Introduction
Scaling past 7 figures changes the game completely, because at this particular level you have already nailed the product-market fit, a loyal customer base and allocated substantial monthly ad budgets. However, here is the reality: large ad budgets are what make small operational missteps to be painfully expensive.
At this level your agency’s job is no longer to set up basic campaigns but to protect and grow your profit margins before the rising ad spend, heavy discounting and agency fees chip them away. In practice the task means trying to keep a dozen balls in the air at the same time.
A good agency will run paid campaigns across Amazon, Google, Meta and TikTok, keep a fresh pipeline of creative concepts flowing, drive retention via email and SMS, and squeeze higher conversion rates from your site. This is all done at another level by top-tier partners who are continually auditing inventory, pricing and promotions on all channels.
Imagine what happens when your channels operate in silos. You run a 20% discount on your Shopify store; however, your Amazon listing stays at full retail prices because two separate agencies are in charge of each channel. Customers then notice this price gap and hold off the purchase on Amazon, waiting for the price to match. Meanwhile, both teams don’t realize what happened until the end of the month, when reports roll around.
This is precisely why we launched Olifant Digital. We partner with established brands that care about real bottom-line profit, rather than inflated top-line revenue numbers.
With us, you get a single senior team on both Amazon and DTC, a unified profit view across channels, pricing with no percentage-of-spend fees, and a 60-day guarantee: if we don't improve your performance, you don't pay.
Below, we break down how each of the nine agencies stacks up and where each agency fits best.
What is the best ecommerce agency for 7- to 9-figure brands?
Olifant Digital ranks #1 because the agency works with brands that are already established and that are looking for profitable cross-channel growth that involves Amazon and DTC all under one roof.With that being said, on DTC, we generated an additional $1,098,692 in monthly revenue for COCOSOLIS. On Amazon, we unlocked $688,406 in annual profit for Ekster.
If your brand needs help with one specific area, these other agencies are worth a look:
- Darkroom is an agency that excels at enterprise omnichannel expansion
- Linear leads in high-volume DTC ad creative
- Vysta Paid Media Group specializes in Google and YouTube ad ecosystems
What 7- to 9-figure brands actually need from an agency?
Once your brand hits the multi-million dollar mark, all the rules change, and the agencies that are built for early-stage launches often fall apart, because even minor oversight at this point can burn thousands of dollars a day.
1. Profit metrics over platform vanity metrics
Self-grading on ad platforms is the favorite sport and that is why it is so important for your agency to report on actual financial profit. For DTC, require you to track these core numbers every week:
- Contribution Margin: What is left after deducting product costs, shipping, platform fees and ad spend?
- MER (Marketing Efficiency Ratio): The total revenue divided by total ad spend across all the channels combined.
- New Customer CPA: The total ad spend that is required to acquire a single first-time buyer.
- LTV (Lifetime Value): The cumulative net revenue that is generated by a customer over time.
Relying only on the ROAS that Meta or Google show on their dashboards can give you a misleading picture of how your ads are actually doing. Every platform takes credit for a sale it touches. For example, if a shopper that clicks your Meta ad on Monday, searches your brand on Google on Wednesday and buys the product on Thursday, both platforms will count the same order as their own.
In most of the accounts that we audit, adding up the revenue each platform reports gives a higher number than what actually came into the store, and occasionally it can be by a lot.
This is the exact reason why we put more weight on the numbers that you can actually check against your own store data. Conversion rate tells you how many visitors buy your products, customer acquisition cost tells you what you really pay to win a new buyer, and customer lifetime value tells you how much that buyer is worth to you over the upcoming months.
If your current agency cannot show you how these move month to month, it is difficult to know whether your ad spend is building the business or just buying the same customers twice.
Amazon needs its scorecard, so these are the three numbers that we always check first:
- ACoS (Advertising Cost of Sales): This number tells us how much you spend on ads in comparison with the sales that the ads bring in. If you spend $1,000 while the ads bring $4,000 in sales, your ACoS is 25%.
- TACoS (Total Advertising Cost of Sales): This is your ad spend against all of your Amazon sales, organic included. When your sales are increasing and your TACoS is decreasing, your products are ranking and selling on their own.
