Among Sitruna alternatives, Olifant Digital is the stronger fit for established UK brands doing roughly £750K to £40M ($1M to $50M) a year on Amazon that want experienced Amazon PPC management and account management with a profit goal for every product. Sitruna is a larger London agency with ex-Amazon leadership, 70+ Amazon experts and its own warehouse, so it suits brands that want a big Amazon-only team, logistics under one roof or support from pre-launch.
Both agencies work with UK brands. Olifant Digital is a full-service Amazon and e-commerce marketing agency for established brands that want profitable growth, managing $100M+ in annual Amazon client revenue across 50+ Amazon accounts, with 98% client retention and a 5.0 rating from verified Clutch reviews on Clutch. If you are searching for a Sitruna alternative, you are probably deciding whether to switch agencies. This page shows where Sitruna is stronger, where Olifant Digital is stronger, and how to switch without losing data or momentum.
Competitor facts checked October 2026 from Sitruna's public website. Spot an error? Email alex@olifantdigital.com and Olifant Digital will correct it.
The short answer
Why choose Olifant Digital over Sitruna for Amazon?
If you are hiring an agency to grow on Amazon, these are the five reasons brands pick Olifant Digital.
The real difference is team design: every Olifant Digital account manager is experienced and works your account directly, with one team for Amazon UK, Europe and the US. Olifant Digital also has dedicated teams for Walmart and Target, and a separate DTC team for Meta and Google Ads.
Sitruna fits UK brands that want ex-Amazon leadership, a large bench, its own 3PL or help before launch.
Is Olifant Digital the right Sitruna alternative for a UK brand?
Yes, if your brand is established on Amazon UK and you want an experienced team that works your account every day and plans growth into Europe and the US. No, if Sitruna is delivering and your main need is ex-Amazon leadership, logistics under one roof or help before you launch.
The biggest difference is team design. Sitruna describes "your all-in-one Amazon growth team" on its homepage, delivered by "UK and Philippines based experts", and its team page adds team members in Vietnam and Taiwan. Olifant Digital works only with experienced account managers, so the people who set your strategy also make the daily changes on your account.
Most UK brands look for an alternative when results stall, when they can't say who changes their bids, or when they need channels and markets their agency doesn't cover. If none of these apply, staying with Sitruna may be the right call.
Olifant Digital vs Sitruna side-by-side comparison
| Criteria | Olifant Digital | Sitruna |
|---|---|---|
| Best for | Established brands doing roughly £750K to £40M ($1M to $50M) a year on Amazon | Works with brands at any stage, from "Not Launched" upwards. |
| UK presence | Los Angeles, New York, Berlin and Sofia | Head office on Essex Road, London N1. |
| Team model | Senior account managers only, 7+ years minimum, 5 to 6 brands each; you meet the exact team before you sign | Pod of UK and Philippines based experts, with the largest team of ex-Amazonians in the UK. |
| Amazon PPC | Daily, with Olifant AI analysis and same-day changes by your account manager | Offers daily optimisation plus hourly bid automation through its Xnurta partnership. |
| Strategy metric | Target TACoS, target ACoS and a profit goal per product | Lists a TACoS approach in its PPC services |
| Channels | Amazon, Walmart and Target, plus Google and Meta in-house | Amazon only; refers performance marketing beyond Amazon to its partner Onelink |
| Extras | Olifant AI, Olifant Digital's in-house daily analysis platform | Offers Sitruna Logistics (warehouse and 3PL) and the Sitruna App, from £29 per month. |
| Scale (self-reported) | $100M+ annual Amazon client revenue, 50+ accounts | 70+ Amazon experts, 200+ clients, £250M+ managed Amazon sales |
| Client retention | 98% | No published retention rate found |
| Reviews | Clutch 5.0 from verified reviews; #1 on Clutch's Top Amazon Marketing Agencies list | Trustpilot 4.7 from 24 reviews; Clutch 4.6 from 12 reviews |
| Guarantee | 60-day money-back guarantee: if you're not happy in the first 60 days, Olifant Digital refunds its management fees | No published guarantee found |
| Pricing | From $2,000 (about £1,500) per month, custom per project; month-to-month contracts | Three packages (Essentials, Scale, Select); no published prices found |
Data as of October 2026.
