Among Sitruna alternatives, Olifant Digital is the stronger fit for established UK brands doing roughly £750K to £40M ($1M to $50M) a year on Amazon that want senior-led Amazon PPC management and account management with a profit goal for every product. Sitruna is a larger London agency with ex-Amazon leadership, 70+ Amazon experts and its own warehouse, so it suits brands that want a big Amazon-only team, logistics under one roof or support from pre-launch.
Both agencies are based in London. Our UK office is at 13 Hawley Crescent, Camden, London NW1 8NP. Olifant Digital is a full-service Amazon and e-commerce marketing agency for established brands that want profitable growth, managing $100M+ in annual Amazon client revenue across 50+ Amazon accounts, with 98% client retention and a 5.0 rating from 20 verified reviews on Clutch. If you are searching for a Sitruna alternative, you are probably deciding whether to switch agencies. This page shows where Sitruna is stronger, where Olifant is stronger, and how to switch without losing data or momentum.
Competitor facts checked October 2026 from Sitruna's public website. Spot an error? Email alex@olifantdigital.com and we will correct it.
The short answer
Is Olifant Digital the right Sitruna alternative for a UK brand?
Yes, if your brand is established on Amazon UK and you want a senior team that works your account every day and plans growth into Europe and the US. No, if Sitruna is delivering and your main need is a large in-house content team, logistics or help before you launch.
The biggest difference is team design. Sitruna describes "your all-in-one Amazon growth team" on its homepage, delivered by "UK and Philippines based experts", and its team page adds team members in Vietnam and Taiwan. Olifant Digital runs a senior-only team, so the specialists who set your strategy also make the daily changes on your account.
Most UK brands look for an alternative when results stall, when they can't say who changes their bids, or when they need channels and markets their agency doesn't cover. If none of these apply, staying with Sitruna may be the right call.
At a glance: Olifant Digital vs Sitruna
| Criteria | Olifant Digital | Sitruna |
|---|---|---|
| Best for | Established brands doing roughly £750K to £40M ($1M to $50M) a year on Amazon | Brands at any stage, from "Not Launched" upwards, per its contact form |
| UK presence | London office at 13 Hawley Crescent, NW1, plus Los Angeles, New York, Berlin and Sofia | Head office on Essex Road, London N1, per its website |
| Team model | Senior specialists only, 7+ years minimum; you meet the exact team before you sign | Pod of "UK and Philippines based experts"; claims "the largest team of ex-Amazonians in the UK", per its homepage |
| Amazon PPC | Daily, with Olifant AI analysis and same-day changes by your specialist | "Daily optimisation" plus hourly bid automation through its Xnurta partnership, per its advertising page |
| Strategy metric | Target TACoS, target ACoS and a profit goal per product | Lists a TACoS approach in its PPC services, per its llms.txt |
| Channels | Amazon, Walmart and Target, plus Google and Meta in-house | Amazon only; refers performance marketing beyond Amazon to its partner Onelink, per its partners page |
| Extras | Olifant AI, our in-house daily analysis platform | Sitruna Logistics (warehouse and 3PL) and the Sitruna App, from £29 per month |
| Scale (self-reported) | $100M+ annual Amazon client revenue, 50+ accounts | 70+ Amazon experts, 200+ clients, £250M+ managed Amazon sales |
| Client retention | 98% | No published retention rate found |
| Reviews | Clutch 5.0 from 20 verified reviews | Trustpilot 4.7 from 24 reviews |
| Guarantee | 60-day guarantee: if we don't improve your performance, you don't pay | No published guarantee found |
| Pricing | From $2,000 (about £1,500) per month, custom per project; month-to-month contracts | Three packages (Essentials, Scale, Select); no published prices found |
Data as of October 2026.
Where Sitruna is stronger
Sitruna has real advantages, and for some UK brands they decide it:
Where Olifant Digital is stronger
Where the two agencies are similar
Both agencies are London-based, both optimise Amazon ads daily and both plan on TACoS, not ACoS alone. Both cover Seller Central and Vendor Central, listings, A+ Content and expansion into Europe. So the choice usually comes down to team size, who works on your account each day, and which markets and channels you want covered.
Amazon PPC management in the UK: what a good agency does differently
Amazon UK looks like Amazon US with pounds, but the numbers and the language work differently. Three checks separate a UK-ready PPC agency from one that copies a US playbook:
Here is the VAT check with numbers. A £24 product (VAT included) leaves £20 after VAT. If product cost and Amazon fees come to £14, you keep £6. Break-even ACoS is £6 divided by £24, which is 25%. Divide by £20 instead and you get 30%, so you would keep bidding on terms that lose money.
This is exactly what we fixed for Rainbow Chalk. The brand had done well in the US, but US tactics did not work in the UK after multiple agencies. We replaced US keywords with UK search terms, moved products into the right subcategories and rebuilt PPC. UK Amazon revenue grew 21% in 30 days, and the brand earned the Best Seller badge in its UK category.
