Introduction
The Short Answer (+ What to Look For)
The best Amazon marketing agency for product launches is the one that treats launching as a skill that differs from account management.
Amazon marketing agencies operate on a specific playbook rather than on generic optimization.
We at Olifant Digital have generated $688,406 in annual profitability for Ekster and have also managed to deliver 124% revenue growth for Elite Jumps in just three months.
This is because we do things differently than the other agencies.
First of all, our team is senior only (which means they have a minimum of 7 years of experience), and we are not junior account managers juggling 30 different accounts at the same time.
Second, we optimize things on a daily basis, during the critical ranking window, while most agencies do it weekly.
Third, we think in TACoS and not ACoS, which means we are not just optimizing for ad efficiency but for profitability. And this distinction is what matters.. Like a lot!
Why Most Amazon Launches Fail (Even with an Agency)
| FAILURE POINT | Most Agencies | Olifant Digital |
|---|---|---|
| Launch Playbook |
Copy-paste account management templates
|
Dedicated launch playbook—launch is treated as a distinct discipline
|
| Optimization Cadence |
Weekly check-ins; misses 3—5 critical cycles per launch
|
Daily optimization throughout the 60-day ranking window
|
| Listing & Creative |
Ads go live before listing CRO — burns budget on weak listings
|
Listing, A+ Content, and hero image A/B tested before any ad goes live
|
No Launch-Specific Playbook—Just Account Management
Most agencies run the same process for account management as they do for an existing account, but we are not making the same mistake.
Launching is different, so it requires a different approach, because you’re not optimizing an existing customer base; instead, your ranking velocity starts from zero.
What this process means is that you have to determine the exact match keywords to build data, find out target competitors to steal traffic from and make daily bid adjustments. These things need to be done quickly, and a junior account manager moves too slowly for this.
Junior account managers don’t truly understand the 30-60 ranking window, and that’s why they tend to fail before they even start.
Here is what truly happens: You hire the agency and they take around two weeks to go "onboard." Then, another week is wasted on building the campaign structure, so by the time you have any ads live, you’re on week three.
So, now you have a precious ranking window gone, the first 14 days of data gone, and most important of all, most agencies don’t even have a playbook for how to structure launch campaigns differently.
They have copy-pastable templates, which they use for all their accounts, which means there is no specific focus on exact match keywords early, there is zero aggressive competitor targeting, and there is no review velocity strategy.
What you have is a generic account management dressed up as a launch.
Weekly Optimization During a Window That Needs Daily Attention
When you’re launching on Amazon, the first 60 days are what matter the most for your organic ranking trajectory. It’s not 90 days in total, as most people think, even though they are important too.
In the time period of 60 days, a lot of things change and you can see these changes in your dashboard. You will see the search volume shifts and how the competitor bids change, and your data will tell you which keywords are driving rank velocity.
And here is the part where most agencies make a major mistake.
Since they will possibly be working on many different accounts, they will be doing weekly checks instead of daily.
This will make them miss three, four or even five critical optimization cycles, which is bad for you, because by the time they do adjustments on Friday, you might lose your ranking momentum (which is not the case with doing daily checking).
An example: If a keyword has an organic rank lift, that lifts compounds over days (not weeks), so if you catch it Tuesday, you scale on Tuesday.
Many agencies mistakenly miss this period and instead do this on Friday, which ends up resulting in a loss of 72 hours of compounding. So, over the next 60 days, that’s what will make you hit Page 1 and not Page 3.
That’s why the daily optimization is non-negotiable. If your agency claims to be “responsive” or “results-focused” but doesn't touch your campaigns daily during the launch period, they are not serious about your launch, believe me.
Listing and Creative Treated as Afterthoughts
This process is what makes most agencies burn clients' money without even realizing it.
They start with building a beautiful PPC launch structure and push budget, but the listing is weak, the images are mediocre, and there is no A+ Content or none that matches your launch angle.
So, here you have visitors that click through your listings, but with no sales!