Where Sitruna is stronger
Sitruna has real advantages, and for some UK brands they decide it:
Where Olifant Digital is stronger
Where the two agencies are similar
Both agencies are London-based, both optimise Amazon ads daily and both plan on TACoS, not ACoS alone. Both cover Seller Central and Vendor Central, listings, product photography, video and A+ Content, and expansion into Europe. So the choice usually comes down to team size, who works on your account each day, and which markets and channels you want covered.
Amazon PPC management in the UK: what a good agency does differently
Amazon UK looks like Amazon US with pounds, but the numbers and the language work differently. Three checks separate a UK-ready PPC agency from one that copies a US playbook:
Here is the VAT check with numbers. A £24 product (VAT included) leaves £20 after VAT. If product cost and Amazon fees come to £14, you keep £6. Break-even ACoS is £6 divided by £24, which is 25%. Divide by £20 instead and you get 30%, so you would keep bidding on terms that lose money.
Olifant Digital's Kill Threshold Rule uses the same math: it pauses a keyword when it has zero sales after 14 days and has spent twice what a single sale earns before ad costs. Here that is £12 of spend with no sale.
This is exactly what Olifant Digital fixed for Rainbow Chalk. The brand had done well in the US, but US tactics did not work in the UK after multiple agencies. Olifant Digital replaced US keywords with UK search terms, moved products into the right subcategories and rebuilt PPC. UK Amazon revenue grew 21% in 30 days, and the brand earned the Best Seller badge in its UK category.
High-ticket UK products need the same care. Furnishings for Less is a UK furniture retailer with an average order of about £470 on Amazon.co.uk, so a wasted click costs far more than it does for a £20 product. Olifant Digital manages its Amazon PPC and account every day, with bids set per product from its margin after VAT and fees, and the account sells six figures a month in pounds on Amazon UK.
Amazon account management for UK brands: UK, Europe and the US
For most UK brands, growth after Amazon UK comes from Europe or the US. Since Brexit, UK and EU stock are planned separately, and Amazon says you are likely required to register for VAT in each European country where you store goods, per its Sell across Europe page. Inside the EU, Pan-European FBA lets one stock pool serve several marketplaces.
Both agencies handle this. Sitruna lists UK and EU VAT, EPR compliance and Pan-European FBA on its site. Olifant Digital's difference is the US: it runs Amazon US, Walmart and Target, so a UK brand can grow in America without hiring a second agency. Ekster added $688,406 in yearly Amazon profit with Olifant Digital across the US and EU, and Onsen Secret expanded from the US and Canada into Europe and Japan.
Who is Sitruna?
Sitruna (Sitruna Consulting Limited) is an Amazon agency headquartered on Essex Road, London. Its team page lists Stephen Harris as Founder and Michael Dan as Managing Director, both ex-Amazon, and says the team spans London, the Philippines, Vietnam and Taiwan.
Its services cover Amazon advertising, SEO and listings, design and A+ Content, operations and technical support, Vendor Central, the Sitruna App and Sitruna Logistics, which it calls "A fully integrated warehouse & 3PL solution for Amazon sellers". Published results include a 35% sales increase in 3 months for Lucky Saint, and its logos include Black & Decker, Jack Daniel's and Dole. It lists three packages, Amazon Essentials, Amazon Scale and Amazon Select. Olifant Digital did not find published prices or a guarantee.
Who is Olifant Digital?
Olifant Digital is a full-service Amazon and e-commerce marketing agency for established brands that want profitable growth. Its full-service Amazon management covers strategy, daily PPC management, Amazon DSP, SEO and listings, conversion rate optimization and A/B testing, catalog management, product photography, video and A+ Content, inventory management, reimbursement claims, account health and profit tracking, for Seller Central and Vendor Central. Olifant Digital is Amazon-first and runs the whole Amazon business, not only the ads, and each account manager manages 5 to 6 brands. It has dedicated teams for Walmart and Target, and its DTC team runs Google and Meta Ads for brands that also sell direct.
