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Wellness Nutrition Brand Grows Amazon Sales by 48% in 150 days

"Alex and his team have really gone above and beyond our expectations. They helped navigate some very challenging scenarios including getting our Facebook account reinstated, a full-funnel approach to marketing, and a results-oriented mindset. They've been very flexible to work with us to create a model that is mutually beneficial so that we are aligned in the success and growth of the business."

Chris Manderino, CEO at LyfeFuel

48%

Increase in Amazon Sales

8%

Lower ACOS

Customer

Lyfefuel

Website

Olifant service

Marketing on Amazon

Industry

Amazon

About the brand

LyfeFuel is a wellness nutrition brand on a mission to create the world’s most nutrient-dense products, designed not only to transform physical health but to positively impact lives and the planet.

Focused on sustainability, LyfeFuel crafts all-natural, plant-based supplements using carefully sourced ingredients to ensure maximum nutritional benefits.

Their product range includes essentials like Daily Essentials Shake and Recovery Shake, made to support holistic wellness and optimal health.

Committed to making nutrition accessible for all, LyfeFuel is dedicated to building a business that prioritizes both human health and environmental sustainability.

The Problem

LyfeFuel operates in a highly competitive market, where established players aggressively dominate PPC on Amazon.

The main challenge was how to scale the brand without lowering product prices, as many competitors were undercutting prices to attract more customers.

The Solution

LyfeFuel's CEO approached Olifant Digital for a holistic approach to scaling their Amazon presence. After thorough analysis, we identified missed opportunities on PPC and SEO that could drive profitable growth.

Despite decent revenue, their listings and keyword strategies were not optimized for scaling, and the higher price point was limiting growth.

We overhauled their strategy, starting with a complete optimization of titles, bullets, and identifying the most effective long-tail PPC keywords. We also restructured their ad account to improve efficiency.

After 150 days of collaboration, the results were clear: a 48% increase in Amazon sales with a significantly improved ACOS, positioning LyfeFuel for sustainable growth.

Lyfefuel

"Alex and his team have really gone above and beyond our expectations. They helped navigate some very challenging scenarios including getting our Facebook account reinstated, a full-funnel approach to marketing, and a results-oriented mindset. They've been very flexible to work with us to create a model that is mutually beneficial so that we are aligned in the success and growth of the business."

Lyfefuel

Chris Manderino CEO at Lyfefuel

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Olifant’s solution

Amazon PPC Management
Keyword Research
Amazon Conversion Rate Optimization
Account Management
Listing Optimization

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