What’s happening here is that you are spending $3 to get a click and then losing the sale because the listing is built for existing customers and not for first-time buyers who need more details about your products and reassurance.
There are a couple of things that are essential before any ad goes live, and that’s listing CRO, A/B testing hero images, and A+ Content. That’s not just an afterthought; it’s the foundation.
What a Real Amazon Product Launch Agency Actually Does
Listing and A+ Content Built for Conversion Before Ads Go Live
Before running the first campaign for Ekster, we built their entire listing. Brand voice was aligned, RFID messaging was done, premium images were added and every element was tested for the launch audience.
And that is not standard agency work; it’s launch work. A solid listing with clear positioning and tested A+ content is lifting the CVR by 20 or even 40% off the same traffic. This means your ad spend for hitting the desired revenue target is lower.
A Structured PPC Launch Playbook
At Olifant Digital, we work with the 1-1-1-1. This strategy means one campaign, one ad group, one keyword and one ASIN.
This structure worked for MatchaBar and Balanced Tiger, and it works simply because it forces discipline. You’re not just guessing; instead, you are building a foundation with high-intent keywords, and once your data is clear, we begin the expanding process.
What we do is launch sponsored products with product, category, and exact match keyword targeting and supplement it with sponsored brand video ads. The objective is to get as many sales as possible during the launch period so we can start getting organic traffic and a higher category rank.
Daily Optimization During the Critical Ranking Window
Many potential clients have the same question: why do we do daily optimization instead of weekly, and the answer is simple.
Search behavior, bids and competitor moves shift every single day during the launch process, so we need to stay in the game. Our clients Elite Jumps, Coat Defense and MatchaBar all experienced the benefits from daily optimization across the first 60 days.
Our process involves organic ranking velocity, ACoS trajectory, CVR improvements, and review count at the 30/60/90 checkpoints. If the organic rank isn’t moving, we don’t wait; instead, we make adjustments immediately. If ACoS is trending wrong, we know this by the end of the day.
TACoS-First Budgeting
I have stated this point many times: Many agencies track ACoS because it’s easy. But this step, especially during launch, is a potential trap. This is because ACoS doesn’t capture the organic revenue your launch ads are generating, TACoS does this.
During the launch, your organic traffic grows because of the launch-phase paid activity, and it’s something that ACoS makes it look like your ads are underperforming when they’re actually improving your organic rankings.
For this purpose, we use the following TACos Calculator, which you can try too.
Our client Onsen Secret tripled their profits simply because they shifted from ACoS to TACoS tracking. And not only in this case, but we have seen how this tactic works dozens of times.
How Olifant Digital Approaches Amazon Product Launches
At Olifant Digital we follow a specific sequence: we do catalog architecture and backend structure first.
In backend optimization, we focus on adding the most relevant, low-competition keywords to the title and bullet points. It’s a process that is non-negotiable but oftentimes overlooked.
After this process is done, we proceed with the listing images and A+ content. We make sure the content is tested, optimized and live before any ads go live.
Next we do split tests on product title, hero image, bullet points, A+ content before actually committing to just one single version.
All the keyword research we do is based on competitive and intent data, and the PPC playbook is built on the 1-1-1-1 structure I explained before.
Then after all the work is done, we are ready to launch the campaigns and optimize them on a daily basis. At the same time, we run the review velocity strategy, which involves vines, follow-up sequences, and product inserts, and we measure everything through TACoS reporting.
Besides working on client launches, we run our own 7-figure brand and these are the same strategies we apply to our products. Therefore, we are not just theorizing; we are operating.
When we recommend a keyword strategy or review the velocity approach, it’s because we have already done it ourselves, at our own expense.
Proven Amazon Launch Results
Elite Jumps—124% Revenue Growth in 3 Months
After trying dozens of different agencies that attempted to manage their Amazon account internally, nothing clicked until they partnered with us.
