How LyfeFuel Outperformed Cheaper Competitors and Grew Revenue by 201%

Chris Manderino

CEO at LyfeFuel

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"Alex and his team have really gone above and beyond our expectations. They helped navigate some very challenging scenarios including getting our Facebook account reinstated, a full-funnel approach to marketing, and a results-oriented mindset. They've been very flexible to work with us to create a model that is mutually beneficial so that we are aligned in the success and growth of the business."

201%

Increase in Amazon Sales

18%

Lower ACOS

Olifant's responsibilities

Full-Service Amazon Marketing

Live link:

Amazon Store Link

About the brand

LyfeFuel is a premium wellness nutrition brand dedicated to creating the world’s most nutrient-dense, plant-based supplements. From the flagship Daily Essentials Shake to the Recovery Shake, every formula is designed with sustainability and bioavailability in mind delivering optimal nutrition without compromise.

With a mission to fuel both human health and planetary health, LyfeFuel stands apart through clean ingredients, eco-conscious values, and a science-backed approach to modern wellness.

The Problem

LyfeFuel was battling aggressive PPC competition in one of Amazon’s most competitive categories — nutrition. Competing with AG1 & Ka’chava is a big challenge.

Competitors were undercutting prices, leaving LyfeFuel’s premium products (priced nearly 2x higher) struggling to scale profitably.
Despite clear product advantages, their listings lacked differentiation and failed to highlight unique value.
Campaign structures weren’t optimized to capture high-intent traffic, limiting both visibility and conversions.

To compete and win LyfeFuel needed a strategy that would justify their premium pricing while scaling profitably in a cutthroat category.

The Solution

We built a full-funnel growth system that leaned into LyfeFuel’s strengths and positioned them to win without competing on price:

1. Defined a Clear USP
Through a full market analysis, we identified gaps competitors weren’t addressing. We reframed LyfeFuel as the smart, health-first alternative, shifting the conversation from cost to value.

2. Positioning Over Price Cuts
‍Instead of lowering prices, we rebuilt listings to highlight quality, bioavailability, and sustainability. By targeting long-tail, intent-driven keywords, we attracted buyers willing to pay for a superior product.

3. Test, Iterate, Scale
‍Over five months, we ran continuous tests on video creatives, bids, and audience targeting. Each iteration improved ROI, and by doubling down on proven winners, LyfeFuel unlocked scalable, profitable growth.

The Results

201% increase in Amazon sales

18% reduction in ACoS while scaling ad spend
Higher conversion rates through focused messaging and refined keyword targeting
Beat lower-priced competitors without compromising margins

With a data-backed strategy and value-driven positioning, LyfeFuel achieved profitable growth in one of Amazon’s most saturated categories proving that premium brands can win without racing to the bottom on price.