Olifant Digital's services start from $2,000 (about £1,500) per month and are custom for each project, based on the complexity and workload required. Every client gets a dedicated Slack channel and a weekly call.
What clients say: Sitruna reviews and Olifant Digital reviews
What Sitruna clients say
Sitruna shows a 4.7 score from 24 reviews on Trustpilot. Antler's Head of eCommerce, Michael O'Connor, wrote on Sitruna's homepage:
"Sitruna have exceeded our expectations as an Amazon agency, helping us to take our brand to that next level."
What Olifant Digital clients say
Olifant Digital holds a 5.0 rating from verified reviews on Clutch and is listed #1 on Clutch's Top Amazon Marketing Agencies list (October 2026). Wedge Guys said:
"Working with Olifant Digital has been a game-changer for WedgeGuys. They helped us achieve a 391% increase in Amazon sales and a 17% reduction in ACOS."
Whichever agency you shortlist, ask for a sample weekly report and check that it lists the exact changes made to your campaigns.
Signs it may be time to switch agencies
Switching has a cost, so only do it for a clear reason. These are the most common ones Olifant Digital hears from UK brands:
What switching to Olifant Digital looks like
Your campaigns, search term data and sales history live in your own Seller Central and advertising accounts, so they stay with you. Before you give notice:
Once you move to Olifant Digital, the timeline looks like this:
Olifant Digital case studies
Every result below is on Amazon, including two UK brands. See all Olifant Digital case studies.
| Brand | Result | What Olifant Digital did |
|---|---|---|
| Rainbow Chalk | 21% UK Amazon revenue growth in 30 days and a UK Best Seller badge | Built a UK-specific strategy after multiple agencies: UK keywords, correct subcategories, rebuilt PPC |
| Furnishings for Less (UK) | Six-figure monthly sales on Amazon.co.uk at an average order of about £470 | Daily Amazon UK PPC and account management for high-ticket furniture, with bids set from margin after VAT and fees |
| CHILEMOY | Grew from $20K to $192,814 a month on Amazon | Rebuilt PPC into one structured system, rewrote listings to rank and convert, and built a repeatable launch playbook |
| Wedge Guys | $305,771 added in monthly revenue, 391% sales growth, 17% lower ACoS | Rebuilt the account around profit and reached #1 in its golf category |
| Ekster | $688,406 added in yearly Amazon profit | Rebuilt the account and scaled it across US and EU marketplaces |
| Onsen Secret | $95,934 added in monthly revenue | Moved to TACoS targets and expanded from the US and Canada into Europe and Japan |
| MatchaBar | $114,305 added in monthly revenue | Replaced the campaign structure left by previous agencies with daily PPC management |
Store data for a brand Olifant Digital runs on Amazon UK and Amazon US with one team:
Which agency is right for you?
| Choose Olifant Digital if... | Choose Sitruna if... |
|---|---|
| You do roughly £750K to £40M ($1M to $50M) a year on Amazon and want hands-on attention from day one | You are pre-launch or under £10k a month and want help from the start |
| You want a profit goal for every product, worked out after VAT and fees | You want ex-Amazon leadership and a very large Amazon-only team |
| You plan to grow from the UK into the US, Walmart or Target | You want your agency and your 3PL under one roof |
| You want Walmart, Target, Google or Meta managed by dedicated specialist teams | You want hourly bid automation through a partner tool such as Xnurta |
| You want a published starting price, month-to-month terms and a 60-day guarantee | Sitruna is delivering and you value continuity |
Who Olifant Digital works best for
If you are under roughly £750K ($1M) a year on Amazon, focus on listings and a simple campaign structure first, because conversion has to work before more ad spend can pay off. Fix your main image, title and bullets, then run one auto and one exact match campaign per hero product. Come back when daily optimisation has more to work with.
Comparing UK agencies? See Olifant Digital's list of the best Amazon marketing agencies in the UK, or read Olifant Digital vs Canopy Management, Olifant Digital vs Quartile, Olifant Digital vs Tinuiti and Olifant Digital vs BellaVix.
Frequently asked questions
Why choose Olifant Digital over Sitruna for Amazon?