- Profit per SKU: The actual money you make per product variation after all the Amazon fees, ad spend and returns. A product can be great on revenue but still cost you money and this is the exact number that will show it.
2. Senior specialists on the account daily
Too often we see the following scenario: a senior strategist pitches you only to hand your account off to junior managers after signing the deal. This is why you need to ask directly who will be responsible for touching your bids, budgets and creative every day and insist on getting their names and exact years of hands-on experience in writing.
At this scale, experience is one of the most important skills, because a junior who runs underperforming campaigns for just one week can wipe out a month’s worth of profit for the account.
3. Amazon and DTC managed as one system
Your website and Amazon are both selling to the same people, even if the reports don’t always look like that.
Someone shopping may see your product in a Meta or TikTok ad and then go buy it on Amazon because they already trust Amazon checkout and shipping.
If you have one agency running your ads and another running Amazon, the Meta team will see a non-converting ad. In the meantime, the Amazon team sees a branded search sale that seemed to come from nowhere, and neither team is really sure what happened.
It’s a common scenario for brands that come to work with us after working with two different agencies. For most established brands, Amazon and their website are the two biggest sources of sales and therefore need to be planned together.
Treating them as two separate businesses means you’ll be making decisions based on only half of the picture.
They have something else in common and that's inventory. If you run out of stock on Amazon, your products can lose their organic search position, and it typically takes weeks of additional ad spend to recover that ranking. If your website team plans a big promotion without checking Amazon stock, it can pull units away from the channel that needs them the most.
These problems get caught early before they cost you real money when a team jointly plans promotions and Amazon inventory and views profit reports for both.
How we evaluated these agencies
We evaluated each of these agencies using six core criteria based on publicly available facts found directly on their official websites. If there is no data published, we mark it as “Not publicly disclosed” rather than making assumptions.
- Proven Track Record: We looked for real client names and case studies on each agency’s own website, because any agency can say they work with big brands; however, not many of them can show it.
- Channel Depth: A 7- to 9-figure brand is typically selling and advertising in multiple places at once. So we checked to see if the agency has real experience in those channels or if they just list them on a services page.
- Profit-focused reporting: We wanted to see signs that the agency manages your account toward margin and profit and does not stop at revenue or ROAS.
- Seniority and staffing: Here we wanted to know if the agency tells you who can work on your account daily and how much experience those people have.
- Pricing transparency: Most agencies list a starting price but few actually explain how their pricing works and some don’t share anything until you get with them on a call. We noted which one applies to each agency.
- Risk reversal: We checked if the agency offers any kind of guarantee or any kind of fee protection, so you are not the only one that carries the risk if it turns out to be a bad fit.
Top ecommerce agencies compared side by side
Detailed overview: the 9 best ecommerce agencies
1. Olifant Digital (Editor’s Pick)
Olifant Digital is a full-service Amazon and DTC agency that works with brands that are already growing and want to keep that growth profitable. We manage more than $100M in annual client revenue across more than 50 active brands, on month-to-month contracts.
We are the best fit for brands that are looking for one team to run their Amazon, DTC, or both at once. On the DTC side, we handle Meta, Google and TikTok ads, and we produce the ad creative ourselves. We also run your email and SMS marketing, work on conversion rate optimization and take care of SEO.
We manage your PPC campaigns and optimize your listings for search on Amazon, we produce A+ Content, and we track profit for every SKU so you always know which products are actually making you money.
Every account is run by senior specialists who have at least 7 years of experience, and these are the ones that are working on your account every day. We never hand over any of the accounts we manage to juniors once you sign the contract.
Pricing is a monthly retainer starting at $2,000, and we don’t charge a percentage of your ad spend. Let’s say you’re paying your agency 10% of that, so $6,000 a month, and you’re spending $60,000 a month on ads. You'd pay $6,000 in fees and that fee would keep increasing every time your budget gets larger.
Our fee does not climb with your ad spend, because we never charge a percentage of it. We have no incentive to push you to spend more than you need. And every engagement carries our 60-day guarantee: if we don't improve your performance, you don't pay.