High-ticket UK products need the same care. Furnishings for Less is a UK furniture retailer with an average order of about £470 on Amazon.co.uk, so a wasted click costs far more than it does for a £20 product. We manage its Amazon PPC and account every day, with bids set per product from its margin after VAT and fees, and the account sells six figures a month in pounds on Amazon UK.
Amazon account management for UK brands: UK, Europe and the US
For most UK brands, growth after Amazon UK comes from Europe or the US. Since Brexit, UK and EU stock are planned separately, and Amazon says you are likely required to register for VAT in each European country where you store goods, per its Sell across Europe page. Inside the EU, Pan-European FBA lets one stock pool serve several marketplaces.
Both agencies handle this. Sitruna lists UK and EU VAT, EPR compliance and Pan-European FBA in its llms.txt. Our difference is the US: we run Amazon US, Walmart and Target with teams in Los Angeles and New York, so a UK brand can grow in America without hiring a second agency. Ekster added $688,406 in yearly Amazon profit with us across the US and EU, and Onsen Secret expanded from the US and Canada into Europe and Japan.
Who is Sitruna?
Sitruna (Sitruna Consulting Limited) is an Amazon agency headquartered on Essex Road, London. Its team page lists Stephen Harris as Founder and Michael Dan as Managing Director, both ex-Amazon, and says the team spans London, the Philippines, Vietnam and Taiwan.
Its services cover Amazon advertising, SEO and listings, design and A+ Content, operations and technical support, Vendor Central, the Sitruna App and Sitruna Logistics, which it calls "A fully integrated warehouse & 3PL solution for Amazon sellers". Published results include a 35% sales increase in 3 months for Lucky Saint, and its logos include Black & Decker, Jack Daniel's and Dole. It lists three packages, Amazon Essentials, Amazon Scale and Amazon Select. We did not find published prices or a guarantee.
Who is Olifant Digital?
Olifant Digital is a full-service Amazon and e-commerce marketing agency for established brands that want profitable growth. Our full-service Amazon management covers strategy, daily PPC management, Amazon DSP, Amazon SEO, listings and A+ Content, account health and profit tracking, for Seller Central and Vendor Central. We also run Walmart and Target, and our DTC team runs Google and Meta Ads for brands that also sell direct.
Our London office is at 13 Hawley Crescent, London NW1 8NP, with further offices in Los Angeles, New York, Berlin and Sofia (see about us). Our services start from $2,000 (about £1,500) per month and are custom for each project, based on the complexity and workload required. Every client gets a dedicated Slack channel and a weekly call.
What clients say: reviews and reputation
Both agencies are well reviewed. Sitruna shows a 4.7 score from 24 reviews on Trustpilot. Antler's Head of eCommerce, Michael O'Connor, wrote on Sitruna's homepage:
"Sitruna have exceeded our expectations as an Amazon agency, helping us to take our brand to that next level."
Olifant Digital holds a 5.0 rating from 20 verified reviews on Clutch. Wedge Guys said:
"Working with Olifant Digital has been a game-changer for WedgeGuys. They helped us achieve a 391% increase in Amazon sales and a 17% reduction in ACOS."
Whichever agency you shortlist, ask for a sample weekly report and check that it lists the exact changes made to your campaigns.
Signs it may be time to switch agencies
Switching has a cost, so only do it for a clear reason. These are the most common ones we hear from UK brands:
What switching from Sitruna looks like
Your campaigns, search term data and sales history live in your own Seller Central and advertising accounts, so they stay with you. Before you give notice:
Once you move to Olifant Digital, the timeline looks like this:
Olifant Digital case studies
Every result below is on Amazon, including two UK brands. See all Olifant Digital case studies.
| Brand | Result | What we did |
|---|---|---|
| Rainbow Chalk | 21% UK Amazon revenue growth in 30 days and a UK Best Seller badge | Built a UK-specific strategy after multiple agencies: UK keywords, correct subcategories, rebuilt PPC |
| Furnishings for Less (UK) | Six-figure monthly sales on Amazon.co.uk at an average order of about £470 | Daily Amazon UK PPC and account management for high-ticket furniture, with bids set from margin after VAT and fees |
| CHILEMOY | Grew from $20K to $192,814 a month on Amazon | Rebuilt PPC into one structured system, rewrote listings to rank and convert, and built a repeatable launch playbook |
| Wedge Guys | $305,771 added in monthly revenue, 391% sales growth, 17% lower ACoS | Rebuilt the account around profit and reached #1 in its golf category |
| Ekster | $688,406 added in yearly Amazon profit | Rebuilt the account and scaled it across US and EU marketplaces |
| Onsen Secret | $95,934 added in monthly revenue | Moved to TACoS targets and expanded from the US and Canada into Europe and Japan |
| MatchaBar | $114,305 added in monthly revenue | Replaced the campaign structure left by previous agencies with daily PPC management |
Which agency is right for you?
