Platform-agnostic firms (e.g, Invesp, Speero, or Conversion) bring more testing volume and enterprise experience, but may need ramp-up time on Shopify-specific quirks.
What's the difference between a Shopify agency and Shopify CRO agency?
A general Shopify agency builds and maintains your store. A CRO-focused agency specifically runs structured tests on on-page changes, checkout flows, and messaging. These tests are validated with real traffic and statistical significance, rather than shipping redesigns based on opinion.
How long does a real CRO test need to run?
CRO tests need to run long enough to reach statistical significance on your traffic volume, which varies by store size. For example, a high-traffic store might validate a test in two weeks, while a lower-traffic store may need six to eight weeks. Any agency promising a definitive winner in 48 hours isn’t running a statistically sound test.
What should I ask on the discovery call?
Ask to see an example of a named case study that includes the specific percentage lift and what was actually tested. Also, ask how they determine statistical significance, and whether recommendations get implemented by their own team or handed off to yours. The agencies that answer with specifics are the ones running real programs. The ones that pivot to a portfolio of before-and-after screenshots typically can't back the number.
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Alex is the founder and CEO of Olifant Digital, where his team manages over $100M in annual client revenue across 50+ e-commerce brands. He sets the agency's strategy and methodology, audits client accounts, and reviews the team's work to make sure every brand is on track to hit its growth and profitability goals. He also leads team training, so the performance data and lessons from across all accounts shape how every account manager runs their clients.