2. Darkroom
Darkroom describes itself as an AI-growth marketing partner for enterprise consumer brands. Their ranking service offering is one of the longest. It includes paid social, search, connected TV, retail media and creative production. It also handles retention, Amazon DSP, TikTok Shop, Shopify development and CRO.
That means a large brand can keep most of its marketing with one partner instead of having to manage five or six different vendors. Darkroom doesn’t have their pricing available for the public so it’s only once you speak to their team that you’ll know the cost.
3. Common Thread Collective: Best for DTC brands that want ad spend tied to profit forecasting
Common Thread Collective calls themselves an ecommerce profit partner, and that tells you a lot about how the agency operates. The financial side always comes first. They build a profit forecast for your brand through their own platform, called the Prophit Engine and the media buying on Meta and Google is planned around that forecast.
Besides forecasting and media buying, they also offer growth strategy, TikTok Shop, ad creative and measurement, and their prices are not publicly available. It is most suitable for brands that sell mostly through their own website and who want every dollar of the ad spend to be connected to a profit target.
4. Linear: Best for DTC brands held back by a lack of new creative
There are many DTC brands who reach a point where their ads stop working. The problem here is not the targeting, but it’s the constant showing of same few videos and images to the same people for too long.Linear is built around this problem. The agency produces performance creative in high volume and pairs it with paid media on Meta, TikTok and Google, so the new ads are always being tested against the old ones.
They also provide retention strategy and growth consulting. They charge a creative retainer plus a percentage of ad spend, so as your budget grows, so does the fee. For brands that have a good product and demand but can’t make enough new ads themselves to continue to grow, it is best.
5. Kynship: Best for DTC brands between $2M and $100M in revenue
Kynship first started as an influencer seeding agency that sold products to creators so they could post about them. But ever since, the company has grown into a full-funnel agency that puts the margin first.
In their services, they now include financial forecasting, paid media and CRO, along with a steady flow of content that is made by creators and customers. They are still doing influencer seeding and it gives the paid media team content to work with.
Their prices are not publicly available, and the agency is most suitable for brands that fall in the $2M to $100M revenue range and want creator content along with paid ads to be planned together.
6. Tinuiti: Best for large enterprise brands with high spend across many channels
Tinuiti is one of the biggest performance marketing agencies in this ranking, managing enterprise-level ad budgets. Their work includes Amazon and retail media, streaming TV, paid social, search and affiliate. They also deal with CRO and email and SMS and influencer marketing.
Any agency of this kind has their own team and process for almost every channel that you can think of. Prices are not publicly discussed on their website, and the agency suits best brands that spend heavily across search, marketplaces and streaming at the same time and need an agency that is large enough to handle all of it.
7. Vysta Paid Media Group: Best for brands that want a Google and YouTube specialist
Vysta Paid Media Group was founded in 2022, and they only do one thing, which is advertising on Google and YouTube.
They run Google Search, Shopping and Performance Max campaigns; optimize your product feed; manage YouTube ads; and also build landing pages for the traffic those ads bring in.
They work on a pay-for-performance model, so what you pay is connected to the actual results that they deliver. Amazon, Meta or email is not provided in their services, so these channels will have to be handled by someone else.
The agency is suitable for brands that already have the rest of their marketing covered and want a dedicated team for Google and YouTube.
8. Inflow: Best for brands that want technical SEO and paid search working together
Inflow has been working with ecommerce brands since 2007, and this makes the agency one of the longest-running in this ranking. Over the years they have built their name on technical SEO, PPC, and conversion optimization.
They work on the organic side of things like technical SEO, content strategy, site migrations, and link building. On the paid side they run Google and Microsoft PPC, Amazon Ads and paid social, and they offer CRO too.
They don’t publish their prices, but they are a good choice for brands that get a lot of their sales from search and want both the organic and paid sides to be managed by one team.
9. Pattern: Best for brands that want to hand off marketplace selling completely
Pattern is an agency that does things differently from every other company in this ranking. A global reseller that acts as an ecommerce accelerator across 70+ marketplaces in 100+ countries. They buy your inventory outright and then resell it on those marketplaces, rather than a monthly retainer.