| Choose Olifant Digital if... | Choose Sitruna if... |
|---|---|
| You do roughly £750K to £40M ($1M to $50M) a year on Amazon and want senior attention from day one | You are pre-launch or under £10k a month and want help from the start |
| You want a profit goal for every product, worked out after VAT and fees | You want ex-Amazon leadership and a very large Amazon-only team |
| You plan to grow from the UK into the US, Walmart or Target | You want your agency and your 3PL under one roof |
| You want Google and Meta run by the same team as Amazon | You need high-volume creative, such as dozens of A+ pages at once |
| You want a published starting price, month-to-month terms and a 60-day guarantee | Sitruna is delivering and you value continuity |
When Olifant Digital is not the right fit
If you are under roughly £750K ($1M) a year on Amazon, focus on listings and a simple campaign structure first, because conversion has to work before more ad spend can pay off. Fix your main image, title and bullets, then run one auto and one exact match campaign per hero product. Come back when daily optimisation has more to work with.
Comparing UK agencies? See our list of the best Amazon marketing agencies in the UK, or read Olifant Digital vs Canopy Management, Olifant Digital vs Quartile, Olifant Digital vs Tinuiti and Olifant Digital vs BellaVix.
Frequently asked questions
Is Sitruna a good Amazon agency?
Yes. Sitruna is an established London agency with ex-Amazon leadership and a 4.7 score from 24 reviews on Trustpilot. It claims 70+ Amazon experts and 200+ clients. Ask recent clients in your category about their results before you sign.
How much does Sitruna cost?
We did not find published prices on Sitruna's website. It lists three packages: Amazon Essentials, Amazon Scale and Amazon Select. Ask for the monthly fee, contract length, notice period and what each package includes, in writing.
What is the best Sitruna alternative for a UK Amazon brand?
For established UK brands doing roughly £750K to £40M ($1M to $50M) a year on Amazon, Olifant Digital is a strong alternative: a London office, senior specialists only, a profit goal for every product, UK, EU and US growth with one team, and a 60-day guarantee. Pre-launch brands or brands that want an in-house 3PL may be better served by Sitruna.
What should I look for in an Amazon PPC agency in the UK?
Ask who changes your bids each day and how much experience they have, whether they work out break-even ACoS on VAT-inclusive prices, and whether keyword research starts from UK search data. Then ask for named UK results and a sample weekly report.
Does Olifant Digital have a UK office?
Yes. Our London office is at 13 Hawley Crescent, London NW1 8NP, and our UK clients include Furnishings for Less and Rainbow Chalk. We also have offices in Los Angeles, New York, Berlin and Sofia, so UK brands can grow in Europe and the US with the same team.
How do I switch from Sitruna to another agency?
Check your notice period, agree what happens to stock in Sitruna Logistics, export any Sitruna App reports, collect your creative source files and keep campaigns running during the handover. Then confirm Brand Registry and account ownership, remove old user access and add the new agency.
Will I lose my campaign history if I switch agencies?
No. Your campaigns, search term data and sales history live in your own Seller Central and advertising accounts. Only reports stored in the old agency's own software may need to be exported first.
How much does Olifant Digital cost?
Olifant Digital's services start from $2,000 (about £1,500) per month and are custom for each project, based on the complexity and workload required. Ad spend is billed separately, contracts are month to month, and every engagement comes with a 60-day guarantee: if we don't improve your performance, you don't pay.
Final thoughts
Sitruna is a strong choice for UK brands that want ex-Amazon leadership, a large Amazon-only team, logistics under one roof or help before launch. Olifant Digital fits established UK brands that want senior specialists on their account every day, a profit goal for every product and one team for the UK, Europe and the US.
Olifant Digital is a full-service Amazon and e-commerce marketing agency for established brands that want profitable growth. Our services start from $2,000 (about £1,500) per month and are custom for each project, based on the complexity and workload required, and every engagement comes with a 60-day guarantee: if we don't improve your performance, you don't pay. Get your free marketing plan to see what's holding back growth and exactly what we'd do differently.
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Alex is the founder and CEO of Olifant Digital, where his team manages over $100M in annual Amazon client revenue across 50+ brands, and he runs a 7-figure Amazon brand of his own. That operator background shapes how the agency works: every tactic is tested with his own money before it reaches a client account. He oversees PPC methodology, creative, and conversion rate across all client accounts to make sure Olifant Digital scales brands profitably.
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Mike reviews every Amazon article on this blog for strategic and technical accuracy before it publishes. As Director of Amazon Growth at Olifant Digital, he sets marketing strategy across client accounts and personally audits PPC at every stage of growth. He brings 8 years of daily Amazon operations across 7 and 8-figure brands including Beauty by Earth, Ekster, and Bullstrap, the kind of hands-on depth most agency directors delegate away.