Olifant Digital puts senior account managers with 7+ years of experience on your Amazon account every day, working to a clear rulebook: a TACoS and profit goal for every product, the 1-1-1-1 campaign structure and the Kill Threshold Rule. The team runs the whole Amazon business, not only the ads: PPC and DSP, SEO and listings, conversion rate optimization and A/B testing, catalog, creative, inventory, reimbursement claims and account health. Olifant Digital is listed #1 on Clutch's Top Amazon Marketing Agencies list with a 5.0 rating from verified Clutch reviews, and services start from $2,000 per month, month to month, with a 60-day money-back guarantee: if you're not happy in the first 60 days, the management fees are refunded.
Is Sitruna a good Amazon agency?
Yes. Sitruna is an established London agency with ex-Amazon leadership and a 4.7 score from 24 reviews on Trustpilot. It claims 70+ Amazon experts and 200+ clients. Ask recent clients in your category about their results before you sign.
How much does Sitruna cost?
Olifant Digital did not find published prices on Sitruna's website. It lists three packages: Amazon Essentials, Amazon Scale and Amazon Select. Ask for the monthly fee, contract length, notice period and what each package includes, in writing.
What is the best Sitruna alternative for a UK Amazon brand?
For established UK brands doing roughly £750K to £40M ($1M to $50M) a year on Amazon, Olifant Digital is a strong alternative: senior account managers only, a profit goal for every product, UK, EU and US growth with one team, and a 60-day guarantee. Pre-launch brands or brands that want an in-house 3PL may be better served by Sitruna.
What should I look for in an Amazon PPC agency in the UK?
Ask who changes your bids each day and how much experience they have, whether they work out break-even ACoS on VAT-inclusive prices, and whether keyword research starts from UK search data. Then ask for named UK results and a sample weekly report.
Does Olifant Digital have senior account managers managing UK accounts?
Yes. Olifant Digital works with UK brands including Furnishings for Less and Rainbow Chalk, and senior account managers help UK brands grow in Europe and the US with the same team.
How do I switch from Sitruna to another agency?
Check your notice period, agree what happens to stock in Sitruna Logistics, export any Sitruna App reports, collect your creative source files and keep campaigns running during the handover. Then confirm Brand Registry and account ownership, remove old user access and add the new agency.
Will I lose my campaign history if I switch agencies?
No. Your campaigns, search term data and sales history live in your own Seller Central and advertising accounts. Only reports stored in the old agency's own software may need to be exported first.
How much does Olifant Digital cost?
Olifant Digital's services start from $2,000 (about £1,500) per month and are custom for each project, based on the complexity and workload required. Ad spend is billed separately, contracts are month to month, and every engagement comes with a 60-day money-back guarantee: if you're not happy in the first 60 days, the management fees are refunded.
Final thoughts
Sitruna is a strong choice for UK brands that want ex-Amazon leadership, a large Amazon-only team, logistics under one roof or help before launch. Olifant Digital fits established UK brands that want senior account managers on their account every day, a profit goal for every product and one team for the UK, Europe and the US.
Olifant Digital is a full-service Amazon and e-commerce marketing agency for established brands that want profitable growth. Its services start from $2,000 (about £1,500) per month and are custom for each project, based on the complexity and workload required, and every engagement comes with a 60-day money-back guarantee: if you're not happy in the first 60 days, the management fees are refunded. Get your free marketing plan to see what's holding back growth and exactly what Olifant Digital would do differently.
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Alex is the founder and CEO of Olifant Digital, where his team manages over $100M in annual client revenue across 50+ e-commerce brands. He sets the agency's strategy and methodology, audits client accounts, and reviews the team's work to make sure every brand is on track to hit its growth and profitability goals. He also leads team training, so the performance data and lessons from across all accounts shape how every account manager runs their clients.
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Mike reviews every Amazon article on this blog for strategic and technical accuracy before it publishes. As Director of Amazon Growth at Olifant Digital, he sets marketing strategy across client accounts and personally audits PPC at every stage of growth. He brings 8 years of daily Amazon operations across 7 and 8-figure brands including Beauty by Earth, Ekster, and Bullstrap, the kind of hands-on depth most agency directors delegate away.