They take care of the global marketplace, TikTok Shop, fulfillment, product content and catalog advertising, and it’s all powered by their own Pattern Intelligence AI.
You sell your products to Pattern, and they take care of the rest. It is most suitable for brands that want to outsource marketplace operations, logistics and selling entirely and do not want to keep that work in-house.
How to match an agency to your growth bottleneck
First you have to fix your main limitation. Here’s how to diagnose what type of partner model your brand needs right now
What top agencies measure (Instead of Vanity Metrics)
Vanity metrics may look nice in a monthly report, but they do not show whether your business has made any money. At this level, agencies worth hiring report on profit first and use platform numbers as supporting detail.
Realistic DTC profit math
Imagine a brand that has made $500,000 in revenue last month and spent $100,000 on ads.
First we start with MER, which in this case is 5.0, so every ad dollar came back as five dollars in sales. Then, we check what the platforms claim. Next we verify what the platforms say. Meta reports $300,000 in sales. Google reports $280,000. That’s $580,000, but only $500,000 made it into the store, as both platforms counted some of the same orders.
Next comes the contribution margin. If you take out the $225,000 for product, shipping and fulfillment, plus the $100,000 in ad spend, you are left with $175,000, or 35%.
If that ad spend brought you 1,250 first-time orders, it means each new customer cost you $80. A customer who spends $200 over 12 months at a 55% gross margin brings you $110 in gross profit, so you keep $30 per customer after covering acquisition costs.
This is how T-ROAS, or true return on ad spend, works. We judge ads by the profit they bring in and not by what the ad platforms report.
Amazon math breakdown
Amazon needs its own calculation. If a SKU brings in $400,000 in total Amazon revenue on $40,000 in ad spend, its TACoS is 10%. If TACoS climbs up while the sales remain flat, it means your ads are taking sales that you would have made organically anyway.
This is the main reason why we check profit per SKU every week, while moving ad budget towards products that still make money after Amazon fees, ads and returns.
How much does an ecommerce agency cost?
Every agency fee varies on scope, active channels and ad budgets. There are a few agencies that publish transparent rates so it’s helpful to understand how different pricing models work and what incentives they create.
At Olifant Digital, services start from $2,000 per month and are custom for each project, based on the complexity and workload required, with no percentage-of-spend fees, so our fee doesn’t increase just because your ad spend does.
Red flags to watch for when hiring an agency
In our experience, when a brand gets the wrong agency, the same warning signs keep popping up over and over. Look for any of these red flags during the sales process, and ask the agency about them directly. If they can’t provide satisfactory answers, keep looking.
The first one is an agency that only reports platform ROAS. Without contribution margin and MER in the report, you have no way of knowing whether the campaigns are actually making you money.
Pay attention to who shows up after the contract is signed. Most of the time the senior people just run the sales calls and then a junior comes in and takes your account from day one.Ask how many new ads they plan to test each month. If your agency can’t provide you with a clear number, creative is probably not a high priority for them.
Your ad accounts, pixels and all the data should always remain under your ownership, because if the agency owns them, you will lose all this data in case you decide to leave them.
Another thing that is worth looking at closely is long contracts. A 12-month lock-in protects the agency, while a shorter period protects you.
And finally, be careful of the numbers the agency promises because, honestly, no one can guarantee that, while a guarantee on your fees is a much safer deal for you.
9 questions to ask before signing a contract
Before you sign with an agency, there are 9 questions that you should ask any. All of these will help you get past the sales pitch and see how the agency really works.
- Who will manage my account day to day? You need specific names, titles and how many years each person has spent working in ad accounts.
- Do you manage DTC campaigns based on contribution margin or platform ROAS? In this answer, you’ll know whether the agency is looking at your profit or just what the ad platforms are saying.
- How many new creative concepts do you produce and test each month? You are looking for a real number here, because the creative is what keeps your ads working over time.
- Who owns the ad account and the data? Everything should be in the name of your company so that if you decide to leave, you can walk away with it.
- What is included in the retainer? You want to get all the deliverables in writing so there are no surprises later about what costs extra.
- How often will we review performance together? That depends on the agency. Some will meet with you each week; others will just send you a monthly report and it’s better to know this before you get started.