After they started working with us, their revenue increased by 124%, they experienced a 51% CVR lift through A/B-tested listings, and their overall keyword targeting and daily optimization improved after stagnating for years.
You can read the full case study here.
Ekster—$688,406 Annual Profitability from a Zero-to-Launch
We are proud of Ekster’s Amazon channel, which we launched from zero. They had no prior catalog, listings, PPC or A+ Content, and we did all that from day one.
The result was an annual profitability of $688,406 in the first year since their launch. Their product, the “flagship wallet," became a category leader, and this success is the power I spoke about before, which comes with senior-level execution.
You can read the full case study here.
MatchaBar—$114K Monthly Revenue After Multiple Agencies Failed
MatchaBar has somewhat a similar negative experience with multiple agencies. Their campaigns were poorly structured and they had no strategy at all.
After they started working with us, we restructured their account using the 1-1-1-1 PPC structure. The end result is $114,305 in added monthly revenue, doubled Average Order Value (AOV) through strategic bundling, and improved ACoS and TACoS.
You can read the full case study here.
What to Ask Any Amazon Launch Agency Before You Sign
There are many questions you need to ask, besides “Do you do launches?" Everyone will say yes, but you need to ask the following 7 questions instead.
- Do you have any launch-specific case studies? Any serious agency will have proven results that they will share with you. You need to look for specific products that went from zero to $50K+ per month. A true launch case study will show ranking velocity, not just revenue.
- How frequently do you optimize campaigns? Here the only answer that matters is "daily." If they say we check in frequently, that means it’s on a weekly basis, which is not good.
- Do you track TACoS or just ACoS? During the launch period, ACoS is just a trap, whereas TACoS is the profitability lens.
- Do you build and optimize listings before ads go live? If they say something like we run ads to whatever we have so far," or they say we optimize things as we go, they’re actually running ads to weak listings… That’s the wrong approach.
- What’s your review velocity strategy? For this question, you should expect answers as “ethical” or “Amazon compliant measurable” instead of we try to get reviews somehow…
- Is there a money-back guarantee if results don’t go as discussed? Any serious agency will agree for a refund, and if the agency shows “no skin in the game," it means they are not confident.
- Who will manage my account and what is their experience? Here you need an exact name and years of experience. If they don’t provide that information, just run away. It’s likely that some junior person will lead your account.
If the agency you’re contacting is not able to get into specific details about their tactics, their previous experience and put you in contact with the exact person that will be in charge of your account, it’s best to look for other options.
Frequently Asked Questions
How long does an Amazon product launch take?
The critical ranking window for any product launch is between 60 and 90 days. The daily optimization has a huge role in making the launch become visible on Page 1 or go flat.
How much does it cost to hire an Amazon launch agency?
This depends on the agency you will work with. Our fee starts at $2,000 a month and this covers the full catalog, your daily optimization, PPC management and weekly reports for a period of 60 days.
Cheaper agencies will ultimately cost you more due to wasted ad spend throughout the entire launch and improper tactics. This is why going with a senior agency will actually make you save more.
What metrics should my launch agency be tracking?
During the launch period what matters is the organic ranking velocity, the trajectory between ACoS and TACos, the CVR improvement and the overall review count at 30/60/90 days. After the account is stabilized, the metric that matters the most is TACoS, as it’s the primary profitability indicator.
Does Olifant Digital guarantee launch results?
Yes, of course. We offer a 60 days money back guarantee if we don’t complete our part of the deal. [The terms will be confirmed on your first call with our team].
What size brands does Olifant Digital work with for launches?
We work with brands from early-stage up to established 8-figure brands. Our fees start at $2,000 a month, which means our agency is best suited for brands that generate at least $300K annually and who are seriously interested in scaling.
Ready to Launch?
If you have any doubts about choosing a launch agency and want to see what senior-led daily optimization looks like in practice, you can request a free marketing plan from us.
At Olifant Digital, we will review your upcoming product, identify the biggest ranking opportunities, and show you exactly how we would launch it.