- Can I speak with a client at my revenue level? A brand of your size will tell you more about what to expect than just a logo on the website.
- How do you respond when Amazon competitors go after our keywords or cut their prices? With this question, an agency will show you whether they monitor your category daily or only respond when your sales have dropped.
- What are the exit terms?Ask what type of notice you need to give and what happens to your accounts and data when the contract ends.
When you are Not Ready for an agency
While any agency can speed up the growth that is already happening, they cannot fix a business that is not working yet. From what we have seen, it makes more sense to wait in the following five situations:
- You do not know your margin on each SKU. If you cannot say how much you keep after each product’s costs, you have no way of telling for which sales you end up paying for.
- Customers are not coming back to reorder. Ads can bring people to your product once; however, they cannot make them buy it for a second time.
- You have fulfillment problems. When you run out of stock or ship late, more ad traffic only ends up buying you more bad reviews and refunds.
- Your average order value is too low. Every order has to cover the product, the shipping and the cost of the ad that brought you that customer in, and still leave something for you.
- You have no budget for creative. Paid social truly depends on a steady flow of new videos and images. Without them, even a well-managed account will slow down.
Frequently asked questions
How much does a top ecommerce agency cost?
Every agency has different prices, which are based on their channel scope and ad spend. While most top agencies don't have their prices published anywhere, Olifant Digital services start from $2,000 per month and are custom for each project, based on the complexity and workload required, with no percentage-of-spend fees.
How do I know if my current agency is underperforming?
The clearest sign is always a revenue that keeps growing, while the profit remains flat or goes down. When such a scenario happens, you need to ask your agency for the last 90 days of profit reporting that is split by channel. If they cannot provide this, it indicates that they are not even tracking profit in the first place.
Should I hire an agency, a freelancer, or an in-house team?
This depends on how much work you have currently along with how many channels you run. An agency is the most logical choice when you are in need of senior people to work across several channels, but you don’t want to pay a full-time salary for each of them.
A freelancer works best for one narrow task, like setting up email flows or refreshing your product pages. An in-house team is the best option once a single channel is big enough to need someone full-time.
How long does it take to see results from an ecommerce agency?
The difference is notable within the first 60 days. This improvement is also one of the main reasons why our guarantee runs for 60 days: if we don't improve your performance, you don't pay. To give you an idea of what is possible on the DTC side, look at our case study of Wildride which took us to 7 figures in 42 days.
Is it worth hiring an agency for Amazon PPC?
Yes, for most established brands this is the best option. To see if you belong in this group, take a look at how much you lose every month on ad spend that does not convert and on keywords you are not showing up for.
Once this amount becomes bigger than the monthly retainer, the agency ends up paying for itself.
Final thoughts
When choosing an agency at the 7 to 9-figure stage, your current needs are the most important factor. If your main problem at the moment is creative, a Google or SEO specialist on this list might be the best match for that.
But for most established brands, the bigger problem is that separate teams run Amazon and DTC, and they don’t look the same. The main reason why Olifant Digital is first on the list is its expertise. Both channels are run by seniors; they report on profit across all of them, and their fees don’t scale with your ad budget.
Before you sign with anyone, get your free marketing plan from Olifant Digital, and we will show you exactly where your growth is stuck. We will audit your ads, conversion rate, creative, retention and SEO, plus your Amazon listings and PPC if you sell there. We rank every fix by impact, so you know what to work on first.
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Alex is the founder and CEO of Olifant Digital, where his team manages over $100M in annual Amazon client revenue across 50+ brands, and he runs a 7-figure Amazon brand of his own. That operator background shapes how the agency works: every tactic is tested with his own money before it reaches a client account. He oversees PPC methodology, creative, and conversion rate across all client accounts to make sure Olifant Digital scales brands profitably.
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Mike reviews every Amazon article on this blog for strategic and technical accuracy before it publishes. As Director of Amazon Growth at Olifant Digital, he sets marketing strategy across client accounts and personally audits PPC at every stage of growth. He brings 8 years of daily Amazon operations across 7 and 8-figure brands including Beauty by Earth, Ekster, and Bullstrap, the kind of hands-on depth most agency directors delegate away.


